Tag Archive

Highlight Current Clients – Inspire New Clients

Published on September 25, 2020 By Sherri

2020 has been a tough year for many fitness businesses, but many of us are finding ways to continue to help our clients stay healthy and strong. Here at Northwest Personal Training we wanted to highlight our clients who have remained engaged and motivated over the last year. We also need to encourage more clients to do the same. So….we decided to highlight our amazing clients AND encourage new clients to join us all in one marketing campaign!

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Exercise Tools Clients Have At Home

Published on April 20, 2020 By Sherri

Since our training studio has been closed for nearly a month due to COVID-19, I’ve been teaching a lot of virtual online classes and training sessions. It has definitely proven that you can train clients remotely!

There are literally hundreds of muscle and cardio exercises you can walk your clients through with absolutely no equipment whatsoever. Their bodies are the best machines!

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Help Clients Reduce Stress With Exercise

Published on April 5, 2020 By Sherri

People are very stressed out right now with the Coronovirus pandemic. People are worried about getting sick and/or infecting someone else. In addition, your fitness business is likely struggling to figure out how to offset the massive losses in revenues . You probably have employees wondering how they are going to pay the bills if they can’t go to work. It is definitely scary during these uncharted times.

But guess what – stress is not good for your immune system. It makes you more vulnerable, so let’s initiate some steps to manage everyone’s anxiety.

*These are great tips for you, your staff and your clients!*

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Are You Seeing This?

Published on January 27, 2018 By Sherri

Are you seeing this? It is about this time in January when a lot of fit pros start to see clients (despite our best efforts) lose their resolve and start slipping back into old routines. Try sending them this info or at least talking them through these points. These simple actions can mean the difference between sticking with a health & fitness goal or letting that goal fade away (many times like your clients have done before).

“Every year, if you set a goal, follow a process and then quit, why do you think it would be different next time? First, don’t beat yourself up about it. Sometimes it takes many attempts before something clicks and you figure out how to live a healthy and fit lifestyle for the long-term. Just remind yourself that your health is very important and you can do this, no matter how many tries it takes!

The bottom line is that whatever forced you off track last time, will more than likely surface again. To overcome that roadblock, you need to develop a strategy for overcoming obstacles posed by work, kids, fatigue or lack of time.

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Motivating Mind Games

Published on August 22, 2017 By Sherri

Clients come to us for many different reasons, but one of the top reasons is because they need the motivation and accountability that comes with personal training and group training. But, what happens when those same clients are trying to find the motivation to exercise when you aren’t there to push them? Try telling them about these effective mind games that can be big time motivators…..

Mantras

Pick an inspiring phrase that you repeat over and over again to put you in a trance-type state that assures you to keep putting one foot in front of the other. Something like “I can do this”, “I’m stronger than I think I am”, “Keep going”, “Never quit” or “I got this” might do the trick for you.

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Successful Program Design Based on Motivation

Published on July 26, 2017 By Sherri

The reality that is you could have one client scenario and twenty different trainers would come up with twenty different workout programs. There are so many variables to manipulate that the chances of two trainers designing the same program is next to impossible. So which program is right? Many different types of programs can lead to the same result. As a trainer, you need to have a solid rationale behind why you designed the program that you did. Read more on Successful Program Design Based on Motivation…

Don’t Wake The Sleeping Giant

Published on June 26, 2017 By Sherri

sleeping_clientAfraid to call that client who is still paying for a membership, but hasn’t been to your fitness club in a LONG time? You shouldn’t be and here’s why…..

The term “Don’t wake the sleeping giant” is used by fitness clubs to describe what happens if you call that fitness club member who hasn’t been into the facility to use their membership for months and even years but continues to pay for their membership.

The idea is that you don’t want to call them and ‘awaken the sleeping giant’ because it will cause many to realize that they are still paying and not using and decide to cancel their membership. So by not calling, a fitness club will continue to collect money and not have to service that member that doesn’t realize or hasn’t taken the time to call in and cancel their membership.

This is exactly opposite to how we do things at Northwest Personal Training. Read more on Don’t Wake The Sleeping Giant…

Client Motivation Client Commitment

Published on April 11, 2017 By Sherri

Lasts week we discussed how to get the commitment for your weight loss challenge from both existing and new clients. After writing that blog post I thought that this excerpt from our Fitness Results Manual (which you can have and make your own…go HERE for more details) could be a message you send to your clients to help keep motivation and commitment on track.

14495276_10154537968438607_8541844687616630481_nThe number one reason clients consult with us is to help them manage their weightAmericans are getting unhealthier each year. Health-related disease such as diabetes, hypertension, cardiovascular disorders, and various forms of cancer are at an all-time high. We must consider the effect of excess weight on our joints and backs, not to mention the psychological effects on our self-esteem and confidence!

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Motivation and the Process of Change: Step 4

Published on January 18, 2017 By Sherri

workout_timeWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.
We know how to help our Clients Make SMART Goals

Now we will start discussing the obstacles/excuses our clients have for not starting our for quitting and exercise program….and how you can help them overcome these obstacles.

#1 Excuse for not exercising: I don’t have enough time.

This is the most common excuse/obstacle that our clients have for not starting or for quitting an exercise program.  But the “no time” excuse really does not wash. We have clients who manage large businesses, clients with 6-8 children and clients who seem to do it all. How do they do it? They make health and fitness a priority in their life.  When life gets rough, exercise is usually the first thing to go when, in fact, it should be the last. Exercise is the glue to mental sanity when life becomes chaotic.

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Motivation and the Process of Change: Step 3

Published on January 10, 2017 By Sherri

14570368_10154537968423607_8530988642847079589_nWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.

Now it is time to discuss goals. We know that helping client set goals and keep those goals is a big part of our jobs, but how do you really make those goals stick….and work?

Step 3. Help Your Clients Set SMART Goals

Try having your clients write down anything they have ever thought of achieving with regards to their own individual health and fitness. Ask them which goal, if they achieved it, would make this year unbelievable? The only rule with this wish list is that none of their goals can be related to their body. Have them stay away from listing a goal such as losing 10 pounds or 4 inches off their hips. Keep this list positive and focused away from body image. Read more on Motivation and the Process of Change: Step 3…