When Clients See Results So Does Your Bottom Line!

I recently sent out an email to our staff reminding them of the importance of making sure clients see and feel the results of all their hard work.

Here is the email:

“We have a business goal of 80% full schedule (read this past blog post to learn more about this Get Trainers To Help With Marketing)

Q: How do you achieve that?

A: You keep the clients you get and you get referrals from those clients who are happy with your services!

Q: So how do you keep clients and get referrals?

A: You’ve got to earn it!

That means you’ve got to get clients results! Clients won’t stay with you if they aren’t achieving goals and they definitely won’t tell their friends and family about you if they aren’t getting results.

So focus on getting clients results and the rest should take care of itself!

On that note – it’s Performance Assessment month so make sure you are working on performance assessments with ALL CLIENTS and in all group classes (and body composition assessments if applicable).  Quantify clients’ results so they can see how much they are improving.”

Do you have specific times set up during the year when you/your team will do performance assessments with each client?  Trainers are always welcome to do these assessments when they see fit, but having a set time will ensure that it is happening and that clients are seeing the results of all their hard work….which means happier clients and that means happier bottom line for your business!

You can see both our Body Composition Assessment and our Performance Assessment forms here:

Body Composition Assessment

Performance Assessment

Yours in Health, Fitness & Business,

Sherri McMillan

Like this type of guidance and want more?  Good news!  I recorded 10 hours of DVD quality video where I walk you through tons of internal & external marketing plans and ideas and show you what you really need to know about opening or running a personal training business. 

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Topics in the Business of Personal Training DVD Series Include:

  • How to and when to open a Personal Training Studio
  • Important information about financing a Personal Training Studio
  • Developing Leadership Skills
  • Creating and maintaining Marketing Plans
  • Ready to use Sales Systems
  • How we Retain Clients
  • Building an exceptional Customer Service team
  • The value of multiple Profit Centers
  • All the handouts to go along with the video!


AND…through Oct. 31st you can get an automatic $100 off this DVD Series!  
AND…if you love the DVD Series so much that you want to purchase the full Business of Personal Training System….we will put the full price of the DVD Series toward your purchase of the Business of Personal Training System.

Go HERE for more info and to purchase.  Have questions before purchasing?  Email shantina@nwpersonaltraining.com



Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.


Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

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2 Comments "When Clients See Results So Does Your Bottom Line!"

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