Introducing… Our “Business of PT” System – A Follow-Along Program Hand Crafted To Show You How to Set Your Path to Generating $1 Million in Personal Training!


From: Sherri McMillan

Hey Fitness Professionals!

Most of us entered into the fitness industry because we have a passion for exercise and want to help and change people’s lives. But the problem is that most fitness professionals are not making enough money to live the lifestyle they want and preach.

But just because you love what you do, doesn’t mean you should settle for making a substandard income. You can do what you’re passionate about and still make enough money to afford your mortgage, send your kids to a good school, travel and enjoy a good life! As Fitness Pros, we deserve this!

And that’s where my Business of Personal Training System comes in. If you’ve ever read any of Michael Gerber’s book like the E-myth, you’ll remember that he discusses the number one issue with small businesses is that they exist without the critical business systems and are lead by an owner who works IN his/her business but not ON his/her business. Having the right money generating and operational systems in place for your business will allow you the time and energy to grow and reach your financial potential. Without them, you stumble along wondering why you’re struggling so much and can’t make ends meet.

Before I get into the details on how the Business of Personal Training System can increase your revenue, decrease your admin time, provide you with marketing plans and ideas, give you all of the HR/operations and client forms you would ever need and more….I want to tell you a bit more about me and why you should keep reading this blog! I have been working in the Fitness Industry for over 20 years, have a Master’s Degree in exercise physiology and have presented hundreds of workshops to thousands of fitness leaders and Personal Training businesses throughout the world. I have been published in numerous fitness industry trade journals and written 5 Fitness Books and Manuals including “The Successful Trainers Guide to Marketing”. Recently I was awarded the “International Fitness Presenter of The Year” at the 2010 Can-Fit-Pro Convention as well as the IDEA Personal Trainer of the Year and the IDEA Fitness Director of the Year.

I know what you are thinking….yeah…yeah…yeah, but how does that help me? Well, I am a firm believer in sharing my experiences in order to help others succeed. Just like helping our clients achieve their fitness goals, it brings me so much joy to help fitness professionals develop their business skills. I take what I do seriously and strive for excellence in all aspects of our business. Some consultants don’t even own and operate a personal training studio whereas with our systems, the good news for you is that the systems you will adopt in your business are the very same systems we use in our business to generate more than $1 MILLION in a 5000 square foot facility in a small suburban area.

It is clear that all businesses need consultants and mentors to ensure they focus on the initiatives that work and therefore avoid mistakes that cost time and money. And it is SO important for you to work with someone with years of experience and that you can trust and respect. When it comes to your baby…your business…you should work with someone who has met the same obstacles that you have! I have been there and would love to teach you everything I know about running a successful Personal Training business!

Before you read any more I want you to hear what a couple of our clients have to say about the Business of Personal Training System:

Luke Carlson
CEO, Discover Strength – Plymouth, MN
“I purchased the Business of Personal Training systems at the beginning of the month and we are working at aggressively implementing all of the systems (a truly exciting process – I have never been more engaged and rejuvenated). The systems (and entire process) have already made a huge impact (I only wish I would have invested in this about 2 years earlier). We are a small personal training facility (1,600 square feet) and after one month of partially implemented systems we are looking at about a $7,000-9,000 increase in this month’s revenue compared with last. I am anticipating that our revenue will grow from the low $600K per year to over 1 million over the next 12 months (I would be shocked if we didn’t exceed 1 million). I can say unequivocally that this is the single best investment I have made.”
Patty McNichols
The Lift Pilates: White Fish Bay, WI
“The Business of Personal Training system was an incredibly worthwhile investment. I am using the manual to implement systems throughout my business. It has helped me control the chaos that was running me. I now am getting so much more organized so I can do business. I am now motivated with ready to use materials. Just what I was looking for!”

We generate $1 MILLION in Personal Training per year by having great systems in place that work! If you run your own Fitness Business – whether you are a sole proprietor or own or manage a gym or training studio – I know that you are VERY busy! I know this because I own two Fitness and Training studios myself and without the systems that I have created we would never be as successful as we are.

Here is a free video on the importance of leadership and systems in your business. This is the secret to our success and if you do nothing else while visiting this page, please watch this video:

Do you want…

  • Staff that hits revenue goals!
  • Systems so making money is easy!
  • More time to Lead & Live!
  • Systems ready to use NOW!

Perfect. That is exactly what the Business of Personal Training System has done for us and for the 1000s of fitness professionals we have worked with.

Liz Sage
BA PHEd, CEP, Team Fitness BC
“Since implementing the Business of Training corporate manual and systems, our revenues have doubled.We have outgrown our space and are looking to expand and see only future growth ahead.”

Our entire Corporate Manual and our complete Business Systems is available for you to purchase and implement into your business model immediately.

You will have access to all the systems we have used to grow our world-class personal training studios that generated over $2 million dollars last year. This 500 page manual contains marketing tactics and samples, sales systems, customer service procedures, client programming, client forms, human resources, administrative policies, operations systems and procedures, group training programs, plus more. Plus we provide you with the entire manual, forms and documents on a CD for you to use immediately for your own business with your own logo. Our systems are ready for you to implement in your business today so you don’t have to do it from scratch – saving you years of work! This alone is worth the cost of the manual ten-fold. It is the best investment you can make towards your success! Plus there are no ongoing franchising or licensing fees. Once you make the purchase, the materials are yours for your business!

