Tell Clients WHY Missing a Workout is Bad!

BHill01 R2 051 24 300x195 Tell Clients WHY Missing a Workout is Bad!As fitness professionals we know that when our clients miss even just one workout that it is much more than just missing one workout.

Here is how we explain to our clients why NOT missing workouts is so important!

 

  • When you miss a workout, you don’t just stay at the same level you were at – you actually take a few steps back.
  • Every time you miss a workout, you have done something to strengthen the habit of not working out.  
  • When you’ve made the promise to yourself to exercise so many times per week and then you break that promise, you start to lose trust in yourself.  
  • With each missed workout, Read the rest of Tell Clients WHY Missing a Workout is Bad!
Posted in client retention by Sherri | No Comments

Client Laws of Success That Will Net YOU Success

Did you know that 70% of people who start an exercise program drop out within the first two to three months? These are not good odds!

It’s now widely accepted that the problem has nothing to do with the person but rather with the process. 

success2 300x254 Client Laws of Success That Will Net YOU SuccessYou see, most people who want to start exercising just start.  Imagine if you wanted to build a house.  You’d start out with an architectural plan first to know exactly what you wanted your house to look like.  Or what if you wanted to start a business?  The banks would require a business plan first, right?  They’d want to ensure that you’ve really thought it through carefully and you’ve got a good plan to enhance success.  Well, these same guidelines apply to exercise.  You’ve got to have a plan for success that your clients can follow!  

This is why the first few months of their fitness experience are so important.  This is when most people drop out.  So at Northwest Personal Training we focus on getting clients past that stage to the point where they’re experiencing great results – and that alone and your help, will motivate them to keep going. The problem is most people stop exercising before they even had the chance to see the changes to their body.  For both our client’s sake and for the sake of your successful business….we can’t let that happen!

After working with various clients for a number of years, we’ve noticed a  number of characteristics that separate those who succeed with their fitness program from those who do not.  Last week we discussed how your clients will see more results if the are committed to and fully understand the importance of eating right, drinking enough water, exercising enough and getting the right amount of sleep. The more results clients see the more likely they will stick with you right? Well, here are the “Four Laws of Success” that we expect our clients to accept. By buying into these Four Laws and the detailed commitments we reviewed last week….your clients and your business should be set to see great results!

First Law – The law of possession. 

Clients need to understand that if they are going to achieve results, it is going to be up to them.  The phrases “If it’s going to be, it’s up to me” or “If I think I can or think I can’t, I’m right,” ring very true.  They have to take ultimate responsibility for success or failure.  Sometimes clients believe their trainer is going to be the one who makes it happen for them.  At Northwest Personal Training, we set them straight right away. All we can do is educate and guide.  Our clients must be willing to make and stick to the changes.  You cannot completely rely on someone else (like a personal trainer or workout partner) to make it happen for you.

Second Law – The law of effort. 

Anything worth achieving is worth working for.  Exercise and healthy eating takes discipline, will power, character, persistence, and a commitment to delayed gratification.

Third Law – The law of consistency. 

A month-long effort is not going to get clients where they want to be.  In order to achieve any goal, clients must stick to their game plan for the long-term.  Getting off track for a week is no big deal if they are consistent in their efforts, but if they are regularly tempted away from their program, they will not succeed.

Consistency and persistence are the keys to manifesting any goal. 

Remember that if a client wants to be 10 pounds thinner 10 years from now, it is not what they do over the next eight weeks that matters. It is what they do over the next 10 years! All the changes we suggest must be followed for the rest of their lives – so of course, we are going to make room for indulgences.  The program has got to be realistic if they’re going to stick to it.  There are no short-term, quick fix solutions.  Researchers have found only one characteristic common to those who succeed with exercise.  All such people move toward their goal one step at a time.  They are committed to constant, never-ending improvement.  In practical terms, it means that regardless of anything else – busy work schedules, lack of energy, lack of time, feeling old, feeling lazy, hating exercise – they make no excuses!  They keep exercising, taking their long-term goals and splitting them up into smaller goals.  They take it one day at a time.

Fourth Law – The law of self-efficacy. 

If you find clients are already questioning whether or not they can actually make the required changes, they are going to have a difficult time with their program.  They must believe you can do it and you must help them get there!  Think of self-esteem as a bank.  Each time they keep a promise to themselves, the store of self-esteem gets bigger, making it easier to keep the next promise to themselves.

