Tag Archive

Simple Self Promotion: It Works!

Published on May 15, 2019 By Sherri

If you are in the fitness industry you know that a major part of your time and effort goes into self promotion. Whether that be asking for referrals, sending press releases, hosting free seminars and more. So what are some of the simple, but essential ways to fill a class, fill a team training of fill your schedule?

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Try These Valentine’s Day Deals

Published on February 5, 2019 By Sherri

Last week I gave you some action steps to help your clients and your business as we lead up to Valentine’s Day. We LOVE to share the LOVE in February. You should too!

Here at the deals we are running for Valentine’s Day/The Month of February:

  • 10% off Partner Training
  • Introduction to Group Training Package $99 (reg. $300)
  • We also over special Valentine’s Day classes

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Fit Pro Action Steps For Valentine’s Day

Published on January 29, 2019 By Sherri

We have 2 weeks until Valentine’s day. Take these action steps to inspire your clients and potential clients to ‘give the gift of fitness’ to their loved ones.

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5 Tips To Stay Top Of Mind With Clients

Published on January 8, 2019 By Sherri

It’s January and it is crunch time in the fitness industry. This is your ‘make or break’ time. Right now we all have the best opportunity to make the biggest impact on a lot of people’s lives. This is when people are thinking about getting back in shape. It’s just human nature that…come January….people are motivated to start working out and taking better care of themselves. Just check out Facebook – it seems that everybody is starting some type of challenge or cleanse! Remember that successful marketing for any business is being in the ”Client’s Mind When the Client is Ready to Buy.” And right now the client is definitely ready to take action! You need to be there to show them how you can help them achieve their goals! This is the time of year when most people WANT and NEED your help!

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Our Approach? Results.

Published on September 28, 2018 By Sherri

Some Sad Facts About Gym Goers:

  • Only 20% of people who are members of a typical gym actually use their membership.
  • Most large fitness clubs operate on a pure volume model and have 8000+ members.

Because only twenty percent of their members actually use the facility, they can keep their rates lower because they actually don’t have to service all those people.

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Personal Trainers Help Drive Business in Just 5 Minutes!

Published on September 20, 2018 By Sherri

Have personal trainers on your staff who are too busy to help drive business for your facility? Have personal trainers who don’t know where to start to help drive business to your facility? Have them try this VERY SIMPLE and non-invasive way to market to their current clients and possibly help recruit new clients! It will only take 5 minutes.

Our Fitness & Training Director sent this email to her staff and asked them to pass it along to their group training clients and/or their personal training clients. It is as simple as cutting and pasting the email and pushing “send.” Give them the tools and the idea and soon you will have emails out to almost all of your current clients and they will know about the events you have coming up at your facility. Maybe they will even bring friends!

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Mix In Monthly Program Updates

Published on August 21, 2018 By Sherri

Clients that come see you for 1 on 1 personal training a couple times a week are the best kinds to get, but not all clients (or potential clients) can, want or need to see you that often. It is a good idea to try to fill the open time slots in your/your staff’s schedule by encouraging clients to see a personal trainer once a month for program updates. How do you encourage that type of client to sign up with you? Send them some of the information below. What better way to encourage folks to come see you than by educating them on WHY it is so important?

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5 Ways To Get Their Attention This Summer

Published on July 6, 2018 By Sherri

Fit pros. If your clients are like ours….they like to be outside spending time with friends and family over the summer. The combination of all the summer fun and the fact that we just ran two specials for personal training packages means typically slower July & August for us. Revenue and clients tend to be down during this part of the year.

Not to worry! We have ways to combat this slower season. Read more on 5 Ways To Get Their Attention This Summer…

Generate Revenue With a Running Program

Published on June 14, 2018 By Sherri
Consider this. With each running stride, your body is forced to absorb impact forces as great as 3x your body weight. So if you weigh 150 pounds, imagine 450 pounds of force pounding through your muscles, bones, ligaments and tendons with each foot strike. You can imagine that over the course of a five-mile run, the amount of force the body absorbs is tremendous. Due to the nature of the sport, specific imbalances and areas of weakness can result. For these reasons, proper progression is critical if you expect to continue running on a long-term basis.

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Top 2 Ways To Get New Clients This Summer

Published on May 31, 2018 By Sherri

Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!

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