Racing Events: Get Involved. Get Clients

Hosting a racing event is an excellent way to get new clients walking through your doors and keep current clients motivated and engaged with your business.

Start out by hosting a fun run that starts outside of your business. The initial set up will take some work, but a racing event hosted by your facility could be a the start of a tradition that is beneficial to your community and to your bottom line.


It isn’t just the racers who will associate the fun they have at the race….with you and your facility. The volunteers and the spectators will do the same! The idea is that you will have a large group of people right in front of your facility knowing exactly where you are and what a fabulous, community-minded company you are. That’s got to be good for business!


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More benefits of hosting a racing event:

Acquiring runners/walkers email addresses so you can continue to market to them and promote any upcoming programs and events.

Creating moments of magic. When the participants cross the finish line, they are going to feel amazing. They’ll associate this memorable moment with you. If they are a client, this enhances client retention.

These types of events foster a fun environment that develops friendships. When people have a lot of friends where they workout, they are more likely to come.

People do business with people they know, like and respect. These events give your community a chance to get to know you. Plus, if they appreciate a business that really takes care of their community, they will be more likely to want to train with you compared to another fitness club.

Offer a feeder into your Private Training services and programs. This is your chance to offer some type of free service to get new members into your facility. A 2 week pass to your group training program? A free consultation with a personal trainer?

Maybe hosting your own racing event isn’t in the cards for you? Try sponsoring or getting involved with a local racing event. Set up a stretching station at the end of the race. Have your personal trainers there stretching out the racers and promoting your business. Find ways to add your information to packets, online deals and use sponsorship benefits.

Here is one of the specials we recently offered to the participants of the 2019 Girlfriends Race for The Cure.

Get out there. Try hosting a fun racing event near your facility or get out there and find ways to market your business through other racing events in your area!

Yours in health, fitness & business,
Sherri McMillan




Fall Fitness & Training Forum – Sunday, November 3rd

With Guest Presenter Helen Vanderburg
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