Dec, 5, 2013
Helping your clients find the motivation to eat well and exercise can be tough….. I recently was the Keynote speaker for the “Dream Big” program which is an organization that helps kids create dreams, determine action steps to achieve those dreams and directs them towards resources that will help them make those dreams a reality. Working in the fitness industry for 25 years, I’ve noticed that there are certain things that those who are successful at achieving their goals do on a regular basis. I’ve narrowed it down to 10 Top Tips and shared these at my presentation. Over the next number of weeks, I will share these tips with you and I hope you will share them with your clients. These tips should help them launch into the holidays and into the New Year with some serious motivation!
“When a person trains once, nothing happens. When a person forces himself to do a thing a hundred or a thousand times, then he certainly has developed in more ways than physical. Is it raining? That doesn’t matter. Am I tired? That doesn’t matter, either. Then willpower will be no problem.” Emil Zatopek
Please Share This With Your Clients!:
Nov, 28, 2013
Happy Thanksgiving to all of the US fitness professionals!
Of course today I am thinking of all the things I am thankful for….my family, friends, co-workers and the fact that I get to work (everyday) in an industry that I love. It is because of all of you that our industry has become what it is and will continue to grow! It is because of fitness professionals like you that we are helping people all over the US and the world live healthier lives. I feel grateful to say that I work along side all of you in this endeavor.
So on this day of thanks I simply want to say THANKS TO ALL OF YOU for all of the hard work, energy and passion you put into your profession. We live in a better world because of it.
Enjoy this day with your friends, family and loved ones.
Nov, 21, 2013
Last week I gave you tons of ideas and initiatives that you should/could be implementing during the next month or two. I told you about holiday schedule changes, a special promotion, holiday cards/gifts and how to start writing your 2014 Marketing Plan.
Here are a couple more things that YOU should be doing right now…..
Holiday Teen/Student Discount:
We offer a discount to teens and students during the holidays. This is perfect for your clients that have kids coming home from college for the holidays or just want to get their students/teens on a program over the holidays. It’s a great way to keep your clients consistent also!
Year End Staff Evaluations:
Every December, I meet with our team members and we review their past year’s performance. Did they hit their revenue goals? How was their client feedback and retention? We rate their dependability, initiative, team spirit, communication etc. Then we set goals for next year.
It’s a great time to assess and set our focus for the new year. Kinda like what we do with clients!
If you are a solo trainer, do this for yourself! It’s a great practice! And it’s a good time to do it since you probably have some down-time since more clients are away during this time of year.
Year End Client Survey:
Nov, 15, 2013
If your fitness business is anything like ours you have A LOT going on this time of year.
This is not only the time of year when you plan tons of fun things for your clients, but it is also a time of schedule changes, analyzing and organizing the business side of things from the entire year and planning for next year. I wanted to give you a list of the things we are working on this time of year.
Take a look at the list to see if there is anything you should be communicating to your clients, your staff or that you need to be doing to wrap up 2013 and move toward a super successful 2014!
Holiday Events, Schedule Changes and Special Promotions:
Nov, 8, 2013
As a fitness professional you know how frustrating the hustle and bustle of the holidays (therefor the lack of exercise) can be for both you and your clients. Many clients don’t feel like there is time to exercise with all of the other commitments they have during the holidays and then they are unhappy when they return to exercise and their fitness level has decreased.
The truth is that now that Halloween is over….stores have all the Christmas and holiday merchandising up! Yep, Holiday season is upon us so help your clients be proactive and give your clients a reasonable (and simple) holiday workout plan that will make everyone happy. Here is the question I hear the most from clients during the holiday season and I am sure you hear similar things from your clients:
“During the holidays I am so busy. So what’s the least amount of exercise I can do to maintain my fitness so I don’t have to start all over come January?”
It’s true that during the holidays clients can get so busy decorating the house, buying presents, attending parties, and entertaining guests that the last thing on their minds is exercing. But, if remind them that they have worked hard all year to achieve their current fitness level, the last thing they want to do is take the “all or nothing” approach during the holidays and let it all go to pot. Starting from scratch come January is never fun!
Make sure to have a solid holiday workout plan in place that will work with your clients’ schedules and allows them to include enough exercise so they won’t have to start from scratch after the ball drops!
