Foundation For Fitness Marketing Success: Know Your Competition!

If you have been following my blog the last three weeks you are now aware of the absolutely essential things you need to know before you can start building a successful marketing plan that will bring in tons of new fitness clients.  You need to know YOURSELF.  You need to know YOUR BUSINESS.  You need to know YOUR CLIENTS…and now it is time to review the fourth and final piece to this fitness foundation puzzle.  Know YOUR COMPETITION!

I don’t just mean that you need to know who your competition is and where they are located.  You need to know their strengths, their weaknesses, what they do, what they don’t do, the “feel” of their facility and so much more.  If you take the time to learn all about your competition it will help you find your niche.  What isn’t your competition doing that you could do?

Check out this super quick FREE streaming video if you want the skinny on how I scope out the competition: Read the rest of Foundation For Fitness Marketing Success: Know Your Competition!

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Foundation For Fitness Marketing Success: Know Your Client!

It is absolutely essential to understand exactly who your clients are before you start marketing to them.

Narrowing down the type of client your business will cater to will effect your marketing strategies in every way.  Once you know who your clients are you can decided on the right types of images to use in your marketing materials, the wording you use in ads and the types of programs you will promote.

 

But, how do you know who your clients are and/or how do you decide who the “right” clients are for you?

You are in luck!   Read the rest of Foundation For Fitness Marketing Success: Know Your Client!

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Foundation For Fitness Marketing Success: Know Your Business!

In last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business.  Now it is time to give you a quick look at the second step to setting up a foundation for fitness marketing success!

You MUST KNOW YOUR BUSINESS!  It can be tough to dig deep to really understand the ins and outs of your business, but it is the only way you will be able to create a marketing plan that will take your business to the next level.  Be true to yourself and your business and great things will happen!

Here are the questions you need to be able to answer about your business before creating your marketing plan: Read the rest of Foundation For Fitness Marketing Success: Know Your Business!

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Foundation For Fitness Marketing Success: Know Yourself!

I hope that you enjoyed last month’s video series on leadership!
Many of you told me how much you liked the video clips last month so I decided to do the same for you this month and focus on helping you create a foundation for marketing success.

It is around this time of year that I start thinking about our marketing strategies for the following year.  Every year I build a solid marketing plan for our business.  It is like a blueprint for what we are going to market, the initiatives we will implement, the events we will host, the seminars we will put on and so much more.  This marketing plan allows everyone on our team to know what is coming up and what the expectations are.  Without our yearly marketing plan we would never be able to reach so many new potential clients and…in the long run…wouldn’t be able to make $1 Million (or more) like we do every year!  I always say “failing to plan means planning to fail.”

But…before you can even start to build your marketing plan you must set up a solid foundation for marketing success!  Build the foundation of your business before you start building your marketing plan and you will set yourself up for greatness.

Before you create a marketing strategy you must completely understand 4 things:
Yourself
Your Business
Your Clients
Your Competition

Here is a 3 min video where I explain the importance of understanding yourself before you starting to build your marketing plan: Read the rest of Foundation For Fitness Marketing Success: Know Yourself!

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Leadership In The Fitness Industry: Keeping Trainers Happy

Over the past month you have probably read my blog posts on leadership like “Leadership In The Fitness Industry: Be Trusted Be Followed” or “Leadership In The Fitness Industry: Spend Your Time HERE.”  Now that you know how to become a leader and where you should be spending your time…it is time for you to learn how a leader keeps their team happy and how leaders keep their teams intact.

I created a FREE streaming 4 min video where I walk you through 2 very important aspects of keeping a good team as a fitness business owner or manager.  Here is the 4th and final video in my 4 part leadership series.  Learn how to create an environment that a trainer will never want to leave.  Enjoy!

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Yours in health, fitness & business,
Sherri McMillan

Do you have a team that YOU trust, that you can rely on and that will stick with you for the long haul? I hope you do, but if you don’t and want to own the licensing rights to duplicate how we find, train and keep the best trainers in the world…you can!  Check out our Human Resource System (scroll all the way to the bottom under a la carte systems).  This is the same HR system that we use and that REALLY works.  AND!

