Effective Marketing & Programming for Clubs & Studios

Not every business has the budget of a large fitness chain.

I have written MANY blogs/articles, hosted webinars and conducted trainings on how small fitness businesses and fitness departments can use creativity to be successful….such as:

Cost Effective Marketing Initiatives

Programming

Community Relationships

Client Retention

Success for Fit Pros During a Pandemic

Read the rest of Effective Marketing & Programming for Clubs & Studios

Conducting On Floor Peer Reviews

One of the tasks that is included in our yearly marketing plan is on floor peer reviews for our personal trainers. If you haven’t included this in your yearly marketing plan it isn’t too late! Remember, your clients expect the very best from you and your team. Spending time reviewing each of your personal trainers (rookies and experienced trainers) helps the them hone in on what is expected of them and allows their peers to give constructive feedback.

Read the rest of Conducting On Floor Peer Reviews

Fitness Businesses NEED to be Heard!

Fit Pros: I am going to keep this blog short and sweet because the message is simple.

We need to TAKE ACTION and we need to be HEARD!

IHRSA has created a very simple one-click campaign for fitness professionals that allows us to easily communicate with our legislatures to ask for support for the fitness industry. As I am sure you are well aware….our industry has endured the longest closures and greatest restrictions.

Go to the link and take action. This only takes minutes to complete and can help us survive through this period when we are still so below our normal capacity.

IHRSA GYMS Act: Lets Save Fitness

YouTube Preview Image

We need to have a loud voice! We are pushing hard at a federal and state level with the Washington Fitness Alliance and need everyone to be reaching out so that our government officials understand the state of the fitness industry.

Thanks and stay strong and diligent!
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!

Why NOW is the Time for Corporate Wellness Programs

Here at Northwest Personal Training, we decided that NOW is the perfect time to reinvigorate our Workplace Wellness program

Why now is the time to start or revamp your corporate wellness program:

Many employees are stressed, overworked and on edge more than ever. COVID-19 has increased work stress for many employees.

Many employees are working from home or are isolated most of the day at their desks/ in their offices. They could use a “connection” point with their co-workers AND a wellness break.

Read the rest of Why NOW is the Time for Corporate Wellness Programs

Posted in Marketing, revenue, workplace wellness by Sherri | 1 Comment

Medical Advisory Board?

Our core values and systems have worked for years and they will not change. However, we cannot afford to become complacent when it comes to continually evolving and improving our business. This fact has never been more clear than in the last year. We have been innovative and willing to adjust to life and business during a pandemic. Recently, we decided to take another step toward growing our business and our brand.

We have decided to create a Medical Advisory Board. Why? Because we would like to increase our brand awareness to include not only being a “gym,” but also an essential “wellness” resource. We started by becoming members of the Medical Fitness Association. It was at their suggestion that we started the process of creating a Medical Advisory Board.

We are in the beginning stages of creating this board. The first step is to find members! We have asked our staff to suggest medical professionals that they know and trust to be part of our board. We will review the suggestions from our staff and begin recruiting soon.

Read the rest of Medical Advisory Board?

Posted in business success, Marketing by Sherri | 21 Comments

We Are Going to Celebrate – Are You?

Northwest Personal Training is 21 years old and we are going to celebrate! Our celebration won’t look the same as our past anniversaries, but we have some safe and fun activities planned for our staff and clients. Do you have something to celebrate with your fitness community? Now, more than ever, we could all use a little celebration. Try bringing your staff and clients together virtually/outdoors etc. to celebrate their accomplishments, anniversaries, the start of spring….anything you feel like celebrating. It will give everyone something positive to look forward to and bring your fitness community together.

Read the rest of We Are Going to Celebrate – Are You?

Posted in business success, Marketing by Sherri | No Comments

We Are Doing a Happy Dance!

Here in Washington State all fitness facilities were forced to close when our COVID numbers increased. We worked diligently with the Washington Fitness Alliance to explain why we should remain open. In the end….we were able to reopen on January 11th!

To celebrate and as a way to catch the attention of our clients (and potential new clients) we put together this Happy Dance Video and spread it all over social media and sent it out in our weekly eNewsletter.

I also recorded a video explaining all of our reopening details….AND emailed our clients a summary of the updates we have implemented.


We have all had to stay on our toes over the last year. Fitness facilities have had to be creative and have had to adapt quickly to all of the restrictions and closing. I have found that transparency, regular communication and creativity have been more important than ever! I wanted to share the updates we have made. What are you doing to keep clients safe and coming through your doors/doing sessions online?

Read the rest of We Are Doing a Happy Dance!

Podcast with Sherri: Marketing Tactics to Grow Your Fitness Business

Even though most of us fitness business owners and managers are focused on just keeping our doors open right now…we can’t lose sight of the importance of planned and continual marketing.

I recently recorded a podcast that I want to share with you. This podcast focuses on work-life balance, fitness business systems, marketing fundamentals, marketing tactics to drive clients back into the studio or acquire new clients, and much more.

“Systems enable you to grow in chaos”

Sherri McMillan

Read the rest of Podcast with Sherri: Marketing Tactics to Grow Your Fitness Business

Posted in business success, Marketing by Sherri | 49 Comments

Fitness Facilities: Fight AND Stay ‘Open’

My announcement to the Northwest Personal Training family about the mandated extended closure.

 

Here in Washington state….health and fitness facilities have been forced to close for the last month or so. I believe that we must take COVID-19 seriously and wish we could stay open. We are part of the solution and not the problem. We know know that at Northwest Personal Training we can provide a safe environment for our clients to work on their fitness, boost their immune systems and relieve stress. All of these things help fight infection and disease.

Read the rest of Fitness Facilities: Fight AND Stay ‘Open’

Fitness Businesses Need to Act Quickly

We recently learned (despite much effort on our part) that fitness facilities in Washington state must close again. I know that many fitness facilities across the country are facing similar shut downs. We are extremely disappointed, but we have to work with what we have and move forward.


I gave these words of encouragement and some action steps to our team:

 

The only thing we can control is what we control.

Someone told me to think like we are in a boat. We can’t control the weather, the wind, conditions…we can just control what we do with it all.

Read the rest of Fitness Businesses Need to Act Quickly