Top 4 Tips to Conducting a Successful Weight Loss Challenge

Our annual Spring Makeover Challenge (weight loss challenge) launched last week. All of our personal trainers recruit members for their team. The trainer’s teams compete against each other to see who can lose the most weight during the challenge.

Get the details on how we run our annual weight loss challenge

Many fit pro managers/owners have probably conducted weight loss challenges. Some successful and some not. Our weight loss challenge normally brings in $20k in additional revenue each year! We know the secrets and I am going to share them with you!


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Top Tips to Successful Weight Loss Challenges

  • Use a weight loss program that works. It sounds simple right? The reality is that many fit pros attempt to give their clients too many restrictions and rules. If your clients followed these rules they would be successful, but a program that is too complicated is too much work. Try a program that revolves around “cutting out the junk.” Simple is better in this case.

 

  • Be firm with your clients. They have signed up for this program because they want to lose weight and they want someone to hold them accountable. Follow up with clients when they are not on track.

 

  • Invite people to sign up for your weight loss challenge. That’s right….invite everyone you know! Give them the chance to say YES! Personal invitations from you go a long way. You would be surprised at how many people are on the fence and all they need is that extra encouragement from you.

 

  • Teams = success. One of the reasons our weight loss challenge works is because of the team aspect. Each of our trainers is required to recruit and manage their own teams. It becomes a big competition at our studio and the winner gets bragging rights all year. Clients will start drinking more water, eating more vegetables, getting in more activity…because they don’t want to let their team down.

 

Start planning your weight loss challenge today! Keep these 4 secrets to success in mind and your clients will see serious results and you will see extra revenue flow into your fit pro business.

Good luck and comment on this blog with your successes!

More tips on running successful weight loss challenges

 

 

 

 

 

Yours in health, fitness & business,
Sherri McMillan


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Posted in client retention, Marketing, results by Sherri | 5 Comments

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