Feb, 14, 2018

No comments

Fit Pro Marketing Must Haves

Fit Pros. What are your “must haves” when you are marketing your business? I have given you lots of marketing ideas in my blog posts over the years and today I wanted to give you the short and sweet version of some of our “must haves” when it comes to marketing at Northwest Personal Training.

Start Here! Create a detailed yearly marketing plan and execute on it diligently

Make sure to include:

  • Promotion dates and details
  • Internal and external marketing initiatives
  • The events that you will host
  • Monthly staff accountability check-ups
  • Topics for monthly specialty programs
  • Team meeting dates
  • Team birthdays and anniversaries

Read the rest of Fit Pro Marketing Must Haves

Posted in business of personal training, Marketing by Sherri | No Comments

Feb, 8, 2018

No comments

The Power of Words: Fit Pro Marketing

It is no secret that online marketing is a MUST for all businesses. As fitness business owners and managers we know that we need to have accurate and enticing information on services like Mindbody Online, IDEA Find a Personal Trainer, Google and Yelp. We need to have mobile friendly websites and be posting, sharing and re-posting on social media regularly. Now, here are the questions you should be asking yourself: what are the best words to use when marketing? What words are best at attracting potential clients and that encourage them buy? Read the rest of The Power of Words: Fit Pro Marketing

Posted in Marketing by Sherri | No Comments

Jan, 27, 2018

No comments

Are You Seeing This?

Are you seeing this? It is about this time in January when a lot of fit pros start to see clients (despite our best efforts) lose their resolve and start slipping back into old routines. Try sending them this info or at least talking them through these points. These simple actions can mean the difference between sticking with a health & fitness goal or letting that goal fade away (many times like your clients have done before).

“Every year, if you set a goal, follow a process and then quit, why do you think it would be different next time? First, don’t beat yourself up about it. Sometimes it takes many attempts before something clicks and you figure out how to live a healthy and fit lifestyle for the long-term. Just remind yourself that your health is very important and you can do this, no matter how many tries it takes!

The bottom line is that whatever forced you off track last time, will more than likely surface again. To overcome that roadblock, you need to develop a strategy for overcoming obstacles posed by work, kids, fatigue or lack of time.

Read the rest of Are You Seeing This?

Posted in Adherence, client retention by Sherri | No Comments

Jan, 16, 2018

No comments

Leadership 101 in 2 Minutes

You can give all of your time and effort to your business and to leading your team, but if you haven’t gained your teams’ trust…they will not follow. Here is the good news!

Take the appropriate steps, lead by example and be open and honest with your team and it will go far. It is all about YOUR character….

There are ways to set yourself up for success as a leader and I share them with you in this 2 min video.

Read the rest of Leadership 101 in 2 Minutes

Posted in leadership by Sherri | No Comments

Jan, 9, 2018

No comments

4 Minutes To Successful Comp Sessions

It is that time of year where….if you have done the appropriate marketing work….you have lots of potential new clients walking through your doors. Are you ready for them? Do you and your staff  have a specific plan on how to show these potential new clients how you and your staff can be the ticket to their fitness success?

We have a system that all of our trainers use when conducting a first session with a potential new client. This system allows each trainer to use his/her own style, but gives them a guideline on the specific pieces of the puzzle that will lead the potential new client to make a commitment to their fitness and to your business. Read the rest of 4 Minutes To Successful Comp Sessions

Posted in revenue, Sales by Sherri | No Comments

Dec, 29, 2017

No comments

Clients Ask. What is The Best Exercise?

I am sure you have clients that have asked….”what is the best exercise?” Or they may ask…….

….Is High Intensity Training the way to go? Or is Long, Slow Distance Training better? What cardio exercise brings the best results – is it cycling, rowing, running or something else? What muscle conditioning workouts enhance overall fitness best – is it Bootcamp classes, Barre, Yoga, Pilates or traditional weight training?

If someone decides to get fit and commit to an exercise program, there are a ton of options. It can feel like a kid in a candy store so to speak. But there’s only so much time in a week so how do they choose? First, you are there to help. If you want to give them some info to back up your recommendations then send this along to your clients.
Read the rest of Clients Ask. What is The Best Exercise?

Posted in client retention, results by Sherri | No Comments

Dec, 12, 2017

No comments

Your Client’s Wish List

Fit Pro friends! Send this list of gift ideas to your clients. They can pass it on to their loved ones. People who exercise regularly are the easiest to buy for because there is always some type of new gadget or the latest and greatest workout gear that they need. Plus even if they already have it, sometimes they get used so much and/or get so stinky, that they will need to upgrade.

