Your Client’s Wish List

Fit Pro friends! Send this list of gift ideas to your clients. They can pass it on to their loved ones. People who exercise regularly are the easiest to buy for because there is always some type of new gadget or the latest and greatest workout gear that they need. Plus even if they already have it, sometimes they get used so much and/or get so stinky, that they will need to upgrade.

Here’s a list of the Top 15 ideas that any fitness fanatic would appreciate:

Wearable Activity Tracking Device

If there’s one thing an athlete is obsessed with, it’s tracking their workouts. Depending on your budget, you might go for an entry level FitBit, an Apple Watch, a Polar Monitor or a Garmin. Be sure to fully understand what your fitness enthusiast currently uses or values. If they are already using an Apple Watch, they probably wouldn’t use a FitBit. One thing an athlete understands is that if you don’t track the workout and post it to Facebook, it’s almost like it didn’t happen!

Read the rest of Your Client’s Wish List

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Rally Your Team – Find Business Success!

It is the unfortunate truth that many small businesses fail and so many times before they have even had a chance to start!

The fitness industry is no exception. Throughout my years of consulting….I have found that a lack of leadership can be one of the main reasons that fitness businesses struggle.

Whether or not you take the time to be a strong, organized and encouraging leader can really make or break your business. Many fitness business owners tell me “but I can’t find the time to lead. There is so much to do!” This is where great systems come into play. If you have great systems in place then you will have more time to lead! So get your systems in order and then start leading YouTube Preview Imageyour team and start taking your business to the next level. When we talk about having great systems…there are two systems we are mostly referring to:

  1. Our business manual that guides all of our procedures for sales, marketing, operations HR etc. (Go HERE to learn how you can make our systems your systems!)
  2. Our software system that helps us manage schedules, payroll, product sales, time clocks, client information and more. (Go HERE to learn more about Mindbody Online…..the software we use and love. You can also get 50% off your first 3 months!)

Take 3 minutes to watch this video on leadership and how taking time to “rally” your team can spell SUCCESS for your fitness business.

Yours in health, fitness & business,
Sherri McMillan

Do you have a team that you trust, that you can rely on and that will stick with you for the long haul? I hope you do, but if you don’t and want to own the licensing rights to duplicate how we find, train and keep the best trainers in the world…you can! Check out our Human Resource System (scroll all the way to the bottom under a la carte systems). This is the same HR system that we use and that REALLY works.  AND!

Automatically get 20% off this system, any of our other a la carte systems or 50% off the full Business of Personal Training System through the month of December. AND….

….if you decide you like the any of the a la carte systems so much that you want the full Business of Personal Training System…we will put the full purchase price of the a la carte system towards your purchase of the Business of Personal Training System

Email for more info or to schedule a live personal demo of our Human Resource System or any other system.

Here are a couple past blog post with tips to maintain a steller personal training team:
From Trainer to Leader
Regular Program Updates

Posted in business success, leadership by Sherri | No Comments

Clients Want To Know – Aerobic vs. Anaerobic

I am sure many of you have come up against clients who question why they need to do cardio exercise. Of course you know the importance of combining aerobic and anaerobic cardio, strength training, stretching and other forms of exercise…but your clients may not. I always like to give my clients the facts about their fitness and do it in a way that is easy to understand and suggest doable ways to accomplish what I am suggesting.

Here is a great way to help your clients understand the difference between aerobic and anaerobic exercise and to show then why both are important in reaching goals.

I start by telling clients that every good cardio program should include aerobic and anaerobic exercise with some variable impact and agility training.

Aerobic Exercise:

Aerobic exercise is easy to explain. It involves going out for a walk, jog, cycle, swim, hike, x-country ski, indoor cardio equipment or taking a fitness class. It includes exercise that is within your comfort zone and at an intensity that you could hold for 20 minutes plus. This type of exercise will condition your heart and achieve numerous health benefits.

Read the rest of Clients Want To Know – Aerobic vs. Anaerobic

Simple Tips For Program Design

Do you ever get these questions from your clients?

  • Is High Intensity Training the way to go?


  • Or is Long, Slow Distance Training better?


  • What cardio exercise brings the best results – is it cycling, rowing, running or something else?


  • What muscle conditioning workouts enhance overall fitness best – is it Bootcamp classes, Barre, Yoga, Pilates or traditional weight training?


If someone decides to get fit and commit to an exercise program, there are a ton of options. It can feel like a kid in a candy store so to speak. That is where you (as a fitness professional come in!). As you know….there’s only so much time in a week so how do you choose what to prescribe to your clients? And how do you explain your reasoning behind doing so?

Here are a couple reminders the best ways to design programming for your clients. Use these tips on your own and share them curious clients.

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Posted in Adherence, Practical Skills by Sherri | No Comments

Yes. They Need To Lift Heavy

I am sure you preach the importance of strength training with your clients, but sometimes clients need concrete information on WHY they need to lift weights. So, after talking with them about strength training….follow up with the information below:

“Many physiologists and researchers considering Strength Conditioning to be the true Fountain of Youth – the magic “pill” to reverse or prevent a significant portion of the aging process.

Many of the changes people experience as they age are due to a loss in muscle mass. So if we can maintain a significant amount of muscle tissue as we age, we can expect to age much more slowly.

