management

Do You Have a Re-Opening Protocol?

Posted by on June 17, 2020 at 3:11 pm

Gyms and Fitness Facilities are re-opening all around the country and the world. Here at Northwest Personal Training we have planning for and anxiously waiting for this day to come! We were able to officially opened on Monday June 8th.

We knew we would need to take the appropriate measures to ensure that our studio was safe, clean and inviting for those of our clients who are ready to come back. We created a COVID-19 re-opening protocol that we have shared with our staff, clients and potential new clients.

Our protocol reminds our clients that….. “the health and fitness of our clients and staff is our top priority. As a result of the ongoing COVID-19 developments, we are constantly monitoring the updates to assure we are taking steps to keep everyone healthy.”

 

Read more on Do You Have a Re-Opening Protocol?…

Coronavirus Tips For Clients

Posted by on March 12, 2020 at 8:59 am

As a result of the ongoing Coronavirus (COVID-19) developments, many of your clients are probably asking whether they should be working out and heading to the gym?

Reassure them with the steps you are taking to keep them healthy and safe:

Read more on Coronavirus Tips For Clients…

Fitness Business: Set 2020 Up For Success

Posted by on January 21, 2020 at 2:16 pm

It’s January and it’s our crunch time, our ‘make or break’ time. Right now you have the best opportunity to make the biggest impact on a lot of people’s lives. This is when people are thinking about getting back in shape. It’s just human nature that come January people are motivated to start working out and taking better care of themselves.

 

Remember that successful marketing for any business is being in the ‘Client’s Mind when the Client is Ready to Buy!”…and right now the client is definitely ready to take action. You just need to be there to show them how you can help them achieve their goals! 

This is the time of year when most people WANT and NEED your help.

January is when you should be setting up your entire year for success.

Read more on Fitness Business: Set 2020 Up For Success…

Happy Trainers. Successful Fitness Business.

Posted by on November 21, 2019 at 12:30 pm
Over the past month you have probably read my blog posts on leadership: “How To Go From Trainer to Leader,” “Lack of Revenue? Lack of Leadership,” “A Leader They Will Follow.”  Now that you know how to become a leader and where you should be spending your time…it is time for you to learn how a leader keeps their team happy and intact.

Read more on Happy Trainers. Successful Fitness Business….

A Leader They Will Follow

Posted by on November 14, 2019 at 2:14 pm

Here we are at week three of my 4 week series on Leadership in the Fitness Industry.
I have explained the reason why it is important to make the transition from being a trainer to being a leader so that you can take charge of your business and grow!  You also now know why successful businesses require leaders who devote a majority of their time to leading their team to greatness.

 

 

Read more on A Leader They Will Follow…

How To Go From Trainer to Leader

Posted by on October 31, 2019 at 7:26 am

I have always said that exceptional leadership is the MOST important factor in creating a successful business. Leadership is a skill that you may have naturally or you may have to learn, but it is always a skill that you can hone.

I have put together a 4 part video series on the leadership skills that every fitness business owner/manager should work on. Perfect these 4 skills and you will see business revenues jump!

Read more on How To Go From Trainer to Leader…

Going Outside With Clients? Play It Safe.

Posted by on June 5, 2018 at 10:34 am

It is that time of year when many personal trainers and group exercise instructors start taking their clients outside for workouts. Clients love getting the fresh air and trainers can keep things interesting with TONS of new exercises and adventures in the great outdoors. We have a couple protocols when it comes to bringing clients away from the studio for workouts and I recent sent them this email as a reminder:

“Great weather has arrived in the Pacific Northwest and many of you want to take your clients outside for workouts. I love that! Read more on Going Outside With Clients? Play It Safe….

A Clear Vision: Does Your Fit Business Have One?

Posted by on October 5, 2017 at 8:18 pm

visionIn previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clientsknow your competitionknow your businessand know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto. Whether you are just starting up or you have been in business for a long time…make sure to read this blog post to insure you REALLY have a mission, vision and moto that you (and your staff) can lean on.

Read more on A Clear Vision: Does Your Fit Business Have One?…

Is Your Fitness Business Making This Mistake?

Posted by on June 6, 2017 at 1:57 pm

MBO computerIn all of our conversations and consultations with fitness business owners…one of the most common mistakes we notice is that business systems are not automated and centralized.

Too many Personal Trainers and Personal Training departments and businesses continue to use a manual scheduling process.

This leads to various scheduling errors, frustrations, ineffective communication processes and ultimately lost revenues.

One of the very first recommendations we make to a Personal Training department or Training studio is to invest in a Business system that will allow them to track the pulse of their business and incorporate administrative systems that allow for high levels of customer service. Read more on Is Your Fitness Business Making This Mistake?…

Building a Successful Group Training Schedule

Posted by on March 24, 2016 at 6:18 pm

12189907_10153647039978607_627955829296153599_nBuilding a successful group training schedule can be a daunting task. There are many factors to take into consideration and sometimes it is difficult to know where to start! We revamp our group training schedule 3 times per year. These changes coincide with the client surveys that we conduct 3 times per year (scheduled into our Yearly Marketing Plan).

Your fist step is going to be to create and send out a client survey that will provide you with the feedback you need to develop a group program that will serve the needs of your current clients. Read more on Building a Successful Group Training Schedule…