Tag Archive

Effective Marketing & Programming for Clubs & Studios

Published on April 8, 2021 By Sherri

Not every business has the budget of a large fitness chain.

I have written MANY blogs/articles, hosted webinars and conducted trainings on how small fitness businesses and fitness departments can use creativity to be successful….such as:

Cost Effective Marketing Initiatives

Programming

Community Relationships

Client Retention

Success for Fit Pros During a Pandemic

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Revenue Generating Programs

Published on February 25, 2020 By Sherri

Your beginning of the year rush is probably starting to slow down. You may be looking for ways to bringing in new clients and ways to keep your current clients engaged with your business and staying healthy.

This is a great time to run a weight loss challenge….or at least start planning for a spring weight loss challenge.

 

 

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Remind Clients to Use Holiday Discounts

Published on January 8, 2020 By Sherri

Did you send out a holiday card/eCard to your clients in 2019 or at the beginning of this year? If so, I hope you included a discount for your clients as a “gift” to them and a gift certificate they can give to a friend to receive some type of free and initial service with you.

What better way to keep your current clients coming back for more training and for getting quality word of mouth referrals?

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Clients Will Love You and Exercise – Try This!

Published on October 13, 2019 By Sherri

Do you know what our biggest problem is? It is probably your biggest problem too.

THE MAJORITY OF PEOPLE DO NOT LIKE TO EXERCISE!

The biggest problem working in the fitness industry is that we are offering a product that most people hate. So each and every one of us has to do whatever we can to make the experience as enjoyable as we possibly can.

We have to be in the business of getting our members and clients to really us, enjoy being around us, enjoy our environment and how they feel every time they come to our facilities.

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Second Step To Marketing Success

Published on September 19, 2019 By Sherri

YouTube Preview ImageIn last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business. Here is my second step to setting up a foundation for fitness marketing success!

You MUST KNOW YOUR BUSINESS!

It can be tough to dig deep and understand the ins and outs of your business, but it is the only way you will be able to create a marketing plan that will take your business to the next level. Be true to yourself and your business and great things will happen!


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Bring In New Clients Over The Summer!

Published on July 5, 2019 By Sherri

Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!

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Have a Plan for 4th of July – Reschedule Them Now!

Published on June 10, 2019 By Sherri

We are quickly approaching the 4th of July, which falls on a Thursday this year.

So…what will you do?  Will you be closed all day? Will you offer a specialty class?

No matter what you do make sure your clients know their options and help them reschedule their appointments….don’t let them cancel!

 

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Team Meeting: Shark Tank Style

Published on May 21, 2019 By Sherri

We recently had our mandatory monthly team meeting and I wanted to try something new.

Here is what I needed:

  • New ideas on how to cut costs
  • New ideas on how to increase revenue

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Weight Loss Challenge Recruitment

Published on March 28, 2019 By Sherri

Over the past few weeks I have showed you how to prepare for and create an alluring weight loss challenge. We are getting close to launching our Spring Makeover Challenge. Our trainers are heavily recruiting participants for their teams. Here is an email, our trainer Kristin, sent out to her past Spring Makeover Challenge participants. Remember, marketing and creating an interesting competition are top priorities if you want to run a successful weight loss challenge.

 

 

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