Let’s look at some of the research and benefits of strength training:    

Strength training will increase muscle endurance and strength, improve bone density and posture, boost your metabolism, increase functional capacity, improve your blood pressure and blood lipid levels, decrease joint pain and reduce your risk of falling. In addition, muscle looks good and can improve your overall self esteem and confidence. You’ll move with better strength, balance, coordination and agility and your performance in your recreational pursuits will be enhanced significantly. Read the rest of Yes. They Need To Lift Heavy

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Be Prepared – Bad Weather Is Coming!

For many of us fitness business owners and managers……we are not only entering one of our busiest times of year, we are also entering a time of year where bad weather is inevitable. Whether it be ice, snow or fog. Make sure you and your staff are aware of your bad weather protocol. Don’t have a bad weather protocol? Take a look at ours and modify it for your needs! Read the rest of Be Prepared – Bad Weather Is Coming!

Posted in leadership, Operations by Sherri | No Comments

Generate Revenue With Team Training

Have you tried Team Training? Of course we offer private training and partner training and that is our bread and butter, but I am a big believer in diversifying revenue streams. One way to do this is to offer team training. We do and it really works! I asked each of our trainers to come up with a couple Team Training Options that they can each host based on their passions and interests. Read the rest of Generate Revenue With Team Training

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A Clear Vision: Does Your Fit Business Have One?

visionIn previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clientsknow your competitionknow your businessand know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto. Whether you are just starting up or you have been in business for a long time…make sure to read this blog post to insure you REALLY have a mission, vision and moto that you (and your staff) can lean on.


Once established you can include your mission statement and list of specialty services on the back of your business cards, the top of programming cards and the back of client b-day cards. You can frame your code of ethics and values and hang them in your office or studio. These statements will help you make all further decisions and ensure you are taking the right direction in any venture.

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How to Create or Revamp YOUR Mission Statement:

Definition of Mission Statement: a formal summary of the aims and values of a company, organization, or individual.

Be clear and concise.  State your mission in less than a paragraph.

For example, at Northwest Personal Training & Fitness Education, our mission statement is:

“To help our clients adopt a more healthy and fit lifestyle so they look and feel better”

Other examples:

  • To provide a one-stop Mind/Body/Spirit Personal Training experience for everyone.
  • To offer affordable and high quality personal training services to the general public
  • To help menopausal women achieve a healthy, balanced lifestyle.
  • To help children adopt a healthy lifestyle and learn to love physical activity
  • To assist other health professionals rehabilitate those suffering from various physical injuries

Note – it is also helpful to write your own personal mission statement and check back with both your business and personal mission statement to ensure you are staying on track!

Have a Concrete Vision Statement:

Definition of Vision: An aspirationional description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action. 

For example, at Northwest Personal Training & Fitness Education, our Vision is:

“A personalized fitness program for everyone.”

Have a Motto that sticks!

Definition of Motto: a short sentence or phrase that expresses a rule guiding the behavior of a particular person or group.

For example, at Northwest Personal Training & Fitness Education, our Motto is:

“Looking Good and Feeling Great”

Our business is focused on the Feeling Great aspect and all our materials represent this with “Feeling Great” being larger in font and more emphasized in its placement.

Other motto examples:

  • 100% Customer Satisfaction
  • Most affordable Personal Training services

Note:  it is also helpful to write your own personal motto and check back with both your business and personal motto to ensure you are staying on track!

Besides having a strong mission, vision and motto it is also a good idea to have your company values and code of ethics in place.

What are Your Top Company Values?

Do you value high quality equipment and amenities, education, high-end training services, cleanliness, ethical business practices and procedures, customer service, cutting-edge programming, profitability, community involvement, happy and satisfied staff, client retention, or alliances with local business that share common a common vision and values.  Which values are most important to you?

Do You Have Company Codes of Ethics Established?

Definition of Code of Ethics: A guide of principles designed to help professionals conduct business honestly and with integrity. A code of ethics document may outline the mission and values of the business or organization, how professionals are supposed to approach problems, the ethical principles based on the organization’s core values and the standards to which the professional will be held.

We recommend that you look at the code of ethics IDEA has established for the Personal Training industry that you can use or model after. Click HERE to see IDEA’s code of ethics for personal trainers.

Yours in health, fitness & business,
Sherri McMillan



Like what you see here? Want more info, more details and more forms for your business? The Business of Personal Training System is for you! I give you the exact system that I use everyday at our small 5,000 sq. foot Personal Training studio.

empty DVD caseDid you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

Buy now and catapult your PT business to a new level.


Clients Have Poor Posture?

Do your clients have poor posture? I am sure some of them do and their poor posture can cause back, neck and shoulder pain. Talk to your clients about improving their posture. Send them this information or show them these exercises next time you see them.

Since many of us spend so much more time hunched over our laptops, Ipads and cell phones, it’s easy to see why many younger adults are depicting the typical hunch back posture that you normally wouldn’t get until you are in your 80s or 90s. We are even starting to see this kyphotic, hunch posture in our kids!

Bad posture places excessive stress on your muscles and joints which can result in a tight, sore and stressed body. This can lead to back pain, neck pain, shoulder issues, headaches and other health issues and/or injuries.

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Mixing Bikes and Cars Safely

Hey Fit Pros….I published this blog on our client blog and I want to share it with you as well.

I recently had 3 friends get hit by a car while riding their bikes so I wanted to remind drivers and cyclists how to navigate the roads safely. I’m not blaming either group – I think we can all do better!

Please share with your staff and your clients!

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