Business

Fight 4 Fitness

Posted by on August 14, 2020 at 8:50 am

Who would have ever thought that fitness organizations would be struggling to survive during a health crisis when our communities need us now more than ever?!

My facility is located in Washington state and we have created a Washington Fitness Alliance with hundreds of Washington clubs, Sports and Recreation Centers and fitness professionals. Our goal is to have a united voice when speaking to our Governor and his task force to assure our needs can be represented effectively.

If you are not in the state of Washington, I would encourage you to create a similar type of alliance in your state or province if one does not currently exist.

If you are located in Washington state, please join our alliance (it’s free) and like our Facebook page for regular updates and communication.

Read more on Fight 4 Fitness…

Personal Trainer Productivity Means Everything!

Posted by on August 9, 2017 at 1:23 am

I have blogged about how we use productivity reports to gauge how full our personal trainers’ schedules are, as a way to reward personal trainers when they hit specific productivity goals and as a way to measure how our personal training business is doing overall.

Read more on Personal Trainer Productivity Means Everything!…

Why Should I Pay For That?

Posted by on August 23, 2015 at 11:00 am

One of the programs we recently tried to run had to be canceled due to low registration. It was an event you have to pay for, but it would have been well worth it! I sent out an email to our personal training team asking them why they thought the event didn’t get very many registrations and one answer ways “our clients don’t want to pay for that program when I could do it for free?”….

So the question is “Why Should I Pay For That when I can do it by myself for free?

team photo 2014Well, that question does come up….why would I pay for a program when I can do it for free. That question can hold validity for anything that we offer to our clients in the fitness industry right? Everything that we do can be done for free. Read more on Why Should I Pay For That?…

Happy Birthday to YOU

Posted by on August 5, 2015 at 6:38 pm

free-birthday-mealsWe are always trying to find ways to show our clients how much we love and appreciate them and we are also always trying to find ways to get clients back in to train with us if we haven’t seen them in awhile. You can accomplish both of these things by doing one very simple thing! Send your clients (active & inactive) a Happy Birthday wish via email!

We use Mindbody Online and are able to set up the following email to automatically go out to our clients about 3 weeks before their birthday. Here is the email that is automatically sent: Read more on Happy Birthday to YOU…

Intro to YOUR Weight Loss Challenge

Posted by on April 30, 2014 at 1:00 pm

I wanted to share one last bit of information with you regarding the introduction you give to clients that are starting your weight loss challenge (or really just starting to work with you in general). Below is an excerpt from our Fitness Results Manual (which you can have and make your own…go HERE for more details). This is important information to give to clients that you are helping to reach their goals. Read through and share with your clients!

Read more on Intro to YOUR Weight Loss Challenge…

How We Generate $20k In Revenue Every Spring

Posted by on April 19, 2014 at 11:56 pm

If you have been following my blog for awhile you may be familiar with our most successful “extra” revenue generating program of the year. It is our Spring Makeover Challenge! We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and let you all know how we run this program in a way that helps our clients, our trainers and our bottom line!

Read more on How We Generate $20k In Revenue Every Spring…

Thanks To All Of You!

Posted by on November 28, 2013 at 10:55 am

Happy Thanksgiving to all of the US fitness professionals!

ThankyouOf course today I am thinking of all the things I am thankful for….my family, friends, co-workers and the fact that I get to work (everyday) in an industry that I love. It is because of all of you that our industry has become what it is and will continue to grow! It is because of fitness professionals like you that we are helping people all over the US and the world live healthier lives. I feel grateful to say that I work along side all of you in this endeavor.

So on this day of thanks I simply want to say THANKS TO ALL OF YOU for all of the hard work, energy and passion you put into your profession. We live in a better world because of it.

Enjoy this day with your friends, family and loved ones. Read more on Thanks To All Of You!…

What YOU Should Be Doing Right Now!

Posted by on November 21, 2013 at 1:54 pm

Last week I gave you tons of ideas and initiatives that you should/could be implementing during the next month or two. I told you about holiday schedule changes, a special promotion, holiday cards/gifts and how to start writing your 2014 Marketing Plan.

Read more on What YOU Should Be Doing Right Now!…

Holiday Cards For Clients

Posted by on December 11, 2012 at 7:46 pm

Do you send out holiday cards to your clients around this time every year?  It is a great idea, but it can cost quite a bit.  I am going to tell you what we do get the biggest bang for our buck when it comes to sending holiday cards to our clients.

Read more on Holiday Cards For Clients…

Keep Revenues Up While Clients Are Away

Posted by on June 28, 2012 at 1:21 am

As Fitness Professionals we all know that summer can be tough on revenues.  Clients are on vacation, spending time with family and enjoying the great outdoors.  Inevitably, the missed personal training sessions start stacking up.

Read more on Keep Revenues Up While Clients Are Away…