Tag Archive

Podcast with Sherri: Marketing Tactics to Grow Your Fitness Business

Published on January 12, 2021 By Sherri

Even though most of us fitness business owners and managers are focused on just keeping our doors open right now…we can’t lose sight of the importance of planned and continual marketing.

I recently recorded a podcast that I want to share with you. This podcast focuses on work-life balance, fitness business systems, marketing fundamentals, marketing tactics to drive clients back into the studio or acquire new clients, and much more.

“Systems enable you to grow in chaos”

Sherri McMillan

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Highlight Current Clients – Inspire New Clients

Published on September 25, 2020 By Sherri

2020 has been a tough year for many fitness businesses, but many of us are finding ways to continue to help our clients stay healthy and strong. Here at Northwest Personal Training we wanted to highlight our clients who have remained engaged and motivated over the last year. We also need to encourage more clients to do the same. So….we decided to highlight our amazing clients AND encourage new clients to join us all in one marketing campaign!

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Be Prepared – Hone Your Skills…Now!

Published on January 28, 2020 By Sherri

Last week I reviewed some of the best ways to set 2020 up for success.
This week, I will give you a few more tips on how being prepared and honing your skills will make the difference for your fitness business this year.

Be mentally & physically prepared to work hard

You might need to stay late, come in early, work on a weekend. You might be juggling multiple tasks. You might be doing things that aren’t part of your normal job responsibilities. You should be prepared to take phone calls, do tours and be really good at this. Be ready to find out what a clients’ needs are and to show them how you can help them. Be genuine and honest and highlight how much we will take care of them.

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Use Strength To Gain & Keep Clients

Published on August 22, 2019 By Sherri
Sometimes clients need to be reminded of how important it is that strength train…. and hopefully….start/continue training with you! Try sending them this article I wrote for our local paper. Remind clients of all the reasons muscle conditioning is critical. Share with potential clients as well….

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5 Tips To Stay Top Of Mind With Clients

Published on January 8, 2019 By Sherri

It’s January and it is crunch time in the fitness industry. This is your ‘make or break’ time. Right now we all have the best opportunity to make the biggest impact on a lot of people’s lives. This is when people are thinking about getting back in shape. It’s just human nature that…come January….people are motivated to start working out and taking better care of themselves. Just check out Facebook – it seems that everybody is starting some type of challenge or cleanse! Remember that successful marketing for any business is being in the ”Client’s Mind When the Client is Ready to Buy.” And right now the client is definitely ready to take action! You need to be there to show them how you can help them achieve their goals! This is the time of year when most people WANT and NEED your help!

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Get More Clients – Get Them Ready For Summer

Published on March 20, 2018 By Sherri

Fit pros! This is the time of year your clients start thinking about getting in shape for summer and often get a boost of energy with the longer days so…that means NOW is an amazing time to reach out to your clients who haven’t been in for a while and to all of your other potential leads and comp clients who never took action etc…

Help them get started on this journey. Help them take action today! It’s a perfect opportunity to inspire so get on the phone and/or email and reach out. Show them you care and want to help them!

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Host Events: Get & Keep More Clients

Published on February 21, 2018 By Sherri

We always have lots of fun events, adventures and clinics for our clients to sign up for. Some of them are free clinics and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients and potential new clients and extra revenue! Hosting fun events and adventures is a win/win for everyone!

We encourage and remind our trainers to share these events and adventures with their clients and we want to make it easy for them to do so. All of our events are listed both on our website and on our Facebook page. Having the events listed on our Facebook page makes it easy for our trainers to share the events with friends and share in their status updates. 

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Comp Session – Are You Ready?

Published on February 10, 2016 By Sherri

trainer client sittingWe have 8 complimentary sessions scheduled for this week. How many do you have? Are you always working on getting potential new clients into your facility? Today we are going to discuss what you and your team need to do to be ready for comp sessions. This is your time to shine!

Looking for ideas on how to get more complementary sessions scheduled? Try these past blog posts:

Here are a few things that I reminded our team to do that will really WOW the potential NEW clients that are coming in this week: Read more on Comp Session – Are You Ready?…

Why Should I Pay For That?

Published on August 23, 2015 By Sherri

One of the programs we recently tried to run had to be canceled due to low registration. It was an event you have to pay for, but it would have been well worth it! I sent out an email to our personal training team asking them why they thought the event didn’t get very many registrations and one answer ways “our clients don’t want to pay for that program when I could do it for free?”….

So the question is “Why Should I Pay For That when I can do it by myself for free?

team photo 2014Well, that question does come up….why would I pay for a program when I can do it for free. That question can hold validity for anything that we offer to our clients in the fitness industry right? Everything that we do can be done for free. Read more on Why Should I Pay For That?…

Bring in New Clients Over the Summer!

Published on July 22, 2015 By Sherri

download (10)Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!

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