Keep Clients On Track This Time

What went wrong?  Why did your client fail last time?

Most people have great intentions and start an exercise program over and over and over again.  They decide to start working out and eat healthy and within a few months, for whatever reason, find themselves back where they started.  Something like a New Year’s resolution, summer, a wedding or a reunion sparks their interest and motivates them to try again.  They decide they will go on a diet or they will exercise every day.

Eventually, most people fail again because they are basically mimicking exactly what they did last time. 

Why do people get in the bad habit of just repeating past attempts doing the same thing over and over again but expecting a different result – isn’t that the definition for insanity?  The bottom line is that whatever forced them off track last time, will more than likely surface again. 

track 300x199 Keep Clients On Track This TimeThis time, though, things are going to be different. You are going to help your clients be prepared and you are going to help your clients stay on track!  You need to develop a strategy for overcoming the roadblocks that your clients faces such as work, kids, fatigue or lack of time.  You will outline how you are going to assist your client in determining how he/she is going to balance it all.

Tip #1: Read the rest of Keep Clients On Track This Time

Posted in results by Sherri | 2 Comments

Do you REALLY Have a Mission, Vision and Moto?

vision 300x199 Do you REALLY Have a Mission, Vision and Moto?In previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clients, know your competition, know your business and know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto. Whether you are just starting up or you have been in business for a long time…make sure to read this blog post to insure you REALLY have a mission, vision and moto that you (and your staff) can lean on.

Once established you can include your mission statement and list of specialty services on the back of your business cards, the top of programming cards and the back of client b-day cards.  You can frame your code of ethics and values and hang them in your office or studio.  These statements will help you make all further decisions and ensure you are taking the right direction in any venture.

How to Create or Revamp YOUR Mission Statement: Read the rest of Do you REALLY Have a Mission, Vision and Moto?

Posted in Marketing by Sherri | No Comments

When Clients See Results So Does Your Bottom Line!

I recently sent out an email to our staff reminding them of the importance of making sure clients see and feel the results of all their hard work.

Here is the email:

“We have a business goal of 80% full schedule (read this past blog post to learn more about this Get Trainers To Help With Marketing)

Q: How do you achieve that?

A: You keep the clients you get and you get referrals from those clients who are happy with your services!

Q: So how do you keep clients and get referrals?

A: You’ve got to earn it!

That means you’ve got to get clients results! Clients won’t stay with you if they aren’t achieving goals and they definitely won’t tell their friends and family about you if they aren’t getting results. Read the rest of When Clients See Results So Does Your Bottom Line!

Posted in business success by Sherri | 2 Comments

Help Clients With Post Breast Cancer Rehab

breast cancer ribbon 216x300 Help Clients With Post Breast Cancer RehabAnyone who has ever been diagnosed with Breast Cancer realizes that the cancer experience does not end the day that treatment ends. People want to get back to their normal lives and put cancer behind them but at that same time, they’re dealing with all kinds of post-Cancer Treatment effects that affect them physically, emotionally and spiritually. Be the personal trainer that helps them get back to their normal lives!

The Effects of Breast Cancer Surgery & Treatment

Breast Cancer Surgery will typically result in:

  • Pain to the affected areas
  • Tightness in the chest, underarms, sides, and abdominals
  • Reduced range of motion in the shoulder
  • Postural deviations such as internal shoulder rotation and hunched shoulders and upper back
  • Weakness in the affected muscles such as pecs and lats
  • Muscle imbalances
  • Internal Shoulder rotation, postural deviations, weakness & muscle imbalance in pecs/lats/seratus
  • Decreased Bone Mineral Density and loss of muscle as a result of Chemotherapy and Radiation.  The loss in Bone and Muscle one year after chemo and radiation is the same as 10 year losses in women!

Goals of a Post-Breast Cancer Rehab Program  Read the rest of Help Clients With Post Breast Cancer Rehab

Posted in Practical Skills by Sherri | 1 Comment

Help Clients Prevent ACL Injuries

bridgee2 300x175 Help Clients Prevent ACL Injuries

 

We are heavy into football, soccer and basketball seasons and the ski season will be here in no time.  All athletes – young and old – are susceptible to suffering a debilitating Anterior Cruciate Ligament (ACL) injury.  I thought this would be a good time to discuss the exercises your client athletes can do to minimize their risk for this injury.

 

The American Physical Therapy Association urges athletes to adopt the following program (exercises listed below) that includes specialized stretching, strengthening, agility and jumping exercises to help lower the risk of ACL injuries.

