Preparing To Launch Your Weight Loss Challenge

Spring Makeover Challenge Preparing To Launch Your Weight Loss ChallengeHey Fit Pros. We are getting ready to launch our yearly Spring Makeover Challenge and we are putting together the final details of how the launch will go and some other details as well. I thought I would share these details with you so that if you have decided to run your own weight loss challenge (like we discussed last week)….you will have even more info at your disposal and can be even more successful!


Here are the instructions I just sent out to our team about preparing for the big launch we have this week:

  1. For the launch….I will start by welcoming everyone at 7pm and give a short insight into the purpose of the challenge.  Then we will split into groups.
  2. So where will you and your team of 10 (or maybe more??) go? Managers – please come up with a simple plan so everyone knows where they will go that will help manage the chaos!
  3. What will you talk about and discuss? Remember that you have the NWPT Fitness Results Manual (Fit Pros…this resource can be yours. Check out the link for more details) to use as a template to guide people through (if clients already have one, they won’t need another but they can still use as a guide).  The action plan for navigating the manual is at the beginning so that’s a good start as well as the Commitment contract.  Then you can also discuss any specifics with your approach this year.
  4. Weigh-in – Each team member must be weighed in sometime during the week that we launch.  Feel free to take weight before the actual launch date if you have a client in your schedule.  If they signed up for Flying Solo the weigh in is all that’s included.  Any packages above this include measurement meetings so make sure they are scheduled for that sometime during the launch week so you can do skinfolds and girth measurement also.
  5. Know who is on your team and what they have signed up for so you can confirm that they have been scheduled for any appointments that they have included with their package.  Make sure you understand fully what each package offers.
  6. Talk about the importance of weekly weigh ins.  Ask them to put it in their calendar to weigh in on the same day at the same time each week if possible.
  7. Let them know how you will support them through the process.  Suggest certain team workouts (i.e. if you teach a certain class, see if they can all take that class together). Let them know how you will track nutrition/exercise logs (i.e. manual log on our website that they can print and hand in weekly or some online tracker). Let them know you will send weekly educational emails. There are also tons of articles on 12 different health and fitness topics and recipes on our website that you can copy the link and email to make your job easy!  I don’t expect you to recreate motivational and educational emails each week so go HERE for more info.
  8. Inspire them to help and support each other.  The biggest benefit of the challenge is the group support and peer pressure for them to ramp things up and adhere to the program.  Their team is counting on them!
  9. Encourage them to enroll in some of our other programs to help them adhere to the program and increase their exercise intensity/volume….ie Running Clinic, Tri club, Team Training etc.
  10. Make sure they register for the Summer Solstice Urban Race asap for the celebration and Makeover challenge winner announcements.  Get them to do the event together on your team!
  11. Make sure we have everyone’s tshirt sizes.  Managers – once all are registered can you get me tshirt sizes of all participants and staff so I can get shirts ordered next week.

(Like this type of info and want follow along with everything we are doing in real time? Check out our PT Profits Mastermind Group. You can try it for free for 1 month and you get TONS of info like this every week!)

BOPTbooklets Preparing To Launch Your Weight Loss Challengeproduct results manual Preparing To Launch Your Weight Loss ChallengeOne of the reasons our Spring Makeover Challenge is so successful is because we offer and use the Fitness Results Manual as the main resource for participants. This is a 100 page resource tool that walks participants through the importance of cardio, strength training, nutrition and more. There is a 6 week plan that both trainers and the participants follow to ensure they are reviewing all the material. This is a resource tool we use for this Spring Makeover Challenge, we give it to new clients, use it for corporate wellness programs and so much more! You can learn more from this quick video I shot where I review the Fitness Results Manual:

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We actually sell this resource to fitness professionals so that you can use it in your own business. Change our name to your name and our logo to your logo and run with it! During the month of April you will get an automatic $100 off Fitness Results Manual! You have the information you need to run a super successful makeover challenge and now the resource tool you need can be yours too!. Don’t hesitate. 

Yours in health, fitness & business,
Sherri McMillan

PS. Check out this article that I wrote for PTontheNet on marketing ideas you could start in 2014!


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BOPTbooklets Preparing To Launch Your Weight Loss ChallengeHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. BOPTbooklets Preparing To Launch Your Weight Loss Challenge

BOPTbooklets Preparing To Launch Your Weight Loss ChallengeBOPTbooklets Preparing To Launch Your Weight Loss ChallengeBOPTbooklets Preparing To Launch Your Weight Loss ChallengeThe fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

BOPTbooklets Preparing To Launch Your Weight Loss Challenge

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Want to win a FREE license to the Business of Personal Training System? Check out this fundraiser/contest that we are running right now. We have NEVER DONE THIS BEFORE! Win the Business of Personal Training System and 1 Year FREE to our PT Profits Mastermind Group. That is a $3000 value. Go HERE to learn more!


Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue. Don’t miss it!

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How We Generate $20k In Revenue Every Spring

If you have been following my blog for awhile you may be familiar with our most successful “extra” revenue generating program of the year. It is our Spring Makeover Challenge! We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and let you all know how we run this program in a way that helps our clients, our trainers and our bottom line!

Spring MOC 199x300 How We Generate $20k In Revenue Every SpringYou can read through what we tell our clients about the Spring Makeover Challenge HERE, but here are the basic details:

Program Launch: Wednesday April 23rd from 7:00-9:00 pm

How does the challenge work?
Everyone will be assigned to a trainer’s group Vancouver and the groups will compete against each other throughout the challenge. Read the rest of How We Generate $20k In Revenue Every Spring

Posted in Business, business success, Sales by Sherri | 3 Comments

Fill Your Schedule – Encourage Monthly Clients

Clients that come see you for 1 on 1 personal training a couple times a week are the best kinds to get, but not all clients (or potential clients) can, want or need to see you that often. It is a good idea to try to fill the open time slots in your/your staff’s schedule by encouraging clients to see a personal trainer once a month for program updates. How do you encourage that type of client to sign up with you? Send them some of the information below. What better way to encourage folks to come see you than by educating them on why it is so important?

Give it a try…..

“We all know that muscle conditioning is Read the rest of Fill Your Schedule – Encourage Monthly Clients

Mix It Up For Clients & Get Serious Attention!

In today’s world of fast paced life, social media and 100 ways to distract your clients and potential clients….it is essential that you are always thinking about how to mix up what you do for your clients and to find ways to get serious attention.

Well, that is just what I did on Monday and it was a BLAST!  Did you hear my announcement that Richard Simmons was coming to help teach our 5:30am class on Monday? I made a BIG stink about it on our social media sites, through our enewsletter and with our clients. I told everyone to come to the studio on Monday morning to see Richard Simmons.

Here is what happened:

Richard Simmons Video 278x300 Mix It Up For Clients & Get Serious Attention!

APRIL FOOLS! Read the rest of Mix It Up For Clients & Get Serious Attention!

Explaining Aerobic & Anaerobic To Your Clients

I am sure many of you have come up against clients who question why they need to do cardio exercise. Of course you know the importance of combining aerobic and anaerobic cardio, strength training, stretching and other forms of exercise…but your clients may not. I always like to give my clients the facts about their fitness and do it in a way that is easy to understand and suggest doable ways to accomplish what I am suggesting.

Here is a great way to help your clients understand the difference between aerobic and anaerobic exercise and to show then why both are important in reaching goals.

I start by telling clients that every good cardio program should include aerobic and anaerobic exercise with some variable impact and agility training.

IMGL6304 300x200 Explaining Aerobic & Anaerobic To Your ClientsAerobic Exercise:

Aerobic exercise is easy to explain.  It involves going out for a walk, jog, cycle, swim, hike, x-country ski, indoor cardio equipment or taking a fitness class.  It includes exercise that is within your comfort zone and at an intensity that you could hold for 20 minutes plus.  This type of exercise will condition your heart and achieve numerous health benefits.

Anaerobic Exercise:

Anaerobic exercise is a more challenging form of exercise.  Read the rest of Explaining Aerobic & Anaerobic To Your Clients

Opportunities To Improve Your Fitness Business!

OK fit pros. We have so many really cool things going on in our Fitness Education Department right now that I just HAD to share them all with you in this week’s blog post.

I want to make sure all of our fit pro followers know about the inexpensive and really cool opportunities we are offering to help fit pros….just like you….improve their fitness businesses!

BOPTbooklets Opportunities To Improve Your Fitness Business!Fundraiser for Children’s Center

I am have been working my tail off to raise money for a very good cause and came up with a way that my fit pro friends (like you) could help this cause, help yourself and your business. It is a win for everyone!

Top 7 Exercises – Do You Agree?

The American Council of Exercise (ACE) asked 17,000 personal trainers what was the one exercise they couldn’t do without…the 7 exercises personal trainers can’t live without when designing programs for their clients and the winners were: Lunges, Squats, Push-Ups, Abdominal Exercises, Running, Walking, and Yoga.

Do you agree with these top 7 exercises? I would love to hear what your top exercises are. Put your thoughts in the messages on this post!

