Large Group Training – You Got This

I have shared many of my small group training tips with you, but today I want to focus on large group training. We have recently had some very large boot camp groups. Here are the strategies I use to ensure everyone gets an effective workout, things run smoothly and everyone stays safe.

When you have that large of a group, you need to consider the types of exercise, equipment, sequencing and how to divide the group so it’s not pure chaos. I choose to keep it really simple and perform mostly body weight exercises.

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Generate Revenue With a Running Program

Consider this. With each running stride, your body is forced to absorb impact forces as great as 3x your body weight. So if you weigh 150 pounds, imagine 450 pounds of force pounding through your muscles, bones, ligaments and tendons with each foot strike. You can imagine that over the course of a five-mile run, the amount of force the body absorbs is tremendous. Due to the nature of the sport, specific imbalances and areas of weakness can result. For these reasons, proper progression is critical if you expect to continue running on a long-term basis.

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Going Outside With Clients? Play It Safe.

It is that time of year when many personal trainers and group exercise instructors start taking their clients outside for workouts. Clients love getting the fresh air and trainers can keep things interesting with TONS of new exercises and adventures in the great outdoors. We have a couple protocols when it comes to bringing clients away from the studio for workouts and I recent sent them this email as a reminder:

“Great weather has arrived in the Pacific Northwest and many of you want to take your clients outside for workouts. I love that! Read the rest of Going Outside With Clients? Play It Safe.

Top 2 Ways To Get New Clients This Summer

Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!

1. Inspire a Summer to Remember Referral Incentive:

It’s a great way to earn some extra cash just by inspiring someone to take action on their health and fitness goals. For Our Personal Trainers – Whoever books a comp, gets $25 (not just schedule the comp but you actually have to ask for the appointment through a networking phone call, referral, tour etc). The trainer who conducts the comp session and the client purchases, gets $25. You might as well earn an extra $$ while inspiring someone to take action! And our current clients win too! Current Client receive a FREE Private Training session to thank them for each new referral over the summer!!

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We Are #1 – Are You?

We are so excited to announce that we were voted the #1 Personal Training Studio in our county….again!

Here is my social media victory message:

OMG! We won! Thank you SO MUCH for voting us #1 Personal Training studio in Clark County again! Changing lives for 18 years! We LOVE what we do so much and the fact that our community appreciates it, brings us so much joy! Transforming lives is the most rewarding thing ever and we couldn’t imagine a better fitness family! Our clients are the best ever…they are driven to reach for their best, they are leaders, they have overcome so much, they are inspirational, caring, hard-working, fun and beautiful people on the inside and out! We know that fitness positively impacts every part of someone’s life and we are so happy and honored to play a part in that journey. Thank you so much from the bottom of our hearts for being part of our Fitness Tribe! So…should we celebrate with Squats or Pushups?!

Get YOUR victory message ready!

Do you have “best of” contests in your county/town? Get out there in your community and gather up the details. Plan for the promotion of your business during the voting period and ask everyone you know to vote for you. Make voting for you a big deal because if you win….it IS a big deal. Make sure everyone in your community knows you are the BEST!

Good luck out there. I am off to celebrate!

Yours in health, fitness & business,
Sherri McMillan


Hey! I will be presenting at the 2018 IDEA World Conference at the end of June. IHRSA is a must attend for owners and managers (or aspiring owners/managers) in the fitness industry and IDEA World is the largest Fitness Professional conference in the US. If you’ve never been to this conference, you have to promise me that you’ll put it on your list of Must-Dos. It will absolutely change your career and open your eyes to so many opportunities and possibilities. Use my exclusive presenter discount to get $30 off your registration to the IDEA World Convention!  Code: WORLD18+Mcmillan. 

 



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 We use our Mindbody Online service to create reports that identify past clients who we contact directly and encourage to work with us again, through their mobile app for clients and using their online retail store option to sell products and services. Mindbody Online is one of the essential resources that help make our Personal Training Studio a success. (Get 3 months 25% off at signup).


THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

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Personal Trainers: Employees vs. Independent Contractors?

 

One of the MOST common questions we get from fitness business owners/managers and from those who have purchased our Business of Personal Training System  is “Should I have Independent Contractors or Employees?”

Here is my answer….

Reviewing the history of the personal training industry, pretty much all of us started as independent contractors operating our personal training businesses within existing health and fitness clubs. Slowly over the years, many of these facilities decided to bring the training department in-house and make all their trainers employees. Why would they do this?

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Team Training Done Right

It can be hard to fill certain hours in your personal training schedule and those hours are going to differ depending on the demographic of your clients. The good news is that….

…..you can get creative and find ways to fill those slower times that will both help you and your clients.

The most successful way we do this is by offering “Team Training” options. (make sure to read “Generate Extra Revenue With Team Training” to learn exactly how our Team Training works).

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3 Steps To Keeping Group Fitness Fresh

I have shared many of my group exercise success tactics with you. Today I want to focus on keeping your group fitness program fun, fresh and cutting edge.

Here are some questions to start out:

  • Do you change your group fitness schedule regularly?
  • Do your clients get a say in what group fitness classes are on your schedule?
  • Do you have a staff member who is responsible for coordinating your group fitness schedule?

 

I hope your answer to all of these questions is a resounding “YES”!

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Weight Loss Challenge Client Options

A couple weeks ago I wrote a blog post giving you the 4 Secrets to Successful Weight Loss Challenges. I received a great question after that blog post and want to address it!

What are the different ways that participants can sign up for your Weight Loss Challenge and how much do you charge your clients to sign up?

Flying Solo:

I know what I need to do. Just give me my finisher’s gift, weigh me in and I’m good to go. The competition is all I need to keep me going.
Cost: $49

Jump-Start:

In addition to the finisher’s gift, can you please provide me with a NWPT Results Manual and take my pre/post girth and body fat measurements (2-30 minute appointments).
Cost: $99

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Flash Sale Success

Hey Fit Pros! We just ran a 1 day “Spring Break” flash sale for our 10 class punch cards for our group training classes.

We were looking for a way to boost sales and increase interest in our group training classes.

So here is what I did:

  • Created the flier below
  • Scheduled a couple social media posts
  • Scheduled a couple eNewsletters to promote the flash sale
  • Emailed our team announcing the flash sale, gave them the flier, asked them to promote to their clients and to share our social media posts
  • Posted the flier around our studio

 

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