Here is what the manual includes:


Human Resource Forms and Guidelines:
In order to hit a million dollars in training revenues, you are going to need a team. You need to learn exactly how to recruit, interview, hire, train and retain key team members. These systems are absolutely critical to your business and will make your life so much easier!


Sales Systems:
Don’t leave it up to your fitness professionals to learn how to sell. It will take them forever to figure out what works and what doesn’t. It’s just not their strength or passion. Instead, teach them the techniques that work so they can experience success right away.

DON’T REINVENT THE WHEEL!! Give yourself the time to generate money rather than spending all of your time developing sales systems.

Client Programming Systems and Forms:
Most fitness clubs and training studios leave the personal training process to the discretion of the trainers. However, what often results is a group of trainers who have their own individual beliefs and ways of doing things which typically leads to a lack of team unity and confusion for clients. Instead, as a business, you should have systems established for each client training experience so even though each trainer will have his or her own style, there will be certain procedures and protocols that everyone buys into and follows.

Marketing Set-Up, Systems, Forms and Ideas:
Successful marketing includes letting your community know who you are, what you do and enticing them to come in and try out your services. Learn which marketing tactics work at building your brand image and ultimately your total business success and yearly revenues.

Customer Service Systems:
Learn the systems guaranteed to create “Raving Fans” and life-long clients


Operations and Administrative Procedures and Policies:
Learn the required systems to manage the behind the scenes operations of your business. If you want to grow your business without chaos, these materials are a must


Imagine this. You get 10 Hours of HD Quality DVDs with me as I walk you through each step of how to implement this system! (This alone is worth the entire price of the Business of Personal Training System. I reveal all of our secrets…I hold nothing back.)

Take a look at this video where I explain each section of the manual. I give you all you need to know. Our Business of Personal Training System is the answer to your revenue dreams! Get the systems in place that will allow your business to thrive, that will allow you the time to really work ON your business and that will allow you to seriously increase your revenue. This is a REAL life system that is used in a REAL life studio that makes REAL life serious revenues!

Only $1999. Payment Options Available Below.

Get a free demo or to learn more contact or Order Now at:


Pay $1000 upfront and receive the Business of Personal Training System RIGHT AWAY! Then make just 4 additional monthly payments of $250.


Make 8 monthly payments of $250 and receive the Business of Personal Training System after the 4th monthly payment.

Jake Glaze
Owner of Glaze Fitness, El Cajon, CA
“It would have taken me forever to develop these systems on my own. This manual gives me a huge head start on implementing the procedures I need in my business.”
Colin Ness
Owner of Peak Physique Fitness, Renton, WA
“Thanks for all the blood, sweat and tears creating this manual and for being willing to share it with other fitness professionals.”
Vito La Fata
Fitness Evolution, Laguna Hills, CA“The Business of Training Corporate Manual
has saved me so much time and money.”
Chuck & Shelly Gonzales
Owners, Pacific Personal Training, Portland, OR“What you get from the Business of Personal Training Corporate Manual is
100 times more than what you pay for.”
Lisa Brisse
State of the Heart Fitness, Santa Monica, CA
“I can honestly say this was one of the best investments we could have ever made for our business!”
Nora Wallace Walsh
Healthy Balance Fitness, Santa Monica, CA
“The Business of Personal Training systems have helped us grow our business and reach our highest revenue ever.”
Britt Schanel
Personal Trainer, Portland, OR
“I’m speechless. I feel as though I’ve been given a gift. Thank you. Thank you. Thank you!”

Alright Fitness Pros, now it is up to you! I have told you about who I am, about why I do what I do, given you examples of clients that have found success with our systems and showed you a couple free videos. Are you ready to start generating way more money for yourself and your business?!

We’ve had other business professionals value our systems at over $30,000. That’s how much you’d typically pay in any other industry to walk away with everything we are going to give you. But you won’t even pay close to that! The Business of Personal Training Corporate Manual is ONLY $1,999! Plus we are throwing in our 10 hour HD quality DVD set where I instruct you exactly how to execute the systems.

We can also set up customized payment plans!
Contact to pay with payment plan

Only $1999. Payment Options Available Below.

Transform your Personal Training Business within 1 year or less – Or your next year is FREE! Click here for the full details!


50% off! ONLY $999 through Dec. 31st. Normally $1999 – PURCHASE NOW


Payment plans not available with December 50% off discount

Because you have taken the time to read about me and why I think you need these systems, I would like to offer you free unlimited access to my “Make or Break the first session with a Prospective client” eVideo if you purchase these systems before midnight today! It’s a great tool to watch over and over again with your team to learn how to conduct a first session to ensure you close 100% of all new clients. It’s an invaluable resource and training tool for your trainers.

Don’t hesitate.

It is time to take your fitness business and your whole life to the next level.

Yours in health, fitness and business,
Sherri McMillan