Tag Archive

Personal Trainers: Don’t Make This Mistake

Published on January 2, 2020 By Sherri

The biggest mistake that I see trainers make in a first session with a new client is trying to fit way too much stuff into a one hour time period.

Inevitably they run over time and if they have another client waiting, they rush through or eliminate the most critical aspect of a first session, ‘Finalizing the Sale’.

 

 

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Try A Holiday Student Special

Published on December 2, 2019 By Sherri

Do you have clients who have college age kids or grand kids? Those students will be coming home for their holiday break soon. What better way for your clients to spend quality time with their students then to work out together while they are home on break? Try offering a student discount during December and/or January.

It is a win/win/win for everyone! Your clients and their students get quality time together for a discounted rate, both your clients and the students will stay fit and healthy over the winter break and your business could pick up during the typically slower months of the year!

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What Is Your Fall Promotion?

Published on September 3, 2019 By Sherri

Clients are getting back from summer holidays, their kids are back in school and guess what? Many are ready to get back into their fitness routine!  So that means it’s time for you to get busy!

What are you doing to entice people back or into your program?

Are you offering some type of promotion or “Fall back into Fitness” special?  If you’re not, you’re missing the boat!  Everyone and I mean everyone appreciates a deal, even your most wealthy clients. In fact, from my experience, the people who are the most wealthy are always asking for a deal.

 

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Simple Self Promotion: It Works!

Published on May 15, 2019 By Sherri

If you are in the fitness industry you know that a major part of your time and effort goes into self promotion. Whether that be asking for referrals, sending press releases, hosting free seminars and more. So what are some of the simple, but essential ways to fill a class, fill a team training of fill your schedule?

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Try These Valentine’s Day Deals

Published on February 5, 2019 By Sherri

Last week I gave you some action steps to help your clients and your business as we lead up to Valentine’s Day. We LOVE to share the LOVE in February. You should too!

Here at the deals we are running for Valentine’s Day/The Month of February:

  • 10% off Partner Training
  • Introduction to Group Training Package $99 (reg. $300)
  • We also over special Valentine’s Day classes

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Flash Sale Success

Published on April 19, 2018 By Sherri

Hey Fit Pros! We just ran a 1 day “Spring Break” flash sale for our 10 class punch cards for our group training classes.

We were looking for a way to boost sales and increase interest in our group training classes.

So here is what I did:

  • Created the flier below
  • Scheduled a couple social media posts
  • Scheduled a couple eNewsletters to promote the flash sale
  • Emailed our team announcing the flash sale, gave them the flier, asked them to promote to their clients and to share our social media posts
  • Posted the flier around our studio

 

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4 Secrets To Successful Weight Loss Challenges

Published on April 12, 2018 By Sherri

Our annual Spring Makeover Challenge (weight loss challenge) is approaching quickly. Each of our personal trainers recruits members for their team. The trainer’s teams compete against each other to see who can lose the most weight during the challenge.

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4 Minutes To Successful Comp Sessions

Published on January 9, 2018 By Sherri

It is that time of year where….if you have done the appropriate marketing work….you have lots of potential new clients walking through your doors. Are you ready for them? Do you and your staff  have a specific plan on how to show these potential new clients how you and your staff can be the ticket to their fitness success?

We have a system that all of our trainers use when conducting a first session with a potential new client. This system allows each trainer to use his/her own style, but gives them a guideline on the specific pieces of the puzzle that will lead the potential new client to make a commitment to their fitness and to your business. Read more on 4 Minutes To Successful Comp Sessions…

Work Wonders With Your First Impression

Published on July 19, 2017 By Sherri

A good first impression can work wonders.” – J. K. Rowling

A good first impression is critical in the personal training industry. You work hard to get a potential new client into your studio and now is your one chance to turn help them and turn them into a paying client.

We have discussed how we conduct our complimentary first session with a potential new client, but today lets take a close look at some simple ways to make that perfect first impression:

  • People are coming to us because they want more energy and a positive, new prospective on life. They will be attracted to someone who exudes these qualities. You must demonstrate an energetic, positive, upbeat and caring personality! 
  • Demonstrate exceptional follow-up skills right from the beginning. For example, call to confirm first appointments, return all inquiries promptly or call clients back when you said you would.  Do a 24 hour thank you call or send out a thank-you card.  These will all demonstrate exceptional organization and business skills.
  • Arrive early and prepared for first sessions (and all sessions :)).
  • The first time you meet your client, be sure to smile, introduce yourself, give a firm handshake. Be sure to focus on them, maintain good eye contact, lean towards them
  • Take notes and acknowledge and repeat their concerns so they know you are listening and trying to understand their personal situation.
  • Mirror your client – which means adapt your style to your client.
  • Gently compliment their energy and their personality.
  • Look for a ‘common ground and then build on that.

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Successfully Handle New Client Objections

Published on February 21, 2017 By Sherri

15871629_10154872323663607_6151663043895396901_nYou have probably heard all the objections that I have when it comes to getting new clients to commit to their health & fitness…and  to working with you!

Be ready to deal with typical objections such as “I’ll never stick to it”, “I can’t afford it”, “I don’t have the time”, “I want to think about it”, “I want to talk it over with my spouse” or “I’d like to purchase just one session.” Almost any objection can be dealt with in a soft, non-aggressive, but assertive manner. Success with objections starts with showing more value than risk to personal training with you.

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