Tag Archive

Offer These Top 2019 Fitness Trends?

Published on January 16, 2019 By Sherri

The American College of Medicine recently released a report of the Top New Fitness Trends for 2019. Do you offer  these options for your clients/members? Our clients are looking for variety, quality and accountability. Keep things interesting and they will keep coming back for more.

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5 Tips To Stay Top Of Mind With Clients

Published on January 8, 2019 By Sherri

It’s January and it is crunch time in the fitness industry. This is your ‘make or break’ time. Right now we all have the best opportunity to make the biggest impact on a lot of people’s lives. This is when people are thinking about getting back in shape. It’s just human nature that…come January….people are motivated to start working out and taking better care of themselves. Just check out Facebook – it seems that everybody is starting some type of challenge or cleanse! Remember that successful marketing for any business is being in the ”Client’s Mind When the Client is Ready to Buy.” And right now the client is definitely ready to take action! You need to be there to show them how you can help them achieve their goals! This is the time of year when most people WANT and NEED your help!

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YOUR Fitness Business Needs These 5 Things To Succeed

Published on December 27, 2018 By Sherri

Last week I reviewed the big picture attributes and commitments you need 1in order to run a successful fitness business.

The next step is ensuring that you have a strong enough foundation to sustain all of the business you wish to create!

If you haven’t taken the time to hash out these 5 things for your business…now is the time.

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7 Must Haves For Fitness Business Success

Published on December 18, 2018 By Sherri

I have written on numerous topics in this blog related to running a highly successful and profitable personal training business, and today I want to help you take a step back and review the big picture. Whether you are just starting out or if you have been at it for years, these are the….

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Join Me At IHRSA 2019

Published on December 13, 2018 By Sherri
Hey fit pros… have you ever been to the IHRSA Convention? It is the best place to learn from and interact with other fitness business owners and managers. Remember, you can only stay on top of your game if you know what is going on in the industry and continue to learn the best ways to run your business.

I will be presenting at the IHRSA 2019 convention in San Diego. I’ll be speaking along with over 75 incredibly inspiring individuals including four internationally recognized keynote speakers.

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Successful 2019 For Fit Pro Businesses

Published on December 4, 2018 By Sherri

Three different colleagues that I know had to close down their Personal Training businesses recently. It’s so disheartening because our world needs more world-class personal training businesses to help our communities commit to their health and fitness programs.

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Our Approach? Results.

Published on September 28, 2018 By Sherri

Some Sad Facts About Gym Goers:

  • Only 20% of people who are members of a typical gym actually use their membership.
  • Most large fitness clubs operate on a pure volume model and have 8000+ members.

Because only twenty percent of their members actually use the facility, they can keep their rates lower because they actually don’t have to service all those people.

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5 Ways To Increase Productivity

Published on August 27, 2018 By Sherri

 

Are you and your personal trainers be productive?

Making sure all of your trainers are in that productivity “sweet spot” can mean success for both the trainer’s bottom line and YOURS! Read my blog post on productivity goals to learn more.

Here is a recent email that our Personal Training Manager sent out to our trainer team….it is a good reminder for all trainers out there and I wanted to share it with you!

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Mix In Monthly Program Updates

Published on August 21, 2018 By Sherri

Clients that come see you for 1 on 1 personal training a couple times a week are the best kinds to get, but not all clients (or potential clients) can, want or need to see you that often. It is a good idea to try to fill the open time slots in your/your staff’s schedule by encouraging clients to see a personal trainer once a month for program updates. How do you encourage that type of client to sign up with you? Send them some of the information below. What better way to encourage folks to come see you than by educating them on WHY it is so important?

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Education – Invest In Yourself

Published on August 9, 2018 By Sherri

“Empty the pennies from your purse into your mind and your mind will fill your purse with dollars and keep it full forever.” – Ben Franklin

It is no surprise that those who choose to spend the most on continuing education are also those that tend to earn the highest incomes in the fitness industry. So invest in yourself and reap the rewards.

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