One study conducted on 1,435 NCAA Division 1 female soccer athletes found the exercises listed below had an overall ACL injury rate 41 percent lower than the control group.  That is impressive results!  So if you have a client athlete, read this article out and have them perform these exercises before each practice or game.  You may save them weeks of pain, surgery and rehabilitation….and ensure they are well enough to continue to see you….their personal trainer! Read the rest of Help Clients Prevent ACL Injuries

Posted in Practical Skills by Sherri | No Comments

Tell Clients WHY Missing a Workout is Bad!

BHill01 R2 051 24 300x195 Tell Clients WHY Missing a Workout is Bad!As fitness professionals we know that when our clients miss even just one workout that it is much more than just missing one workout.

Here is how we explain to our clients why NOT missing workouts is so important!

 

  • When you miss a workout, you don’t just stay at the same level you were at – you actually take a few steps back.
  • Every time you miss a workout, you have done something to strengthen the habit of not working out.  
  • When you’ve made the promise to yourself to exercise so many times per week and then you break that promise, you start to lose trust in yourself.  
  • With each missed workout, Read the rest of Tell Clients WHY Missing a Workout is Bad!
Posted in client retention by Sherri | No Comments

Client Laws of Success That Will Net YOU Success

Did you know that 70% of people who start an exercise program drop out within the first two to three months? These are not good odds!

It’s now widely accepted that the problem has nothing to do with the person but rather with the process. 

success2 300x254 Client Laws of Success That Will Net YOU SuccessYou see, most people who want to start exercising just start.  Imagine if you wanted to build a house.  You’d start out with an architectural plan first to know exactly what you wanted your house to look like.  Or what if you wanted to start a business?  The banks would require a business plan first, right?  They’d want to ensure that you’ve really thought it through carefully and you’ve got a good plan to enhance success.  Well, these same guidelines apply to exercise.  You’ve got to have a plan for success that your clients can follow!  

This is why the first few months of their fitness experience are so important.  This is when most people drop out.  So at Northwest Personal Training we focus on getting clients past that stage to the point where they’re experiencing great results – and that alone and your help, will motivate them to keep going. The problem is most people stop exercising before they even had the chance to see the changes to their body.  For both our client’s sake and for the sake of your successful business….we can’t let that happen!

After working with various clients for a number of years, we’ve noticed a  number of characteristics that separate those who succeed with their fitness program from those who do not.  Last week we discussed how your clients will see more results if the are committed to and fully understand the importance of eating right, drinking enough water, exercising enough and getting the right amount of sleep. The more results clients see the more likely they will stick with you right? Well, here are the “Four Laws of Success” that we expect our clients to accept. By buying into these Four Laws and the detailed commitments we reviewed last week….your clients and your business should be set to see great results!

First Law – The law of possession. 

Clients need to understand that if they are going to achieve results, it is going to be up to them.  The phrases “If it’s going to be, it’s up to me” or “If I think I can or think I can’t, I’m right,” ring very true.  They have to take ultimate responsibility for success or failure.  Sometimes clients believe their trainer is going to be the one who makes it happen for them.  At Northwest Personal Training, we set them straight right away. All we can do is educate and guide.  Our clients must be willing to make and stick to the changes.  You cannot completely rely on someone else (like a personal trainer or workout partner) to make it happen for you.

Second Law – The law of effort. 

Anything worth achieving is worth working for.  Exercise and healthy eating takes discipline, will power, character, persistence, and a commitment to delayed gratification.

Third Law – The law of consistency. 

A month-long effort is not going to get clients where they want to be.  In order to achieve any goal, clients must stick to their game plan for the long-term.  Getting off track for a week is no big deal if they are consistent in their efforts, but if they are regularly tempted away from their program, they will not succeed.

Consistency and persistence are the keys to manifesting any goal. 

Remember that if a client wants to be 10 pounds thinner 10 years from now, it is not what they do over the next eight weeks that matters. It is what they do over the next 10 years! All the changes we suggest must be followed for the rest of their lives – so of course, we are going to make room for indulgences.  The program has got to be realistic if they’re going to stick to it.  There are no short-term, quick fix solutions.  Researchers have found only one characteristic common to those who succeed with exercise.  All such people move toward their goal one step at a time.  They are committed to constant, never-ending improvement.  In practical terms, it means that regardless of anything else – busy work schedules, lack of energy, lack of time, feeling old, feeling lazy, hating exercise – they make no excuses!  They keep exercising, taking their long-term goals and splitting them up into smaller goals.  They take it one day at a time.

Fourth Law – The law of self-efficacy. 