It’s all about “Results Momentum” – achieving one result gives you the confidence to achieve the next goal. 

Each time a promise is broken, however, their self-esteem goes down, making it easier to break the next promise.  Reinforce this belief by encouraging them to surround themselves with others (like you!) who are doing or have accomplished what they’re attempting.  After all, if others can do it, so can they!  We’ve got plenty of success stories at Northwest Personal Training to inspire our clients to Reach for their Best! Share your success stories with your clients!

So get your clients to buy into these important laws of success and you will see success for your clients and your business!

Yours in health, fitness & business,

Sherri McMillan

introoffer2 Client Laws of Success That Will Net YOU SuccessWant to learn more about how we use proven systems to generate $1 Million in Personal Training yearly sales at our small 5,000 sq ft facility? We have a new online Business of Personal Training Course through PTontheNet. Learn how to run/manage your personal training business and earn CECs. For less than $200 you could have what you need to take your business to the next level! 

GET AN EXCLUSIVE AUTOMATIC INTRODUCTORY 20% OFF THROUGH SEPT. 15TH!
(PTontheNet members and non members can purchase the course!)

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 Client Laws of Success That Will Net YOU SuccessHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

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Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

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Commitment – Results – Retention

It is clear that the road to retaining clients is all about results! When clients are seeing results they are more likely to stick around. In order to see results a big commitment needs to be made (from both you and your client)….so nationally ..the first step is for both of you to make a commitment and I mean a real commitment. Check out how we do this:

signature 300x164 Commitment   Results   Retention

 

Here at Northwest Personal Training each new client signs and Fitness & Training Commitment. This signed agreement serves as a reminder of the commitment that they have made to themselves and to provide a list of the health behaviors that we will help them to adopt over the next few weeks and for the rest of their lives. Do you have a fitness & training commitment that your client sign? If not, try using something like this:

An Optimal Health and Fitness Program Includes:

 

  •  Exercising aerobically 3-6 days each week for 20-60 minutes each session at various levels of intensity.  Using a Heart rate monitor will keep you honest.  Activities like walking, jogging, cycling, swimming, rowing, hiking, stair-climbing, or Group classes will do the trick.
  • Conditioning your muscles with resistance training workouts for a minimum of two times per week. One set of 8-12 reps of a variety of exercises for 20-60 minutes is perfect!  Or just workout with your trainer and they’ll make sure you meet this requirement.  Our Group Muscle Conditioning programs will help you achieve this goal also.
  • Eating a balanced diet that is high in fiber content.
  • Eating 5 vegetable servings and 3 fruit servings each day.
  • Drinking 10—8 ounce glasses of water each day.  Drink water before and with each meal and snack.  Purchasing a Jumbo size water bottle will help you adhere to this tip.
  • Planning your meals so that you eat 3 small meals and 2 small snacks each day.  Try to eat every 3 hours.
  • Avoiding eating anything high in fat or calories 3 hours before bedtime.
  • Controlling portion sizes.  If you need more assistance regarding exact caloric requirements, visit our website at www.nwpersonaltraining.com.  Click on the “Client Fitness Info”.  Then click on “Cool Tools”.  There is a calculator that you can use to more accurately estimate your calorie and protein needs.  You will also find various articles that will help you on your journey.
  • Eliminating any unhealthy temptations from your environment (work, home, car) and replacing with healthy alternatives.
  • Grocery shopping at least once per week to stock up on healthy choices and fresh fruits and veggies.
  • Maintaining a more active daily lifestyle.  Move your body as much as you can in addition to your exercise program.  The International Journal of Obesity released a statistic that reported we expend an average of 500-800 fewer calories than we did a few decades ago because of our more sedentary lifestyle.  At Northwest Personal Training, we believe that all you have to do is start moving more in your life and then you won’t have to spend hours in the gym every week!
  • Getting enough sleep (7-8 hours per night).  Sleep is when your body recovers and repairs.  If you do not sleep enough, you will not be prepared for each workout session and you will not function optimally.
  • Controlling and managing your stress levels.  Identify your stresses.  Outline methods that help you to reduce your stress and practice them regularly.
  • Completing Activity and Nutrition logs every day and submitting to your trainer every week (if you have one).
  • Weekly weigh-ins and monthly measurements help to manage your progress if fat loss is your goal.