Along with that holiday workout plan….try giving your clients these tips for exercising over the holidays:
Oct, 31, 2013
I am sure you have seen the recent news coverage about the image below that trainer Maria Kang, a mother of 3, published and has since been inundated with negative comments . Some people said it was “bullying” or “fat-shaming” and that her intent to motivate others actually back-fired. As a fitness professional….what do you think?
Here are my thoughts…..I can understand why the negative comments surfaced. People don’t like the prideful boasts that basically say “Look at me. Look at how good I look even though I’ve got 3 kids under 3 years old. What’s your problem? Get your act together?” And a photo like this doesn’t account for the fact that some people will never look like this no matter how hard they exercise and how disciplined they are so it may make people feel poorly about themselves even if they are doing all the right things.
But with all that said, there is some truth to what Maria is suggesting and this is what I shared with my clients concerning this recent media. Please share with your clients if you agree and you think this will help them!
There will always be excuses that you can become victim to!
There will always be someone with more kids than you that still finds the time to exercise and eat well. There will always be someone who is busier than you…someone who travels more than you do…someone who has less money than you…someone who is older than you…someone who is in more pain than you…someone who is more out of shape than you…there will always be someone who is struggling with obstacles and excuses and yet, still figures it out. They do what they need to do to be at their best! So no matter what excuse you are using to convince yourself that you can’t commit to exercise and healthy eating, sorry, you need to get over it and start taking action. No more excuses! You deserve better than that!
Here’s a list of some of the common excuse and how you can overcome them:
Not enough time:
If you have trouble finding time to exercise, you’re not alone.
Oct, 24, 2013
Helping Clients Release Muscle Aches and Pains
We just had a couple thousand gals participate in the Girlfriends Half Marathon to benefit the Susan G. Komen for a Cure and the Kearney Breast Center. So we’ve had a number of ladies feeling a little stiff, myself included! I am sure many of you have clients that are participating in races this fall and I thought this would be a perfect opportunity to share some of my favorite techniques I use with clients (and for myself) when muscle aches and pains set in.
The best way to treat extreme muscle soreness is to prevent it in the first place. Your clients will experience the greatest amount of stiffness when they are doing something new and/or at a higher intensity than they are used to….many times from exercises they are doing with you! So it is always a good idea to help your clients ease into any new activities and make sure they train with and without you and progress correctly. This should minimize the amount of soreness they experience.
Cold treatment, elevation and anti-inflammatories:
We experience stiffness due to the body’s inflammation response.
Oct, 10, 2013
What went wrong? Why did your client fail last time?
Most people have great intentions and start an exercise program over and over and over again. They decide to start working out and eat healthy and within a few months, for whatever reason, find themselves back where they started. Something like a New Year’s resolution, summer, a wedding or a reunion sparks their interest and motivates them to try again. They decide they will go on a diet or they will exercise every day.
Eventually, most people fail again because they are basically mimicking exactly what they did last time.
Why do people get in the bad habit of just repeating past attempts doing the same thing over and over again but expecting a different result – isn’t that the definition for insanity? The bottom line is that whatever forced them off track last time, will more than likely surface again.
This time, though, things are going to be different. You are going to help your clients be prepared and you are going to help your clients stay on track! You need to develop a strategy for overcoming the roadblocks that your clients faces such as work, kids, fatigue or lack of time. You will outline how you are going to assist your client in determining how he/she is going to balance it all.
Oct, 3, 2013
In previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clients, know your competition, know your business and know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto. Whether you are just starting up or you have been in business for a long time…make sure to read this blog post to insure you REALLY have a mission, vision and moto that you (and your staff) can lean on.
Once established you can include your mission statement and list of specialty services on the back of your business cards, the top of programming cards and the back of client b-day cards. You can frame your code of ethics and values and hang them in your office or studio. These statements will help you make all further decisions and ensure you are taking the right direction in any venture.
How to Create or Revamp YOUR Mission Statement:
Sep, 25, 2013
I recently sent out an email to our staff reminding them of the importance of making sure clients see and feel the results of all their hard work.
Here is the email:
“We have a business goal of 80% full schedule (read this past blog post to learn more about this Get Trainers To Help With Marketing)
Q: How do you achieve that?
A: You keep the clients you get and you get referrals from those clients who are happy with your services!
Q: So how do you keep clients and get referrals?
A: You’ve got to earn it!
That means you’ve got to get clients results! Clients won’t stay with you if they aren’t achieving goals and they definitely won’t tell their friends and family about you if they aren’t getting results.