A Clear Vision: Does Your Fit Business Have One?

visionIn previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clientsknow your competitionknow your businessand know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto. Whether you are just starting up or you have been in business for a long time…make sure to read this blog post to insure you REALLY have a mission, vision and moto that you (and your staff) can lean on.


Once established you can include your mission statement and list of specialty services on the back of your business cards, the top of programming cards and the back of client b-day cards. You can frame your code of ethics and values and hang them in your office or studio. These statements will help you make all further decisions and ensure you are taking the right direction in any venture.

Don’t forget to sign up to automatically receive my latest blog post in your inbox!
Right at the top of the page.

How to Create or Revamp YOUR Mission Statement:

Definition of Mission Statement: a formal summary of the aims and values of a company, organization, or individual.

Be clear and concise.  State your mission in less than a paragraph.

For example, at Northwest Personal Training & Fitness Education, our mission statement is:

“To help our clients adopt a more healthy and fit lifestyle so they look and feel better”

Other examples:

  • To provide a one-stop Mind/Body/Spirit Personal Training experience for everyone.
  • To offer affordable and high quality personal training services to the general public
  • To help menopausal women achieve a healthy, balanced lifestyle.
  • To help children adopt a healthy lifestyle and learn to love physical activity
  • To assist other health professionals rehabilitate those suffering from various physical injuries

Note – it is also helpful to write your own personal mission statement and check back with both your business and personal mission statement to ensure you are staying on track!

Have a Concrete Vision Statement:

Definition of Vision: An aspirationional description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action. 

For example, at Northwest Personal Training & Fitness Education, our Vision is:

“A personalized fitness program for everyone.”

Have a Motto that sticks!

Definition of Motto: a short sentence or phrase that expresses a rule guiding the behavior of a particular person or group.

For example, at Northwest Personal Training & Fitness Education, our Motto is:

“Looking Good and Feeling Great”

Our business is focused on the Feeling Great aspect and all our materials represent this with “Feeling Great” being larger in font and more emphasized in its placement.

Other motto examples:

  • 100% Customer Satisfaction
  • Most affordable Personal Training services

Note:  it is also helpful to write your own personal motto and check back with both your business and personal motto to ensure you are staying on track!

Besides having a strong mission, vision and motto it is also a good idea to have your company values and code of ethics in place.

What are Your Top Company Values?

Do you value high quality equipment and amenities, education, high-end training services, cleanliness, ethical business practices and procedures, customer service, cutting-edge programming, profitability, community involvement, happy and satisfied staff, client retention, or alliances with local business that share common a common vision and values.  Which values are most important to you?

Do You Have Company Codes of Ethics Established?

Definition of Code of Ethics: A guide of principles designed to help professionals conduct business honestly and with integrity. A code of ethics document may outline the mission and values of the business or organization, how professionals are supposed to approach problems, the ethical principles based on the organization’s core values and the standards to which the professional will be held.

We recommend that you look at the code of ethics IDEA has established for the Personal Training industry that you can use or model after. Click HERE to see IDEA’s code of ethics for personal trainers.

Yours in health, fitness & business,
Sherri McMillan



Like what you see here? Want more info, more details and more forms for your business? The Business of Personal Training System is for you! I give you the exact system that I use everyday at our small 5,000 sq. foot Personal Training studio.

empty DVD caseDid you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees. A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

Buy now and catapult your PT business to a new level.


Tags: ,

Posted in business success, management, Marketing by Sherri | No Comments Yet

Leave a Comment