Help Clients With Triathlon Training – Generate Revenue – Part 6


The sport of Triathlon is on the rise with three times as many races popping up across the country. The greatest increases in participation are seen in the 30+ age group as this demographic is looking for a personal challenge and a way to stay in great shape. The swim, bike, run event is cross-training at its best and offers a healthy, active and fun culture and community. Have you suggested triathlons to your clients? How about running a triathlon training group? Send this information and the information in this series to your clients to see if there is interest and then decide how you can both help your clients reach their goals with triathlon training and help yourself generate some extra revenue!

When someone decides to complete a triathlon, they are often overwhelmed with where to start and how to balance three separate events. This series will provide your clients with everything they need to know to get to the finish line of a Triathlon and get in great shape through the process.

Today, we finish our Triathlon Training Series. Your clients should now feel they have the tools to conquer their first Swim/Bike/Run event and the programming guidelines and training tips to reach a personal best. This column will focus on transitions and race day preparations.

Triathlon Transitions:

An often forgotten and neglected part of the triathlon training process, but if transitions are done correctly, it can shave minutes off your final time.  I had a girlfriend who took 8 minutes during one of her transitions and I asked her “What the heck were you doing for 8 minutes?” and she proceeded to tell me about all of her clothing changes, trying to find items, and even deodorant application! Had she been more organized, she would have experienced a much more seamless transition! Having a good transition time requires practice BEFORE race day!

  • Consider each event and what you will want to wear.  Ideally you want to minimize the clothing changes. Professionals will wear the same clothing from start to finish of a triathlon.  They will often wear some form of Triathlon suit that has a thin shammy to provide comfort on the bike but that they are still able to swim and run in. I will typically wear a thin cycling short and bra top or tank top throughout the whole race so no clothing change is required.  There is a fine line between comfort and speed and sometimes for a shorter event, you can sacrifice comfort to opt for speed.  But for the longer events, you will want to be comfortable so will take the time during transitions to put on items that will make the experience more enjoyable. For example, in a Half Ironman or Ironman distance, I would probably take the time to put on a cycling short with a thicker pad.
  • Organize your transition area on a thin towel (you don’t get a lot of space on the bike racks) in the sequence that makes the most sense.  For example, as you enter your first transition, you will need quick access to your helmet, glasses, cycling shoes so those items should be positioned first. Then in your second transition, you will need to access your running shoes/gear.
  • Practice each stage of your transition.  Imagine coming out of the water and then practice taking off your goggles, swim cap and wet suit.  Then practice quickly putting on your biking gear – helmet, glasses, cleats (or running shoes). Then imagine coming off your bike and practice taking helmet/cleats off….then quickly putting running shoes/gear on.


You want to arrive on race day feeling fresh and fully fueled.  So in the last 1-2 weeks before race day, you want to reduce your volume of training so you feel strong.  You should focus on quality of training vs quantity.  Short, tempo workouts will be perfect and some athletes even take 1-2 days off right before race day. You don’t want to do anything that is going to make your legs feel tired or heavy on race day so no heavy hill, long distance or aggressive workouts.

Before Event Nutrition:

In the last week leading up to the event, drink lots of water – at least 80-100 ounces. A good gauge is that your urine should be light or clear to assure you are fully hydrated.  Eat healthy making sure to consume a lot of fruits, vegetables and healthy carbs – sweet potato, yams, brown rice, whole grain pasta etc.

Day of the Event Nutrition:

Have your usual breakfast 2-3 hours before the event – ideally something easily digestible and remember to drink water.  Don’t eat anything out of the ordinary to avoid any digestion issues.

During the Event Nutrition:

If the event will be less than 2 hours, water and perhaps an energy drink with electrolytes will be sufficient.  If the event will be longer than 2 hours, replenish your Carbs by consuming power gels, banana, energy bars etc.  If you are competing in a long distance event (1/2 Ironman, Ironman), consult with a nutritionist to obtain exact nutritional requirements during the event to help avoid health concerns.

Event Day Preparations:

Get to the event with plenty of time to spare.  I like to get there at least 1 hour before the start of the event.  Remember that the later you arrive, the tougher it will be to get a good transition spot.  Once you arrive, set up your transition spot as you had practiced.  Take some time to get acquainted with the transition area so you know exactly where your spot is and learn where you exit and return on the bike and run portion.  Allow some time to get your body marked, go the restroom, and do a warm-up on your bike to make sure everything is functioning correctly.  Once the event organizer announces the starting time of your waive, get in the water a few minutes before and warmup and check to make sure your goggles are sealed and aren’t leaking.

Social Aspects:

Once you finish, drink water, energy drink and consume some fruits to refuel your muscles immediately.  Be sure to stick around and enjoy all the post event festivities. Share stories with other finishers, take photos and post your accomplishments on social media sites – you might just inspire someone else!

Yours in health, fitness & business,
Sherri McMillan


Want to use the same resource tool we use to generate an extra $20k in revenue each year? Get our Fitness Results Manual which is normally $499 is on sale for only $349 until August 31st! The Fitness Results Manual is the resource that we use with our annual weight loss challenge, for our corporate wellness programs and as a resource for personal training clients!

YouTube Preview Image


BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 How to Gather Email Leads Online


Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar



Tags: ,

Posted in revenue by Sherri | 14 Comments

14 Comments "Help Clients With Triathlon Training – Generate Revenue – Part 6"

Leave a Comment