Why NOW is the Time for Corporate Wellness Programs

Here at Northwest Personal Training, we decided that NOW is the perfect time to reinvigorate our Workplace Wellness program

Why now is the time to start or revamp your corporate wellness program:

Many employees are stressed, overworked and on edge more than ever. COVID-19 has increased work stress for many employees.

Many employees are working from home or are isolated most of the day at their desks/ in their offices. They could use a “connection” point with their co-workers AND a wellness break.

Fitness facilities across the country are looking for new and innovative ways to generate revenue during this global pandemic. Workplace Wellness (if done correctly) can be a great way to bring in extra revenue and get in touch with more people in your community.

Make your wellness program simple and flexible for best results:

Many businesses like the idea of implementing a corporate wellness program, but corporate wellness programs can seem too complicated and unaffordable to many business owners and managers.  Make your program simple and flexible and you will have more success.

We offer MANY different ways for businesses to provide wellness opportunities to their employees.

Fit in Lunch

Lunch Move

Workplace Fitness Challenges

Health Retreat

Keynote Motivational Talks

Get their attention with a physical/tangible resource tool:

One of our most successful ways of offering Corporate Wellness is by using our Customized Corporate Health And Wellness Manual. This is a way for business owners and managers to offer their employees a guidebook to optimal health and fitness. We use our Fitness Results Manual and it is a KEY SELLING POINT for us! (Don’t have a resource like the Fitness Results Manual to use? You can have ours and make it your own! Go HERE for more details.)

Managing your Wellness Program is essential to success:

Finally, it is very important to assign this program to a trainer who has expressed interest in approaching businesses.  A trainer with passion about a project is going to be much more successful than a trainer “assigned” to a project. This trainer should be responsible for both marketing and managing the program.

*Tip* Marketing your corporate wellness programs to your internal clients might be a good place to start. Many of our clients at Northwest Personal Training are movers and shakers in our community. Do you have clients like that?

Corporate wellness programs tend to have a bad rap in our industry, but if you are organized, have the right resources and have the right person managing your program….. corporate wellness can be an excellent source of extra revenue.

Yours in health, fitness & business,
Sherri McMillan


Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL! Let us give YOU the systems that we know work!


 

Medical Advisory Board?

Our core values and systems have worked for years and they will not change. However, we cannot afford to become complacent when it comes to continually evolving and improving our business. This fact has never been more clear than in the last year. We have been innovative and willing to adjust to life and business during a pandemic. Recently, we decided to take another step toward growing our business and our brand.

We have decided to create a Medical Advisory Board. Why? Because we would like to increase our brand awareness to include not only being a “gym,” but also an essential “wellness” resource. We started by becoming members of the Medical Fitness Association. It was at their suggestion that we started the process of creating a Medical Advisory Board.

We are in the beginning stages of creating this board. The first step is to find members! We have asked our staff to suggest medical professionals that they know and trust to be part of our board. We will review the suggestions from our staff and begin recruiting soon.

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Posted in business success, Marketing by Sherri | 1 Comment

We Are Going to Celebrate – Are You?

Northwest Personal Training is 21 years old and we are going to celebrate! Our celebration won’t look the same as our past anniversaries, but we have some safe and fun activities planned for our staff and clients. Do you have something to celebrate with your fitness community? Now, more than ever, we could all use a little celebration. Try bringing your staff and clients together virtually/outdoors etc. to celebrate their accomplishments, anniversaries, the start of spring….anything you feel like celebrating. It will give everyone something positive to look forward to and bring your fitness community together.

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We Are Doing a Happy Dance!

Here in Washington State all fitness facilities were forced to close when our COVID numbers increased. We worked diligently with the Washington Fitness Alliance to explain why we should remain open. In the end….we were able to reopen on January 11th!

To celebrate and as a way to catch the attention of our clients (and potential new clients) we put together this Happy Dance Video and spread it all over social media and sent it out in our weekly eNewsletter.

I also recorded a video explaining all of our reopening details….AND emailed our clients a summary of the updates we have implemented.


We have all had to stay on our toes over the last year. Fitness facilities have had to be creative and have had to adapt quickly to all of the restrictions and closing. I have found that transparency, regular communication and creativity have been more important than ever! I wanted to share the updates we have made. What are you doing to keep clients safe and coming through your doors/doing sessions online?

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Podcast with Sherri: Marketing Tactics to Grow Your Fitness Business

Even though most of us fitness business owners and managers are focused on just keeping our doors open right now…we can’t lose sight of the importance of planned and continual marketing.

I recently recorded a podcast that I want to share with you. This podcast focuses on work-life balance, fitness business systems, marketing fundamentals, marketing tactics to drive clients back into the studio or acquire new clients, and much more.

“Systems enable you to grow in chaos”

Sherri McMillan

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Fitness Facilities: Fight AND Stay ‘Open’

My announcement to the Northwest Personal Training family about the mandated extended closure.

 

Here in Washington state….health and fitness facilities have been forced to close for the last month or so. I believe that we must take COVID-19 seriously and wish we could stay open. We are part of the solution and not the problem. We know know that at Northwest Personal Training we can provide a safe environment for our clients to work on their fitness, boost their immune systems and relieve stress. All of these things help fight infection and disease.

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Fitness Businesses Need to Act Quickly

We recently learned (despite much effort on our part) that fitness facilities in Washington state must close again. I know that many fitness facilities across the country are facing similar shut downs. We are extremely disappointed, but we have to work with what we have and move forward.


I gave these words of encouragement and some action steps to our team:

 

The only thing we can control is what we control.

Someone told me to think like we are in a boat. We can’t control the weather, the wind, conditions…we can just control what we do with it all.

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Take Action. Save Your Fitness Business!

The fitness industry is seeing huge changes right now. We are being pushed to find different ways to help our clients live fit and healthy lives. We are months into this pandemic and I hope you have embraced the changes forced on our industry and maybe even found new revenue streams for your business!

 

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What is Your Differentiator?

Covid 19 has forced us, here at Northwest Personal Training, to rethink and revamp the way we do things. However, even before the pandemic hit, we recognized that our Group Training program shouldn’t be our main focus. Our differentiator is Private Training. There are many business in the fitness industry who do a great job with group training. Businesses such as Orange Theory, Barre, Soul Cycle/Star Cycle and CrossFit are becoming more and more popular.

We know that we shouldn’t be trying to compete with these types of group training options, so we doubled down on marketing our bread and butter….Private Training.

We are known, in our community, as the experts when it comes to Private, Personalized, By Appointment, One-on-one Fitness & Strength Training with World-Class Trainers. Prior to March, we started focusing all of our marketing efforts on Private Training, and now (7 months into the pandemic) we have found that people feel safer in a one-on-one setting where we can more easily control access, flow, disinfecting, distancing etc.

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Highlight Current Clients – Inspire New Clients

2020 has been a tough year for many fitness businesses, but many of us are finding ways to continue to help our clients stay healthy and strong. Here at Northwest Personal Training we wanted to highlight our clients who have remained engaged and motivated over the last year. We also need to encourage more clients to do the same. So….we decided to highlight our amazing clients AND encourage new clients to join us all in one marketing campaign!

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