If you find clients are already questioning whether or not they can actually make the required changes, they are going to have a difficult time with their program.  They must believe you can do it and you must help them get there!  Think of self-esteem as a bank.  Each time they keep a promise to themselves, the store of self-esteem gets bigger, making it easier to keep the next promise to themselves.

It’s all about “Results Momentum” – achieving one result gives you the confidence to achieve the next goal. 

Each time a promise is broken, however, their self-esteem goes down, making it easier to break the next promise.  Reinforce this belief by encouraging them to surround themselves with others (like you!) who are doing or have accomplished what they’re attempting.  After all, if others can do it, so can they!  We’ve got plenty of success stories at Northwest Personal Training to inspire our clients to Reach for their Best! Share your success stories with your clients!

So get your clients to buy into these important laws of success and you will see success for your clients and your business!

Yours in health, fitness & business,

Sherri McMillan

introoffer2 Client Laws of Success That Will Net YOU SuccessWant to learn more about how we use proven systems to generate $1 Million in Personal Training yearly sales at our small 5,000 sq ft facility? We have a new online Business of Personal Training Course through PTontheNet. Learn how to run/manage your personal training business and earn CECs. For less than $200 you could have what you need to take your business to the next level! 

GET AN EXCLUSIVE AUTOMATIC INTRODUCTORY 20% OFF THROUGH SEPT. 15TH!
(PTontheNet members and non members can purchase the course!)

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 Client Laws of Success That Will Net YOU SuccessHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Client Laws of Success That Will Net YOU Success

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

Posted in client retention, Uncategorized by Sherri | No Comments

Commitment – Results – Retention

It is clear that the road to retaining clients is all about results! When clients are seeing results they are more likely to stick around. In order to see results a big commitment needs to be made (from both you and your client)….so nationally ..the first step is for both of you to make a commitment and I mean a real commitment. Check out how we do this:

signature 300x164 Commitment   Results   Retention

 

Here at Northwest Personal Training each new client signs and Fitness & Training Commitment. This signed agreement serves as a reminder of the commitment that they have made to themselves and to provide a list of the health behaviors that we will help them to adopt over the next few weeks and for the rest of their lives. Do you have a fitness & training commitment that your client sign? If not, try using something like this:

An Optimal Health and Fitness Program Includes:

 

  •  Exercising aerobically 3-6 days each week for 20-60 minutes each session at various levels of intensity.  Using a Heart rate monitor will keep you honest.  Activities like walking, jogging, cycling, swimming, rowing, hiking, stair-climbing, or Group classes will do the trick.
  • Conditioning your muscles with resistance training workouts for a minimum of two times per week. One set of 8-12 reps of a variety of exercises for 20-60 minutes is perfect!  Or just workout with your trainer and they’ll make sure you meet this requirement.  Our Group Muscle Conditioning programs will help you achieve this goal also.
  • Eating a balanced diet that is high in fiber content.
  • Eating 5 vegetable servings and 3 fruit servings each day.
  • Drinking 10—8 ounce glasses of water each day.  Drink water before and with each meal and snack.  Purchasing a Jumbo size water bottle will help you adhere to this tip.
  • Planning your meals so that you eat 3 small meals and 2 small snacks each day.  Try to eat every 3 hours.
  • Avoiding eating anything high in fat or calories 3 hours before bedtime.
  • Controlling portion sizes.  If you need more assistance regarding exact caloric requirements, visit our website at www.nwpersonaltraining.com.  Click on the “Client Fitness Info”.  Then click on “Cool Tools”.  There is a calculator that you can use to more accurately estimate your calorie and protein needs.  You will also find various articles that will help you on your journey.
  • Eliminating any unhealthy temptations from your environment (work, home, car) and replacing with healthy alternatives.
  • Grocery shopping at least once per week to stock up on healthy choices and fresh fruits and veggies.
  • Maintaining a more active daily lifestyle.  Move your body as much as you can in addition to your exercise program.  The International Journal of Obesity released a statistic that reported we expend an average of 500-800 fewer calories than we did a few decades ago because of our more sedentary lifestyle.  At Northwest Personal Training, we believe that all you have to do is start moving more in your life and then you won’t have to spend hours in the gym every week!
  • Getting enough sleep (7-8 hours per night).  Sleep is when your body recovers and repairs.  If you do not sleep enough, you will not be prepared for each workout session and you will not function optimally.
  • Controlling and managing your stress levels.  Identify your stresses.  Outline methods that help you to reduce your stress and practice them regularly.
  • Completing Activity and Nutrition logs every day and submitting to your trainer every week (if you have one).
  • Weekly weigh-ins and monthly measurements help to manage your progress if fat loss is your goal.