 

Have your client SIGN HERE:

__________________________________________________________________________

You (the trainer) SIGN HERE:

__________________________________________________________________________

Give your clients the information and commitment they need to see the results they deserve!

Yours in health, fitness & business,

Sherri McMillan

Want to learn more about how we use proven systems to generate $1 Million in Personal Training yearly sales at our small 5,000 sq ft facility? We have a new online Business of Personal Training Course through PTontheNet. Learn how to run/manage your personal training business and earn CECs. For less than $200 you could have what you need to take your business to the next level!

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 Commitment   Results   RetentionHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

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Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

Posted in client retention by Sherri | 2 Comments

Why Your Clients Might Not Be Losing Fat!

stress Why Your Clients Might Not Be Losing Fat!

It is true! Stress and lack of sleep could be why your clients aren’t losing fat….

Let’s face it, most of our clients are running from appointment to appointment, deadline to deadline and continually feeling behind.  Working out with you is just one of the many things on their list. But…..

 

….Most of the stress we all experience is self-imposed because we are trying to achieve something we believe will bring us happiness. 

It reminds me so much of the classic film “Citizen Kane”.  If you remember the story, it was about a young boy whose mother came into some money and sent him away to the best schools.  He grew up to be one of the most wealthiest, influential men on the planet.  He had everything that money could buy.  But he also had 2 failed marriages, no solid friendships, and lots of enemies.  On his deathbed, he whispers one word “RoseBud”, the name of his sled he used to play with when he lived with his mom.  The camera fades away with a clip of his estate and all his possessions being burned.  In that instant the message is clear.  He spent his entire life trying to make money to collect the things that all burned in the end.  And the only happy memory he has when he dies is not of the money or the things or his business or his multi-million dollar estate.  It is that of him playing in the snow when he was a young child – when life was simpler.

We can take the message to heart and ask our clients (and ourselves!), do you have your priorities in order?  Are they doing the things in their lives they want to be doing?

Successful stress management happens first by taking a different perspective on life and adjusting attitudes and actions accordingly.    Read the rest of Why Your Clients Might Not Be Losing Fat!
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YOUR Logo All Over Town!

Team2012 300x168 YOUR Logo All Over Town!

We are constantly doing different things to ensure that our brand, our business, our studio, our trainers etc….are top of mind when people in our community are thinking about improving or maintaining their health and fitness.

One of the many ways we do this is by creating walking billboards! That is right. We LOVE to have our logo on t-shirts, jackets, hats and any other piece of clothing we can think of and we LOVE to have people wearing our logo all over town!  So how do we do it?

Here are 2 simple ways to make sure you have walking billboards throughout your community:

GIVE AWAY T-SHIRTS!

That is right.  We give away T-Shirts for lots of different reasons.

  • Try giving away t-shirts:
      • When people volunteer to help with your events. 
      • To participants of your events. 
      • To winners of your weight loss challenges. 
      • At special activities that you do (like group hikes, running clubs, bike clubs etc.)
    • The secret is to make sure you give away t-shirts that fit well and are of good quality when you can. And most importantly make sure that your business name and logo are the main focal point of the t-shirt! 
    • (also try beanie hats in the winter, bandannas, gloves and canvas bags!)

Embroider Your Logo on Your Employees Clothes for FREE!

  • We don’t provide uniforms for our employees, but here is what we do:
    • We will print our logo on any fitness clothing for our staff for free
    • I give each staff member a logoed shirt/jacket each year for Christmas
    • Our staff can participate in our events for free and they get a logoed shirt etc. for each of those events
  • Our staff is required to wear a Northwest Personal Training shirt while at work, but since they get to choose their favorite shirts and jackets to be embroidered with our logo….they are more likely to wear their Northwest Personal Training gear outside of work….yet another walking billboard for us!

So you can see how after years of providing logo-ed gear to our community and staff  how the Northwest Personal Training walking billboards start adding up!  Give it a try!

Yours in health, fitness & business,
Sherri McMillan

 

Want to learn how we conduct a Comp Session and close at least 80% of all potential new clients? Good news! I have authorized a $25 discount on my “Make or Break Your First Session with a Prospective New Client” eVideo where I walk through exactly what we do it here at Northwest Personal Training!

That makes it only $74.99, but only through August 15th! Watch the video as many times as you want, share it with teammates and stream it right away….no downloading necessary!

Watch this video for a preview!

