Marketing

Top 4 Tips to Conducting a Successful Weight Loss Challenge

Posted by on April 20, 2021 at 8:14 am
Our annual Spring Makeover Challenge (weight loss challenge) launched last week. All of our personal trainers recruit members for their team. The trainer’s teams compete against each other to see who can lose the most weight during the challenge.

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Effective Marketing & Programming for Clubs & Studios

Posted by on April 8, 2021 at 1:31 pm

Not every business has the budget of a large fitness chain.

I have written MANY blogs/articles, hosted webinars and conducted trainings on how small fitness businesses and fitness departments can use creativity to be successful….such as:

Cost Effective Marketing Initiatives

Programming

Community Relationships

Client Retention

Success for Fit Pros During a Pandemic

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Why NOW is the Time for Corporate Wellness Programs

Posted by on February 23, 2021 at 9:38 am

Here at Northwest Personal Training, we decided that NOW is the perfect time to reinvigorate our Workplace Wellness program

Why now is the time to start or revamp your corporate wellness program:

Many employees are stressed, overworked and on edge more than ever. COVID-19 has increased work stress for many employees.

Many employees are working from home or are isolated most of the day at their desks/ in their offices. They could use a “connection” point with their co-workers AND a wellness break.

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Medical Advisory Board?

Posted by on February 8, 2021 at 10:15 am

Our core values and systems have worked for years and they will not change. However, we cannot afford to become complacent when it comes to continually evolving and improving our business. This fact has never been more clear than in the last year. We have been innovative and willing to adjust to life and business during a pandemic. Recently, we decided to take another step toward growing our business and our brand.

We have decided to create a Medical Advisory Board. Why? Because we would like to increase our brand awareness to include not only being a “gym,” but also an essential “wellness” resource. We started by becoming members of the Medical Fitness Association. It was at their suggestion that we started the process of creating a Medical Advisory Board.

We are in the beginning stages of creating this board. The first step is to find members! We have asked our staff to suggest medical professionals that they know and trust to be part of our board. We will review the suggestions from our staff and begin recruiting soon.

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We Are Going to Celebrate – Are You?

Posted by on January 28, 2021 at 8:32 am

Northwest Personal Training is 21 years old and we are going to celebrate! Our celebration won’t look the same as our past anniversaries, but we have some safe and fun activities planned for our staff and clients. Do you have something to celebrate with your fitness community? Now, more than ever, we could all use a little celebration. Try bringing your staff and clients together virtually/outdoors etc. to celebrate their accomplishments, anniversaries, the start of spring….anything you feel like celebrating. It will give everyone something positive to look forward to and bring your fitness community together.

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Podcast with Sherri: Marketing Tactics to Grow Your Fitness Business

Posted by on January 12, 2021 at 9:40 am

Even though most of us fitness business owners and managers are focused on just keeping our doors open right now…we can’t lose sight of the importance of planned and continual marketing.

I recently recorded a podcast that I want to share with you. This podcast focuses on work-life balance, fitness business systems, marketing fundamentals, marketing tactics to drive clients back into the studio or acquire new clients, and much more.

“Systems enable you to grow in chaos”

Sherri McMillan

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Fitness Facilities: Fight AND Stay ‘Open’

Posted by on January 5, 2021 at 8:28 am

My announcement to the Northwest Personal Training family about the mandated extended closure.

 

Here in Washington state….health and fitness facilities have been forced to close for the last month or so. I believe that we must take COVID-19 seriously and wish we could stay open. We are part of the solution and not the problem. We know know that at Northwest Personal Training we can provide a safe environment for our clients to work on their fitness, boost their immune systems and relieve stress. All of these things help fight infection and disease.

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Highlight Current Clients – Inspire New Clients

Posted by on September 25, 2020 at 8:18 am

2020 has been a tough year for many fitness businesses, but many of us are finding ways to continue to help our clients stay healthy and strong. Here at Northwest Personal Training we wanted to highlight our clients who have remained engaged and motivated over the last year. We also need to encourage more clients to do the same. So….we decided to highlight our amazing clients AND encourage new clients to join us all in one marketing campaign!

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3 Ways to Get Free Fit Pro Advertising

Posted by on March 2, 2020 at 4:45 pm

I wrote an article for PTontheNet a few years ago and I wanted to share it with you again today. Right now, many fitness businesses are seeing a slow down after the new years resolution rush. Now is the time to ramp up your marketing!

In the article I share 3 ways to get free advertising!

“As you know, here in the fitness industry, we have LOTS of extra revenue to spend on advertising and we are probably paying big bucks for ads on TV and radio right? Ha! Just kidding. We wish that were the case, but the truth is most fitness businesses have an extremely low marketing and advertising budget. That doesn’t mean fitness businesses can’t still get really great advertising. It’s true! There are great marketing initiatives that work and can even be free! The catch? You will have to work for it!

 

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Revenue Generating Programs

Posted by on February 25, 2020 at 2:01 pm

Your beginning of the year rush is probably starting to slow down. You may be looking for ways to bringing in new clients and ways to keep your current clients engaged with your business and staying healthy.

This is a great time to run a weight loss challenge….or at least start planning for a spring weight loss challenge.

 

 

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