Apr, 8, 2021
Not every business has the budget of a large fitness chain.
I have written MANY blogs/articles, hosted webinars and conducted trainings on how small fitness businesses and fitness departments can use creativity to be successful….such as:
Mar, 16, 2021
One of the tasks that is included in our yearly marketing plan is on floor peer reviews for our personal trainers. If you haven’t included this in your yearly marketing plan it isn’t too late! Remember, your clients expect the very best from you and your team. Spending time reviewing each of your personal trainers (rookies and experienced trainers) helps the them hone in on what is expected of them and allows their peers to give constructive feedback.
Mar, 5, 2021
Fit Pros: I am going to keep this blog short and sweet because the message is simple.
We need to TAKE ACTION and we need to be HEARD!
IHRSA has created a very simple one-click campaign for fitness professionals that allows us to easily communicate with our legislatures to ask for support for the fitness industry. As I am sure you are well aware….our industry has endured the longest closures and greatest restrictions.
Go to the link and take action. This only takes minutes to complete and can help us survive through this period when we are still so below our normal capacity.
We need to have a loud voice! We are pushing hard at a federal and state level with the Washington Fitness Alliance and need everyone to be reaching out so that our government officials understand the state of the fitness industry.
Thanks and stay strong and diligent!
Sherri McMillan
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Feb, 23, 2021
Here at Northwest Personal Training, we decided that NOW is the perfect time to reinvigorate our Workplace Wellness program.
Many employees are stressed, overworked and on edge more than ever. COVID-19 has increased work stress for many employees.
Many employees are working from home or are isolated most of the day at their desks/ in their offices. They could use a “connection” point with their co-workers AND a wellness break.
Feb, 8, 2021
Our core values and systems have worked for years and they will not change. However, we cannot afford to become complacent when it comes to continually evolving and improving our business. This fact has never been more clear than in the last year. We have been innovative and willing to adjust to life and business during a pandemic. Recently, we decided to take another step toward growing our business and our brand.
We have decided to create a Medical Advisory Board. Why? Because we would like to increase our brand awareness to include not only being a “gym,” but also an essential “wellness” resource. We started by becoming members of the Medical Fitness Association. It was at their suggestion that we started the process of creating a Medical Advisory Board.
We are in the beginning stages of creating this board. The first step is to find members! We have asked our staff to suggest medical professionals that they know and trust to be part of our board. We will review the suggestions from our staff and begin recruiting soon.
Jan, 28, 2021
Northwest Personal Training is 21 years old and we are going to celebrate! Our celebration won’t look the same as our past anniversaries, but we have some safe and fun activities planned for our staff and clients. Do you have something to celebrate with your fitness community? Now, more than ever, we could all use a little celebration. Try bringing your staff and clients together virtually/outdoors etc. to celebrate their accomplishments, anniversaries, the start of spring….anything you feel like celebrating. It will give everyone something positive to look forward to and bring your fitness community together.
Jan, 22, 2021
Here in Washington State all fitness facilities were forced to close when our COVID numbers increased. We worked diligently with the Washington Fitness Alliance to explain why we should remain open. In the end….we were able to reopen on January 11th!
To celebrate and as a way to catch the attention of our clients (and potential new clients) we put together this Happy Dance Video and spread it all over social media and sent it out in our weekly eNewsletter.
I also recorded a video explaining all of our reopening details….AND emailed our clients a summary of the updates we have implemented.
We have all had to stay on our toes over the last year. Fitness facilities have had to be creative and have had to adapt quickly to all of the restrictions and closing. I have found that transparency, regular communication and creativity have been more important than ever! I wanted to share the updates we have made. What are you doing to keep clients safe and coming through your doors/doing sessions online?
Jan, 12, 2021
Even though most of us fitness business owners and managers are focused on just keeping our doors open right now…we can’t lose sight of the importance of planned and continual marketing.
I recently recorded a podcast that I want to share with you. This podcast focuses on work-life balance, fitness business systems, marketing fundamentals, marketing tactics to drive clients back into the studio or acquire new clients, and much more.
Jan, 5, 2021
My announcement to the Northwest Personal Training family about the mandated extended closure.
Here in Washington state….health and fitness facilities have been forced to close for the last month or so. I believe that we must take COVID-19 seriously and wish we could stay open. We are part of the solution and not the problem. We know know that at Northwest Personal Training we can provide a safe environment for our clients to work on their fitness, boost their immune systems and relieve stress. All of these things help fight infection and disease.
Nov, 19, 2020
We recently learned (despite much effort on our part) that fitness facilities in Washington state must close again. I know that many fitness facilities across the country are facing similar shut downs. We are extremely disappointed, but we have to work with what we have and move forward.
Someone told me to think like we are in a boat. We can’t control the weather, the wind, conditions…we can just control what we do with it all.