0 YOUR Logo All Over Town!

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 YOUR Logo All Over Town!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 YOUR Logo All Over Town!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

 

Posted in Marketing, Uncategorized by Sherri | 2 Comments

Get More Clients – Build Simple Health Professional Alliances!

Get more clients by building strategic health professional alliances!

Having health professionals support you and your services will not only…..

…….help you to generate more business, it also will give a more professional and credible image to your existing and potential clients.

doctor prescribes exercise 300x204 Get More Clients   Build Simple Health Professional Alliances!

 

Here are some ideas to help you initiate a relationship with Health Professionals in your community:

 

  • Have all new clients fill out a medical questionnaire listing their health professionals and obtaining their approval for you to contact them.
  • Then send each client’s physician or health professional a letter:
    • Inform them that their patient has initiated an exercise program with you.
    • Introduce your services and credentials and include your brochure, personal dossier.
    • Send five complimentary personal training sessions that they can offer to other patients who could benefit from a fitness/wellness program.

 

  • Establish a Health Advisory Board:
    • Try including a…..Massage therapist, Physiotherapist, Nutritionist, Sports Physician, Chiropractor and any other appropriate health professionals
    • List their names on your letterhead, brochures and post their pictures and bios within your club, studio or office.
    • Eight to twelve members on an Advisory Board is appropriate.
    • Compliment your advisory board with other professionals including a marketing and advertising specialist, banker, accountant, lawyer, successful business owner
    • Keep in mind these people are busy so do not request a huge time and energy commitment.
    • An advisory board meeting once or twice a year is all you should expect. 
    • Take the board out for breakfast, lunch or dinner and ask them questions about your business.
    • At this level, your board should function as a sounding board and provide brainstorming opportunities. 
    • A meeting once or twice a year and the ability for you to call a member of your board to ask a question is the extent of their commitment.
    • In return for their time and energy, offer VIP rates on Personal Training to all members of your board and provide them with exposure by listing their names on your materials and within your places of business.
You are never too small a business to have a Health Advisory Board.  

So at the very least incorporate my idea of sending physicians a letter informing them that you are working with their patient and the free passes.  Why not!? And if you get really motivated create an advisory group that many professionals in your community would benefit from….including you!

Yours in health, fitness & business,

Sherri McMillan

TODAY IS THE LAST DAY TO SAVE $100 on the Fitness Results Manual!!!

 

FITNESS RESULTS MANUAL!

product results manual Get More Clients   Build Simple Health Professional Alliances!The Fitness Results Manual is the same resource tool we use for our weight loss challenges to generate around $20,000 in extra revenue each year, the resource tool we use for corporate wellness programs, when conducting a comp session and to sell to clients!.  Take a look at this video where I walk you through exactly what you get with the Fitness Results Manual. The best news is that I have authorized an automatic $100 automatic discount if you purchase the Fitness Results Manual before August 1st!

Email info@nwfitnesseducation.com or call with questions or to schedule a personalized demo of the Fitness Results Manual.

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 Get More Clients   Build Simple Health Professional Alliances!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Get More Clients   Build Simple Health Professional Alliances!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

Posted in Marketing by Sherri | No Comments

Why Should I Hire YOU?

trainer client sitting 300x199 Why Should I Hire YOU?As personal trainers and fitness business owners/managers it is important to be able to answer the question most potential clients will ask:

Why should I hire YOU?

The first step is being able to easily explain how hiring a personal trainer can help your potential new client reach his/her goals:

  • You will provide efficiency and effectiveness so they are not wasting any time in the gym and achieving the results they desire.
  • You will design a safe program to minimize injury.
  • You will provide inspiration and accountability.
  • You will regularly introduce variety and constant progression.
  • Your programs will be fun and interesting.
  • You will help to develop self-worth and confidence in your clients.
  • You will regularly teach them new and interesting exercises using various exercise tools.
  • You will educate them
  • You will foster a social environment.

These are all important benefits that you will want to be able to eloquently discuss with clients however, even more importantly is being able to speak the language of the client.  Read the rest of Why Should I Hire YOU?

Posted in Sales by Sherri | No Comments

Internal Marketing – Keep It Up!

As fitness business managers and owners we know that having solid internal marketing strategies in place (including a solid referral program) are some of the best ways to keep our current clients engaged, coming back for more and sending their friends and family our way.

