Successfully Handle New Client Objections

15871629_10154872323663607_6151663043895396901_nYou have probably heard all the objections that I have when it comes to getting new clients to commit to their health & fitness…and  to working with you!

Be ready to deal with typical objections such as “I’ll never stick to it”, “I can’t afford it”, “I don’t have the time”, “I want to think about it”, “I want to talk it over with my spouse” or “I’d like to purchase just one session.” Almost any objection can be dealt with in a soft, non-aggressive, but assertive manner. Success with objections starts with showing more value than risk to personal training with you.

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“Closing The Sale” – First Steps – Club Setting

download (10)Many Fitness Business owners, managers and staff ask the BIG question “how do you close the sale?”

Well, let’s start off by correcting a misconception. Closing the Sale is not at all about “Closing the Sale”.  If you enter communications with a potential client with this as your primary goal, you will not “close the sale” or will shortly lose the client.

Selling any product or service is all about opening or developing a relationship! 

A good salesperson does not focus on selling a person but rather on servicing the person. At Northwest Personal Training, we sell by focusing on servicing. When you focus on helping people and figuring out their needs and goals, the sales take care of themselves.  Before any interaction with a potential client, ask yourself ‘how can I help this individual?’

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Don’t Let Clients Be Quitters

muscle-class-sherriOK Fit Pros. We are entering into Feb and as many of us know we tend to see some “new years resolution” clients start slipping away. Don’t let them be quitters! So why do some of our clients quit long before they’ve achieved their goals? Let’s dig deep and find out…starting with the reasons clients don’t renew memberships.

The most frequently reported reasons for not renewing a membership are as follows:

  • Couldn’t afford the expense 30%
  • Overcrowded facility 27%
  • New demands made on my time 26%
  • Inconvenient club location 18%
  • Lost interest/motivation 17%
  • Moved/relocated 16%
  • Switched to outdoor exercise 15%

Not surprisingly, concerns about price and time were among the three most commonly cited reasons for quitting a club. While lack of adequate disposable income or time are certainly legitimate explanations for leaving a club, it’s likely that a significant percentage of the ex-members surveyed hadn’t been successful in making fitness or exercise a priority in their life. If your client’s fitness level and health are very high priorities, they find the money or the time to commit…and you can lead them in that direction. But, if they never use their gym membership, it becomes harder and harder to rationalize paying for it.  Conversely, regular usage yields greater satisfaction and more benefits, making it easier to identify the value received, and understand the cost and time requirements. So, if you want your clients to actually use their membership, you’ll have to figure out what you need to do to actually commit to their exercise program.  A consistent, committed effort will make a club membership worth the investment.

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Motivation and the Process of Change: Step 4 Cont…

no-more-excusesWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.
We know how to help our Clients Make SMART Goals
We have addressed the “no time” excuse

I wanted to address a few more of the top excuses/obstacles our clients give us and the strategies to help them overcome each of these common obstacles.

#1: I have No Energy

Those who exercise regularly know from experience that exercise actually leaves you with more energy!

Some Helpful Strategies for Overcoming This Obstacle Are:

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Motivation and the Process of Change: Step 4

workout_timeWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.
We know how to help our Clients Make SMART Goals

Now we will start discussing the obstacles/excuses our clients have for not starting our for quitting and exercise program….and how you can help them overcome these obstacles.

#1 Excuse for not exercising: I don’t have enough time.

This is the most common excuse/obstacle that our clients have for not starting or for quitting an exercise program.  But the “no time” excuse really does not wash. We have clients who manage large businesses, clients with 6-8 children and clients who seem to do it all. How do they do it? They make health and fitness a priority in their life.  When life gets rough, exercise is usually the first thing to go when, in fact, it should be the last. Exercise is the glue to mental sanity when life becomes chaotic.

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Motivation and the Process of Change: Step 3

14570368_10154537968423607_8530988642847079589_nWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.

Now it is time to discuss goals. We know that helping client set goals and keep those goals is a big part of our jobs, but how do you really make those goals stick….and work?

