Break Old Habits – Teach Clients

cookies-and-fresh-fruit--closeupWe humans are creatures of habit and often do things, not because we need to, but rather because it’s just the way we’ve always done them. If you/your clients are looking for ways to break old habits….keep reading!

Some common examples of bad nutritional habits are:

  • Salting your food
  • Eating during commercials
  • Always purchasing food at the movies even if you’ve just had dinner
  • Eating while studying
  • Always over-eating at parties
  • Snacking while making dinner
  • Eating poorly when you’re with friends
  • Always eating the same exact amount of food regardless of your hunger level
  • Stopping for a treat on your way home from a weekend destination regardless of your hunger level Read the rest of Break Old Habits – Teach Clients
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Successfully Handling Cancellations

cancelAs we all know….when a personal training client cancels it can be very frustrating for both you and the client. And for many fitness professionals it also means lots of lost revenue! Up to 40% of total weekly revenues! That doesn’t have to be the case.

We approach late cancellations in a very specific way at our studio. Our approach really works to elevate the uncomfortable feeling when you need to tell a client that they still need to pay for a session after they late cancel. It also helps you save what would have been lost revenue!

Read the latest article I wrote for PTontheNet to get ALL of the details.
Cancellations Don’t Have to Mean Lost Revenue

This is one you can’t afford to miss!

Yours in health, fitness & business,
Sherri McMillan

Read the rest of Successfully Handling Cancellations

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Referral Request Email

referralsWe have discussed the importance of asking for referrals many times.

Here is another simple way to ask for referrals from your personal training clients.
Send this email that our Personal Training Director, Kristin Healey sent out to her clients recently. It is good for your clients, it is good for you/your business and it is good for the potential new client. Give it a try.

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Client Assessment Time

personal_trainer_with_clientWith kids going back to school, vacations ending, and clients getting back on track with their fitness routines, September is the prime month to cover fitness assessments, body comp testing, and to update training plans.  Make sure both your group trainers/instructors and your personal trainers have the appropriate forms available to perform these assessments with their clients. Your staff should also be aware of the process they should follow in asking for, receiving, processing and using these assessments.

Example Group Training Assessments
(from our Group Training Director – Trevor Thomas):

  • Core Training: Hover for Time
  • Indo-Row: 500m Row for Time
  • Muscle Tone and Sculpt: Max Push-ups
  • Muscle Strength and Power: 1 min Jump Rope for Revolutions
  • Adrenaline/Interval Cycling: 5 min stage for distance

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Posted in Adherence, results by Sherri | No Comments

Get Fit To Get It Up

erectile-dysfunction-300x199Yep that’s right….we are going to talk about Erectile Dysfunction today. It may seem a little strange, but this is a serious issue that I have been wanting to write about for awhile now! This is something you should consider informing your clients of…. really you should!

Have you heard Erectile Dysfunction referred to as  “E.D.” in the fitness industry? aka Early Death? Read the rest of Get Fit To Get It Up

Posted in fitness industry, men's health by Sherri | No Comments

Remain Diligent – Get More Clients

referral2We all know that we must remain diligent in our efforts to continually get more clients. But knowing and doing are two different things. It is easy to push things like handing out free passes and asking for referrals to the back of your “to do” list. Why do we do that and why do we think it is OK? Tasks that aren’t “due” immediately and that might be a little more difficult to complete many times end up on the back burner. It is imperative that you don’t put off your efforts to get more clients!

You should have something (or multiple things) involving actively seeking out new clients (or bringing back old clients) scheduled in your marketing plan for each month of the year.

Then you need to have someone to implement these actions…like a personal training director. Read the rest of Remain Diligent – Get More Clients

Posted in referrals, Sales by Sherri | No Comments

Why Should I Pay For That?

One of the programs we recently tried to run had to be canceled due to low registration. It was an event you have to pay for, but it would have been well worth it! I sent out an email to our personal training team asking them why they thought the event didn’t get very many registrations and one answer ways “our clients don’t want to pay for that program when I could do it for free?”….

So the question is “Why Should I Pay For That when I can do it by myself for free?

team photo 2014Well, that question does come up….why would I pay for a program when I can do it for free. That question can hold validity for anything that we offer to our clients in the fitness industry right? Everything that we do can be done for free. Read the rest of Why Should I Pay For That?

Posted in Business, client retention by Sherri | No Comments

Get Clients During Down Times!

100_0336It can be hard to fill certain hours in your personal training schedule and those hours are going to differ depending on the demographic of your clients. The good news is that….

… can get creative and find ways to fill those slower times that will both help you and your clients.

The most successful way we do this is by offering “Team Training” options. (make sure to read “Generate Extra Revenue With Team Training” to learn exactly how our Team Training works).


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These are small groups that are focused on specific goals. Our Team Training groups have a maximum of 4 clients. The small group setting gives clients the attention they need and want but they get to split the cost with other clients. Read the rest of Get Clients During Down Times!

Posted in revenue, Sales, time management by Sherri | No Comments

Happy Birthday to YOU

free-birthday-mealsWe are always trying to find ways to show our clients how much we love and appreciate them and we are also always trying to find ways to get clients back in to train with us if we haven’t seen them in awhile. You can accomplish both of these things by doing one very simple thing! Send your clients (active & inactive) a Happy Birthday wish via email!

We use Mindbody Online and are able to set up the following email to automatically go out to our clients about 3 weeks before their birthday. Here is the email that is automatically sent: Read the rest of Happy Birthday to YOU

Accountability – It Is Your Job!

download (10)It is common for group exercise numbers to be low during the summer months.  This leaves more weight on the shoulders of group exercise instructors/personal trainers to hold our clients accountable to their fitness regimen. Remember….keeping your clients accountable for their exercise is YOUR JOB! Make sure you nudge clients if they are missing their workouts this summer!

One of our personal trainers (Trevor Thomas) sent out the following email to his clients that didn’t show up for his early morning group exercise class this week!  Feel free to take ideas from this email and remind your “missing” group clients that you are watching out for them!

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