Archive for September, 2015

Successfully Handling Cancellations

September 23, 2015

cancelAs we all know….when a personal training client cancels it can be very frustrating for both you and the client. And for many fitness professionals it also means lots of lost revenue! Up to 40% of total weekly revenues! That doesn’t have to be the case.

We approach late cancellations in a very specific way at our studio. Our approach really works to elevate the uncomfortable feeling when you need to tell a client that they still need to pay for a session after they late cancel. It also helps you save what would have been lost revenue!

Read the latest article I wrote for PTontheNet to get ALL of the details.
Cancellations Don’t Have to Mean Lost Revenue

This is one you can’t afford to miss!

Yours in health, fitness & business,
Sherri McMillan

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Posted in client retention, revenue 54 Comments »

Referral Request Email

September 16, 2015

referralsWe have discussed the importance of asking for referrals many times.

Here is another simple way to ask for referrals from your personal training clients.
Send this email that our Personal Training Director, Kristin Healey sent out to her clients recently. It is good for your clients, it is good for you/your business and it is good for the potential new client. Give it a try.

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Posted in referrals 33 Comments »

Client Assessment Time

September 9, 2015

personal_trainer_with_clientWith kids going back to school, vacations ending, and clients getting back on track with their fitness routines, September is the prime month to cover fitness assessments, body comp testing, and to update training plans.  Make sure both your group trainers/instructors and your personal trainers have the appropriate forms available to perform these assessments with their clients. Your staff should also be aware of the process they should follow in asking for, receiving, processing and using these assessments.

Example Group Training Assessments
(from our Group Training Director – Trevor Thomas):

  • Core Training: Hover for Time
  • Indo-Row: 500m Row for Time
  • Muscle Tone and Sculpt: Max Push-ups
  • Muscle Strength and Power: 1 min Jump Rope for Revolutions
  • Adrenaline/Interval Cycling: 5 min stage for distance

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Posted in Adherence, results 131 Comments »

Get Fit To Get It Up

September 2, 2015

erectile-dysfunction-300x199Yep that’s right….we are going to talk about Erectile Dysfunction today. It may seem a little strange, but this is a serious issue that I have been wanting to write about for awhile now! This is something you should consider informing your clients of…. really you should!

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Posted in fitness industry, men's health 112 Comments »