Generate Revenue With Team Training

Have you tried Team Training? Of course we offer private training and partner training and that is our bread and butter, but I am a big believer in diversifying revenue streams. One way to do this is to offer team training. We do and it really works! I asked each of our trainers to come up with a couple Team Training Options that they can each host based on their passions and interests. Read the rest of Generate Revenue With Team Training

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A Clear Vision: Does Your Fit Business Have One?

visionIn previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clientsknow your competitionknow your businessand know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto. Whether you are just starting up or you have been in business for a long time…make sure to read this blog post to insure you REALLY have a mission, vision and moto that you (and your staff) can lean on.

 

Once established you can include your mission statement and list of specialty services on the back of your business cards, the top of programming cards and the back of client b-day cards. You can frame your code of ethics and values and hang them in your office or studio. These statements will help you make all further decisions and ensure you are taking the right direction in any venture.

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How to Create or Revamp YOUR Mission Statement:

Definition of Mission Statement: a formal summary of the aims and values of a company, organization, or individual.

Be clear and concise.  State your mission in less than a paragraph.

For example, at Northwest Personal Training & Fitness Education, our mission statement is:

“To help our clients adopt a more healthy and fit lifestyle so they look and feel better”

Other examples:

  • To provide a one-stop Mind/Body/Spirit Personal Training experience for everyone.
  • To offer affordable and high quality personal training services to the general public
  • To help menopausal women achieve a healthy, balanced lifestyle.
  • To help children adopt a healthy lifestyle and learn to love physical activity
  • To assist other health professionals rehabilitate those suffering from various physical injuries

Note – it is also helpful to write your own personal mission statement and check back with both your business and personal mission statement to ensure you are staying on track!

Have a Concrete Vision Statement:

Definition of Vision: An aspirationional description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action. 

For example, at Northwest Personal Training & Fitness Education, our Vision is:

“A personalized fitness program for everyone.”

Have a Motto that sticks!

Definition of Motto: a short sentence or phrase that expresses a rule guiding the behavior of a particular person or group.

For example, at Northwest Personal Training & Fitness Education, our Motto is:

“Looking Good and Feeling Great”

Our business is focused on the Feeling Great aspect and all our materials represent this with “Feeling Great” being larger in font and more emphasized in its placement.

Other motto examples:

  • 100% Customer Satisfaction
  • Most affordable Personal Training services

Note:  it is also helpful to write your own personal motto and check back with both your business and personal motto to ensure you are staying on track!

Besides having a strong mission, vision and motto it is also a good idea to have your company values and code of ethics in place.

What are Your Top Company Values?

Do you value high quality equipment and amenities, education, high-end training services, cleanliness, ethical business practices and procedures, customer service, cutting-edge programming, profitability, community involvement, happy and satisfied staff, client retention, or alliances with local business that share common a common vision and values.  Which values are most important to you?

Do You Have Company Codes of Ethics Established?

Definition of Code of Ethics: A guide of principles designed to help professionals conduct business honestly and with integrity. A code of ethics document may outline the mission and values of the business or organization, how professionals are supposed to approach problems, the ethical principles based on the organization’s core values and the standards to which the professional will be held.

We recommend that you look at the code of ethics IDEA has established for the Personal Training industry that you can use or model after. Click HERE to see IDEA’s code of ethics for personal trainers.

Yours in health, fitness & business,
Sherri McMillan

 

 

Like what you see here? Want more info, more details and more forms for your business? The Business of Personal Training System is for you! I give you the exact system that I use everyday at our small 5,000 sq. foot Personal Training studio.

empty DVD caseDid you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

Buy now and catapult your PT business to a new level.

 

Clients Have Poor Posture?

Do your clients have poor posture? I am sure some of them do and their poor posture can cause back, neck and shoulder pain. Talk to your clients about improving their posture. Send them this information or show them these exercises next time you see them.

Since many of us spend so much more time hunched over our laptops, Ipads and cell phones, it’s easy to see why many younger adults are depicting the typical hunch back posture that you normally wouldn’t get until you are in your 80s or 90s. We are even starting to see this kyphotic, hunch posture in our kids!