Get 20% off this system through the month of August by entering promo code HR20 at checkout (TODAY IS THE LAST DAY!!).

AND!

If you decide you like the Human Resource System so much that you want the full Business of Personal Training System…we will put the full purchase price of the Human Resource System towards your purchase of the Business of Personal Training System

Email info@nwfitnesseducation.com for more info or to schedule a live personal demo of the Human Resource System.

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Leadership In The Fitness Industry: Be Trusted Be Followed

Here we are at week three of my 4 week series on Leadership in the Fitness Industry.
I have explained the reason why it is important to make the transition from being a trainer to being a leader so that you can take charge of your business and grow!  You also now know why successful businesses require leaders that devote a majority of their time to leading their team to greatness.

So we know that we need to make the commitment to leading and we need to make the commitment to spend the time to lead, but how do we become leaders that people will follow?  You can give all of your time and effort to your business and to leading your team, but if you haven’t gained your teams’ trust…they will not follow.  Here is the good news!

There are ways to set yourself up for success as a leader and I share them with you in this 2 min video.

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Be open, be honest, be respectful…be a leader that others want to follow!

Look for next week’s blog post for part 4 of my 4 part series on Leadership.

Yours in health, fitness & business,
Sherri McMillan

Do you have a team that YOU trust, that you can rely on and that will stick with you for the long haul? I hope you do, but if you don’t and want to own the licensing rights to duplicate how we find, train and keep the best trainers in the world…you can!  Check out our Human Resource System (scroll all the way to the bottom under a la carte systems).  This is the same HR system that we use and that REALLY works.  AND!

Get 20% off this system through the month of August by entering promo code HR20 at checkout. AND!

If you decide you like the Human Resource System so much that you want the full Business of Personal Training System…we will put the full purchase price of the Human Resource System towards your purchase of the Business of Personal Training System

Email info@nwfitnesseducation.com for more info or to schedule a live personal demo of the Human Resource System.

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Leadership In The Fitness Industry: Spend Your Time HERE

It is the unfortunate truth that many small businesses fail and so many times before they have even had a chance to start!
Our industry is no exception.  Throughout my years of consulting….I have found that a lack of leadership can be one of the main reasons that fitness businesses struggle.

Whether or not you take the time to be a strong, organized and encouraging leader can really make or break your business.  Many fitness business owners tell me “but I can’t find the time to lead.  There is so much to do!”  This is where great systems come into play.  If you have great systems in place then you will have more time to lead!  So get your systems in order and then start leading your team and start taking your business to the next level (check out the side bar on my blog or click HERE to learn how you can make our systems your systems!)

This 3 min video is part 2 of our 4 part leadership series.  I explain the importance of leadership and how taking time to “rally” your team can spell SUCCESS for your fitness business.

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Stay tuned for next week’s video on leadership!

Yours in health, fitness & business,
Sherri McMillan

Do you have a team that you trust, that you can rely on and that will stick with you for the long haul?  I hope you do, but if you don’t and want to own the licensing rights to duplicate how we find, train and keep the best trainers in the world…you can!  Check out our Human Resource System (scroll all the way to the bottom under a la carte systems).  This is the same HR system that we use and that REALLY works.  AND!

Get 20% off this system through the month of August by entering promo code HR20 at checkout. AND!

If you decide you like the Human Resource System so much that you want the full Business of Personal Training System…we will put the full purchase price of the Human Resource System towards your purchase of theBusiness of Personal Training System

Email info@nwfitnesseducation.com for more info or to schedule a live personal demo of the Human Resource System.

Here are a couple past blog post with tips to maintain a steller personal training team:
From Trainer to Leader
Regular Program Updates

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Click Here to like us on Facebook and get FREE Instant Access to Sherri’s “Making Money with Small Group Training” Webinar

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Leadership In The Fitness Industry: From Trainer to Leader?

I have always said that exceptional leadership is the MOST important factor in creating a successful business. Leadership is a skill that you may have naturally or you may have to learn, but it is always a skill that you can hone.