Kristin Internal Marketing   Keep It Up!I have shown you lots of different options to include internal marketing in your fitness businesses and today I wanted to share another quick tip with you.  Our trainer Kristin Healey sent out this email to just the participants of her Monday Morning group training class and I wanted to share it with you and then explain why simple communications like these can make a HUGE difference to your clients and your bottom line.

Here is the email:

“Hey Gang,

I know that I will me feeling MY muscles tomorrow!!  That was a tough workout today. Go ahead… pat yourselves on the back. For those of you that couldn’t make it in WE MIIISSSSSED YOU!! We did a Tabata workout and it was hard but we made it and are better for it;)

Just a heads up on our upcoming events:

Girlfriends & Dudes Triathlon:

This is a sprint distance triathlon that we host.  It is a great beginner course or if you have been doing triathlons for a while this is a fast course with lots of great scenery!

Cycle Adventure:

Enjoy this incredibly scenic 40 mile bike ride from Edgefield in Troutdale to Multnomah Falls and back. You will pass 5 waterfalls, incredible views of the gorge and exhilarating climbs. Put your cycling strength to the test with your NWPT trainers.

Hiking Trek – Mt. Defiance 

Do you want to take advantage of the beautiful Northwest mountain trails so close to us?

Ok, you are in the know! Challenge yourself to try something new and fun!!

Kristin”

We ask your trainers to send out emails like this to their personal training clients and group training clients.  These type of emails do a few things….

1) They show our clients that we care about their adherence to their fitness goals and recognize when they have worked hard.  What better way to call out successes and also call out who didn’t attend class then a quick email like this?

2) It gives Kristin a chance to personally invite (and remind) our clients of our upcoming events.

3) It proves that our customer service is top of the line, which keeps clients coming back for more and they are more likely to refer friends and family to our studio!

We use our software system to keep track of who should be attending our group training classes and can pull email addresses to give to trainers so they can send out group emails like this.  What to know more about the software system we use (Mindbody Online)? Click here and make sure to learn more and get your 1st month free on us

So encourage your trainers to use their admin time to send out simple emails just like this.  You will be amazed the impact little things like this can make!

Automatically SAVE $100 on one of my BEST resources only throughout the month of July!

 

$100 OFF

FITNESS RESULTS MANUAL!

product results manual Internal Marketing   Keep It Up!The Fitness Results Manual is the same resource tool we use for our weight loss challenges to generate around $20,000 in extra revenue each year, the resource tool we use for corporate wellness programs, when conducting a comp session and to sell to clients!.  Take a look at this video where I walk you through exactly what you get with the Fitness Results Manual. The best news is that I have authorized an automatic $100 automatic discount if you purchase the Fitness Results Manual before August 1st!

Email info@nwfitnesseducation.com or call with questions or to schedule a personalized demo of the Fitness Results Manual.

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 Internal Marketing   Keep It Up!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Internal Marketing   Keep It Up!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

Posted in Marketing by Sherri | No Comments

Make Corporate Wellness Work!

I recently received a question from one of our PT Profits Mastermind Members about how to make corporate wellness programs work and I wanted to share the answer and some info with you! (want to try out our mastermind group? You can for FREE for 1 month! No commitment necessary…just email Shantina@nwpersonaltraining.com with your phone number and your request to join the August free trial group!)

Here is the question:

“Do you have more information on how you approach corporations in offering a wellness/fitness program?”

Here is what I told the Fitness Business Owner:

“We have  revamped our Corporate Wellness Program and developed the following materials that will help our trainers approach businesses and business owners with organized and enticing materials.  Many businesses like the idea of implementing a corporate wellness program, but corporate wellness programs can seem too complicated and not affordable.  Make your program simple and flexible and you will have more success.  Finally, have a physical/tangible resource tool to show the business owner and explain that each participant will receive that resource!  We use our Fitness Results Manual and it is the KEY SELLING POINT for us!
(Don’t have a resource like the Fitness Results Manual to use? You can have ours and make it your own! Go HERE for more details.)

Take a look at a couple of the materials we use when “pitching” our corporate wellness program!

Price Sheets for Corporate Wellness Page 1 232x300 Make Corporate Wellness Work! Price Sheets for Corporate Wellness Page 2 232x300 Make Corporate Wellness Work! studio flier 231x300 Make Corporate Wellness Work!

 

 

 

 

 

 

 

 

 

 

Finally, it is very important to assign this to a trainer that has expressed interest in approaching businesses about this program.  A trainer with passion about a project is going to be much more successful than a trainer “assigned” to a project.  We also market our corporate wellness programs to our internal clients….most of them are movers and shakers here in our  community and they are a perfect place to start when launching a corporate wellness campaign.