Step 3. Help Your Clients Set SMART Goals

Try having your clients write down anything they have ever thought of achieving with regards to their own individual health and fitness. Ask them which goal, if they achieved it, would make this year unbelievable? The only rule with this wish list is that none of their goals can be related to their body. Have them stay away from listing a goal such as losing 10 pounds or 4 inches off their hips. Keep this list positive and focused away from body image. Read the rest of Motivation and the Process of Change: Step 3

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Motivation and the Process of Change: Step 2

judith_client_2016I am sure many of you are busy working with potential new clients, current clients working on new goals and past clients that have decided to start working with you again. It IS a busy time of year and a great time to learn to help your clients dig deep to find true and lasting motivation and understand how to help them navigate successful change in their lives.

Last week I covered Step 1 in this process: Are Your Clients Ready?

Now we move on to…..

Step 2.  Getting Your Clients Internally Motivated

If your clients want to change something, they have got to change something! 

Makes sense, doesn’t it? But change is difficult. Most people attempt major changes in their life without setting up a framework for success. How can your clients get anywhere without a map or a game plan?

Helping your clients find the motivation and inspiration to adhere to the changes in their lives day-in, day-out, is challenging. Many people have very good intentions and start an exercise or healthy nutrition program, but within a few months 70 percent of them have dropped out. They could not find a reason to keep going.

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Motivation and the Process of Change: Step 1

img_2897We have interacted with clients who succeed easily and others who struggle tremendously. The sad fact is seven out of 10 people who start an exercise or nutrition program drop out within a few months. If you know people who have been among those drop-out stats, the problem may not be with them– it may be with the method.  Most people attempt to do too much too quickly.  They do not do any planning and they don’t know how to monitor their progress.

This is where YOU come in! Over the next 4 weeks we will review the 4 steps that will help your clients dramatically increase their chances for success.

  • Step 1.  Determine how ready your clients are to make the changes.
  • Step 2.  Help your clients develop concrete internal motivation for helping them to adhere to their program.
  • Step 3.  Help your clients set SMART goals
  • Step 4.  Outline potential obstacles to success and strategies for overcoming them

We will spend the most time discussing step 1 because I believe it is absolutely critical to your success as a Personal Trainer.

Step 1.  Are your clients ready?

We generally know within a few minutes whether a client will succeed easily or not. If the client accepts our recommendations for changes to their exercise or nutrition program immediately and unconditionally, we know we will achieve success easily. If the client begins to make excuses or give reasons they feel they will not be able to adhere to the program, we can generally expect struggles throughout the process. They are not ready to make the changes required to see the results they want.  It is a good idea to use some type of “Readiness” questionnaire with your clients. This will help determine the approach to take with your client and will give you a good idea of they are truly “ready” to adhere to the programming you provide.

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Client Led Workout Design

BHill01-R2-051-24So your client has asked you to create a workout for her to do at home. This is great. Not every client can be a 2 times to the gym per week type client. It takes all different types of clients to fill your schedule. Just make sure she comes back to see you regularly and continue to update, evaluate and add to her workout design.

Here are the guidelines we give to our trainers when they are asked to create a client let workout design (keep in mind that every client is different and these are guidelines): Read the rest of Client Led Workout Design

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Tips For Client Motivation During The Holidays

nov2016moultonfallsAs fitness professionals we know that our clients (and maybe even ourselves…) tend to lose motivation for staying active during the holidays. With the stresses (and joys) of holiday cards, shopping for gifts, baking and spending time with family it is easy for our clients to skip workouts. You may not be able to combat this completely, but you can send them my top 7 tips for staying motivated during the holidays and hopefully that will help!

Do Less:

It can be hard to find the time to get in your full workout, but if you tell yourself you’re only going to do 20 minutes, it will be a lot easier to stick with it. So opt for a quick 15-30 minute express workout to keep your energy levels up and you won’t feel like you’ve got to start all over in the New Year. 

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