Tag Archive

Take Group Training Virtual!

Published on March 26, 2020 By Sherri

Fitness Professionals across the globe are scrambling to keep their businesses afloat while so many are staying home. The good news is that you can go virtual and your clients will thank you!

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Racing Events: Get Involved. Get Clients

Published on October 23, 2019 By Sherri

Hosting a racing event is an excellent way to get new clients walking through your doors and keep current clients motivated and engaged with your business.

Start out by hosting a fun run that starts outside of your business. The initial set up will take some work, but a racing event hosted by your facility could be a the start of a tradition that is beneficial to your community and to your bottom line.

 

It isn’t just the racers who will associate the fun they have at the race….with you and your facility. The volunteers and the spectators will do the same! The idea is that you will have a large group of people right in front of your facility knowing exactly where you are and what a fabulous, community-minded company you are. That’s got to be good for business!

 

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Clients Will Love You and Exercise – Try This!

Published on October 13, 2019 By Sherri

Do you know what our biggest problem is? It is probably your biggest problem too.

THE MAJORITY OF PEOPLE DO NOT LIKE TO EXERCISE!

The biggest problem working in the fitness industry is that we are offering a product that most people hate. So each and every one of us has to do whatever we can to make the experience as enjoyable as we possibly can.

We have to be in the business of getting our members and clients to really us, enjoy being around us, enjoy our environment and how they feel every time they come to our facilities.

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Cancellations Without Stress – 4 Simple Steps

Published on August 27, 2019 By Sherri

Cancellation policies can be tricky, but with the correct approach they don’t have to mean lost revenue and they don’t have to mean upset clients.

The following simple steps help us avoid most of the issues that can arise when a client cancels after our predefined cancellation deadline (24hrs). This can work for you too!

Step 1: Proactive CSRs (Customer Service Representatives)

Whenever booking an appointment, always remind clients, “If, for whatever reason, you need to reschedule please give us 24 hours notice so we can schedule someone else into that time slot”. This will regularly remind them of the importance of advance notice and the value of your time and that you have a policy in place.

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Use Strength To Gain & Keep Clients

Published on August 22, 2019 By Sherri
Sometimes clients need to be reminded of how important it is that strength train…. and hopefully….start/continue training with you! Try sending them this article I wrote for our local paper. Remind clients of all the reasons muscle conditioning is critical. Share with potential clients as well….

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Prepare Now. Successful Spring Weight Loss Challenge.

Published on February 19, 2019 By Sherri

Spring MOC

We are starting to prepare for our most successful “extra” revenue generating program….our Spring Makeover/Weight Loss Challenge. We generate about $20k in extra revenue with this program every spring. We normally run this challenge starting in mid April. That means we need to get get everything prepared with our personal trainers and post the challenge on our website ASAP. We need to start recruiting participants soon! Want to know how we run this program in a way that helps our clients, our trainers and our bottom line? Here you go….

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Keep The Clients You Have

Published on September 6, 2018 By Sherri

Last week we discussed the importance of reaching productivity goals and we gave you lots of ideas on how to do that. This week I would like to give you THE BEST way to hit productivity goals and keep the clients you have.

Remember, here at Northwest Personal Training we ask our trainers to have their schedule 80% full (of paid clients). (Read this past blog post to learn more about this: Get Trainers To Help With Marketing.)

Keep The Clients You Have:

Q: How do you achieve that?

A: You keep the clients you get and you get referrals from those clients who are happy with your services!

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4 Reasons YOU Should Teach Group Training

Published on July 25, 2018 By Sherri

Group Training sounds like a smart idea on paper, but how do you structure programs and sessions for a group of people with all different fitness levels, needs and goals?  And what results can clients expect with only 1/3 to 1/4 of the attention they would normally get from a private trainer?

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Strong Retention From Simple Actions

Published on March 1, 2018 By Sherri

As fitness business managers and owners we know that having a solid internal marketing strategy in place (including a solid referral program) is one of the best ways to keep our current clients engaged, coming back for more and sending their friends and family our way. Last week we talked about how hosting events and adventures can keep your current clients engaged and excited about your business. Simple actions like accountability emails can also remind your clients that you care….and keep them coming back!

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Host Events: Get & Keep More Clients

Published on February 21, 2018 By Sherri

We always have lots of fun events, adventures and clinics for our clients to sign up for. Some of them are free clinics and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients and potential new clients and extra revenue! Hosting fun events and adventures is a win/win for everyone!

We encourage and remind our trainers to share these events and adventures with their clients and we want to make it easy for them to do so. All of our events are listed both on our website and on our Facebook page. Having the events listed on our Facebook page makes it easy for our trainers to share the events with friends and share in their status updates. 

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