Motivating Mind Games

Clients come to us for many different reasons, but one of the top reasons is because they need the motivation and accountability that comes with personal training and group training. But, what happens when those same clients are trying to find the motivation to exercise when you aren’t there to push them? Try telling them about these effective mind games that can be big time motivators…..

Mantras

Pick an inspiring phrase that you repeat over and over again to put you in a trance-type state that assures you to keep putting one foot in front of the other. Something like “I can do this”, “I’m stronger than I think I am”, “Keep going”, “Never quit” or “I got this” might do the trick for you.

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Personal Trainer Productivity Means Everything!

I have blogged about how we use productivity reports to gauge how full our personal trainers’ schedules are, as a way to reward personal trainers when they hit specific productivity goals and as a way to measure how our personal training business is doing overall.

Here are 3 blog posts on this topic that will help you understand how our productivity goals work:

Today I wanted to dig a little deeper into what factors should be included in productivity reports and share some questions and answers I have received from fit pros on this topic:

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Are Your Clients Fat AND Fit?

We all have clients that tend to carry extra body fat, but we know these same clients have been working hard and are fit. I recently wrote a blog post for our clients on this very topic! Please share this information with your clients….

“Are you carrying a lot of extra body fat? Although our society as a whole tends to fat-shame, the good news is some evidence suggests that fitness is more important that fatness, as the primary factor in reducing someone’s risk for developing various health problems. The message is this…..

…..fitness is very important whether you’re fat or not. In fact, if you are an exerciser who carries a significant amount of body fat, you can still be fitter and healthier than someone who doesn’t exercise at all and may be skinny.

If you’re not working out, you need to start and if you lose weight on the way, which you will if you follow a good workout program, it’ll be a bonus. Read the rest of Are Your Clients Fat AND Fit?

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Successful Program Design Based on Motivation

The reality that is you could have one client scenario and twenty different trainers would come up with twenty different workout programs. There are so many variables to manipulate that the chances of two trainers designing the same program is next to impossible. So which program is right? Many different types of programs can lead to the same result. As a trainer, you need to have a solid rationale behind why you designed the program that you did. Read the rest of Successful Program Design Based on Motivation

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Work Wonders With Your First Impression

A good first impression can work wonders.” – J. K. Rowling

A good first impression is critical in the personal training industry. You work hard to get a potential new client into your studio and now is your one chance to turn help them and turn them into a paying client.

We have discussed how we conduct our complimentary first session with a potential new client, but today lets take a close look at some simple ways to make that perfect first impression:

  • People are coming to us because they want more energy and a positive, new prospective on life. They will be attracted to someone who exudes these qualities. You must demonstrate an energetic, positive, upbeat and caring personality! 
  • Demonstrate exceptional follow-up skills right from the beginning. For example, call to confirm first appointments, return all inquiries promptly or call clients back when you said you would.  Do a 24 hour thank you call or send out a thank-you card.  These will all demonstrate exceptional organization and business skills.
  • Arrive early and prepared for first sessions (and all sessions :)).
  • The first time you meet your client, be sure to smile, introduce yourself, give a firm handshake. Be sure to focus on them, maintain good eye contact, lean towards them
  • Take notes and acknowledge and repeat their concerns so they know you are listening and trying to understand their personal situation.
  • Mirror your client – which means adapt your style to your client.
  • Gently compliment their energy and their personality.
  • Look for a ‘common ground and then build on that.

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Does Your Team Have The Love?

Last week we reviewed some of the ways to promote teamwork within your Personal Training team. Many times personal trainers LOVE their jobs, but don’t LOVE their co workers quite as much. There can be a sense of competition between personal trainers because they are trying to “win” the most clients.

We include deliberate activities and processes to ensure that our Personal Training team works together rather than fighting against each other: Read the rest of Does Your Team Have The Love?

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Personal Trainers Not Team Players?

In the Personal Training Industry there is an extremely high job satisfaction rate. Personal Trainers love what they do. But the bad news is that many report that they don’t enjoy the relationships they have with fellow personal trainers in their club or community.  There tends to be a sense of competition and resentment among many trainers trying to ‘win’ the same potential clients.

At Northwest Personal Training and Fitness Education we believe very strongly in a team atmosphere. If you’re not a team player, you’re not right for our team.

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Convert Group Clients to Personal Training Clients

At Northwest Personal Training all of our group fitness instructors are also personal trainers at our studio and this set up is a win/win for everyone. Our group fitness clients get high quality instructors who are also personal trainers and can bring their extra expertise to the group setting. Having our personal trainers teach our group fitness classes is a win for our business and here is why….

Personal trainers who are also skilled group fitness instructors have a very easy time of growing their personal training business. It makes sense. If you’re teaching a class to 20, 30, 50 or more participants…..you are in the spotlight. If group fitness clients regularly attend your classes, and they’re thinking about consulting with a trainer, they will most likely come to you because they already know and trust you. Read the rest of Convert Group Clients to Personal Training Clients

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Don’t Wake The Sleeping Giant

sleeping_clientAfraid to call that client who is still paying for a membership, but hasn’t been to your fitness club in a LONG time? You shouldn’t be and here’s why…..

The term “Don’t wake the sleeping giant” is used by fitness clubs to describe what happens if you call that fitness club member who hasn’t been into the facility to use their membership for months and even years but continues to pay for their membership.

The idea is that you don’t want to call them and ‘awaken the sleeping giant’ because it will cause many to realize that they are still paying and not using and decide to cancel their membership. So by not calling, a fitness club will continue to collect money and not have to service that member that doesn’t realize or hasn’t taken the time to call in and cancel their membership.

This is exactly opposite to how we do things at Northwest Personal Training. Read the rest of Don’t Wake The Sleeping Giant

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Losing Weight Isn’t The Goal

GF_2016_FinishlineThe number one reason people will consult with a personal trainer is to help them lose weight. At Northwest Personal Training we like to take a unique approach to helping our clients reach that goal.

Many of our clients start off with this approach – “As soon as I lose the weight or get fit, then I’ll start doing the things I’ve always wanted to do”. But I like to take the opposite approach with my clients…give it a try!

First, have your client set an activity goal (like running a race etc.) and in the process of training for the event or activity your client will get in shape!

And it’s such a positive, motivating focus. For example, let’s say your client sest a goal of finishing a 5km fun run. Setting this kind of goal, because it has a deadline, provides a compelling reason to stick to the program and not miss workouts. In contrast, if your client’s goal is to lose 10 pounds in 2 months, if they get off track, they can easily negotiate with themselves and say, “Well, I guess I can wait an additional week or two to achieve my goals.”  But if they get off track with their training program while preparing for an event, they can’t call a race organizer and ask them to postpone the event because they aren’t going to be ready. You can also use the activity/event as a friendly reminder and a way to push your clients to work with you and stick to the goals you have set.

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