Author Archive

Fit Pro Travel Expectations

June 9, 2021

Last week I told you all about the amazing perks of fit pro travel.

Although this is an amazing industry perk, there are some expectations that you should be aware of:


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Posted in vacation 75 Comments »

Fit Pros…It’s Time To Travel

June 2, 2021

Many travel restrictions have been lifted and I have been taking advantage of this new freedom by booking fitness resort teaching contracts. Did you know that fit pros can get free accommodations, food, drinks and more while on vacation? Yep, it’s true. You can teach classes at a resort in exchange for a low cost vacation.

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Posted in vacation 21 Comments »

Sample Mask Mandate Communication For Clients

May 26, 2021

Businesses across the country are busy navigating the new mask mandate set by the CDC.

Fitness businesses are no exception. Today I want to share the most recent mask mandate information that we sent to our clients.

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Posted in COVID-19, face mask 46 Comments »

Top 4 Tips to Conducting a Successful Weight Loss Challenge

April 20, 2021
Our annual Spring Makeover Challenge (weight loss challenge) launched last week. All of our personal trainers recruit members for their team. The trainer’s teams compete against each other to see who can lose the most weight during the challenge.

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Posted in client retention, Marketing, results 44 Comments »

Effective Marketing & Programming for Clubs & Studios

April 8, 2021

Not every business has the budget of a large fitness chain.

I have written MANY blogs/articles, hosted webinars and conducted trainings on how small fitness businesses and fitness departments can use creativity to be successful….such as:

Cost Effective Marketing Initiatives


Community Relationships

Client Retention

Success for Fit Pros During a Pandemic

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Posted in business of personal training, business success, client programming, client retention, Marketing 42 Comments »

Conducting On Floor Peer Reviews

March 16, 2021

One of the tasks that is included in our yearly marketing plan is on floor peer reviews for our personal trainers. If you haven’t included this in your yearly marketing plan it isn’t too late! Remember, your clients expect the very best from you and your team. Spending time reviewing each of your personal trainers (rookies and experienced trainers) helps the them hone in on what is expected of them and allows their peers to give constructive feedback.

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Posted in business success, fitness career, management 62 Comments »

Fitness Businesses NEED to be Heard!

March 5, 2021

Fit Pros: I am going to keep this blog short and sweet because the message is simple.

We need to TAKE ACTION and we need to be HEARD!

IHRSA has created a very simple one-click campaign for fitness professionals that allows us to easily communicate with our legislatures to ask for support for the fitness industry. As I am sure you are well aware….our industry has endured the longest closures and greatest restrictions.

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Posted in business success, fitness professional 43 Comments »

Why NOW is the Time for Corporate Wellness Programs

February 23, 2021

Here at Northwest Personal Training, we decided that NOW is the perfect time to reinvigorate our Workplace Wellness program

Why now is the time to start or revamp your corporate wellness program:

Many employees are stressed, overworked and on edge more than ever. COVID-19 has increased work stress for many employees.

Many employees are working from home or are isolated most of the day at their desks/ in their offices. They could use a “connection” point with their co-workers AND a wellness break.

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Posted in Marketing, revenue, workplace wellness 53 Comments »

Medical Advisory Board?

February 8, 2021

Our core values and systems have worked for years and they will not change. However, we cannot afford to become complacent when it comes to continually evolving and improving our business. This fact has never been more clear than in the last year. We have been innovative and willing to adjust to life and business during a pandemic. Recently, we decided to take another step toward growing our business and our brand.

We have decided to create a Medical Advisory Board. Why? Because we would like to increase our brand awareness to include not only being a “gym,” but also an essential “wellness” resource. We started by becoming members of the Medical Fitness Association. It was at their suggestion that we started the process of creating a Medical Advisory Board.

We are in the beginning stages of creating this board. The first step is to find members! We have asked our staff to suggest medical professionals that they know and trust to be part of our board. We will review the suggestions from our staff and begin recruiting soon.

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Posted in business success, Marketing 275 Comments »

We Are Going to Celebrate – Are You?

January 28, 2021

Northwest Personal Training is 21 years old and we are going to celebrate! Our celebration won’t look the same as our past anniversaries, but we have some safe and fun activities planned for our staff and clients. Do you have something to celebrate with your fitness community? Now, more than ever, we could all use a little celebration. Try bringing your staff and clients together virtually/outdoors etc. to celebrate their accomplishments, anniversaries, the start of spring….anything you feel like celebrating. It will give everyone something positive to look forward to and bring your fitness community together.

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Posted in business success, Marketing 24 Comments »