Podcast with Sherri: Marketing Tactics to Grow Your Fitness Business

Even though most of us fitness business owners and managers are focused on just keeping our doors open right now…we can’t lose sight of the importance of planned and continual marketing.

I recently recorded a podcast that I want to share with you. This podcast focuses on work-life balance, fitness business systems, marketing fundamentals, marketing tactics to drive clients back into the studio or acquire new clients, and much more.

“Systems enable you to grow in chaos”

Sherri McMillan

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Fitness Facilities: Fight AND Stay ‘Open’

My announcement to the Northwest Personal Training family about the mandated extended closure.

 

Here in Washington state….health and fitness facilities have been forced to close for the last month or so. I believe that we must take COVID-19 seriously and wish we could stay open. We are part of the solution and not the problem. We know know that at Northwest Personal Training we can provide a safe environment for our clients to work on their fitness, boost their immune systems and relieve stress. All of these things help fight infection and disease.

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Fitness Businesses Need to Act Quickly

We recently learned (despite much effort on our part) that fitness facilities in Washington state must close again. I know that many fitness facilities across the country are facing similar shut downs. We are extremely disappointed, but we have to work with what we have and move forward.


I gave these words of encouragement and some action steps to our team:

 

The only thing we can control is what we control.

Someone told me to think like we are in a boat. We can’t control the weather, the wind, conditions…we can just control what we do with it all.

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Take Action. Save Your Fitness Business!

The fitness industry is seeing huge changes right now. We are being pushed to find different ways to help our clients live fit and healthy lives. We are months into this pandemic and I hope you have embraced the changes forced on our industry and maybe even found new revenue streams for your business!

 

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What is Your Differentiator?

Covid 19 has forced us, here at Northwest Personal Training, to rethink and revamp the way we do things. However, even before the pandemic hit, we recognized that our Group Training program shouldn’t be our main focus. Our differentiator is Private Training. There are many business in the fitness industry who do a great job with group training. Businesses such as Orange Theory, Barre, Soul Cycle/Star Cycle and CrossFit are becoming more and more popular.

We know that we shouldn’t be trying to compete with these types of group training options, so we doubled down on marketing our bread and butter….Private Training.

We are known, in our community, as the experts when it comes to Private, Personalized, By Appointment, One-on-one Fitness & Strength Training with World-Class Trainers. Prior to March, we started focusing all of our marketing efforts on Private Training, and now (7 months into the pandemic) we have found that people feel safer in a one-on-one setting where we can more easily control access, flow, disinfecting, distancing etc.

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Highlight Current Clients – Inspire New Clients

2020 has been a tough year for many fitness businesses, but many of us are finding ways to continue to help our clients stay healthy and strong. Here at Northwest Personal Training we wanted to highlight our clients who have remained engaged and motivated over the last year. We also need to encourage more clients to do the same. So….we decided to highlight our amazing clients AND encourage new clients to join us all in one marketing campaign!

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Revamp Workplace Wellness

The CDC reports that 90% of the nation’s $3.5 trillion in annual health care expenditures are for people with chronic and mental health conditions. People who don’t exercise, eat poorly and practice unhealthy lifestyle behaviors and suffer the associated health consequences cost the USA a lot of money.

The CDC quantifies exactly how much greater the annual health care costs are for people with certain risk factors and the results are startling and should convince employers and insurance companies to immediately initiate and reward Corporate Workplace Wellness programs.

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Start a Challenge. Inspire Your Community.

Last week we saw August 20, 2020 and seeing all those 20s, I was inspired to start a 20/20/20 challenge.

The goal is to inspire people to do 20 workouts for 20 minutes for 20 days. So yes, 20 minutes of any type of movement every day for at least 20 days starting TODAY or ASAP!

Here’s the video I posted explaining the challenge to our clients:

Many of your clients may be able to easily achieve this so try inspiring them to connect with at least one person they love who could benefit from 20 minutes of activity everyday. Help your clients make 2020 the ‘kick in the butt’ year that they may need to start making their health a priority.

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Fight 4 Fitness

Who would have ever thought that fitness organizations would be struggling to survive during a health crisis when our communities need us now more than ever?!

My facility is located in Washington state and we have created a Washington Fitness Alliance with hundreds of Washington clubs, Sports and Recreation Centers and fitness professionals. Our goal is to have a united voice when speaking to our Governor and his task force to assure our needs can be represented effectively.

If you are not in the state of Washington, I would encourage you to create a similar type of alliance in your state or province if one does not currently exist.

If you are located in Washington state, please join our alliance (it’s free) and like our Facebook page for regular updates and communication.

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Navigating The Face Mask Question At Your Fitness Facility

Restrictions, messaging and compliance surrounding face masks has been less than consistent across the country. Some fitness facilities don’t require a mask at all, some only when you are checking in and out or when you are in common areas and can’t maintain 6 feet distance, and others require them at all times, even during exercise.

As a fitness business owner I have been doing my best to keep up with the regulations and recommendations in our state and what other fitness organizations are doing across the country. This topic is ever changing and evolving, as most things are currently in our world! Because of this, we have had to remain willing to adapt and change our policies.

I recently wrote a blog post about whether or not clients should wear face masks while exercising. I cover the possible effects of wearing a face mask while exercising and some of the face mask options that may be best for exercise.

Currently, in the state of Washington, we are allowed to remove our masks during exercise as long as we can maintain 6 feet distance from others.

Recommendations and regulations continue to evolve and I am in regular communication with our Governor’s office to assure we have all the up-to-date current information and can better navigate how we answer the “mask” question with our clients.

As it is with all fitness business owners and managers….the health and safety of our clients and staff is my top priority. Since there has been more and more emphasis put on wearing masks, but many have a hard time tolerating wearing cloth face masks during exercise, I decided to go to the source and ask our governor’s office their recommendation for Face Shields (plastic shields) and whether they would be appropriate usage for our clients and team members and here was the response we received.

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Posted in coronavirus, COVID-19, face mask by Sherri | 2 Comments