 

Have your client SIGN HERE:

__________________________________________________________________________

You (the trainer) SIGN HERE:

__________________________________________________________________________

Give your clients the information and commitment they need to see the results they deserve!

Yours in health, fitness & business,

Sherri McMillan

Want to learn more about how we use proven systems to generate $1 Million in Personal Training yearly sales at our small 5,000 sq ft facility? We have a new online Business of Personal Training Course through PTontheNet. Learn how to run/manage your personal training business and earn CECs. For less than $200 you could have what you need to take your business to the next level!

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 Commitment   Results   RetentionHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Commitment   Results   Retention

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

Posted in client retention by Sherri | 2 Comments

Why Your Clients Might Not Be Losing Fat!

stress Why Your Clients Might Not Be Losing Fat!

It is true! Stress and lack of sleep could be why your clients aren’t losing fat….

Let’s face it, most of our clients are running from appointment to appointment, deadline to deadline and continually feeling behind.  Working out with you is just one of the many things on their list. But…..

 

….Most of the stress we all experience is self-imposed because we are trying to achieve something we believe will bring us happiness. 

It reminds me so much of the classic film “Citizen Kane”.  If you remember the story, it was about a young boy whose mother came into some money and sent him away to the best schools.  He grew up to be one of the most wealthiest, influential men on the planet.  He had everything that money could buy.  But he also had 2 failed marriages, no solid friendships, and lots of enemies.  On his deathbed, he whispers one word “RoseBud”, the name of his sled he used to play with when he lived with his mom.  The camera fades away with a clip of his estate and all his possessions being burned.  In that instant the message is clear.  He spent his entire life trying to make money to collect the things that all burned in the end.  And the only happy memory he has when he dies is not of the money or the things or his business or his multi-million dollar estate.  It is that of him playing in the snow when he was a young child – when life was simpler.

We can take the message to heart and ask our clients (and ourselves!), do you have your priorities in order?  Are they doing the things in their lives they want to be doing?

Successful stress management happens first by taking a different perspective on life and adjusting attitudes and actions accordingly.    Read the rest of Why Your Clients Might Not Be Losing Fat!
Posted in personal trainer, Uncategorized by Sherri | No Comments

YOUR Logo All Over Town!

Team2012 300x168 YOUR Logo All Over Town!

We are constantly doing different things to ensure that our brand, our business, our studio, our trainers etc….are top of mind when people in our community are thinking about improving or maintaining their health and fitness.

One of the many ways we do this is by creating walking billboards! That is right. We LOVE to have our logo on t-shirts, jackets, hats and any other piece of clothing we can think of and we LOVE to have people wearing our logo all over town!  So how do we do it?

Here are 2 simple ways to make sure you have walking billboards throughout your community:

GIVE AWAY T-SHIRTS!

That is right.  We give away T-Shirts for lots of different reasons.

  • Try giving away t-shirts:
      • When people volunteer to help with your events. 
      • To participants of your events. 
      • To winners of your weight loss challenges. 
      • At special activities that you do (like group hikes, running clubs, bike clubs etc.)
    • The secret is to make sure you give away t-shirts that fit well and are of good quality when you can. And most importantly make sure that your business name and logo are the main focal point of the t-shirt! 
    • (also try beanie hats in the winter, bandannas, gloves and canvas bags!)

Embroider Your Logo on Your Employees Clothes for FREE!

  • We don’t provide uniforms for our employees, but here is what we do:
    • We will print our logo on any fitness clothing for our staff for free
    • I give each staff member a logoed shirt/jacket each year for Christmas
    • Our staff can participate in our events for free and they get a logoed shirt etc. for each of those events
  • Our staff is required to wear a Northwest Personal Training shirt while at work, but since they get to choose their favorite shirts and jackets to be embroidered with our logo….they are more likely to wear their Northwest Personal Training gear outside of work….yet another walking billboard for us!

So you can see how after years of providing logo-ed gear to our community and staff  how the Northwest Personal Training walking billboards start adding up!  Give it a try!

Yours in health, fitness & business,
Sherri McMillan

 

Want to learn how we conduct a Comp Session and close at least 80% of all potential new clients? Good news! I have authorized a $25 discount on my “Make or Break Your First Session with a Prospective New Client” eVideo where I walk through exactly what we do it here at Northwest Personal Training!

That makes it only $74.99, but only through August 15th! Watch the video as many times as you want, share it with teammates and stream it right away….no downloading necessary!

Watch this video for a preview!

0 YOUR Logo All Over Town!

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 YOUR Logo All Over Town!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 YOUR Logo All Over Town!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

 

Posted in Marketing, Uncategorized by Sherri | 2 Comments