Tag Archive

We Are Going to Celebrate – Are You?

Published on January 28, 2021 By Sherri

Northwest Personal Training is 21 years old and we are going to celebrate! Our celebration won’t look the same as our past anniversaries, but we have some safe and fun activities planned for our staff and clients. Do you have something to celebrate with your fitness community? Now, more than ever, we could all use a little celebration. Try bringing your staff and clients together virtually/outdoors etc. to celebrate their accomplishments, anniversaries, the start of spring….anything you feel like celebrating. It will give everyone something positive to look forward to and bring your fitness community together.

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Podcast with Sherri: Marketing Tactics to Grow Your Fitness Business

Published on January 12, 2021 By Sherri

Even though most of us fitness business owners and managers are focused on just keeping our doors open right now…we can’t lose sight of the importance of planned and continual marketing.

I recently recorded a podcast that I want to share with you. This podcast focuses on work-life balance, fitness business systems, marketing fundamentals, marketing tactics to drive clients back into the studio or acquire new clients, and much more.

“Systems enable you to grow in chaos”

Sherri McMillan

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Fitness Business: Set 2020 Up For Success

Published on January 21, 2020 By Sherri

It’s January and it’s our crunch time, our ‘make or break’ time. Right now you have the best opportunity to make the biggest impact on a lot of people’s lives. This is when people are thinking about getting back in shape. It’s just human nature that come January people are motivated to start working out and taking better care of themselves.

 

Remember that successful marketing for any business is being in the ‘Client’s Mind when the Client is Ready to Buy!”…and right now the client is definitely ready to take action. You just need to be there to show them how you can help them achieve their goals! 

This is the time of year when most people WANT and NEED your help.

January is when you should be setting up your entire year for success.

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Keep The Clients You Have

Published on September 6, 2018 By Sherri

Last week we discussed the importance of reaching productivity goals and we gave you lots of ideas on how to do that. This week I would like to give you THE BEST way to hit productivity goals and keep the clients you have.

Remember, here at Northwest Personal Training we ask our trainers to have their schedule 80% full (of paid clients). (Read this past blog post to learn more about this: Get Trainers To Help With Marketing.)

Keep The Clients You Have:

Q: How do you achieve that?

A: You keep the clients you get and you get referrals from those clients who are happy with your services!

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Get More Clients – Get Them Ready For Summer

Published on March 20, 2018 By Sherri

Fit pros! This is the time of year your clients start thinking about getting in shape for summer and often get a boost of energy with the longer days so…that means NOW is an amazing time to reach out to your clients who haven’t been in for a while and to all of your other potential leads and comp clients who never took action etc…

Help them get started on this journey. Help them take action today! It’s a perfect opportunity to inspire so get on the phone and/or email and reach out. Show them you care and want to help them!

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Convert Group Clients to Personal Training Clients

Published on July 1, 2017 By Sherri

At Northwest Personal Training all of our group fitness instructors are also personal trainers at our studio and this set up is a win/win for everyone. Our group fitness clients get high quality instructors who are also personal trainers and can bring their extra expertise to the group setting. Having our personal trainers teach our group fitness classes is a win for our business and here is why….

Personal trainers who are also skilled group fitness instructors have a very easy time of growing their personal training business. It makes sense. If you’re teaching a class to 20, 30, 50 or more participants…..you are in the spotlight. If group fitness clients regularly attend your classes, and they’re thinking about consulting with a trainer, they will most likely come to you because they already know and trust you. Read more on Convert Group Clients to Personal Training Clients…

Personal Training Contest – Get Testimonials

Published on May 2, 2017 By Sherri

Stan_CodyWe all know that positive testimonials from our clients are extremely useful when marketing our fitness businesses. But, how do you get clients to tell the world about their successes? Try running this super easy and fun contest to get clients to tell you all about their inspiring stories! This contest also works to get NEW clients. They can tell their inspiring story to win 1 year of group training.

How It Works:

Northwest Personal Training will choose the most inspirational story (at the beginning of Nov) and that individual will be awarded complimentary Group Training classes for themselves for one year (Group Training membership is not transferable). Everyone who completes this process is a WINNER and will be provided a FREE Trial Pass for 1 Initial PT session & 2 weeks of Group classes for submitting their story that they can use if they are not currently a client or gift to someone else!

….see the contest page.

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What Potential New Clients Are Looking For!

Published on December 31, 2014 By Sherri

download (10)The biggest surge in Fitness Club memberships is always January! After resolving to become more fit and healthy, many people will rely on the assistance of a health club to help get in shape.  Unfortunately, according to IHRSA, the International Health, Racquet & Sports Association, 35% of people who join a fitness club quit each year with the most common reasons being the gym is overcrowded or they are not satisfied with the staff or the programs. So…being prepared and having what your potential new clients are looking for should help you increase your member base during this very important time in our industry!

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Preparing To Launch Your Weight Loss Challenge

Published on April 25, 2014 By Sherri

Spring Makeover ChallengeHey Fit Pros. We are getting ready to launch our yearly Spring Makeover Challenge and we are putting together the final details of how the launch will go and some other details as well. I thought I would share these details with you so that if you have decided to run your own weight loss challenge (like we discussed last week)….you will have even more info at your disposal and can be even more successful!

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Fill Your Schedule – Encourage Monthly Clients

Published on April 11, 2014 By Sherri

Clients that come see you for 1 on 1 personal training a couple times a week are the best kinds to get, but not all clients (or potential clients) can, want or need to see you that often. It is a good idea to try to fill the open time slots in your/your staff’s schedule by encouraging clients to see a personal trainer once a month for program updates. How do you encourage that type of client to sign up with you? Send them some of the information below. What better way to encourage folks to come see you than by educating them on why it is so important?

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