business success

Medical Advisory Board?

Posted by on February 8, 2021 at 10:15 am

Our core values and systems have worked for years and they will not change. However, we cannot afford to become complacent when it comes to continually evolving and improving our business. This fact has never been more clear than in the last year. We have been innovative and willing to adjust to life and business during a pandemic. Recently, we decided to take another step toward growing our business and our brand.

We have decided to create a Medical Advisory Board. Why? Because we would like to increase our brand awareness to include not only being a “gym,” but also an essential “wellness” resource. We started by becoming members of the Medical Fitness Association. It was at their suggestion that we started the process of creating a Medical Advisory Board.

We are in the beginning stages of creating this board. The first step is to find members! We have asked our staff to suggest medical professionals that they know and trust to be part of our board. We will review the suggestions from our staff and begin recruiting soon.

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We Are Going to Celebrate – Are You?

Posted by on January 28, 2021 at 8:32 am

Northwest Personal Training is 21 years old and we are going to celebrate! Our celebration won’t look the same as our past anniversaries, but we have some safe and fun activities planned for our staff and clients. Do you have something to celebrate with your fitness community? Now, more than ever, we could all use a little celebration. Try bringing your staff and clients together virtually/outdoors etc. to celebrate their accomplishments, anniversaries, the start of spring….anything you feel like celebrating. It will give everyone something positive to look forward to and bring your fitness community together.

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Podcast with Sherri: Marketing Tactics to Grow Your Fitness Business

Posted by on January 12, 2021 at 9:40 am

Even though most of us fitness business owners and managers are focused on just keeping our doors open right now…we can’t lose sight of the importance of planned and continual marketing.

I recently recorded a podcast that I want to share with you. This podcast focuses on work-life balance, fitness business systems, marketing fundamentals, marketing tactics to drive clients back into the studio or acquire new clients, and much more.

“Systems enable you to grow in chaos”

Sherri McMillan

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Fitness Facilities: Fight AND Stay ‘Open’

Posted by on January 5, 2021 at 8:28 am

My announcement to the Northwest Personal Training family about the mandated extended closure.

 

Here in Washington state….health and fitness facilities have been forced to close for the last month or so. I believe that we must take COVID-19 seriously and wish we could stay open. We are part of the solution and not the problem. We know know that at Northwest Personal Training we can provide a safe environment for our clients to work on their fitness, boost their immune systems and relieve stress. All of these things help fight infection and disease.

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Take Action. Save Your Fitness Business!

Posted by on November 6, 2020 at 9:41 am

The fitness industry is seeing huge changes right now. We are being pushed to find different ways to help our clients live fit and healthy lives. We are months into this pandemic and I hope you have embraced the changes forced on our industry and maybe even found new revenue streams for your business!

 

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What is Your Differentiator?

Posted by on October 30, 2020 at 9:39 am

Covid 19 has forced us, here at Northwest Personal Training, to rethink and revamp the way we do things. However, even before the pandemic hit, we recognized that our Group Training program shouldn’t be our main focus. Our differentiator is Private Training. There are many business in the fitness industry who do a great job with group training. Businesses such as Orange Theory, Barre, Soul Cycle/Star Cycle and CrossFit are becoming more and more popular.

We know that we shouldn’t be trying to compete with these types of group training options, so we doubled down on marketing our bread and butter….Private Training.

We are known, in our community, as the experts when it comes to Private, Personalized, By Appointment, One-on-one Fitness & Strength Training with World-Class Trainers. Prior to March, we started focusing all of our marketing efforts on Private Training, and now (7 months into the pandemic) we have found that people feel safer in a one-on-one setting where we can more easily control access, flow, disinfecting, distancing etc.

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Highlight Current Clients – Inspire New Clients

Posted by on September 25, 2020 at 8:18 am

2020 has been a tough year for many fitness businesses, but many of us are finding ways to continue to help our clients stay healthy and strong. Here at Northwest Personal Training we wanted to highlight our clients who have remained engaged and motivated over the last year. We also need to encourage more clients to do the same. So….we decided to highlight our amazing clients AND encourage new clients to join us all in one marketing campaign!

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Revamp Workplace Wellness

Posted by on September 10, 2020 at 10:49 am

The CDC reports that 90% of the nation’s $3.5 trillion in annual health care expenditures are for people with chronic and mental health conditions. People who don’t exercise, eat poorly and practice unhealthy lifestyle behaviors and suffer the associated health consequences cost the USA a lot of money.

The CDC quantifies exactly how much greater the annual health care costs are for people with certain risk factors and the results are startling and should convince employers and insurance companies to immediately initiate and reward Corporate Workplace Wellness programs.

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Fight 4 Fitness

Posted by on August 14, 2020 at 8:50 am

Who would have ever thought that fitness organizations would be struggling to survive during a health crisis when our communities need us now more than ever?!

My facility is located in Washington state and we have created a Washington Fitness Alliance with hundreds of Washington clubs, Sports and Recreation Centers and fitness professionals. Our goal is to have a united voice when speaking to our Governor and his task force to assure our needs can be represented effectively.

If you are not in the state of Washington, I would encourage you to create a similar type of alliance in your state or province if one does not currently exist.

If you are located in Washington state, please join our alliance (it’s free) and like our Facebook page for regular updates and communication.

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6 Ways to Keep Clients Motivated

Posted by on May 11, 2020 at 3:58 pm

Gyms, yoga studios and pools are closed or slowly reopening. Running and Triathlon races cancelled. It is easy to understand why clients may start to lose their motivation to workout.

As fitness professionals, we all know that the key to maintaining a commitment is to remember the ‘WHY’. Ask your clients …Why do you work out? Why do you race? Remind them that when they dig deep into their motivation, they’ll find that COVID-19 should not affect their ability to stay the course, they may just need to use a different mode of ‘transportation’.

We shared these 6 ways to stay motivated with our clients. Share them with your clients as well.

Let’s keep clients healthy and strong and keep our fitness businesses afloat!

1. Goals

It’s important to remember that the virus has not cancelled your goals. Ask yourself why you exercise, train and race? Most likely you do it to improve your physical strength and endurance, mental health, weight management, stress release and to boost your immune system. Aren’t all of those things still important, and even more so now?

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