I have put together a 4 part video series on the leadership skills that every fitness business owner/manager should hone.  Perfect these 4 skills and you will see business revenues jump!

I get asked this question from fit pro owners and managers all the time:

“How do I transition from training clients to managing/leading my business?”

In this week’s video I walk you through (in less than 4 min) how and why this is an incredibly important step to take in order to reach greater revenues.

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Stay tuned for next week’s video on leadership!

Yours in health, fitness & business,
Sherri McMillan

Do you have a team that you trust, that you can rely on and that will stick with you for the long haul?  I hope you do, but if you don’t and want to own the licensing rights to duplicate how we find, train and keep the best trainers in the world…you can!  Check out our Human Resource System (scroll all the way to the bottom under a la carte systems).  This is the same HR system that we use and that REALLY works.  AND!

Get 20% off this system through the month of August by entering promo code HR20 at checkout. AND!

If you decide you like the Human Resource System so much that you want the full Business of Personal Training System…we will put the full purchase price of the Human Resource System towards your purchase of the Business of Personal Training System

Email info@nwfitnesseducation.com for more info or to schedule a live personal demo of the Human Resource System.

Here are a couple past blog post with tips to maintain a steller personal training team:
Regular Program Updates
Video Reviews 

 

Click Here to like us on Facebook and get FREE Instant Access to Sherri’s “Making Money with Small Group Training” Webinar

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Personal Trainer Video Reviews

As you know…referrals are VERY important for any fitness business and you will get the most referrals if you are truly exceptional….and that takes work!

When we say that we have the “World’s Best Personal Personal Trainers” we mean it.  There are a lot of things that we do to ensure that our trainers are at their best.  Conducting video reviews of each trainer, group exercise instructor and customer service rep is one of the ways our staff can see themselves as others see them and allows them to hone their skills.  The excellent service that our customers have come to expect from us is built with dilegent efforts like this.

We conduct video reviews every July and here is the step by step process that I send to my managers:
Read the rest of Personal Trainer Video Reviews

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Do You QR?

 

Have you seen QR codes like this all over the place?  You might know what they are and you might know what they do, but did you know that they are super easy to create and can help market you business in LOTS of ways?

I am going to give you the quick and dirty way to create a very cool QR code that you can use in lots of different ways and tell you how we decided to use it.

This is one of those blog posts you don’t want to miss!

 

What is a QR Code?:
It is a different type of “bar” code that many companies have started including in marketing materials.

How do QR Codes Work?:
A client will download (or will already have) a free app to their smart phone that allows them to use the camera on their smart phone to scan the QR code.  The best way to get this FREE app on your smart phone is to search in your app store for QR Code Reader.  Once your client scans the QR code with her smart phone she will automatically be sent to whatever website you have linked to this QR code.

How to create your own QR code:
We use this really cool website that is SUPER easy.  Just paste the website you would like your QR code to link to and click “download QR code.”

What link should I connect my QR code to?
There are lots of different thoughts on this, but the best ideas might be to connect it to something that your audience would like to have.  We have created a way for folks to get a free downloadable gift when they like us on facebook.  We went ahead and used that free gift link and connected it to our QR code.  Now anytime we create marketing materials or are at a conference we can have our QR code listed and next to it we say: “Scan here to like us on facebook and get FREE Instant Access to Sherri’s “Making Money with Small Group Training” Webinar

Where to place your QR code?: 
Fliers, posters, anything you post at lead generating events etc.

QR codes may not be used by everyone out there, but this is a free and easy way to add one more way for people to connect with you.  Why not give it a try?

BONUS INFO: Want to create a “like us on facebook and get a gift” link?  Go to THIS website and create a coupon deal.  It is FREE and it is a great piece of info to include in enewsletters, blog posts and you can link it to your QR code like we did.

PS. test out the QR code on this blog post to see how we have our Northwest Fitness Education QR Code set up.

Happy Marketing!

Yours in health, fitness and business,
Sherri McMillan

 

Check out this new video where I give you the scoop on the importance of having a resource manual to give to clients that can be used in LOTS of ways

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Fitness Results Manual

 

 

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