Here’s a list of the Top 15 ideas that any fitness fanatic would appreciate:

Wearable Activity Tracking Device

If there’s one thing an athlete is obsessed with, it’s tracking their workouts. Depending on your budget, you might go for an entry level FitBit, an Apple Watch, a Polar Monitor or a Garmin. Be sure to fully understand what your fitness enthusiast currently uses or values. If they are already using an Apple Watch, they probably wouldn’t use a FitBit. One thing an athlete understands is that if you don’t track the workout and post it to Facebook, it’s almost like it didn’t happen!

Read the rest of Your Client’s Wish List

Posted in customer service by Sherri | No Comments

Dec, 6, 2017

No comments

Rally Your Team – Find Business Success!

It is the unfortunate truth that many small businesses fail and so many times before they have even had a chance to start!

The fitness industry is no exception. Throughout my years of consulting….I have found that a lack of leadership can be one of the main reasons that fitness businesses struggle.

Whether or not you take the time to be a strong, organized and encouraging leader can really make or break your business. Many fitness business owners tell me “but I can’t find the time to lead. There is so much to do!” This is where great systems come into play. If you have great systems in place then you will have more time to lead! So get your systems in order and then start leading YouTube Preview Imageyour team and start taking your business to the next level. When we talk about having great systems…there are two systems we are mostly referring to:

  1. Our business manual that guides all of our procedures for sales, marketing, operations HR etc. (Go HERE to learn how you can make our systems your systems!)
  2. Our software system that helps us manage schedules, payroll, product sales, time clocks, client information and more. (Go HERE to learn more about Mindbody Online…..the software we use and love. You can also get 50% off your first 3 months!)

Take 3 minutes to watch this video on leadership and how taking time to “rally” your team can spell SUCCESS for your fitness business.

Yours in health, fitness & business,
Sherri McMillan

Do you have a team that you trust, that you can rely on and that will stick with you for the long haul? I hope you do, but if you don’t and want to own the licensing rights to duplicate how we find, train and keep the best trainers in the world…you can! Check out our Human Resource System (scroll all the way to the bottom under a la carte systems). This is the same HR system that we use and that REALLY works.  AND!

Automatically get 20% off this system, any of our other a la carte systems or 50% off the full Business of Personal Training System through the month of December. AND….

….if you decide you like the any of the a la carte systems so much that you want the full Business of Personal Training System…we will put the full purchase price of the a la carte system towards your purchase of the Business of Personal Training System! 

Email kari@nwpersonaltraining.com for more info or to schedule a live personal demo of our Human Resource System or any other system.

Here are a couple past blog post with tips to maintain a steller personal training team:
From Trainer to Leader
Regular Program Updates

Posted in business success, leadership by Sherri | No Comments

Nov, 21, 2017

No comments

Clients Want To Know – Aerobic vs. Anaerobic

I am sure many of you have come up against clients who question why they need to do cardio exercise. Of course you know the importance of combining aerobic and anaerobic cardio, strength training, stretching and other forms of exercise…but your clients may not. I always like to give my clients the facts about their fitness and do it in a way that is easy to understand and suggest doable ways to accomplish what I am suggesting.

Here is a great way to help your clients understand the difference between aerobic and anaerobic exercise and to show then why both are important in reaching goals.

I start by telling clients that every good cardio program should include aerobic and anaerobic exercise with some variable impact and agility training.

Aerobic Exercise:

Aerobic exercise is easy to explain. It involves going out for a walk, jog, cycle, swim, hike, x-country ski, indoor cardio equipment or taking a fitness class. It includes exercise that is within your comfort zone and at an intensity that you could hold for 20 minutes plus. This type of exercise will condition your heart and achieve numerous health benefits.

Read the rest of Clients Want To Know – Aerobic vs. Anaerobic

Posted in fitness instructor, fitness professional, personal training, Practical Skills by Sherri | No Comments

Nov, 14, 2017

No comments

Simple Tips For Program Design

Do you ever get these questions from your clients?

  • Is High Intensity Training the way to go?

 

  • Or is Long, Slow Distance Training better?

 

  • What cardio exercise brings the best results – is it cycling, rowing, running or something else?

 

  • What muscle conditioning workouts enhance overall fitness best – is it Bootcamp classes, Barre, Yoga, Pilates or traditional weight training?

 

If someone decides to get fit and commit to an exercise program, there are a ton of options. It can feel like a kid in a candy store so to speak. That is where you (as a fitness professional come in!). As you know….there’s only so much time in a week so how do you choose what to prescribe to your clients? And how do you explain your reasoning behind doing so?

Here are a couple reminders the best ways to design programming for your clients. Use these tips on your own and share them curious clients.

Read the rest of Simple Tips For Program Design

Posted in Adherence, Practical Skills by Sherri | No Comments