Last Steps Before Hiring a New Personal Trainer

Here at Northwest Personal Training & Fitness Education we have quite a lengthy apprenticeship program that helps us decide if a potential new hire will be an asset to our team and a good match for our team. Once that process is complete and the new personal trainer has accepted the offer, and employee agreement has been completed and wages have been established….our operations manager or personal training manager runs through this check list to ensure all necessary details have been taken care of.

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Our Approach? Results.

Some Sad Facts About Gym Goers:

  • Only 20% of people who are members of a typical gym actually use their membership.
  • Most large fitness clubs operate on a pure volume model and have 8000+ members.

Because only twenty percent of their members actually use the facility, they can keep their rates lower because they actually don’t have to service all those people.

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Personal Trainers Help Drive Business in Just 5 Minutes!

Have personal trainers on your staff who are too busy to help drive business for your facility? Have personal trainers who don’t know where to start to help drive business to your facility? Have them try this VERY SIMPLE and non-invasive way to market to their current clients and possibly help recruit new clients! It will only take 5 minutes.

Our Fitness & Training Director sent this email to her staff and asked them to pass it along to their group training clients and/or their personal training clients. It is as simple as cutting and pasting the email and pushing “send.” Give them the tools and the idea and soon you will have emails out to almost all of your current clients and they will know about the events you have coming up at your facility. Maybe they will even bring friends!

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Keep The Clients You Have

Last week we discussed the importance of reaching productivity goals and we gave you lots of ideas on how to do that. This week I would like to give you THE BEST way to hit productivity goals and keep the clients you have.

Remember, here at Northwest Personal Training we ask our trainers to have their schedule 80% full (of paid clients). (Read this past blog post to learn more about this: Get Trainers To Help With Marketing.)

Keep The Clients You Have:

Q: How do you achieve that?

A: You keep the clients you get and you get referrals from those clients who are happy with your services!

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5 Ways To Increase Productivity

 

Are you and your personal trainers be productive?

Making sure all of your trainers are in that productivity “sweet spot” can mean success for both the trainer’s bottom line and YOURS! Read my blog post on productivity goals to learn more.

Here is a recent email that our Personal Training Manager sent out to our trainer team….it is a good reminder for all trainers out there and I wanted to share it with you!

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Mix In Monthly Program Updates

Clients that come see you for 1 on 1 personal training a couple times a week are the best kinds to get, but not all clients (or potential clients) can, want or need to see you that often. It is a good idea to try to fill the open time slots in your/your staff’s schedule by encouraging clients to see a personal trainer once a month for program updates. How do you encourage that type of client to sign up with you? Send them some of the information below. What better way to encourage folks to come see you than by educating them on WHY it is so important?

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Education – Invest In Yourself

“Empty the pennies from your purse into your mind and your mind will fill your purse with dollars and keep it full forever.” – Ben Franklin

It is no surprise that those who choose to spend the most on continuing education are also those that tend to earn the highest incomes in the fitness industry. So invest in yourself and reap the rewards.

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10 Ways To Rock Your Next Indoor Cycling Session!

Last week I explained why YOU should be teaching group training  sessions. Now I want to tell you about one of my favorite group training sessions to teach….and it happens to (still) be one of the most popular. Group Indoor Cycling! No matter if you have taught indoor cycling for years, you are new to teaching it or if you want to start teaching it – you need to know how to keep things rockin’ so clients keep coming back for more!

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4 Reasons YOU Should Teach Group Training

Group Training sounds like a smart idea on paper, but how do you structure programs and sessions for a group of people with all different fitness levels, needs and goals?  And what results can clients expect with only 1/3 to 1/4 of the attention they would normally get from a private trainer?

Although programming for groups and managing sessions is more complex and, yes, a degree of personal attention is sacrificed—these disadvantages are offset by the opportunity to train people who otherwise couldn’t afford it. It feels great to make fitness and exercise accessible to more people regardless of age, economic background or fitness level.

So why does Group Training work?  It works because everybody wins.

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Your Clients Can Run Faster!

Have clients who want to train to be faster runners? Here are some tips and tricks that I use with my clients (and for my own training).

First, if you want to get fast, you have to train fast.

Makes sense right?  The good news is though, not every workout needs to be a hard, speed workout. Make sure, when building your client’s workout schedule…to incorporate a faster run/walk just 1-2 times per week. Your clients will start to notice that they are running (or walking) faster in no time! The first goal is for clients to improve their leg turnover speed and get their muscles accustomed to contracting more quickly.

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