Clients Will Love You and Exercise – Try This!

Do you know what our biggest problem is? It is probably your biggest problem too.

THE MAJORITY OF PEOPLE DO NOT LIKE TO EXERCISE!

The biggest problem working in the fitness industry is that we are offering a product that most people hate. So each and every one of us has to do whatever we can to make the experience as enjoyable as we possibly can.

We have to be in the business of getting our members and clients to really us, enjoy being around us, enjoy our environment and how they feel every time they come to our facilities.

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Fourth Step To Marketing Success

If you have been following my blog the last three weeks you are now aware of the essential things you need to know before you can start building a successful marketing plan that will bring in tons of new fitness clients. You need to know YOURSELF. You need to know YOUR BUSINESS. You need to know YOUR CLIENTS…and now it is time to review the fourth and final piece to this fitness foundation puzzle. Know YOUR COMPETITION!

I don’t just mean that you need to know who your competition is and where they are located. You need to know their strengths, their weaknesses, what they do, what they don’t do, the “feel” of their facility and so much more. If you take the time to learn all about your competition it will help you find your niche. What isn’t your competition doing that you could do?

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Third Step To Marketing Success

We have discussed the importance of knowing yourself and of knowing your business if you want to see marketing success.

Now to step 3….KNOW YOUR CLIENTS!

It is essential to understand exactly who your clients are before you start marketing to them.

Narrowing down the type of client your business will cater to will effect your marketing strategies in every way. Once you know who your clients are you can decided on the right types of images to use in your marketing materials, the wording you use in ads and the types of programs you will promote.

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Second Step To Marketing Success

YouTube Preview ImageIn last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business. Here is my second step to setting up a foundation for fitness marketing success!

You MUST KNOW YOUR BUSINESS!

It can be tough to dig deep and understand the ins and outs of your business, but it is the only way you will be able to create a marketing plan that will take your business to the next level. Be true to yourself and your business and great things will happen!


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First Step To Marketing Success

It is around this time of year that I start thinking about our marketing strategies for the following year. Every year I build a solid marketing plan for our business.  It is like a blueprint for what we are going to market, the initiatives we will implement, the events we will host, the seminars we will put on and so much more. This marketing plan allows everyone on our team to know what is coming up and what the expectations are.

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What Is Your Fall Promotion?

Clients are getting back from summer holidays, their kids are back in school and guess what? Many are ready to get back into their fitness routine!  So that means it’s time for you to get busy!

What are you doing to entice people back or into your program?

Are you offering some type of promotion or “Fall back into Fitness” special?  If you’re not, you’re missing the boat!  Everyone and I mean everyone appreciates a deal, even your most wealthy clients. In fact, from my experience, the people who are the most wealthy are always asking for a deal.

 

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Cancellations Without Stress – 4 Simple Steps

Cancellation policies can be tricky, but with the correct approach they don’t have to mean lost revenue and they don’t have to mean upset clients.

The following simple steps help us avoid most of the issues that can arise when a client cancels after our predefined cancellation deadline (24hrs). This can work for you too!

Step 1: Proactive CSRs (Customer Service Representatives)

Whenever booking an appointment, always remind clients, “If, for whatever reason, you need to reschedule please give us 24 hours notice so we can schedule someone else into that time slot”. This will regularly remind them of the importance of advance notice and the value of your time and that you have a policy in place.

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Use Strength To Gain & Keep Clients

Sometimes clients need to be reminded of how important it is that strength train…. and hopefully….start/continue training with you! Try sending them this article I wrote for our local paper. Remind clients of all the reasons muscle conditioning is critical. Share with potential clients as well….

muscle-class-sherri“As we get older, we tend to lose muscle – approximately 7 pounds of lean tissue per decade with this loss accelerating after the age of 40.

As a result, our strength and endurance is reduced, our metabolism drops resulting in weight gain, our bone density is lowered, our posture and alignment deteriorates, our balance falters, and we experience an increase in general aches and pains. So it is ABSOLUTELY CRITICAL that we do whatever we can to maintain our muscle tissue by participating in muscle conditioning exercise at least 2 to 3 days per week.

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Commitment. Results. Retention.

It is clear that the road to retaining clients is all about results! When clients are seeing results they are more likely to stick around. In order to see results….a big commitment needs to be made (by both you and your client), so (naturally)the first step is for both of you to make a commitment….and I mean a real commitment.

Check out how we do this:

signature

Make It Official

Here at Northwest Personal Training each new client signs a Fitness & Training Commitment. This signed agreement serves as a reminder of the commitment that they have made to themselves and to provide a list of the health behaviors that we will help them to adopt over the next few weeks (and for the rest of their lives). Do you have a fitness & training commitment that your clients sign? If not, try using something like this:

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Marketing Your Events!

We always have fun events and adventures planned for our clients to sign up for. Some of them are free seminars and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients,  potential new clients and extra revenue! Hosting fun events and adventures is a win/win for everyone.

We encourage and remind our trainers to share these events and adventures with their clients. To make it easy for them to do that we list all of our events on our website and on our facebook page. Having the events listed on our facebook page makes it easy for the our trainers to share the events with friends and share in their status updates.

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