3 Steps To Keeping Group Fitness Fresh

I have shared many of my group exercise success tactics with you. Today I want to focus on keeping your group fitness program fun, fresh and cutting edge.

Here are some questions to start out:

  • Do you change your group fitness schedule regularly?
  • Do your clients get a say in what group fitness classes are on your schedule?
  • Do you have a staff member who is responsible for coordinating your group fitness schedule?

 

I hope your answer to all of these questions is a resounding “YES”!

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Posted in Group Training, Operations by Sherri | No Comments

Weight Loss Challenge Client Options

A couple weeks ago I wrote a blog post giving you the 4 Secrets to Successful Weight Loss Challenges. I received a great question after that blog post and want to address it!

What are the different ways that participants can sign up for your Weight Loss Challenge and how much do you charge your clients to sign up?

Flying Solo:

I know what I need to do. Just give me my finisher’s gift, weigh me in and I’m good to go. The competition is all I need to keep me going.
Cost: $49

Jump-Start:

In addition to the finisher’s gift, can you please provide me with a NWPT Results Manual and take my pre/post girth and body fat measurements (2-30 minute appointments).
Cost: $99

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Flash Sale Success

Hey Fit Pros! We just ran a 1 day “Spring Break” flash sale for our 10 class punch cards for our group training classes.

We were looking for a way to boost sales and increase interest in our group training classes.

So here is what I did:

  • Created the flier below
  • Scheduled a couple social media posts
  • Scheduled a couple eNewsletters to promote the flash sale
  • Emailed our team announcing the flash sale, gave them the flier, asked them to promote to their clients and to share our social media posts
  • Posted the flier around our studio

 

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Posted in Marketing, revenue, Sales by Sherri | No Comments

4 Secrets To Successful Weight Loss Challenges

Our annual Spring Makeover Challenge (weight loss challenge) is approaching quickly. Each of our personal trainers recruits members for their team. The trainer’s teams compete against each other to see who can lose the most weight during the challenge.

Get the details on how we run our annual weight loss challenge

Many fit pro managers/owners have probably conducted weight loss challenges. Some successful and some not. Our weight loss challenge normally brings in $20k in additional revenue each year! We know the secrets and I am going to share them with you! Read the rest of 4 Secrets To Successful Weight Loss Challenges

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Press Releases Work!

This year was the 18th anniversary of Northwest Personal Training (our studio in Vancouver, WA) and I wanted everyone in our community to know about it! We did lots of social media posts, mass emails, out reach to our community partners and posted fliers around the studio. However, the most successful action I took was sending out a press release to all of the local news stations, radio stations and newspapers (learn my secrets to sending press releases that get picked up!).

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Get More Clients – Get Them Ready For Summer

Fit pros! This is the time of year your clients start thinking about getting in shape for summer and often get a boost of energy with the longer days so…that means NOW is an amazing time to reach out to your clients who haven’t been in for a while and to all of your other potential leads and comp clients who never took action etc…

Help them get started on this journey. Help them take action today! It’s a perfect opportunity to inspire so get on the phone and/or email and reach out. Show them you care and want to help them!

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8 Ways To Invest In YOU!

“Empty the pennies from your purse into your mind and your mind will fill your purse with dollars and keep it full forever.” – Ben Franklin

It is no surprise that those that seem to spend the most on continuing education are also those that tend to earn the highest incomes in the fitness industry. So invest in yourself and reap the rewards.

Education comes in many forms…

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Strong Retention From Simple Actions

As fitness business managers and owners we know that having a solid internal marketing strategy in place (including a solid referral program) is one of the best ways to keep our current clients engaged, coming back for more and sending their friends and family our way. Last week we talked about how hosting events and adventures can keep your current clients engaged and excited about your business. Simple actions like accountability emails can also remind your clients that you care….and keep them coming back!

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Posted in Adherence, client retention by Sherri | No Comments

Host Events: Get & Keep More Clients

We always have lots of fun events, adventures and clinics for our clients to sign up for. Some of them are free clinics and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients and potential new clients and extra revenue! Hosting fun events and adventures is a win/win for everyone!

We encourage and remind our trainers to share these events and adventures with their clients and we want to make it easy for them to do so. All of our events are listed both on our website and on our Facebook page. Having the events listed on our Facebook page makes it easy for our trainers to share the events with friends and share in their status updates. 

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Fit Pro Marketing Must Haves

Fit Pros. What are your “must haves” when you are marketing your business? I have given you lots of marketing ideas in my blog posts over the years and today I wanted to give you the short and sweet version of some of our “must haves” when it comes to marketing at Northwest Personal Training.

Start Here! Create a detailed yearly marketing plan and execute on it diligently

Make sure to include:

  • Promotion dates and details
  • Internal and external marketing initiatives
  • The events that you will host
  • Monthly staff accountability check-ups
  • Topics for monthly specialty programs
  • Team meeting dates
  • Team birthdays and anniversaries

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