Aug, 28, 2015
We all know that we must remain diligent in our efforts to continually get more clients. But knowing and doing are two different things. It is easy to push things like handing out free passes and asking for referrals to the back of your “to do” list. Why do we do that and why do we think it is OK? Tasks that aren’t “due” immediately and that might be a little more difficult to complete many times end up on the back burner. It is imperative that you don’t put off your efforts to get more clients!
You should have something (or multiple things) involving actively seeking out new clients (or bringing back old clients) scheduled in your marketing plan for each month of the year.
Then you need to have someone to implement these actions…like a personal training director.
Posted in referrals, Sales
Aug, 23, 2015
One of the programs we recently tried to run had to be canceled due to low registration. It was an event you have to pay for, but it would have been well worth it! I sent out an email to our personal training team asking them why they thought the event didn’t get very many registrations and one answer ways “our clients don’t want to pay for that program when I could do it for free?”….
So the question is “Why Should I Pay For That when I can do it by myself for free?”
Well, that question does come up….why would I pay for a program when I can do it for free. That question can hold validity for anything that we offer to our clients in the fitness industry right? Everything that we do can be done for free.
Aug, 12, 2015
It can be hard to fill certain hours in your personal training schedule and those hours are going to differ depending on the demographic of your clients. The good news is that….
…..you can get creative and find ways to fill those slower times that will both help you and your clients.
The most successful way we do this is by offering “Team Training” options. (make sure to read “Generate Extra Revenue With Team Training” to learn exactly how our Team Training works).
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These are small groups that are focused on specific goals. Our Team Training groups have a maximum of 4 clients. The small group setting gives clients the attention they need and want but they get to split the cost with other clients.
Aug, 5, 2015
We are always trying to find ways to show our clients how much we love and appreciate them and we are also always trying to find ways to get clients back in to train with us if we haven’t seen them in awhile. You can accomplish both of these things by doing one very simple thing! Send your clients (active & inactive) a Happy Birthday wish via email!
We use Mindbody Online and are able to set up the following email to automatically go out to our clients about 3 weeks before their birthday. Here is the email that is automatically sent:
Jul, 29, 2015
It is common for group exercise numbers to be low during the summer months. This leaves more weight on the shoulders of group exercise instructors/personal trainers to hold our clients accountable to their fitness regimen. Remember….keeping your clients accountable for their exercise is YOUR JOB! Make sure you nudge clients if they are missing their workouts this summer!
One of our personal trainers (Trevor Thomas) sent out the following email to his clients that didn’t show up for his early morning group exercise class this week! Feel free to take ideas from this email and remind your “missing” group clients that you are watching out for them!
Jul, 22, 2015
Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!
1. Inspire a Summer to Remember Referral Incentive:
It’s a great way to earn some extra cash just by inspiring someone to take action on their health and fitness goals. For Our Personal Trainers – Whoever books a comp, gets $25 (not just schedule the comp but you actually have to ask for the appointment through a networking phone call, referral, tour etc). Whoever does comp and client purchases, gets $25. You might as well earn an extra $$ while inspiring someone to take action! And remember, our current clients win too so be sure to ask for those referrals and let them know we reward them too! Current Client receives a FREE Private Training session to thank them for the referral!!
Jul, 15, 2015
Hiking Dog Mountain with clients
We always have lots of fun events and adventures for our clients to sign up for. Some of them are free seminars and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients and potential new clients and extra revenue! Hosting fun events and adventures really is a win/win for everyone!
We encourage and remind our trainers to share these events and adventures with their clients and we want to make it easy for them to do that so all of our events are listed both on our website and on our facebook page. Having the events listed on our facebook page makes it easy for the our trainers to share the events with friends and share in their status updates.
Jul, 8, 2015
It is that time of year again where we conduct our client survey. We conduct this survey 3 times per year and use it to create our updated group training schedule, make changes to the studio and use it to check in with our clients to make sure they are happy! You can learn more about the details on how we set up the survey, how we distribute the survey and what we do with the information in the blog post Happy Clients Mean More Clients.
Our Assistant Fitness & Training Director is in charge of creating, distributing and collecting the data of the survey 3 times per year. It is extremely important that all of our clients are aware of the survey and have ample time to complete the survey.
Jul, 1, 2015
It is time to give your clients an Exercise Physiology lesson today…all about strengthening their hearts and lungs! I know you probably know this, but do your clients? Knowledge is power. Share this info with your clients!
The cardio-respiratory system or the heart and lungs is responsible for the distribution of oxygen throughout the body. Oxygen, the gas that makes up 21% of the air we breathe, is critical to life. In fact, tissues will start to die without oxygen in about 6 minutes. So the efficiency of the heart and lungs and how they work together is very important both during rest and exercise.
This system functions by first causing us to breathe using our respiratory muscles. Air then enters our bodies and travels to our lungs. The oxygen is diffused through our lungs and into our blood stream and travels towards the heart. The heart is a strong enough muscle to be able to pump the blood to the entire body where tissues will extract the oxygen to use it to produce energy. Carbon Dioxide, a toxic waste product, is produced and the body must then dispose of it so it travels back up to the heart, then to the lungs and we exhale it.
Jun, 24, 2015
There are a LOT of running, biking and triathlon races happening around the country this time of year so I thought this would be a good time to discuss race recovery and what to suggest for quick recovery after a challenging physical endeavor!
Share these ideas with your racing clients….their stiff and sore muscles will thank you!
The best way to treat extreme muscle soreness is to prevent it in the first place. So if you are super stiff, you may not have put in enough training to manage the effort effectively. Next event, consult with a coach to assure your training protocol sufficiently prepares you for the race.