Clients Running More Now? Give Them This Program!

We are experiencing a global pandemic and with our fitness clubs closed and most of our clients are confined to their homes with very little options for exercise. Many of our clients are not easily detoured from their commitment to their workouts and are recognizing that they still need to do something physical to maintain their physical fitness, stress release, mental health and maintain the strength of their immune system. Hopefully many of your clients have have opted for virtual indoor workouts with you and your staff, while others have probably taken to running outdoors.

We are positioned to experience a massive running boom that would rival the 1970’s Forest Gump surge that had everyone sporting their sneakers and pounding the pavement. Spring is here, summer is on the way and running is a wonderful way to get some fresh air, vitamin D and relieve some stress.

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Help Clients Reduce Stress With Exercise

People are very stressed out right now with the Coronovirus pandemic. People are worried about getting sick and/or infecting someone else. In addition, your fitness business is likely struggling to figure out how to offset the massive losses in revenues . You probably have employees wondering how they are going to pay the bills if they can’t go to work. It is definitely scary during these uncharted times.

But guess what – stress is not good for your immune system. It makes you more vulnerable, so let’s initiate some steps to manage everyone’s anxiety.

*These are great tips for you, your staff and your clients!*

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Take Group Training Virtual!

Fitness Professionals across the globe are scrambling to keep their businesses afloat while so many are staying home. The good news is that you can go virtual and your clients will thank you!

We have decided to use Facebook Live as it seems to be the simplest way to be live AND allow clients to go back and watch workouts later.

Our 4-Week Virtual Group Training Program:

$99. The Virtual Group Training Program is included in our top training memberships.

The cost is per household.

We typically have punch cards as an option for group training sessions, but we will not be able to honor them for the virtual program.

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Coronavirus Tips For Clients

As a result of the ongoing Coronavirus (COVID-19) developments, many of your clients are probably asking whether they should be working out and heading to the gym?

Reassure them with the steps you are taking to keep them healthy and safe:

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3 Ways to Get Free Fit Pro Advertising

I wrote an article for PTontheNet a few years ago and I wanted to share it with you again today. Right now, many fitness businesses are seeing a slow down after the new years resolution rush. Now is the time to ramp up your marketing!

In the article I share 3 ways to get free advertising!

“As you know, here in the fitness industry, we have LOTS of extra revenue to spend on advertising and we are probably paying big bucks for ads on TV and radio right? Ha! Just kidding. We wish that were the case, but the truth is most fitness businesses have an extremely low marketing and advertising budget. That doesn’t mean fitness businesses can’t still get really great advertising. It’s true! There are great marketing initiatives that work and can even be free! The catch? You will have to work for it!

 

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Revenue Generating Programs

Your beginning of the year rush is probably starting to slow down. You may be looking for ways to bringing in new clients and ways to keep your current clients engaged with your business and staying healthy.

This is a great time to run a weight loss challenge….or at least start planning for a spring weight loss challenge.

 

 

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Exceptional Customer Service – Every Time

Hopefully January and February have brought in new clients, brought back old clients and your current clients have renewed motivation to be fit and healthy. Now, lets keep them coming back to your fitness business all year long! One of the most important actions you and your staff can take is to ensure exceptional customer service….every single time your clients walk through your doors!

Remind your customer service reps and your staff that their #1 responsibility during their shift is to exceed customer expectations. They should go out of their way to help clients. Do what they can to service them. Take initiative to take care of them.

Customer Service is all about the small stuff – the attention to details. 

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Fitness Business Success: Referrals & Social Media

For the last few weeks we have been focusing on how you are going to make 2020 the most successful year for your fitness business.

Fitness Business: Set 2020 Up For Success

Be Prepared: Hone Your Skills…Now!

Try these last two business critical things to see huge successes this year!

 

Ask for Referrals

Now is the perfect time to ask for referrals. As people are thinking about fitness, you want them to think about you! Hand out those trial passes to everyone you know, promote any programs you are running right now, book those comps and ask your team to help inspire a lot of people!

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Be Prepared – Hone Your Skills…Now!

Last week I reviewed some of the best ways to set 2020 up for success.
This week, I will give you a few more tips on how being prepared and honing your skills will make the difference for your fitness business this year.

Be mentally & physically prepared to work hard

You might need to stay late, come in early, work on a weekend. You might be juggling multiple tasks. You might be doing things that aren’t part of your normal job responsibilities. You should be prepared to take phone calls, do tours and be really good at this. Be ready to find out what a clients’ needs are and to show them how you can help them. Be genuine and honest and highlight how much we will take care of them.

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Fitness Business: Set 2020 Up For Success

It’s January and it’s our crunch time, our ‘make or break’ time. Right now you have the best opportunity to make the biggest impact on a lot of people’s lives. This is when people are thinking about getting back in shape. It’s just human nature that come January people are motivated to start working out and taking better care of themselves.

 

Remember that successful marketing for any business is being in the ‘Client’s Mind when the Client is Ready to Buy!”…and right now the client is definitely ready to take action. You just need to be there to show them how you can help them achieve their goals! 

This is the time of year when most people WANT and NEED your help.

January is when you should be setting up your entire year for success.

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