Going Outside? Do This!

PushUps1 t600 300x200 Going Outside? Do This!It is that time of year when many personal trainers and group exercise instructors start taking their clients outside for workouts. Clients love getting the fresh air and trainers can keep things interesting with TONS of new exercises and adventures in the great outdoors. We have a couple protocols when it comes to bringing clients away from the studio for workouts and I recent sent them this email as a reminder:

“Great weather has arrived in the Pacific Northwest and many of you want to take your clients outside for workouts. I love that! Read the rest of Going Outside? Do This!

Posted in customer service, Operations by Sherri | No Comments

Peer Reviews…They Work!

10448648 10152902429888607 5822712832980060118 o 300x225 Peer Reviews...They Work!As part of our yearly marketing plan we schedule monthly staff accountability tasks. Some examples might be sending client shoppers in to see how our trainers do with an initial assessment, or a manager picks random client files to audit to make sure client files are being taken care of correctly or having trainers conduct peer reviews. Our staff is given the full marketing plan at the begining of the year so they know which of these accountability tasks will happen each month, but they don’t know when in that month it could happen. You gotta keep them on their toes, but be fair about it too. Having an accountability task each month keeps us on our toes as a business as well. It forces us to review important processes at least once a year….if not more often than that.

TD HanddrawnArrows4 300x285 Peer Reviews...They Work!


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In June we will be conducting Peer Reviews as our accountability task.  Here is the peer review process. Go ahead…give it a try at your facility!

Posted in management, personal trainer by Sherri | No Comments

Productivity Sweet Spot!

Team2012 300x168 Productivity Sweet Spot!I have blogged about the importance of using productivity goals with trainers. Making sure all of your trainers are in that productivity “sweet spot” can mean success for both the trainer’s bottom line and YOURS! Read my blog post on productivity goals to learn more.

Here is a recent email that our Personal Training Manager sent out to our trainer team….it is a good reminder for all trainers out there and I wanted to share it with you!


TD HanddrawnArrows4 300x285 Productivity Sweet Spot!Don’t forget to sign up to receive my blog posts in your inbox! Right up here…



“Anyone consistently under 80% productivity….remember that you can’t just hang out and expect that your schedule will just fill up.  Just like anything else in life… you get what you put into it. Here are some things that you can do to increase productivity:

  • Look at your schedule the first day of the week and notice if there are any open time slots. If there are send emails to clients that might be going on vacation or are needing a little kick in the bootie and let them know you have some open spots. 
  • Let you current clients know that you have some open time slots in your schedule and ask Read the rest of Productivity Sweet Spot!

Free Advertising Strategies for Fitness Pros

marketing strat Free Advertising Strategies for Fitness ProsI just wrote an article for PTontheNet and I really wanted to share all of this great info with you!

It is all about the 3 main ways Fit Pros can get free advertising!

“As you know, here in the fitness industry, we have LOTS of extra revenue to spend on advertising and we are probably paying big bucks for ads on TV and radio right? Ha! Just kidding. We wish that were the case, but the truth is most fitness businesses have an extremely low marketing and advertising budget. That doesn’t mean fitness businesses can’t still get really great advertising. It’s true! There are great marketing initiatives that work and can even be free! The catch? You will have to work for it!

Learning Objectives:

  1. Learn how to gather leads for press releases, what to say in press releases and how often to send them.
  2. Understand why hosting free educational seminars is a win/win/win for you, your clients and your bottom line and learn which educational seminars bring in the biggest crowds.
  3. Grasp why hosting racing events can be worth it when it comes to free advertising and introducing tons of people to your facility.

My 3 favorite and most successful ways to get free advertising are: 

  • Press Releases
  • Hosting Free Seminars
  • Hosting Events

Let’s start with Press Releases

So many fitness professionals ask me “how do I write and send out press releases that will catch someone’s eye?” Here’s how….

Create a list of key local media contacts in your area including print, radio and TV. You can do this by going to the website of these local media forums and finding the “contact us” section. Use an excel document to record the name, title and email address of the contacts you find. You want to look for….”

READ THE REST OF Free Advertising Strategies for Fitness Pros!

Read the rest of Free Advertising Strategies for Fitness Pros

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Get Busy Clients to Commit To Fitness!

pushupplanka1 300x252 Get Busy Clients to Commit To Fitness!I am sure that you hear “I am just too busy to exercise” from your clients just like we do. It seems that most people in our society report they are busier than ever and are having a difficult time managing work, family, social, fitness and more. In fact, a self-reported lack of time is the number one reason someone won’t start or will stop an exercise program. There just doesn’t seem to be enough time in a day to get everything done!  Fortunately, there are ways to help really busy people commit to their health and fitness so they can look and feel their best. It is part of YOUR job to get busy clients to commit to fitness and to your  services!