Bad posture places excessive stress on your muscles and joints which can result in a tight, sore and stressed body. This can lead to back pain, neck pain, shoulder issues, headaches and other health issues and/or injuries.

Read the rest of Clients Have Poor Posture?

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Mixing Bikes and Cars Safely

Hey Fit Pros….I published this blog on our client blog and I want to share it with you as well.

I recently had 3 friends get hit by a car while riding their bikes so I wanted to remind drivers and cyclists how to navigate the roads safely. I’m not blaming either group – I think we can all do better!

Please share with your staff and your clients!

Read the rest of Mixing Bikes and Cars Safely

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Bathroom Ads? Why Not?

It is getting progressively more difficult to capture the attention of our clients and potential new clients when trying to advertise our services. The amount of social media and email notices we each get in a day can be overwhelming and that often means we miss things or don’t have the time to read each message carefully. Good news? You have a captive audience right there in your studio and at other local businesses. Yep, in the bathrooms.

Do you place ads on the doors of your bathrooms or on the wall behind the urinals at your studio or fitness facility? If you don’t, you should! Talk about a captive audience.

We create fliers for all of our current events, seminars, specials, holiday closures etc. and place them around the studio, and that includes the doors of the bathrooms. Make sure that you have someone assigned to creating and posting these fliers throughout your facility. Read the rest of Bathroom Ads? Why Not?

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Getting MY Workout In….

Fit Pros….you are just as busy as the average American and if you are like me…I sometimes find it tough to make time and muster the energy to get my workout in. You’ve been at the gym all day working and training clients. Often, at the end of your shift, you just want to go home and the last thing you want to do is stay longer at the gym to get your own workout in. So how do you stick with your own workout regiment? Read the rest of Getting MY Workout In….

Motivating Mind Games

Clients come to us for many different reasons, but one of the top reasons is because they need the motivation and accountability that comes with personal training and group training. But, what happens when those same clients are trying to find the motivation to exercise when you aren’t there to push them? Try telling them about these effective mind games that can be big time motivators…..

Mantras

Pick an inspiring phrase that you repeat over and over again to put you in a trance-type state that assures you to keep putting one foot in front of the other. Something like “I can do this”, “I’m stronger than I think I am”, “Keep going”, “Never quit” or “I got this” might do the trick for you.

Read the rest of Motivating Mind Games

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Personal Trainer Productivity Means Everything!

I have blogged about how we use productivity reports to gauge how full our personal trainers’ schedules are, as a way to reward personal trainers when they hit specific productivity goals and as a way to measure how our personal training business is doing overall.

Here are 3 blog posts on this topic that will help you understand how our productivity goals work:

Today I wanted to dig a little deeper into what factors should be included in productivity reports and share some questions and answers I have received from fit pros on this topic:

Read the rest of Personal Trainer Productivity Means Everything!

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Are Your Clients Fat AND Fit?

We all have clients that tend to carry extra body fat, but we know these same clients have been working hard and are fit. I recently wrote a blog post for our clients on this very topic! Please share this information with your clients….

“Are you carrying a lot of extra body fat? Although our society as a whole tends to fat-shame, the good news is some evidence suggests that fitness is more important that fatness, as the primary factor in reducing someone’s risk for developing various health problems. The message is this…..

…..fitness is very important whether you’re fat or not. In fact, if you are an exerciser who carries a significant amount of body fat, you can still be fitter and healthier than someone who doesn’t exercise at all and may be skinny.

If you’re not working out, you need to start and if you lose weight on the way, which you will if you follow a good workout program, it’ll be a bonus. Read the rest of Are Your Clients Fat AND Fit?

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Successful Program Design Based on Motivation

The reality that is you could have one client scenario and twenty different trainers would come up with twenty different workout programs. There are so many variables to manipulate that the chances of two trainers designing the same program is next to impossible. So which program is right? Many different types of programs can lead to the same result. As a trainer, you need to have a solid rationale behind why you designed the program that you did. Read the rest of Successful Program Design Based on Motivation

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