Details – Running A Weight Loss Challenge

Weight-Loss-Letters

 

Planning and executing a weight loss challenge can be daunting, but the payout can be HUGE if you do it right. So, how do we execute our yearly 6 week weight loss challenge that typically brings in $15k – $20k in extra revenue?

Our Spring Makeover Challenge details…how it works!:

  • Participants register in advance for a variety of different program options based on their needs. For example, some people just want the friendly competition and that is enough to motivate them to do what they need to do so they pay only $47 to enroll. Others want more private instruction and will enroll in the program that includes personal training two times per week for $997.

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Weight Loss Challenge Encouragement

Wweight loss challenge launch_2017e have officially kicked off our
Spring Makeover/Weight Loss Challenge!

Recent tips I have given you for running a weight loss challenge:

Now that we have our teams set and are well on our way to weight loss…it is time for our trainers to motivate their teams! Keep your weight loss challenge participants engaged and excited with regular email, face to face and team communication. 

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Client Motivation Client Commitment

Lasts week we discussed how to get the commitment for your weight loss challenge from both existing and new clients. After writing that blog post I thought that this excerpt from our Fitness Results Manual (which you can have and make your own…go HERE for more details) could be a message you send to your clients to help keep motivation and commitment on track.

14495276_10154537968438607_8541844687616630481_nThe number one reason clients consult with us is to help them manage their weightAmericans are getting unhealthier each year. Health-related disease such as diabetes, hypertension, cardiovascular disorders, and various forms of cancer are at an all-time high. We must consider the effect of excess weight on our joints and backs, not to mention the psychological effects on our self-esteem and confidence!

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Weight Loss Challenge: Get The Commitment

Fruits-and-Vegetables-1024x819The best way to ensure that your weight loss challenge participants see the results they expect is to clearly state what you expect them to do during the 6 weeks of the challenge and then have them commit to these expectations by signing at the bottom of the list of expectations.

Here is a list of what we ask our weight loss challenge participants to commit to:

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Generate Revenue With A Weight Loss Challenge

Our most successful “extra” revenue generating program is our Spring Makeover/Weight Loss Challenge. We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and give you the info on how we run this program in a way that helps our clients, our trainers and our bottom line!

Spring MOCYou can read through what we tell our clients about the Spring Makeover Challenge HERE, but here are the basic details:

Program Launch: Wednesday April 19th from 6:45pm – 7:45pm

How does the challenge work?
Everyone will be assigned to a trainer’s group and the groups will compete against each other throughout the challenge. Clients can either be randomly assigned to a trainer’s group or request a certain trainer(s). (See the different groups for this year’s challenge). Clients can do this challenge on their own, by working with a trainer privately or by participating in our Group Training classes. They can make this challenge as self-motivated as they like or they can utilize our services to help them through the process and maximize their results. We encourage clients to come to the studio at least once per week to weigh-in, check their progress, and adjust their behaviors accordingly. Many benefit from daily or every-other-day weigh-ins during this type of weight-loss challenge. We encourage clients to book these weigh-ins into their calendar so they always remember and so we can record and monitor their progress. If clients have any questions or concerns or just need a motivational boost, they can contact their team trainer.  Read the rest of Generate Revenue With A Weight Loss Challenge

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Host a Weight Loss Challenge

muscle-class-sherriOur annual 6 Week Spring Makeover Challenge allows our clients to participate in a fun, friendly team competition to help them shed that extra layer that many of us put on during the cold, dark rainy days of winter.  Each of our trainers recruit team members and they all compete against each other to see who can ramp it up the most and achieve the best results.  There’s nothing like a little peer pressure to get your staff and cleints to do what they need to do to reach their goals.

We are in the marketing phase of our Spring Makeover Challenge. It is up to our trainers to recruit current, past and new clients to join their teams. They each have their own spin on how they will get clients to lean down and look great over the 6 weeks challenge. Read the rest of Host a Weight Loss Challenge

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Help Clients Slow Down

yogabrighterverticalI am sure many of your clients are stretched for time, have too much on their plates and are stressed. Then they come to you looking for a hard workout and think that pushing themselves to the limits during every workout will help elevate their stress. Not necessarily so!

A growing body of scientific evidence has supported mindful exercise as a significant means of favorably altering various aspects of health. Scientific research on Yoga has been enormous (well over 2000 studies) since the first research began in the late 1920’s and since 1985, thousands of research abstracts have been published on Tai Chi. Ralph LaForge, MD, a physician specializing in the benefits of mind/body exercise reports…..

“….meditation and mindful exercise have been credited with reducing stress and helping to manage anger and depression, improving muscular strength, flexibility, balance and coordination, reducing falls in the elderly, improving glucose tolerance, enhancing cardiovascular health, increasing self-awareness, self-efficacy and personal empowerment, decreasing pain and pain sensitization, reducing blood pressure, improving lipid profile, improving bone mineral density, improving pulmonary function, decreasing mortality in hypertensive individuals, decreasing mortality and/or clinical events associated with cardiovascular disease and more…”

That’s a long list of benefits!

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Successfully Handle New Client Objections

15871629_10154872323663607_6151663043895396901_nYou have probably heard all the objections that I have when it comes to getting new clients to commit to their health & fitness…and  to working with you!

Be ready to deal with typical objections such as “I’ll never stick to it”, “I can’t afford it”, “I don’t have the time”, “I want to think about it”, “I want to talk it over with my spouse” or “I’d like to purchase just one session.” Almost any objection can be dealt with in a soft, non-aggressive, but assertive manner. Success with objections starts with showing more value than risk to personal training with you.

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“Closing The Sale” – First Steps – Club Setting

download (10)Many Fitness Business owners, managers and staff ask the BIG question “how do you close the sale?”

Well, let’s start off by correcting a misconception. Closing the Sale is not at all about “Closing the Sale”.  If you enter communications with a potential client with this as your primary goal, you will not “close the sale” or will shortly lose the client.

Selling any product or service is all about opening or developing a relationship! 

A good salesperson does not focus on selling a person but rather on servicing the person. At Northwest Personal Training, we sell by focusing on servicing. When you focus on helping people and figuring out their needs and goals, the sales take care of themselves.  Before any interaction with a potential client, ask yourself ‘how can I help this individual?’

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Don’t Let Clients Be Quitters

muscle-class-sherriOK Fit Pros. We are entering into Feb and as many of us know we tend to see some “new years resolution” clients start slipping away. Don’t let them be quitters! So why do some of our clients quit long before they’ve achieved their goals? Let’s dig deep and find out…starting with the reasons clients don’t renew memberships.

The most frequently reported reasons for not renewing a membership are as follows:

  • Couldn’t afford the expense 30%
  • Overcrowded facility 27%
  • New demands made on my time 26%
  • Inconvenient club location 18%
  • Lost interest/motivation 17%
  • Moved/relocated 16%
  • Switched to outdoor exercise 15%

Not surprisingly, concerns about price and time were among the three most commonly cited reasons for quitting a club. While lack of adequate disposable income or time are certainly legitimate explanations for leaving a club, it’s likely that a significant percentage of the ex-members surveyed hadn’t been successful in making fitness or exercise a priority in their life. If your client’s fitness level and health are very high priorities, they find the money or the time to commit…and you can lead them in that direction. But, if they never use their gym membership, it becomes harder and harder to rationalize paying for it.  Conversely, regular usage yields greater satisfaction and more benefits, making it easier to identify the value received, and understand the cost and time requirements. So, if you want your clients to actually use their membership, you’ll have to figure out what you need to do to actually commit to their exercise program.  A consistent, committed effort will make a club membership worth the investment.

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