Corporate wellness programs tend to have a bad rap in our industry, but if you are organized, have the right resources and the right person managing your program corporate wellness can be an excellent source of extra revenue.

Yours in health, fitness & business,

Sherri McMillan

 

Automatically SAVE $100 on one of my BEST resources only throughout the month of July!

$100 OFF

FITNESS RESULTS MANUAL!

product results manual Make Corporate Wellness Work!The Fitness Results Manual is the same resource tool we use for our weight loss challenges to generate around $20,000 in extra revenue each year, the resource tool we use for corporate wellness programs, when conducting a comp session and to sell to clients!.  Take a look at this video where I walk you through exactly what you get with the Fitness Results Manual. The best news is that I have authorized an automatic $100 automatic discount if you purchase the Fitness Results Manual before August 1st!

Email info@nwfitnesseducation.com or call with questions or to schedule a personalized demo of the Fitness Results Manual.

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 Make Corporate Wellness Work!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

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Ways to Avoid The Summer Client Drought

As fitness professionals we all need ways to avoid the summer client drought.

Here is a recent email that I sent out to me team reminding them of some of the things they can do to keep clients coming in during the summer!

  • 016 300x225 Ways to Avoid The Summer Client DroughtIf you are regularly below 80% productivity, focus on just getting in one comp each week.  Just one.  That’s all you need to do.  And if you follow our systems for closing the sale, you’ll have an 80% plus chance of convincing that client to invest in your services to help them reach their goals. And you will be reaching all your goals too!
  • If you are usually above 80% but find yourself below the goal during the summer months try these things:
    • focus on your clients who are still in town and suggest they ramp it up over the next 2 months when you have the time in your schedule to really intensify their program. 
    • Another good option is to reach out to those clients you haven’t seen in a while and suggest they get back in to revamp their program and for you to design something they can do at home during the summer.
    • If you train parents, suggest they do some partner or team training with their kids so they don’t have to miss their workouts just because the kids are home from school.
    • Get creative and you can keep a really full schedule.
  • Next Team Training series starts soon so fill your time slots!
  • Regularly promote our upcoming events and clinics which include our Triathlon (Solo division, Relay Division, Bike/Run or Kids Tri), Dog Mountain Hike and Biking Adventure.  Also, our next early bird deadline for Girlfriends Half Marathon is September so get your clients enrolled now so they can start training (walking or running or run/walk) and they can save some money on the registration fee.
    • Hiking Club conquers next hike Dog Mountain on Sunday July 7th!
    • Runners To Racers – Kristin’s Speed Training clinic is going to help our clients get FAST!  Get all your running clients signed up!
    • Biking Adventure on July 27th will be a blast starting and finishing at Edgefield and conquering a 40 mile bike ride to Multnomah Falls passing numerous waterfalls and incredible views of the gorge.  We will have a half way stop where if someone wants to turn around at Crown Point Viewpoint and make it a 20 mile route that option will be available.
    • Girlfriends & Dudes Triathlon & Duathlon (Bike/Run only) and Kids Tri:  We’ve got one month to rock this event.  We’ve already got about 200 people signed up so this is always a great event for us.  It’s a short distance tri with a  ½ mile swim downstream (so you can float to the finish if you like!), a 12.5 mile bike and a 3 mile run/walk or a 2 mile Run/12.5 mile Bike/3 mile Run.  If you’re not up to the full challenge, recruit a few friends and do the relay division or just do the Duathlon (Bike/Run only) division.  And get your kids involved in the kids tri – total fun for the whole family!

Yours in health, fitness & business,

Sherri McMillan

 

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product results manual Ways to Avoid The Summer Client DroughtThe Fitness Results Manual is the same resource tool we use for our weight loss challenges to generate around $20,000 in extra revenue each year, the resource tool we use for corporate wellness programs, when conducting a comp session and to sell to clients!.  Take a look at this video where I walk you through exactly what you get with the Fitness Results Manual. The best news is that I have authorized an automatic $100 automatic discount if you purchase the Fitness Results Manual before August 1st!

Email info@nwfitnesseducation.com or call with questions or to schedule a personalized demo of the Fitness Results Manual.

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 Ways to Avoid The Summer Client DroughtHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

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Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

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