People are very stressed out right now with the Coronovirus pandemic. People are worried about getting sick and/or infecting someone else. In addition, your fitness business is likely struggling to figure out how to offset the massive losses in revenues . You probably have employees wondering how they are going to pay the bills if they can’t go to work. It is definitely scary during these uncharted times.
But guess what – stress is not good for your immune system. It makes you more vulnerable, so let’s initiate some steps to manage everyone’s anxiety.
*These are great tips for you, your staff and your clients!*
Read more on Help Clients Reduce Stress With Exercise…
Your beginning of the year rush is probably starting to slow down. You may be looking for ways to bringing in new clients and ways to keep your current clients engaged with your business and staying healthy.
This is a great time to run a weight loss challenge….or at least start planning for a spring weight loss challenge.
Read more on Revenue Generating Programs…
Last week I reviewed some of the best ways to set 2020 up for success.
This week, I will give you a few more tips on how being prepared and honing your skills will make the difference for your fitness business this year.
Be mentally & physically prepared to work hard
You might need to stay late, come in early, work on a weekend. You might be juggling multiple tasks. You might be doing things that aren’t part of your normal job responsibilities. You should be prepared to take phone calls, do tours and be really good at this. Be ready to find out what a clients’ needs are and to show them how you can help them. Be genuine and honest and highlight how much we will take care of them.
Read more on Be Prepared – Hone Your Skills…Now!…
Do you know what our biggest problem is? It is probably your biggest problem too.
THE MAJORITY OF PEOPLE DO NOT LIKE TO EXERCISE!
The biggest problem working in the fitness industry is that we are offering a product that most people hate. So each and every one of us has to do whatever we can to make the experience as enjoyable as we possibly can.
We have to be in the business of getting our members and clients to really us, enjoy being around us, enjoy our environment and how they feel every time they come to our facilities.
Read more on Clients Will Love You and Exercise – Try This!…
In last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business. Here is my second step to setting up a foundation for fitness marketing success!
You MUST KNOW YOUR BUSINESS!
It can be tough to dig deep and understand the ins and outs of your business, but it is the only way you will be able to create a marketing plan that will take your business to the next level. Be true to yourself and your business and great things will happen!
Read more on Second Step To Marketing Success…
Clients are getting back from summer holidays, their kids are back in school and guess what? Many are ready to get back into their fitness routine! So that means it’s time for you to get busy!
What are you doing to entice people back or into your program?
Are you offering some type of promotion or “Fall back into Fitness” special? If you’re not, you’re missing the boat! Everyone and I mean everyone appreciates a deal, even your most wealthy clients. In fact, from my experience, the people who are the most wealthy are always asking for a deal.
Read more on What Is Your Fall Promotion?…
Cancellation policies can be tricky, but with the correct approach they don’t have to mean lost revenue and they don’t have to mean upset clients.
The following simple steps help us avoid most of the issues that can arise when a client cancels after our predefined cancellation deadline (24hrs). This can work for you too!
Step 1: Proactive CSRs (Customer Service Representatives)
Whenever booking an appointment, always remind clients, “If, for whatever reason, you need to reschedule please give us 24 hours notice so we can schedule someone else into that time slot”. This will regularly remind them of the importance of advance notice and the value of your time and that you have a policy in place.
Read more on Cancellations Without Stress – 4 Simple Steps…
We are quickly approaching the 4th of July, which falls on a Thursday this year.
So…what will you do? Will you be closed all day? Will you offer a specialty class?
No matter what you do make sure your clients know their options and help them reschedule their appointments….don’t let them cancel!
Read more on Have a Plan for 4th of July – Reschedule Them Now!…
We recently had our mandatory monthly team meeting and I wanted to try something new.
Here is what I needed:
- New ideas on how to cut costs
- New ideas on how to increase revenue
Read more on Team Meeting: Shark Tank Style…
Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!
