Tag Archive

What is Your Differentiator?

Published on October 30, 2020 By Sherri

Covid 19 has forced us, here at Northwest Personal Training, to rethink and revamp the way we do things. However, even before the pandemic hit, we recognized that our Group Training program shouldn’t be our main focus. Our differentiator is Private Training. There are many business in the fitness industry who do a great job with group training. Businesses such as Orange Theory, Barre, Soul Cycle/Star Cycle and CrossFit are becoming more and more popular.

We know that we shouldn’t be trying to compete with these types of group training options, so we doubled down on marketing our bread and butter….Private Training.

We are known, in our community, as the experts when it comes to Private, Personalized, By Appointment, One-on-one Fitness & Strength Training with World-Class Trainers. Prior to March, we started focusing all of our marketing efforts on Private Training, and now (7 months into the pandemic) we have found that people feel safer in a one-on-one setting where we can more easily control access, flow, disinfecting, distancing etc.

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Self-Care is Not Selfish

Published on February 26, 2019 By Sherri

“Self-care is not selfish. You cannot serve from an empty vessel.”

This is a quote that every Personal Trainer should keep in mind. Remember, it is important to take care of yourself. It is the only way you can give your clients what they need to succeed. It will allow YOU to succeed as well!

Here is an email I sent to my team about self-care. Maybe you could share it with your team or your co-workers?

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Education – Invest In Yourself

Published on August 9, 2018 By Sherri

“Empty the pennies from your purse into your mind and your mind will fill your purse with dollars and keep it full forever.” – Ben Franklin

It is no surprise that those who choose to spend the most on continuing education are also those that tend to earn the highest incomes in the fitness industry. So invest in yourself and reap the rewards.

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Getting MY Workout In….

Published on August 29, 2017 By Sherri

Fit Pros….you are just as busy as the average American and if you are like me…I sometimes find it tough to make time and muster the energy to get my workout in. You’ve been at the gym all day working and training clients. Often, at the end of your shift, you just want to go home and the last thing you want to do is stay longer at the gym to get your own workout in. So how do you stick with your own workout regiment? Read more on Getting MY Workout In…….

Too Much High Intensity?

Published on May 23, 2017 By Sherri

Sherri_Gorge_Yoga_42017With the popularity of CrossFit, Bootcamps, Tabata and other high intensity formats, clients may believe that the only way to train is at a high intensity. However, that’s just not the case!

I’ve been in the fitness industry for almost 30 years and I’ve seen it all and can pretty much guarantee that if your clients only train at a high intensity, it will lead to illness, injury and/or burnout.

Of course, that is not what you want for your clients or your schedule.

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Another 10 Min Equipment Free Workout!

Published on August 10, 2016 By Sherri

Last week I gave you a 10 min equipment free workout to share with your clients. It is nice to have a handful of these up your sleeves so here is another 10 min equipment free workout. There are no excuses for your busy clients to not get a workout in on the days they don’t work with you!

Remind them: 10 minutes is not even 1% of your day so do you think you could commit to that?!  If your health and fitness is important to you, you will make it happen!

Last week’s 10 min equipment free workout


Share this info with your clients: 

Complete each of these 3 exercises for one minute each with a 30 second rest at the end of each of the 3 exercises. Then do it again 2 more times for a total of 10 minutes. Remember to take a few minutes to warmup and cooldown and feel free to take breaks if you can’t make it one minute without stopping. Never sacrifice quality for quantity!

10 minutes full body, high intensity and you’ll be surprised at how effective this mini-workout can be! Follow along with this series and you’ll get a number of 10 minute QuickFix options so that you can mix it up and do a different set each time!

10 Minute QuickFix Workout

Warm-up first

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10 Min Equipment Free Workout

Published on August 3, 2016 By Sherri

Are your clients giving you excuses about not being able to exercise this summer? Vacations, kids at home etc.? Give them this 10 min equipment free workout to do when they aren’t working with you. No more room for excuses!

Complete each of these 3 exercises for one minute each with a 30 second rest at the end of each of the 3 exercises. Then do it again 2 more times for a total of 10 minutes. Remember to take a few minutes to warm-up and cool-down. We can all commit to 10 minutes to focus on our health and fitness. And if you focus for 10 minutes, you’ll be surprised at what a fabulous workout it can be! Follow along with this series and you’ll get a number of 10 minute QuickFix options so that you can mix it up and do a different set each time!

10 Minute Equipment Free Workout:

Warmup first.


jumpropeImagine you are holding a skipping rope and skip for 1 minute. Bonus if you complete with an actual skipping rope! Feel free to keep it low impact and instead of jumping, just walk your feet quickly on the spot while moving your arms as if you are holding a jump rope.

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Exercising In The Heat – Warn Your Clients!

Published on June 5, 2015 By Sherri

20140720_0265-2The temperatures are going to be very high across the country over the next few days. As you know….many of our clients aren’t used to this kind of heat and it can cause some serious health concerns especially when we are talking about exercising in the heat. This blog post will give you some important tips and information that you can pass on to your clients this summer!

Heat illness can occur in exercisers whose body heat exceeds its ability to cool down.  

Heat exhaustion is a form of heat illness that is characterized by the inability to continue exercise, headache, fatigue, chills, nausea and confusion. It can be treated by stopping exercise, getting out of the heat and, if a person is coherent and not vomiting, by drinking rehydrating fluids. Intravenous administration of a dextrose or saline solution is often used in Ironman races and other ultra-distance events and can help facilitate recovery. Some athletes suffering from heat exhaustion have been known to require up to 4 liters of intravenous fluid!


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Heat stroke, a more serious form of heat illness requiring medical attention, is characterized by confusion, central nervous system dysfunction and a body temperature over 104 degrees. 

It is treated aggressively by immersing the victim in cold water or by applying ice packs over the neck, armpits and groin region. It’s important if you or a friend are experiencing any of these symptoms that emergency medical services are called.

Far better than treating heat illness is to avoid it altogether.  Here’s some tipsto keep you healthy and fit in the heat:

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Explaining Aerobic & Anaerobic To Your Clients

Published on March 27, 2014 By Sherri

I am sure many of you have come up against clients who question why they need to do cardio exercise. Of course you know the importance of combining aerobic and anaerobic cardio, strength training, stretching and other forms of exercise…but your clients may not. I always like to give my clients the facts about their fitness and do it in a way that is easy to understand and suggest doable ways to accomplish what I am suggesting.

Here is a great way to help your clients understand the difference between aerobic and anaerobic exercise and to show then why both are important in reaching goals.

I start by telling clients that every good cardio program should include aerobic and anaerobic exercise with some variable impact and agility training.

IMGL6304Aerobic Exercise:

Aerobic exercise is easy to explain.  It involves going out for a walk, jog, cycle, swim, hike, x-country ski, indoor cardio equipment or taking a fitness class.  It includes exercise that is within your comfort zone and at an intensity that you could hold for 20 minutes plus.  This type of exercise will condition your heart and achieve numerous health benefits.

Anaerobic Exercise:

Anaerobic exercise is a more challenging form of exercise.  Read more on Explaining Aerobic & Anaerobic To Your Clients…

Client Getting Initiatives

Published on February 20, 2013 By Sherri

We recently ran a contest for a chance to win our Business of Personal Training System for free and we asked contestants to give us their best Client Getting Initiatives and we thought you would like to hear some of their ideas!

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