Mar, 24, 2016
Building a successful group training schedule can be a daunting task. There are many factors to take into consideration and sometimes it is difficult to know where to start! We revamp our group training schedule 3 times per year. These changes coincide with the client surveys that we conduct 3 times per year (scheduled into our Yearly Marketing Plan).
Your fist step is going to be to create and send out a client survey that will provide you with the feedback you need to develop a group program that will serve the needs of your current clients.
Posted in management
Mar, 16, 2016
Here are a few of the partner training exercises that I recommend to my clients and trainers. If you are looking for some fun partner training ideas for your personal training sessions or group training sessions you have come to the right place.
Want more than the 3 exercises I provide here? Go to my client blog site and search “partner training” or look at the past 7 weeks of blog posts!
Remind your clients that working out with a partner is fun, challenging and because your buddy is counting on you, it’s great for helping you both stick to your workout routine.
Partner Shuffle Drill:
Stand facing your partner. Shuffle for about 10 feet going one way while simultaneously tossing the medicine ball back and forth to your partner. Repeat going the opposite direction. Continue for 60-120 seconds.
Mar, 9, 2016
One of the tasks that is included in our yearly marketing plan each year is for our Fitness & Training Director to schedule on floor trainer reviews with each of our personal trainers. If you haven’t included this in your yearly marketing plan it isn’t too late! Remember, your clients expect the very best from you and your team. Spending time with each of your personal trainers (rookies and experienced trainers) helps the trainer hone in on what is expected of himself/herself and allows you to give constructive feedback. Make sure your standards are being met. Take the time to conduct on floor trainer reviews with your staff!
Here are a couple of the things our Fitness & Training Director will be looking for:
- Arrives early and prepared for session
- Appropriate attire, hygiene and speech
- Gives a warm greeting to client
- Checks with client on the status of their workouts/fitness routine
- Has client sign in for session
- Finishes session on time
- Teaches exercises using an appropriate style (explain, demonstrate, client practices, quizzing)
- Session is dynamic and interactive
- Offers regular and appropriate eye contact
- Body language demonstrates focus and attention on client / Hands-on spotting
Feb, 24, 2016
Last week I told you about our most recent referral incentive and this week I want to give you an example of how to comfortably ask for a referral. Some personal trainers feel uncomfortable asking for referrals so share this example script with your team and show them how simple asking for referrals can be!
Inform your clients of your present situation. For example:
“Joe, I have really enjoyed our training relationship and you have achieved so many amazing results. Anyways, I wanted to let you know that I’ve had a few time slots open up in my schedule and before I open them up to everyone, I would love to offer you the first right of refusal and the opportunity to offer a complimentary session to someone that you care about. If it works out, I’d give them those time slots. I enjoy training you so much so I know anyone you associate with will be just as fun!
“John, I’ve just had a time-slot open up on Tuesdays and Thursdays. Do you know anyone who might be interested in getting some help with their exercise program?”
“Sue, I’ve just started accepting new clients. Do you know anyone I could call and offer a complimentary initial session to?”
Feb, 18, 2016
To keep your fitness business humming you ALWAYS need to have new potential clients walking through your doors. There are lots of ways to get those potential new clients coming in, but referrals are always the BEST and most EFFECTIVE way to get new clients! We ran a Valentines referral incentive that I want to share with you. You can use the same idea to run a referral incentive anytime of the year. Make sure to include multiple referral incentives in your yearly marketing plan!
It’s a great way to earn some extra cash just by inspiring someone to take action on their health and fitness goals.
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Here’s the process:
Feb, 10, 2016
We have 8 complimentary sessions scheduled for this week. How many do you have? Are you always working on getting potential new clients into your facility? Today we are going to discuss what you and your team need to do to be ready for comp sessions. This is your time to shine!
Looking for ideas on how to get more complementary sessions scheduled? Try these past blog posts:
Here are a few things that I reminded our team to do that will really WOW the potential NEW clients that are coming in this week:
Feb, 3, 2016
Hey fit pros! Do you have a Valentines special running right now? What better time to to share the love and give current and potential new clients the opportunity to work with you more or start working with you?
We are currently running this special. If you are going to run a Valentines special you better start it soon!
Share the LOVE Special!
Jan, 27, 2016
Here’s some tips to ensure you set the stage for an incredible 2016. Think of this as a 2016 Fitness Business Pep Rally! Share with your team….
Be at Your Best:
Well, as a fitness professional, we expect that year-round, right?! But it’s even more important in the beginning of the year. You can’t afford to be away or sick – your clients and classes need you! So get lots of good sleep, eat well (lots of fruits and veggies) drink lots of water and take your Vit C or Echinacea if you’re feeling run-down. Put your game-face on no matter what is going on – you need to be positive, energetic and customer-service oriented. It’s show time!
Jan, 13, 2016
We recently requested that our trainers send in their vacation requests for the year. This is to ensure that we don’t have too many trainers gone at the same time and so that we can prepare for the absence of trainers. Our general rule is to not allow more than 2 trainers to be absent at the same time. This will differ depending on how many clients you have and how many trainers you have.
We like to remind our team that ideal times to take off are:
- Holidays when clients will likely be out…
- Spring Break
- End of November
- End of December
And…..not ideal times to take time off are:
Jan, 6, 2016
Can you believe 2016 is here! As you know, January is a great time of year to recharge your clients programs to set a game plan for the new year. No matter what our client’s goals may be, it is necessary to have a solid way of how to best track their progress. January at Northwest Personal Training is our client fitness assessment month. We will be conducting these fitness assessments in both group training classes and personal training sessions. We have specific assessment forms for both group training clients and personal training clients. (Want more forms? Want to get your business organized? You can have the system I created and use everyday at our studio….and use it to run your fitness business. Check out the Business of Personal Training System.)