Bring In New Clients Over The Summer!

Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!

1. Inspire a Summer to Remember Referral Incentive:

It’s a great way to earn some extra cash just by inspiring someone to take action on their health and fitness goals. For Our Personal Trainers – Whoever books a comp, gets $25 (not just schedule the comp but you actually have to ask for the appointment through a networking phone call, referral, tour etc).  Whoever does comp and client purchases, gets $25. You might as well earn an extra $$ while inspiring someone to take action! And remember, our current clients win too so be sure to ask for those referrals and let them know we reward them too!  Current Client receives a FREE Private Training session to thank them for the referral!!

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Posted in referrals, revenue by Sherri | No Comments

Have a Plan for 4th of July – Reschedule Them Now!

We are quickly approaching the 4th of July, which falls on a Thursday this year.

So…what will you do?  Will you be closed all day? Will you offer a specialty class?

No matter what you do make sure your clients know their options and help them reschedule their appointments….don’t let them cancel!

 

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Peer Reviews: Why & How

As part of our yearly marketing plan we schedule monthly staff accountability tasks. Some examples might be sending client shoppers in to see how our trainers do with an initial assessment, or a manager picks random client files to audit to make sure client files are being taken care of correctly or having trainers conduct peer reviews. Our staff is given the full marketing plan at the beginning of each year so they know which of these accountability tasks will happen each month. However, they don’t know when during that month it will happen. You have to keep them on their toes, but be fair about it too. Having an accountability task each month keeps us on our toes as a business as well. It forces us to review important processes at least once a year….if not more often than that.

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Team Meeting: Shark Tank Style

We recently had our mandatory monthly team meeting and I wanted to try something new.

Here is what I needed:

  • New ideas on how to cut costs
  • New ideas on how to increase revenue
  • Our staff to feel included and connected to the decisions we make

 


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Here is what I did:

  • A mini Shark Tank!
  • I asked each staff member (Personal Trainers, Customer Service Representatives….everyone) to prepare one revenue-producing idea and one cost-saving idea that they think we should incorporate at NWPT.
  • I told them that they would each present their own idea.
  • They would have 2 minutes to sell us on how their ideas will increase revenues or reduce expenses.
  • At the end, we voted for our favorite idea and the winner for the best cost saving and the best revenue generating ideas, got a $100 gift card to their favorite local restaurant/shop.

I thought this would be a fun, different and productive way to implement ideas that will help us all out! Go ahead and give this a try with your team, but remember that when voting your team should consider what will bring your fitness business the best return …..but also which ideas are actually feasible to easy to execute!

Yours in health, fitness & business,

Sherri McMillan


Get everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads Online

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

Simple Self Promotion: It Works!

If you are in the fitness industry you know that a major part of your time and effort goes into self promotion. Whether that be asking for referrals, sending press releases, hosting free seminars and more. So what are some of the simple, but essential ways to fill a class, fill a team training of fill your schedule?

You have to become exceptional at self-promotion!

Now that doesn’t mean getting super good at posting photos and videos of yourself and highlighting how great you are and all your accomplishments. That can be part of it. But more importantly it’s connecting with people, their goals and their interests and when you are offering something that will help them achieve those goals and aligns with their interests, you personally invite them.

You need to…..

  • email them
  • you call them
  • you message them on social media

you PERSONALLY invite them and let them know you want them on your team

You tell them….

  • you want to help them
  • you want to work with them

All of these things are simple, yet crucial self-promotion. It’s got to be about YOUR clients! Yours in health, fitness & business, Sherri McMillan


Get everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads Online

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

Posted in Marketing, Sales by Sherri | No Comments

Weight Loss Challenge: This Rule Is Top Priority

I have walked you through many different success strategies when it comes to hosting a weight loss challenge.

 

I recently sent a reminder to our personal training staff about this very important piece to a successful weight loss challenge:

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Posted in business success, results, revenue by Sherri | No Comments

Fill Your Schedule – Encourage Monthly Clients

Clients that come see you for 1 on 1 personal training a couple times a week are the best kinds to get, but not all clients (or potential clients) can, want or need to see you that often. It is a good idea to try to fill the open time slots in your/your staff’s schedule by encouraging clients to see a personal trainer once a month for program updates. How do you encourage that type of client to sign up with you? Send them some of the information below. What better way to encourage folks to come see you than by educating them on why it is so important?

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Paid Time Off For Personal Trainers

Last week we discussed the importance of planning ahead when it comes to time off for your personal trainers. Here at Northwest Personal Training we offer paid time off. That is a major perk that not all personal trainers have. There is a reason for that. Paying a personal trainer when he/she isn’t bringing in money for your business can be tough on your bottom line. So how do we do it?

Our Paid Time Off Benefit:

Northwest Personal Training supports a balance between an employee’s personal and work life.  Therefore, we believe that employees should enjoy time away from work for relaxation and enjoyment, in addition to time off for illness, appointments, emergencies or other needs without loss of pay.

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Posted in Human Resources by Sherri | No Comments

Trainers On Vacation? Keep Clients Happy

We recently reminded our trainers to send in their vacation requests. We typically ask for this information at the beginning of the year, but we understand that things come up. As we approach summer….we are starting to get more requests for time off. We would like to have all vacation requests well in advance. This is to ensure that we don’t have too many trainers gone at the same time and so that we can prepare for the absence of trainers. Our general rule is to not allow more than 2 trainers to be absent at the same time. This will differ depending on how many clients you have and how many trainers you have.

 

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4 Tips For A Successful Weight Loss Challenage

Our annual Spring Makeover Challenge (weight loss challenge) is approaching quickly. All of our personal trainers recruit members for their team. The trainer’s teams compete against each other to see who can lose the most weight during the challenge.

Get the details on how we run our annual weight loss challenge

Many fit pro managers/owners have probably conducted weight loss challenges. Some successful and some not. Our weight loss challenge normally brings in $20k in additional revenue each year! We know the secrets and I am going to share them with you!

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Posted in results, revenue by Sherri | 15 Comments