Lack of Revenue? Lack of Leadership

It is the unfortunate truth that many small businesses fail and many times before they have even had a chance to start!

Our industry is no exception. Throughout my years of consulting, I have found….

…..that a lack of leadership can be one of the main reasons that fitness businesses struggle.

Whether or not you take the time to be a strong, organized and encouraging leader can really make or break your business. Many fitness business owners tell me “I can’t find the time to lead. There is so much to do!”  This is where great systems come into play. If you have great systems in place then you will have more time to lead! So get your systems in order and then start leading your team and start taking your business to the next level (check out the side bar on my blog or click HERE to learn how you can make our systems your systems!)

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How To Go From Trainer to Leader

I have always said that exceptional leadership is the MOST important factor in creating a successful business. Leadership is a skill that you may have naturally or you may have to learn, but it is always a skill that you can hone.

I have put together a 4 part video series on the leadership skills that every fitness business owner/manager should work on. Perfect these 4 skills and you will see business revenues jump!

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Racing Events: Get Involved. Get Clients

Hosting a racing event is an excellent way to get new clients walking through your doors and keep current clients motivated and engaged with your business.

Start out by hosting a fun run that starts outside of your business. The initial set up will take some work, but a racing event hosted by your facility could be a the start of a tradition that is beneficial to your community and to your bottom line.

 

It isn’t just the racers who will associate the fun they have at the race….with you and your facility. The volunteers and the spectators will do the same! The idea is that you will have a large group of people right in front of your facility knowing exactly where you are and what a fabulous, community-minded company you are. That’s got to be good for business!

 

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Clients Will Love You and Exercise – Try This!

Do you know what our biggest problem is? It is probably your biggest problem too.

THE MAJORITY OF PEOPLE DO NOT LIKE TO EXERCISE!

The biggest problem working in the fitness industry is that we are offering a product that most people hate. So each and every one of us has to do whatever we can to make the experience as enjoyable as we possibly can.

We have to be in the business of getting our members and clients to really us, enjoy being around us, enjoy our environment and how they feel every time they come to our facilities.

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Fourth Step To Marketing Success

If you have been following my blog the last three weeks you are now aware of the essential things you need to know before you can start building a successful marketing plan that will bring in tons of new fitness clients. You need to know YOURSELF. You need to know YOUR BUSINESS. You need to know YOUR CLIENTS…and now it is time to review the fourth and final piece to this fitness foundation puzzle. Know YOUR COMPETITION!

I don’t just mean that you need to know who your competition is and where they are located. You need to know their strengths, their weaknesses, what they do, what they don’t do, the “feel” of their facility and so much more. If you take the time to learn all about your competition it will help you find your niche. What isn’t your competition doing that you could do?

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Third Step To Marketing Success

We have discussed the importance of knowing yourself and of knowing your business if you want to see marketing success.

Now to step 3….KNOW YOUR CLIENTS!

It is essential to understand exactly who your clients are before you start marketing to them.

Narrowing down the type of client your business will cater to will effect your marketing strategies in every way. Once you know who your clients are you can decided on the right types of images to use in your marketing materials, the wording you use in ads and the types of programs you will promote.

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Second Step To Marketing Success

YouTube Preview ImageIn last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business. Here is my second step to setting up a foundation for fitness marketing success!

You MUST KNOW YOUR BUSINESS!

It can be tough to dig deep and understand the ins and outs of your business, but it is the only way you will be able to create a marketing plan that will take your business to the next level. Be true to yourself and your business and great things will happen!


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First Step To Marketing Success

It is around this time of year that I start thinking about our marketing strategies for the following year. Every year I build a solid marketing plan for our business.  It is like a blueprint for what we are going to market, the initiatives we will implement, the events we will host, the seminars we will put on and so much more. This marketing plan allows everyone on our team to know what is coming up and what the expectations are.

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What Is Your Fall Promotion?

Clients are getting back from summer holidays, their kids are back in school and guess what? Many are ready to get back into their fitness routine!  So that means it’s time for you to get busy!

What are you doing to entice people back or into your program?

Are you offering some type of promotion or “Fall back into Fitness” special?  If you’re not, you’re missing the boat!  Everyone and I mean everyone appreciates a deal, even your most wealthy clients. In fact, from my experience, the people who are the most wealthy are always asking for a deal.

 

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Cancellations Without Stress – 4 Simple Steps

Cancellation policies can be tricky, but with the correct approach they don’t have to mean lost revenue and they don’t have to mean upset clients.

The following simple steps help us avoid most of the issues that can arise when a client cancels after our predefined cancellation deadline (24hrs). This can work for you too!

Step 1: Proactive CSRs (Customer Service Representatives)

Whenever booking an appointment, always remind clients, “If, for whatever reason, you need to reschedule please give us 24 hours notice so we can schedule someone else into that time slot”. This will regularly remind them of the importance of advance notice and the value of your time and that you have a policy in place.

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