client programming

Effective Marketing & Programming for Clubs & Studios

Posted by on April 8, 2021 at 1:31 pm

Not every business has the budget of a large fitness chain.

I have written MANY blogs/articles, hosted webinars and conducted trainings on how small fitness businesses and fitness departments can use creativity to be successful….such as:

Cost Effective Marketing Initiatives


Community Relationships

Client Retention

Success for Fit Pros During a Pandemic

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Take Group Training Virtual!

Posted by on March 26, 2020 at 7:44 am

Fitness Professionals across the globe are scrambling to keep their businesses afloat while so many are staying home. The good news is that you can go virtual and your clients will thank you!

We have decided to use Facebook Live as it seems to be the simplest way to be live AND allow clients to go back and watch workouts later.

Our 4-Week Virtual Group Training Program:

$99. The Virtual Group Training Program is included in our top training memberships.

The cost is per household.

We typically have punch cards as an option for group training sessions, but we will not be able to honor them for the virtual program.

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Successful Program Design Based on Motivation

Posted by on July 26, 2017 at 7:29 pm

The reality that is you could have one client scenario and twenty different trainers would come up with twenty different workout programs. There are so many variables to manipulate that the chances of two trainers designing the same program is next to impossible. So which program is right? Many different types of programs can lead to the same result. As a trainer, you need to have a solid rationale behind why you designed the program that you did. Read more on Successful Program Design Based on Motivation…

Too Much High Intensity?

Posted by on May 23, 2017 at 3:02 pm

Sherri_Gorge_Yoga_42017With the popularity of CrossFit, Bootcamps, Tabata and other high intensity formats, clients may believe that the only way to train is at a high intensity. However, that’s just not the case!

I’ve been in the fitness industry for almost 30 years and I’ve seen it all and can pretty much guarantee that if your clients only train at a high intensity, it will lead to illness, injury and/or burnout.

Of course, that is not what you want for your clients or your schedule.

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Motivation and the Process of Change: Step 4 Cont…

Posted by on January 25, 2017 at 10:37 pm

no-more-excusesWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.
We know how to help our Clients Make SMART Goals
We have addressed the “no time” excuse

I wanted to address a few more of the top excuses/obstacles our clients give us and the strategies to help them overcome each of these common obstacles.

#1: I have No Energy

Those who exercise regularly know from experience that exercise actually leaves you with more energy!

Some Helpful Strategies for Overcoming This Obstacle Are:

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Motivation and the Process of Change: Step 4

Posted by on January 18, 2017 at 10:41 pm

workout_timeWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.
We know how to help our Clients Make SMART Goals

Now we will start discussing the obstacles/excuses our clients have for not starting our for quitting and exercise program….and how you can help them overcome these obstacles.

#1 Excuse for not exercising: I don’t have enough time.

This is the most common excuse/obstacle that our clients have for not starting or for quitting an exercise program.  But the “no time” excuse really does not wash. We have clients who manage large businesses, clients with 6-8 children and clients who seem to do it all. How do they do it? They make health and fitness a priority in their life.  When life gets rough, exercise is usually the first thing to go when, in fact, it should be the last. Exercise is the glue to mental sanity when life becomes chaotic.

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Motivation and the Process of Change: Step 2

Posted by on January 2, 2017 at 9:19 pm

judith_client_2016I am sure many of you are busy working with potential new clients, current clients working on new goals and past clients that have decided to start working with you again. It IS a busy time of year and a great time to learn to help your clients dig deep to find true and lasting motivation and understand how to help them navigate successful change in their lives.

Last week I covered Step 1 in this process: Are Your Clients Ready?

Now we move on to…..

Step 2.  Getting Your Clients Internally Motivated

If your clients want to change something, they have got to change something! 

Makes sense, doesn’t it? But change is difficult. Most people attempt major changes in their life without setting up a framework for success. How can your clients get anywhere without a map or a game plan?

Helping your clients find the motivation and inspiration to adhere to the changes in their lives day-in, day-out, is challenging. Many people have very good intentions and start an exercise or healthy nutrition program, but within a few months 70 percent of them have dropped out. They could not find a reason to keep going.

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Client Led Workout Design

Posted by on December 9, 2016 at 11:19 pm

BHill01-R2-051-24So your client has asked you to create a workout for her to do at home. This is great. Not every client can be a 2 times to the gym per week type client. It takes all different types of clients to fill your schedule. Just make sure she comes back to see you regularly and continue to update, evaluate and add to her workout design.

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