7 Must Haves For Fitness Business Success

I have written on numerous topics in this blog related to running a highly successful and profitable personal training business, and today I want to help you take a step back and review the big picture. Whether you are just starting out or if you have been at it for years, these are the….

……Simple yet important aspects you MUST have to be successful and profitable!

  1. Have the belief that there is a potential to be extremely successful and profitable in the Personal Training industry and YOU can do it!
  2. Vision and imagination – as a leader you are able see more than what others can see and see the potential that others may not see!
  3. Have goals established for your business – be as detailed as possible so you can create and follow your map to success.
  4. Have Mentors/Consultants that You can rely on – from within the industry, business people outside the industry etc.  Learn from others!
  5. Create YOUR Brand – who are you as a business? what is your competitive advantage? What do you do that others can’t?
  6. Have The Ability to Manage Change – you need to be OK with change and you need to teach your team to be OK with change.
  7. Make The Commitment – opening and running a business is a HUGE time, energy and financial commitment.  This commitment must be part of your mindset so that you are ready to make it through the hard times and come out on the other side as a successful Fitness Business Owner!

Stay tuned…next week I will tell you what you need in place on the operations side of things. VERY important stuff.

Watch this 3 min video where I expand on these ideas.

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Remember, these are the 7 most important “Big Picture” things I believe every fitness business/personal training business owner/manager must have in place to be successful and profitable. Take a look at your business and be truthful. Do you have these 7 things?

Like what you saw in this video and want more? Good news! I recorded 10 hours of DVD quality video where I walk you through what you really need to know about opening or running a personal training business. 

Topics in the Business of Personal Training DVD Series Include:

  • How to and when to open a Personal Training Studio
  • Important information about financing a Personal Training Studio
  • Developing Leadership Skills
  • Creating and maintaining Marketing Plans
  • Ready to use Sales Systems
  • How we Retain Clients
  • Building an exceptional Customer Service team
  • The value of multiple Profit Centers
  • All the handouts to go along with the video!

If you love the DVD Series so much that you want to purchase the full Business of Personal Training System….we will put the full price of the DVD Series toward your purchase of the Business of Personal Training System.

Go HERE for more info and to purchase.  Have questions before purchasing?Email mollym@nwpersonaltraining.com

Get these systems now to ensure a successful 2019 and write the cost of on your 2018 taxes!

Yours in health, fitness & business,
Sherri McMillan

Get information like this and everything you need to run a successful fitness business with the same system I wrote and use at our facilities every day…..


BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?! You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  



Join Me At IHRSA 2019

Hey fit pros… have you ever been to the IHRSA Convention? It is the best place to learn from and interact with other fitness business owners and managers. Remember, you can only stay on top of your game if you know what is going on in the industry and continue to learn the best ways to run your business.

I will be presenting at the IHRSA 2019 convention in San Diego. I’ll be speaking along with over 75 incredibly inspiring individuals including four internationally recognized keynote speakers.

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Successful 2019 For Fit Pro Businesses

Three different colleagues that I know had to close down their Personal Training businesses recently. It’s so disheartening because our world needs more world-class personal training businesses to help our communities commit to their health and fitness programs.

I’ve found that most businesses struggle because they don’t understand best business practices and they don’t have systems in place to manage their growth. Most fitness professionals enter the Fitness Industry because they want to help people, but if they don’t fully understand the business side of what we do, they struggle and some lose a lot of money in the process.

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Last Steps Before Hiring a New Personal Trainer

Here at Northwest Personal Training & Fitness Education we have quite a lengthy apprenticeship program that helps us decide if a potential new hire will be an asset to our team and a good match for our team. Once that process is complete and the new personal trainer has accepted the offer, and employee agreement has been completed and wages have been established….our operations manager or personal training manager runs through this check list to ensure all necessary details have been taken care of.

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Our Approach? Results.

Some Sad Facts About Gym Goers:

  • Only 20% of people who are members of a typical gym actually use their membership.
  • Most large fitness clubs operate on a pure volume model and have 8000+ members.

Because only twenty percent of their members actually use the facility, they can keep their rates lower because they actually don’t have to service all those people.

Read the rest of Our Approach? Results.

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Personal Trainers Help Drive Business in Just 5 Minutes!

Have personal trainers on your staff who are too busy to help drive business for your facility? Have personal trainers who don’t know where to start to help drive business to your facility? Have them try this VERY SIMPLE and non-invasive way to market to their current clients and possibly help recruit new clients! It will only take 5 minutes.

Our Fitness & Training Director sent this email to her staff and asked them to pass it along to their group training clients and/or their personal training clients. It is as simple as cutting and pasting the email and pushing “send.” Give them the tools and the idea and soon you will have emails out to almost all of your current clients and they will know about the events you have coming up at your facility. Maybe they will even bring friends!

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Keep The Clients You Have

Last week we discussed the importance of reaching productivity goals and we gave you lots of ideas on how to do that. This week I would like to give you THE BEST way to hit productivity goals and keep the clients you have.

Remember, here at Northwest Personal Training we ask our trainers to have their schedule 80% full (of paid clients). (Read this past blog post to learn more about this: Get Trainers To Help With Marketing.)

Keep The Clients You Have:

Q: How do you achieve that?

A: You keep the clients you get and you get referrals from those clients who are happy with your services!

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5 Ways To Increase Productivity


Are you and your personal trainers be productive?

Making sure all of your trainers are in that productivity “sweet spot” can mean success for both the trainer’s bottom line and YOURS! Read my blog post on productivity goals to learn more.

Here is a recent email that our Personal Training Manager sent out to our trainer team….it is a good reminder for all trainers out there and I wanted to share it with you!

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Mix In Monthly Program Updates

Clients that come see you for 1 on 1 personal training a couple times a week are the best kinds to get, but not all clients (or potential clients) can, want or need to see you that often. It is a good idea to try to fill the open time slots in your/your staff’s schedule by encouraging clients to see a personal trainer once a month for program updates. How do you encourage that type of client to sign up with you? Send them some of the information below. What better way to encourage folks to come see you than by educating them on WHY it is so important?

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Education – Invest In Yourself

“Empty the pennies from your purse into your mind and your mind will fill your purse with dollars and keep it full forever.” – Ben Franklin

It is no surprise that those who choose to spend the most on continuing education are also those that tend to earn the highest incomes in the fitness industry. So invest in yourself and reap the rewards.

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