Try A Holiday Student Special

Do you have clients who have college age kids or grand kids? Those students will be coming home for their holiday break soon. What better way for your clients to spend quality time with their students then to work out together while they are home on break? Try offering a student discount during December and/or January.

It is a win/win/win for everyone! Your clients and their students get quality time together for a discounted rate, both your clients and the students will stay fit and healthy over the winter break and your business could pick up during the typically slower months of the year!

Read the rest of Try A Holiday Student Special

Posted in Marketing, Sales by Sherri | No Comments

Happy Trainers. Successful Fitness Business.

Over the past month you have probably read my blog posts on leadership: “How To Go From Trainer to Leader,” “Lack of Revenue? Lack of Leadership,” “A Leader They Will Follow.”  Now that you know how to become a leader and where you should be spending your time…it is time for you to learn how a leader keeps their team happy and intact.

A Leader They Will Follow

Here we are at week three of my 4 week series on Leadership in the Fitness Industry.
I have explained the reason why it is important to make the transition from being a trainer to being a leader so that you can take charge of your business and grow!  You also now know why successful businesses require leaders who devote a majority of their time to leading their team to greatness.

 

 

Read the rest of A Leader They Will Follow

Lack of Revenue? Lack of Leadership

It is the unfortunate truth that many small businesses fail and many times before they have even had a chance to start!

Our industry is no exception. Throughout my years of consulting, I have found….

…..that a lack of leadership can be one of the main reasons that fitness businesses struggle.

Whether or not you take the time to be a strong, organized and encouraging leader can really make or break your business. Many fitness business owners tell me “I can’t find the time to lead. There is so much to do!”  This is where great systems come into play. If you have great systems in place then you will have more time to lead! So get your systems in order and then start leading your team and start taking your business to the next level (check out the side bar on my blog or click HERE to learn how you can make our systems your systems!)

Read the rest of Lack of Revenue? Lack of Leadership

Posted in leadership by Sherri | No Comments

How To Go From Trainer to Leader

I have always said that exceptional leadership is the MOST important factor in creating a successful business. Leadership is a skill that you may have naturally or you may have to learn, but it is always a skill that you can hone.

I have put together a 4 part video series on the leadership skills that every fitness business owner/manager should work on. Perfect these 4 skills and you will see business revenues jump!

Read the rest of How To Go From Trainer to Leader

Posted in leadership, management by Sherri | No Comments

Racing Events: Get Involved. Get Clients

Hosting a racing event is an excellent way to get new clients walking through your doors and keep current clients motivated and engaged with your business.

Start out by hosting a fun run that starts outside of your business. The initial set up will take some work, but a racing event hosted by your facility could be a the start of a tradition that is beneficial to your community and to your bottom line.

 

It isn’t just the racers who will associate the fun they have at the race….with you and your facility. The volunteers and the spectators will do the same! The idea is that you will have a large group of people right in front of your facility knowing exactly where you are and what a fabulous, community-minded company you are. That’s got to be good for business!

 

Read the rest of Racing Events: Get Involved. Get Clients

Clients Will Love You and Exercise – Try This!

Do you know what our biggest problem is? It is probably your biggest problem too.

THE MAJORITY OF PEOPLE DO NOT LIKE TO EXERCISE!

The biggest problem working in the fitness industry is that we are offering a product that most people hate. So each and every one of us has to do whatever we can to make the experience as enjoyable as we possibly can.

We have to be in the business of getting our members and clients to really us, enjoy being around us, enjoy our environment and how they feel every time they come to our facilities.

Read the rest of Clients Will Love You and Exercise – Try This!

Fourth Step To Marketing Success

If you have been following my blog the last three weeks you are now aware of the essential things you need to know before you can start building a successful marketing plan that will bring in tons of new fitness clients. You need to know YOURSELF. You need to know YOUR BUSINESS. You need to know YOUR CLIENTS…and now it is time to review the fourth and final piece to this fitness foundation puzzle. Know YOUR COMPETITION!

I don’t just mean that you need to know who your competition is and where they are located. You need to know their strengths, their weaknesses, what they do, what they don’t do, the “feel” of their facility and so much more. If you take the time to learn all about your competition it will help you find your niche. What isn’t your competition doing that you could do?

Read the rest of Fourth Step To Marketing Success

Posted in Marketing by Sherri | No Comments

Third Step To Marketing Success

We have discussed the importance of knowing yourself and of knowing your business if you want to see marketing success.

Now to step 3….KNOW YOUR CLIENTS!

It is essential to understand exactly who your clients are before you start marketing to them.

Narrowing down the type of client your business will cater to will effect your marketing strategies in every way. Once you know who your clients are you can decided on the right types of images to use in your marketing materials, the wording you use in ads and the types of programs you will promote.

Read the rest of Third Step To Marketing Success

Posted in Marketing by Sherri | No Comments

Second Step To Marketing Success

YouTube Preview ImageIn last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business. Here is my second step to setting up a foundation for fitness marketing success!

You MUST KNOW YOUR BUSINESS!

It can be tough to dig deep and understand the ins and outs of your business, but it is the only way you will be able to create a marketing plan that will take your business to the next level. Be true to yourself and your business and great things will happen!


Read the rest of Second Step To Marketing Success

Posted in business success, Marketing, revenue by Sherri | No Comments