Here is what you can tell them!…..

Regardless of how busy you are, anyone can make that commitment to their health and fitness.  If you need convincing remember this…make the time for exercise now, or you will be forced to make the time for illness later!  And your health is your number one asset so no excuses! Here are some quick and easy tips for fitting exercise into your life when you are super busy: Read the rest of Get Busy Clients to Commit To Fitness!

Posted in Adherence by Sherri | No Comments

Tell Them – One Gallon Per Day!

I know I am always telling my clients to drink more water, but did you know you should tell them to get one gallon of water per day? Here is one of the many questions I received from clients about the amount of water to drink….and my answer to why getting a gallon of water every day is a good idea! Go ahead and save this info to share with your clients when you get this question!

water 300x188 Tell Them   One Gallon Per Day!“I just read that we should drink a gallon of water per day to maximize fat loss.  Was this a misprint? I picture myself on the restroom all day from drinking all that water. Please clarify. Thank you for your great articles!”  M.H.

Did you know that 50-70% of our total body weight is water? The brain is composed of 70 percent water, lungs are nearly 90 percent water and our blood is about 83 percent water, which helps digest our food, transport and eliminate waste and toxins, mobilize fat, and control body temperature. Think of it this way, every tissue cell, organ and system is comprised of water and functions optimally only in the presence of adequate hydrationSo even fat loss will not occur at an optimal rate if you are in a dehydrated state. Plus water helps totrans Tell Them   One Gallon Per Day!suppress our appetite.  Read the rest of Tell Them – One Gallon Per Day!

Posted in nutrition by Sherri | No Comments

Ideas For Eating on The Go

peanut butter banana sandwich 480 300x247 Ideas For Eating on The GoWe can all appreciate that life can get busy and it can be difficult to stick to a healthy eating plan. My clients often ask me for easy and healthy ideas for eating on the go.

Here is what I tell them…please share with your clients!

Break for breakfast no matter how busy you are. Try these balanced, quick breakfast options:

  • Organic plain yogurt and some mixed raisins, granola and dried fruit
  • A couple pieces of fruit and you’re off
  • Oatmeal and fruit
  • Peanut butter and banana sandwich
  • High energy smoothie


Read the rest of Ideas For Eating on The Go

Posted in nutrition, results by Sherri | No Comments

Clients Can Lose The Weight For Good!

WEIGHT LOSS PROGRAM 300x200 Clients Can Lose The Weight For Good!I am sure your clients are like ours and their most common gripe is they struggle to lose weight and keep it off. Here is some simple info you can share with your clients. They really can lose the weight for good!


It’s interesting to note that the general public is more health-conscious and the availability of healthy products has increased dramatically and yet, our population continues to get fatter. So why do we continue to gain weight? trans Clients Can Lose The Weight For Good!Consider the amount of calories we no longer expend everyday because of labor-saving devices like escalators, elevators, remote controls, computers, and urban transportation. We also live in a society where food is in abundance. Portion sizes tend to be huge and processed foods fill our cupboards and fridges. Expending less energy, consuming more food and a society where exercisers are a minority results in a society that is getting fatter!


TD HanddrawnArrows4 300x285 Clients Can Lose The Weight For Good!Sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.



So what can you do about it? You’ve got 4 choices: diet, exercise, both or liposuction. The first option will definitely result in failure. Ninety-eight percent of people who go on restrictive diets gain the weight back. Read the rest of Clients Can Lose The Weight For Good!

Posted in client retention, results by Sherri | No Comments

Prepare to Sell: The Personal Trainer’s Checklist

10487204 10152079812461946 5027197056409213767 n 300x245 Prepare to Sell: The Personal Trainers ChecklistThis is the time of year when we are all working hard to help clients and potential new clients make a commitment to their health and fitness and invest in our services. Do you have a way to ensure 80% of the potential new clients walking through your door will stay your clients? Taking a systemized approach toward selling can get you there! We have a tried and true method to running the first session with a prospective new client that works for all personality types and all trainers! It is true!

To learn more read the latest column I wrote for PTontheNet -

Prepare to Sell: The Personal Trainer’s Checklist

Enjoy! Read the rest of Prepare to Sell: The Personal Trainer’s Checklist

Posted in Sales by Sherri | No Comments

Time Management For Fit Pros – 3 Min Video!

OK Fit Pros. I know this is one of the busiest times of year for most of us so I thought I would share a quick 3 minute video on how you can better manage your time! Time Management for fit pros is key to helping clients, generating revenues and keeping your sanity!

0 Time Management For Fit Pros   3 Min Video! Read the rest of Time Management For Fit Pros – 3 Min Video!

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