client retention

6 Ways to Keep Clients Motivated

Posted by on May 11, 2020 at 3:58 pm

Gyms, yoga studios and pools are closed or slowly reopening. Running and Triathlon races cancelled. It is easy to understand why clients may start to lose their motivation to workout.

As fitness professionals, we all know that the key to maintaining a commitment is to remember the ‘WHY’. Ask your clients …Why do you work out? Why do you race? Remind them that when they dig deep into their motivation, they’ll find that COVID-19 should not affect their ability to stay the course, they may just need to use a different mode of ‘transportation’.

We shared these 6 ways to stay motivated with our clients. Share them with your clients as well.

Let’s keep clients healthy and strong and keep our fitness businesses afloat!

1. Goals

It’s important to remember that the virus has not cancelled your goals. Ask yourself why you exercise, train and race? Most likely you do it to improve your physical strength and endurance, mental health, weight management, stress release and to boost your immune system. Aren’t all of those things still important, and even more so now?

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Exercise Tools Clients Have At Home

Posted by on April 20, 2020 at 3:24 pm

Since our training studio has been closed for nearly a month due to COVID-19, I’ve been teaching a lot of virtual online classes and training sessions. It has definitely proven that you can train clients remotely!

There are literally hundreds of muscle and cardio exercises you can walk your clients through with absolutely no equipment whatsoever. Their bodies are the best machines!

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Help Clients Reduce Stress With Exercise

Posted by on April 5, 2020 at 11:46 am

People are very stressed out right now with the Coronovirus pandemic. People are worried about getting sick and/or infecting someone else. In addition, your fitness business is likely struggling to figure out how to offset the massive losses in revenues . You probably have employees wondering how they are going to pay the bills if they can’t go to work. It is definitely scary during these uncharted times.

But guess what – stress is not good for your immune system. It makes you more vulnerable, so let’s initiate some steps to manage everyone’s anxiety.

*These are great tips for you, your staff and your clients!*

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Take Group Training Virtual!

Posted by on March 26, 2020 at 7:44 am

Fitness Professionals across the globe are scrambling to keep their businesses afloat while so many are staying home. The good news is that you can go virtual and your clients will thank you!

We have decided to use Facebook Live as it seems to be the simplest way to be live AND allow clients to go back and watch workouts later.

Our 4-Week Virtual Group Training Program:

$99. The Virtual Group Training Program is included in our top training memberships.

The cost is per household.

We typically have punch cards as an option for group training sessions, but we will not be able to honor them for the virtual program.

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Racing Events: Get Involved. Get Clients

Posted by on October 23, 2019 at 4:02 am

Hosting a racing event is an excellent way to get new clients walking through your doors and keep current clients motivated and engaged with your business.

Start out by hosting a fun run that starts outside of your business. The initial set up will take some work, but a racing event hosted by your facility could be a the start of a tradition that is beneficial to your community and to your bottom line.

 

It isn’t just the racers who will associate the fun they have at the race….with you and your facility. The volunteers and the spectators will do the same! The idea is that you will have a large group of people right in front of your facility knowing exactly where you are and what a fabulous, community-minded company you are. That’s got to be good for business!

 

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Clients Will Love You and Exercise – Try This!

Posted by on October 13, 2019 at 7:57 pm

Do you know what our biggest problem is? It is probably your biggest problem too.

THE MAJORITY OF PEOPLE DO NOT LIKE TO EXERCISE!

The biggest problem working in the fitness industry is that we are offering a product that most people hate. So each and every one of us has to do whatever we can to make the experience as enjoyable as we possibly can.

We have to be in the business of getting our members and clients to really us, enjoy being around us, enjoy our environment and how they feel every time they come to our facilities.

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Cancellations Without Stress – 4 Simple Steps

Posted by on August 27, 2019 at 8:56 am

Cancellation policies can be tricky, but with the correct approach they don’t have to mean lost revenue and they don’t have to mean upset clients.

The following simple steps help us avoid most of the issues that can arise when a client cancels after our predefined cancellation deadline (24hrs). This can work for you too!

Step 1: Proactive CSRs (Customer Service Representatives)

Whenever booking an appointment, always remind clients, “If, for whatever reason, you need to reschedule please give us 24 hours notice so we can schedule someone else into that time slot”. This will regularly remind them of the importance of advance notice and the value of your time and that you have a policy in place.

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Use Strength To Gain & Keep Clients

Posted by on August 22, 2019 at 11:41 am
Sometimes clients need to be reminded of how important it is that strength train…. and hopefully….start/continue training with you! Try sending them this article I wrote for our local paper. Remind clients of all the reasons muscle conditioning is critical. Share with potential clients as well….

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Commitment. Results. Retention.

Posted by on August 15, 2019 at 7:08 am

It is clear that the road to retaining clients is all about results! When clients are seeing results they are more likely to stick around. In order to see results….a big commitment needs to be made (by both you and your client), so (naturally)the first step is for both of you to make a commitment….and I mean a real commitment.

Check out how we do this:

signature

Make It Official

Here at Northwest Personal Training each new client signs a Fitness & Training Commitment. This signed agreement serves as a reminder of the commitment that they have made to themselves and to provide a list of the health behaviors that we will help them to adopt over the next few weeks (and for the rest of their lives). Do you have a fitness & training commitment that your clients sign? If not, try using something like this:

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Offer These Top 2019 Fitness Trends?

Posted by on January 16, 2019 at 9:52 am

The American College of Medicine recently released a report of the Top New Fitness Trends for 2019. Do you offer  these options for your clients/members? Our clients are looking for variety, quality and accountability. Keep things interesting and they will keep coming back for more.

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