Tag Archive

Effective Marketing & Programming for Clubs & Studios

Published on April 8, 2021 By Sherri

Not every business has the budget of a large fitness chain.

I have written MANY blogs/articles, hosted webinars and conducted trainings on how small fitness businesses and fitness departments can use creativity to be successful….such as:

Cost Effective Marketing Initiatives

Programming

Community Relationships

Client Retention

Success for Fit Pros During a Pandemic

Read more on Effective Marketing & Programming for Clubs & Studios…

Third Step To Marketing Success

Published on October 1, 2019 By Sherri

We have discussed the importance of knowing yourself and of knowing your business if you want to see marketing success.

Now to step 3….KNOW YOUR CLIENTS!

It is essential to understand exactly who your clients are before you start marketing to them.

Narrowing down the type of client your business will cater to will effect your marketing strategies in every way. Once you know who your clients are you can decided on the right types of images to use in your marketing materials, the wording you use in ads and the types of programs you will promote.

Read more on Third Step To Marketing Success…

First Step To Marketing Success

Published on September 10, 2019 By Sherri

It is around this time of year that I start thinking about our marketing strategies for the following year. Every year I build a solid marketing plan for our business.  It is like a blueprint for what we are going to market, the initiatives we will implement, the events we will host, the seminars we will put on and so much more. This marketing plan allows everyone on our team to know what is coming up and what the expectations are.

Read more on First Step To Marketing Success…

Marketing Your Events!

Published on August 1, 2019 By Sherri
We always have fun events and adventures planned for our clients to sign up for. Some of them are free seminars and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients,  potential new clients and extra revenue! Hosting fun events and adventures is a win/win for everyone.

We encourage and remind our trainers to share these events and adventures with their clients. To make it easy for them to do that we list all of our events on our website and on our facebook page. Having the events listed on our facebook page makes it easy for the our trainers to share the events with friends and share in their status updates.

Read more on Marketing Your Events!…

Press Releases Work!

Published on March 29, 2018 By Sherri

This year was the 18th anniversary of Northwest Personal Training (our studio in Vancouver, WA) and I wanted everyone in our community to know about it! We did lots of social media posts, mass emails, out reach to our community partners and posted fliers around the studio. However, the most successful action I took was sending out a press release to all of the local news stations, radio stations and newspapers (learn my secrets to sending press releases that get picked up!).

Read more on Press Releases Work!…

Your Client’s Wish List

Published on December 12, 2017 By Sherri

Fit Pro friends! Send this list of gift ideas to your clients. They can pass it on to their loved ones. People who exercise regularly are the easiest to buy for because there is always some type of new gadget or the latest and greatest workout gear that they need. Plus even if they already have it, sometimes they get used so much and/or get so stinky, that they will need to upgrade.

Read more on Your Client’s Wish List…

Marketing Your Events!

Published on July 15, 2015 By Sherri
Hiking Dog Mountain with clients

Hiking Dog Mountain with clients

We always have lots of fun events and adventures for our clients to sign up for. Some of them are free seminars and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients and potential new clients and extra revenue! Hosting fun events and adventures really is a win/win for everyone!

We encourage and remind our trainers to share these events and adventures with their clients and we want to make it easy for them to do that so all of our events are listed both on our website and on our facebook page. Having the events listed on our facebook page makes it easy for the our trainers to share the events with friends and share in their status updates.  Read more on Marketing Your Events!…

Mix It Up For Clients & Get Serious Attention!

Published on April 3, 2014 By Sherri

In today’s world of fast paced life, social media and 100 ways to distract your clients and potential clients….it is essential that you are always thinking about how to mix up what you do for your clients and to find ways to get serious attention.

Read more on Mix It Up For Clients & Get Serious Attention!…

Get Trainers To Help With Marketing

Published on June 21, 2013 By Sherri

Most fitness businesses take on a good portion of the marketing responsibilities and the personal trainers spend the majority of their time focusing on their clients, but if you set your trainers up for success they can help with quite a bit of your marketing efforts as well as spend most of their time with clients….

Read more on Get Trainers To Help With Marketing…

Should You Be Writing a Blog?

Published on May 15, 2013 By Sherri

Should You Be Writing a Blog?

I have been writing blogs for our clients and for Fitness Professionals for quite some time now and I find it to be well worth the work.  Many Fitness Professionals ask us if they should start writing a blog and the quick answer is YES, but….you have to be committed to it and you have to know what your goals are when writing the blog!

Read more on Should You Be Writing a Blog?…