As part of our yearly marketing plan we schedule monthly staff accountability tasks. Some examples might be sending client shoppers in to see how our trainers do with an initial assessment, or a manager picks random client files to audit to make sure client files are being taken care of correctly or having trainers conduct peer reviews. Our staff is given the full marketing plan at the beginning of each year so they know which of these accountability tasks will happen each month. However, they don’t know when during that month it will happen. You have to keep them on their toes, but be fair about it too. Having an accountability task each month keeps us on our toes as a business as well. It forces us to review important processes at least once a year….if not more often than that.
We recently had our 
If you are in the fitness industry you know that a major part of your time and effort goes into self promotion. Whether that be 
I have walked you through many different success strategies when it comes to hosting a weight loss challenge.