I thought you might like to have the images and descriptions of the top 7 exercises as references to pass on to your clients when needed….here they are:

lungeb 300x249 Top 7 Exercises   Do You Agree?Lunges:

Stand with one leg positioned in front of the other leg.  Keep the front knee over top of the ankle.  Keep the back knee underneath or slightly behind your hips.  Slowly lower the back knee towards the ground keeping the front knee over top the ankle the entire time. Only go as low as you feel comfortable.  Keep your body weight positioned over the front leg – this is your working leg.  Maintain proper posture and keep your abdominals contracted.  Complete 8-15 reps each leg.  Intermediate:  Same as above but lunge lower.  Advanced – Perform the same exercise as above but start to add resistance by holding free weights.

squatb t800x500 214x300 Top 7 Exercises   Do You Agree?Squats: Read the rest of Top 7 Exercises – Do You Agree?

Clients Can Continue Working With You When Injured

swimming1 300x166 Clients Can Continue Working With You When InjuredI am sure many of your clients have experienced injuries and then believe they must stop exercising. and we also know that often times when someone suffers an injury or is experiencing chronic aches and pains, they take a complete break from exercise.  But there’s rarely a reason to take a hiatus from exercise.  Instead, encourage your clients to do whatever they can to move their bodies because it enhances their internal biochemistry, gets the good hormones flowing, improves circulation and blood flow which will all help with the healing process and help to prevent depression while they are rehabilitating. There’s very rarely a reason that your clients can’t move their bodies even while injured!

Of course, they are going to have to modify their program a bit….and that is where you come in. Don’t think of a client injury and and obstacle or assume that you will lose that client (even just for the short term). Think of a client injury as an opportunity to help them continue with exercise in a safe way that will HELP them!

Here are some action steps I recommend to my clients when they find themselves managing and injury. Please save this info and share it with your clients when injuries pop up! Read the rest of Clients Can Continue Working With You When Injured

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Answer Their Question – Exercise When I Am Sick?

We have all had our clients ask this question: “Should I exercise when I am sick?”

Here is what I tell my clients and I thought you might benefit from this info too….

clipart sick Answer Their Question   Exercise When I Am Sick?What do you do when you are sick?

We’re deep into the cold and flu season and if you haven’t caught a bug yet you no doubt have friends, family or colleagues who may be sending germs in your direction.  The question is – can you keep exercising when you’re sick?  Although more research is needed in this area, the general guideline is that if you have symptoms of a common cold with no fever and all your symptoms are above the neck, moderate exercise like walking should be ok.  However, if your symptoms include fever, extreme tiredness, muscle aches or swollen lymph glands, you should refrain from exercise until you get better.  When you do start exercising again, progress slowly and gently.  And keep in mind, even if you do have to take a few days off because you’re feeling under the weather, it really won’t make that big of a difference to your overall fitness level if you’re consistent with your program the rest of the time. 

If you find yourself getting sick often, is there something you can do about it?

We are exposed to germs and viruses all the time so what determines whether you actually get sick or not?  The likelihood of you catching the cold or flu depends on a number of factors, including advancing age, whether you smoke or not, high levels of stress, poor nutrition and lack of sleep.  It is important Read the rest of Answer Their Question – Exercise When I Am Sick?

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Give Clients Their Dream Life – Step Ten

Achieving Your Goals and Dream Life – Step Ten

Now we move on to Step Ten in the effort to help your clients achieve their goals and dream life, but first let’s review the first 9 steps….see below:

Step 1: Lay out your goals
Step 2: Get physical
Step 3: Eating like a champion
Step 4: Realize your potential
Step 5: Be positive
Step 6: Surround yourself with positive people
Step 7: Become a lover of knowledge
Step 8: Don’t let setbacks set you back
Step 9: Be an inspiration to others

STEP 10: Remind Your Clients That Their Past Does Not Equal Their Future and to DREAM BIG!

230 300x225 Give Clients Their Dream Life   Step Ten

After working with thousands of people helping them to achieve their goals, one of the saddest things for me is to see someone become a victim to their past.  I see so many people make excuses for why they can’t achieve their goals today based on what has happened to them in the years past. I am sure as a fitness professional you see the same thing!

But, the key to your clients achieving their dream life is taking ownership of THEIR tomorrow. Ask them to:

“Take 100% responsibility for where you are, who you want to be and where you want to go.”

Here is what I tell my clients and I really hope you pass this on to your clients….. Read the rest of Give Clients Their Dream Life – Step Ten

Posted in fitness professional, results by Sherri | No Comments