What is your B.A.M.?

Last night I was helping Brianna with a project and checking her homework that was due today.  As I was going through her work, it became very obvious that she put in the bare minimum and didn’t check her work because there were so many errors. So I was trying to explain to her at the young age of 10, the importance of always doing your best.  I was explaining to her that you have to always do more than what is expected to impress your teacher, your coach, your boss etc. Doing the bare minimum will never lead to great accomplishments or success in any area of life.  Do more than what is necessary and great opportunities will come your way.

Not sure if she really absorbed a word I said but it reminded me of my first job in the fitness industry at GoodLife Clubs in Canada. It was grilled into our minds the concept of BAM. BAM is an acronym and it stands for the BARE A$$ MINIMUM. We were taught that we have to know the exact minimum we needed to achieve to reach success – which is always more than the ‘other guys’. GoodLife Clubs are the most successful chain of clubs in Canada and it’s obvious why. They set the parameters for work ethics and productive action steps.

In order to achieve great things, you have to understand your personal BAM. So, what is your BAM? Here are some thoughts I shared with our team at NWPT today:

  • I will always greet each client I see with a warm and personal greeting using their name as often as possible
  • I will give out 2 Gift cards each shift
  • I will make 2 motivational/sales calls each shift
  • I will try to learn and memorize at least one clients’ name each da
  • I will send out a motivational email each week
  • I will always hold clients accountable and ask about their exercise adherence from our last session
  • I will promote one event to each client each day
  • I will always finish off each training session with a nurturing stretch
  • I will contact inactive clients at least once per month
  • I will always look at the my schedule every day for the upcoming days/week and make contacts to try to fill any open time slots

Come up with your BAMs and watch your career shine. Developing these types of habits now will benefit you immensely no matter what you do later in life!

The type of person who holds this belief system “This isn’t really my ultimate job or career so I’m not going to go above and beyond. I will wait until I’m doing what I really want to be doing and then I’ll give it my all!”…those are the same types of people who will never find themselves doing exactly what they want to do because incredible opportunities will never find them. Go the extra mile and people notice! Put in below the bare a$$ minimum and you will probably struggle your whole life.

Here’s a great quote that sums it all up.

“If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, here lived a great street sweeper who did his job well.” Martin Luther King Jr.

Yours in health, fitness and business,

Sherri McMillan

P.S. We are currently promoting our Spring Makeover Challenge we use to help our clients lose a significant amount of weight and help to increase our spring training revenues.  You can find more details on this topic, all of the forms we use to bring clients through this process and so much more in our Fitness Results Manual.  You can own the licensing rights to the Fitness Results Manual and make it your own.  Learn more about it in this video where I walk you through all of the different sections of the manual.

Enter promo code FRM20 to get 20% off through the end of March.  That is almost $100 in savings.  This resource tool will pay for itself over and over again!

 

Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, Human Resources, leadership, management, Marketing, Operations, personal trainer, personal training, Practical Skills, Sales, Sherri McMillan, Uncategorized by Sherri | 2 Comments

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