Weight Loss Challenge Recruitment

Over the past few weeks I have showed you how to prepare for and create an alluring weight loss challenge. We are getting close to launching our Spring Makeover Challenge. Our trainers are heavily recruiting participants for their teams. Here is an email, our trainer Kristin, sent out to her past Spring Makeover Challenge participants. Remember, marketing and creating an interesting competition are top priorities if you want to run a successful weight loss challenge.

 

 

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Employee or Independent Contractor? You NEED to Get This Right!

Do you classify your staff as employees or independent contractors? Either way, you should know the law!

I just returned from IHRSA where I attended a session by an attorney who talked about the IRS crackdown on Fitness Clubs and Studios categorizing Trainers as Independent Contractors when they should be classified as Employees. All it takes is one disgruntled trainer or competitor to file a claim or report and the financial consequences, penalties and fees can be HUGE and into the 7-figures causing most businesses to file bankruptcy. Do it right from the beginning or it could spell trouble at your next audit. Here’s a couple slides from the presentation. California has created an A/B/C test and most clubs and studios would fail the test if they are trying to classify trainers as independent contractors. 

A worker is an employee under the Wage Orders unless the hiring entity establishes that the worker:

A) Is free from control and direction

B) Performs work outside the usual course of the hiring entity’s business AND

c) Is customarily engaged in independently established trade, occupation or business

So…should you have Independent Contractors or Employees?

Here is my answer….

Reviewing the history of the personal training industry, pretty much all of us started as independent contractors operating our personal training businesses within existing health and fitness clubs. Slowly over the years, many of these facilities decided to bring the training department in-house and make all their trainers employees. Why would they do this?

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Competition Creates Results – Weight Loss Challenges

Our annual 6 Week Spring Makeover Challenge allows our clients to participate in a fun, friendly team competition to help them shed that extra layer that many of us put on during the cold, dark rainy days of winter. A couple of weeks ago I explained how we run our Makeover Challenge….this week I want to show you how our trainers work together (and against each other ;)) to make the Makeover Challenge a success.

Each of our trainers recruit team members and they all compete against each other to see who can ramp it up the most and achieve the best results. There’s nothing like a little peer pressure to get your staff and clients to do what they need to do to reach their goal.

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Sherri’s Tips For Leadership Success

It is the unfortunate truth that many small businesses fail and so many times before they have even had a chance to start!

Our industry is no exception. Throughout my years of consulting….I have found that a lack of leadership can be one of the main reasons that fitness businesses struggle.

Whether or not you take the time to be a strong, organized and encouraging leader can really make or break your business. Many fitness business owners tell me “but I can’t find the time to lead. There is so much to do!” This is where great systems come into play. If you have great systems in place then you will have more time to lead!  So get your systems in order and then start leading your team and start taking your business to the next level (check out the side bar on my blog or click HERE to learn how you can make our systems your systems!)

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Self-Care is Not Selfish

“Self-care is not selfish. You cannot serve from an empty vessel.”

This is a quote that every Personal Trainer should keep in mind. Remember, it is important to take care of yourself. It is the only way you can give your clients what they need to succeed. It will allow YOU to succeed as well!

Here is an email I sent to my team about self-care. Maybe you could share it with your team or your co-workers?

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Prepare Now. Successful Spring Weight Loss Challenge.

Spring MOC

We are starting to prepare for our most successful “extra” revenue generating program….our Spring Makeover/Weight Loss Challenge. We generate about $20k in extra revenue with this program every spring. We normally run this challenge starting in mid April. That means we need to get get everything prepared with our personal trainers and post the challenge on our website ASAP. We need to start recruiting participants soon! Want to know how we run this program in a way that helps our clients, our trainers and our bottom line? Here you go….

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TOP 3 Group Training Secrets

We have reviewed ideas for group training at your fitness facility….

Today, I want to share MY TOP 3 secrets to making group training a success

Work Your Clients Hard

Clients like to know that you’re able to push them a little harder than what they are able to do on their own.  This adds value to your sessions because they know they couldn’t do it on their own.

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Try These Valentine’s Day Deals

Last week I gave you some action steps to help your clients and your business as we lead up to Valentine’s Day. We LOVE to share the LOVE in February. You should too!

Here at the deals we are running for Valentine’s Day/The Month of February:

  • 10% off Partner Training
  • Introduction to Group Training Package $99 (reg. $300)
  • We also over special Valentine’s Day classes

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Fit Pro Action Steps For Valentine’s Day

We have 2 weeks until Valentine’s day. Take these action steps to inspire your clients and potential clients to ‘give the gift of fitness’ to their loved ones.

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Team Meetings They Want To Attend – Get Them There!

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