Jun, 5, 2018

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Going Outside With Clients? Play It Safe.

It is that time of year when many personal trainers and group exercise instructors start taking their clients outside for workouts. Clients love getting the fresh air and trainers can keep things interesting with TONS of new exercises and adventures in the great outdoors. We have a couple protocols when it comes to bringing clients away from the studio for workouts and I recent sent them this email as a reminder:

“Great weather has arrived in the Pacific Northwest and many of you want to take your clients outside for workouts. I love that! Read the rest of Going Outside With Clients? Play It Safe.

Posted in customer service, Human Resources, management, Operations by Sherri | 2 Comments

May, 31, 2018

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Top 2 Ways To Get New Clients This Summer

Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!

1. Inspire a Summer to Remember Referral Incentive:

It’s a great way to earn some extra cash just by inspiring someone to take action on their health and fitness goals. For Our Personal Trainers – Whoever books a comp, gets $25 (not just schedule the comp but you actually have to ask for the appointment through a networking phone call, referral, tour etc). The trainer who conducts the comp session and the client purchases, gets $25. You might as well earn an extra $$ while inspiring someone to take action! And our current clients win too! Current Client receive a FREE Private Training session to thank them for each new referral over the summer!!

Read the rest of Top 2 Ways To Get New Clients This Summer

Posted in Marketing, referrals by Sherri | 2 Comments

May, 23, 2018

1 comment

We Are #1 – Are You?

We are so excited to announce that we were voted the #1 Personal Training Studio in our county….again!

Here is my social media victory message:

OMG! We won! Thank you SO MUCH for voting us #1 Personal Training studio in Clark County again! Changing lives for 18 years! We LOVE what we do so much and the fact that our community appreciates it, brings us so much joy! Transforming lives is the most rewarding thing ever and we couldn’t imagine a better fitness family! Our clients are the best ever…they are driven to reach for their best, they are leaders, they have overcome so much, they are inspirational, caring, hard-working, fun and beautiful people on the inside and out! We know that fitness positively impacts every part of someone’s life and we are so happy and honored to play a part in that journey. Thank you so much from the bottom of our hearts for being part of our Fitness Tribe! So…should we celebrate with Squats or Pushups?! Read the rest of We Are #1 – Are You?

Posted in Marketing by Sherri | 1 Comment

May, 21, 2018

46 comments

Personal Trainers: Employees vs. Independent Contractors?

 

One of the MOST common questions we get from fitness business owners/managers and from those who have purchased our Business of Personal Training System  is “Should I have Independent Contractors or Employees?”

Here is my answer….

Reviewing the history of the personal training industry, pretty much all of us started as independent contractors operating our personal training businesses within existing health and fitness clubs. Slowly over the years, many of these facilities decided to bring the training department in-house and make all their trainers employees. Why would they do this?

Read the rest of Personal Trainers: Employees vs. Independent Contractors?

Posted in Human Resources by Sherri | 46 Comments

May, 8, 2018

2 comments

Team Training Done Right

It can be hard to fill certain hours in your personal training schedule and those hours are going to differ depending on the demographic of your clients. The good news is that….

…..you can get creative and find ways to fill those slower times that will both help you and your clients.

The most successful way we do this is by offering “Team Training” options. (make sure to read “Generate Extra Revenue With Team Training” to learn exactly how our Team Training works).

Read the rest of Team Training Done Right

Posted in Group Training, revenue by Sherri | 2 Comments

May, 5, 2018

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3 Steps To Keeping Group Fitness Fresh

I have shared many of my group exercise success tactics with you. Today I want to focus on keeping your group fitness program fun, fresh and cutting edge.

Here are some questions to start out:

  • Do you change your group fitness schedule regularly?
  • Do your clients get a say in what group fitness classes are on your schedule?
  • Do you have a staff member who is responsible for coordinating your group fitness schedule?

 

I hope your answer to all of these questions is a resounding “YES”!

Read the rest of 3 Steps To Keeping Group Fitness Fresh

Posted in Group Training, Operations by Sherri | No Comments

Apr, 24, 2018

1 comment

Weight Loss Challenge Client Options

A couple weeks ago I wrote a blog post giving you the 4 Secrets to Successful Weight Loss Challenges. I received a great question after that blog post and want to address it!

What are the different ways that participants can sign up for your Weight Loss Challenge and how much do you charge your clients to sign up?

Flying Solo:

I know what I need to do. Just give me my finisher’s gift, weigh me in and I’m good to go. The competition is all I need to keep me going.
Cost: $49

Jump-Start:

In addition to the finisher’s gift, can you please provide me with a NWPT Results Manual and take my pre/post girth and body fat measurements (2-30 minute appointments).
Cost: $99

Read the rest of Weight Loss Challenge Client Options

Posted in Marketing by Sherri | 1 Comment

Apr, 19, 2018

1 comment

Flash Sale Success

Hey Fit Pros! We just ran a 1 day “Spring Break” flash sale for our 10 class punch cards for our group training classes.

We were looking for a way to boost sales and increase interest in our group training classes.

So here is what I did:

  • Created the flier below
  • Scheduled a couple social media posts
  • Scheduled a couple eNewsletters to promote the flash sale
  • Emailed our team announcing the flash sale, gave them the flier, asked them to promote to their clients and to share our social media posts
  • Posted the flier around our studio

 

Read the rest of Flash Sale Success

Posted in Marketing, revenue, Sales by Sherri | 1 Comment

Apr, 12, 2018

8 comments

4 Secrets To Successful Weight Loss Challenges

Our annual Spring Makeover Challenge (weight loss challenge) is approaching quickly. Each of our personal trainers recruits members for their team. The trainer’s teams compete against each other to see who can lose the most weight during the challenge.

Get the details on how we run our annual weight loss challenge

Many fit pro managers/owners have probably conducted weight loss challenges. Some successful and some not. Our weight loss challenge normally brings in $20k in additional revenue each year! We know the secrets and I am going to share them with you! Read the rest of 4 Secrets To Successful Weight Loss Challenges

Posted in revenue, Sales by Sherri | 8 Comments

Mar, 29, 2018

1 comment

Press Releases Work!

This year was the 18th anniversary of Northwest Personal Training (our studio in Vancouver, WA) and I wanted everyone in our community to know about it! We did lots of social media posts, mass emails, out reach to our community partners and posted fliers around the studio. However, the most successful action I took was sending out a press release to all of the local news stations, radio stations and newspapers (learn my secrets to sending press releases that get picked up!).

Read the rest of Press Releases Work!

Posted in Marketing by Sherri | 1 Comment