The biggest surge in Fitness Club memberships is always January! After resolving to become more fit and healthy, many people will rely on the assistance of a health club to help get in shape.  Unfortunately, according to IHRSA, the International Health, Racquet & Sports Association, 35% of people who join a fitness club quit each year with the most common reasons being the gym is overcrowded or they are not satisfied with the staff or the programs. So…being prepared and having what your potential new clients are looking for should help you increase your member base during this very important time in our industry!

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This holiday season is a good time to reflect on the people and things we are thankful for.  Your clients might think you are crazy, but try reminding them of these 10 fitness things they should be thankful for…at the very least they will get a good laugh right?! And hopefully it will motivate them to come see you!

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Many of your clients will be heading to family get togethers and parties over the next 2 weeks and it is so easy for them to just give in and say “I will be better after the new year.” As you know, as long as your clients have a plan…they can party and still stay fit.  Here is the plan I suggest to my clients.

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Keeping a full personal training schedule requires an entrepreneurial mentality. It requires leadership from the personal training director and a reason for personal trainers to take full ownership of their schedules. Our trainers’ revenue goals are based on an 80 percent capacity schedule—that is, 80 percent of their shifts should be spent with paid training clients. If a team member reaches this goal, they receive a monthly bonus.

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We are just 1 month away from the biggest selling season in our industry, but that doesn’t mean that December can’t be a great selling month too! It is super easy for your clients to “give up” on their fitness during this crazy time of year. Don’t let them do it! Let them know that at least keeping up with some of their exercise is way better than doing none at all. Send them these tips on staying active. They will thank-you for it 🙂

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