Tag Archive

Conducting On Floor Peer Reviews

Published on March 16, 2021 By Sherri

One of the tasks that is included in our yearly marketing plan is on floor peer reviews for our personal trainers. If you haven’t included this in your yearly marketing plan it isn’t too late! Remember, your clients expect the very best from you and your team. Spending time reviewing each of your personal trainers (rookies and experienced trainers) helps the them hone in on what is expected of them and allows their peers to give constructive feedback.

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Fitness Businesses NEED to be Heard!

Published on March 5, 2021 By Sherri

Fit Pros: I am going to keep this blog short and sweet because the message is simple.

We need to TAKE ACTION and we need to be HEARD!

IHRSA has created a very simple one-click campaign for fitness professionals that allows us to easily communicate with our legislatures to ask for support for the fitness industry. As I am sure you are well aware….our industry has endured the longest closures and greatest restrictions.

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Why NOW is the Time for Corporate Wellness Programs

Published on February 23, 2021 By Sherri

Here at Northwest Personal Training, we decided that NOW is the perfect time to reinvigorate our Workplace Wellness program

Why now is the time to start or revamp your corporate wellness program:

Many employees are stressed, overworked and on edge more than ever. COVID-19 has increased work stress for many employees.

Many employees are working from home or are isolated most of the day at their desks/ in their offices. They could use a “connection” point with their co-workers AND a wellness break.

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Medical Advisory Board?

Published on February 8, 2021 By Sherri

Our core values and systems have worked for years and they will not change. However, we cannot afford to become complacent when it comes to continually evolving and improving our business. This fact has never been more clear than in the last year. We have been innovative and willing to adjust to life and business during a pandemic. Recently, we decided to take another step toward growing our business and our brand.

We have decided to create a Medical Advisory Board. Why? Because we would like to increase our brand awareness to include not only being a “gym,” but also an essential “wellness” resource. We started by becoming members of the Medical Fitness Association. It was at their suggestion that we started the process of creating a Medical Advisory Board.

We are in the beginning stages of creating this board. The first step is to find members! We have asked our staff to suggest medical professionals that they know and trust to be part of our board. We will review the suggestions from our staff and begin recruiting soon.

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We Are Going to Celebrate – Are You?

Published on January 28, 2021 By Sherri

Northwest Personal Training is 21 years old and we are going to celebrate! Our celebration won’t look the same as our past anniversaries, but we have some safe and fun activities planned for our staff and clients. Do you have something to celebrate with your fitness community? Now, more than ever, we could all use a little celebration. Try bringing your staff and clients together virtually/outdoors etc. to celebrate their accomplishments, anniversaries, the start of spring….anything you feel like celebrating. It will give everyone something positive to look forward to and bring your fitness community together.

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We Are Doing a Happy Dance!

Published on January 22, 2021 By Sherri

Here in Washington State all fitness facilities were forced to close when our COVID numbers increased. We worked diligently with the Washington Fitness Alliance to explain why we should remain open. In the end….we were able to reopen on January 11th!

To celebrate and as a way to catch the attention of our clients (and potential new clients) we put together this Happy Dance Video and spread it all over social media and sent it out in our weekly eNewsletter.

I also recorded a video explaining all of our reopening details….AND emailed our clients a summary of the updates we have implemented.


We have all had to stay on our toes over the last year. Fitness facilities have had to be creative and have had to adapt quickly to all of the restrictions and closing. I have found that transparency, regular communication and creativity have been more important than ever! I wanted to share the updates we have made. What are you doing to keep clients safe and coming through your doors/doing sessions online?

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Podcast with Sherri: Marketing Tactics to Grow Your Fitness Business

Published on January 12, 2021 By Sherri

Even though most of us fitness business owners and managers are focused on just keeping our doors open right now…we can’t lose sight of the importance of planned and continual marketing.

I recently recorded a podcast that I want to share with you. This podcast focuses on work-life balance, fitness business systems, marketing fundamentals, marketing tactics to drive clients back into the studio or acquire new clients, and much more.

“Systems enable you to grow in chaos”

Sherri McMillan

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Fitness Businesses Need to Act Quickly

Published on November 19, 2020 By Sherri

We recently learned (despite much effort on our part) that fitness facilities in Washington state must close again. I know that many fitness facilities across the country are facing similar shut downs. We are extremely disappointed, but we have to work with what we have and move forward.


I gave these words of encouragement and some action steps to our team:

 

The only thing we can control is what we control.

Someone told me to think like we are in a boat. We can’t control the weather, the wind, conditions…we can just control what we do with it all.

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Take Action. Save Your Fitness Business!

Published on November 6, 2020 By Sherri

The fitness industry is seeing huge changes right now. We are being pushed to find different ways to help our clients live fit and healthy lives. We are months into this pandemic and I hope you have embraced the changes forced on our industry and maybe even found new revenue streams for your business!

 

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What is Your Differentiator?

Published on October 30, 2020 By Sherri

Covid 19 has forced us, here at Northwest Personal Training, to rethink and revamp the way we do things. However, even before the pandemic hit, we recognized that our Group Training program shouldn’t be our main focus. Our differentiator is Private Training. There are many business in the fitness industry who do a great job with group training. Businesses such as Orange Theory, Barre, Soul Cycle/Star Cycle and CrossFit are becoming more and more popular.

We know that we shouldn’t be trying to compete with these types of group training options, so we doubled down on marketing our bread and butter….Private Training.

We are known, in our community, as the experts when it comes to Private, Personalized, By Appointment, One-on-one Fitness & Strength Training with World-Class Trainers. Prior to March, we started focusing all of our marketing efforts on Private Training, and now (7 months into the pandemic) we have found that people feel safer in a one-on-one setting where we can more easily control access, flow, disinfecting, distancing etc.

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