I have always said that exceptional leadership is the MOST important factor in creating a successful business. Leadership is a skill that you may have naturally or you may have to learn, but it is always a skill that you can hone.
I have put together a 4 part video series on the leadership skills that every fitness business owner/manager should work on. Perfect these 4 skills and you will see business revenues jump!
Hosting a racing event is an excellent way to get new clients walking through your doors and keep current clients motivated and engaged with your business.
Start out by hosting a fun run that starts outside of your business. The initial set up will take some work, but a racing event hosted by your facility could be a the start of a tradition that is beneficial to your community and to your bottom line.
It isn’t just the racers who will associate the fun they have at the race….with you and your facility. The volunteers and the spectators will do the same! The idea is that you will have a large group of people right in front of your facility knowing exactly where you are and what a fabulous, community-minded company you are. That’s got to be good for business!
Do you know what our biggest problem is? It is probably your biggest problem too.
The biggest problem working in the fitness industry is that we are offering a product that most people hate. So each and every one of us has to do whatever we can to make the experience as enjoyable as we possibly can.
We have to be in the business of getting our members and clients to really us, enjoy being around us, enjoy our environment and how they feel every time they come to our facilities.
Read more on Clients Will Love You and Exercise – Try This!…
If you have been following my blog the last three weeks you are now aware of the essential things you need to know before you can start building a successful marketing plan that will bring in tons of new fitness clients. You need to know YOURSELF. You need to know YOUR BUSINESS. You need to know YOUR CLIENTS…and now it is time to review the fourth and final piece to this fitness foundation puzzle. Know YOUR COMPETITION!
I don’t just mean that you need to know who your competition is and where they are located. You need to know their strengths, their weaknesses, what they do, what they don’t do, the “feel” of their facility and so much more. If you take the time to learn all about your competition it will help you find your niche. What isn’t your competition doing that you could do?
We have discussed the importance of knowing yourself and of knowing your business if you want to see marketing success.
It is essential to understand exactly who your clients are before you start marketing to them.
Narrowing down the type of client your business will cater to will effect your marketing strategies in every way. Once you know who your clients are you can decided on the right types of images to use in your marketing materials, the wording you use in ads and the types of programs you will promote.
