Heart & Lungs – Teach Your Clients!

It is time to give your clients an Exercise Physiology lesson today…all about strengthening their hearts and lungs! I know you probably know this, but do your clients? Knowledge is power. Share this info with your clients!

sherri bike seattleThe cardio-respiratory system or the heart and lungs is responsible for the distribution of oxygen throughout the body. Oxygen, the gas that makes up 21% of the air we breathe, is critical to life. In fact, tissues will start to die without oxygen in about 6 minutes. So the efficiency of the heart and lungs and how they work together is very important both during rest and exercise.

This system functions by first causing us to breathe using our respiratory muscles. Air then enters our bodies and travels to our lungs. The oxygen is diffused through our lungs and into our blood stream and travels towards the heart. The heart is a strong enough muscle to be able to pump the blood to the entire body where tissues will extract the oxygen to use it to produce energy. Carbon Dioxide, a toxic waste product, is produced and the body must then dispose of it so it travels back up to the heart, then to the lungs and we exhale it. Read the rest of Heart & Lungs – Teach Your Clients!

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Give Clients Race Recovery Info!

9e1cMzuEMTwNIOY9e4MLjXMYLZe5gditzRmHjkqbuUsThere are a LOT of running, biking and triathlon races happening around the country this time of year so I thought this would be a good time to discuss race recovery and what to suggest for quick recovery after a challenging physical endeavor!

Share these ideas with your racing clients….their stiff and sore muscles will thank you!


The best way to treat extreme muscle soreness is to prevent it in the first place. So if you are super stiff, you may not have put in enough training to manage the effort effectively. Next event, consult with a coach to assure your training protocol sufficiently prepares you for the race.

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Keep Kids & Clients Active This Summer!

sherri kids bikeOut of school does not need to mean out of shape! It’s typical at this time of year for our clients to struggle with trying to exercise with the kids home from school or trying to stick to a workout routine while at the summer cottage, the beach or out of town for summer holidays.

If your clients are like mine…some of them decide to take a two month sabbatical and get back on track in the fall because they can’t seem to find the time to get to a gym. Don’t let that happen to your clients! Get their kids involved and teach them to love an active and healthy lifestyle! The key is to make it fun for the kids! Bonus – it will keep your clients active and thinking about sticking to their sessions with you as well!

Share these tips with your clients!

Here’s some tips for an active summer for the whole family when the kids are home from school:


Invite Friends

I learned a long time ago that if I want my kids to enjoy and not whine and complain during an active outing, I needed to make sure they brought a friend. It was a night and day difference to how the day went. Read the rest of Keep Kids & Clients Active This Summer!

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Don’t Let Clients Get Old and Slow!

sprint drill bYou can help your clients stay fast as they age! As trainers we know that as we age we lose about 7 pounds of muscle each decade and this loss is predominantly a loss in the number and size of fast twitch muscle fibers. These muscle fibers are the ones responsible for allowing an individual to move quickly, and to maintain agility, reaction time, strength and power.  We also know that as these fibers atrophy, clients often times find themselves moving slowly.  However, the good news is that this loss can be slowed down and in some cases, prevented by helping your clients train their fast twitch muscles. The rule is “If you don’t use it, you lose it”.  So it’s important to help your clients do whatever they can to keep those muscle fibers working so they don’t perceive that they are no longer needed. Here are some ideas that you can use when training clients that are trying to maintain their agility and mobility as they age. As clients to try to perform at least one agility drill 2-3x each week.

Lateral Agility Drill

Position 2 cones, chairs or props a few feet apart.  Now quickly step laterally to the outside of one cone and back to the outside of the other touching down towards the floor or cone on each end.  Try to go as fast as you possibly can.  Continue for 30 seconds. Recover and complete 3-5x.

“Sprint Drills”

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Exercising In The Heat – Warn Your Clients!

20140720_0265-2The temperatures are going to be very high across the country over the next few days. As you know….many of our clients aren’t used to this kind of heat and it can cause some serious health concerns especially when we are talking about exercising in the heat. This blog post will give you some important tips and information that you can pass on to your clients this summer!

Heat illness can occur in exercisers whose body heat exceeds its ability to cool down.  

Heat exhaustion is a form of heat illness that is characterized by the inability to continue exercise, headache, fatigue, chills, nausea and confusion. It can be treated by stopping exercise, getting out of the heat and, if a person is coherent and not vomiting, by drinking rehydrating fluids. Intravenous administration of a dextrose or saline solution is often used in Ironman races and other ultra-distance events and can help facilitate recovery. Some athletes suffering from heat exhaustion have been known to require up to 4 liters of intravenous fluid!


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Heat stroke, a more serious form of heat illness requiring medical attention, is characterized by confusion, central nervous system dysfunction and a body temperature over 104 degrees. 

It is treated aggressively by immersing the victim in cold water or by applying ice packs over the neck, armpits and groin region. It’s important if you or a friend are experiencing any of these symptoms that emergency medical services are called.

Far better than treating heat illness is to avoid it altogether.  Here’s some tipsto keep you healthy and fit in the heat:

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Teach Clients Efficient & Effective Strategies

11224683_10204341577035669_1954267661418091752_nThe number one reason people don’t exercise is because they complain they’re too busy. There just doesn’t seem to be enough time in a day to get everything done as people are juggling work, kids, social, personal tasks and more. Fortunately, that’s exactly what you specialize in right? Helping really busy people commit to their health and fitness so they can look and feel their best.  If your So here are some quick and easy tips to share with your clients to help them maximize their time while working!

Move Your Body:

Focus on increasing your overall activity more throughout the day.  If we all just took the stairs more than the elevator, parked further from our destination and walked to do errands, we wouldn’t have to spend hours in the gym!

Avoid Distractions: Read the rest of Teach Clients Efficient & Effective Strategies

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Going Outside? Do This!

PushUps1_t600It is that time of year when many personal trainers and group exercise instructors start taking their clients outside for workouts. Clients love getting the fresh air and trainers can keep things interesting with TONS of new exercises and adventures in the great outdoors. We have a couple protocols when it comes to bringing clients away from the studio for workouts and I recent sent them this email as a reminder:

“Great weather has arrived in the Pacific Northwest and many of you want to take your clients outside for workouts. I love that! Read the rest of Going Outside? Do This!

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Peer Reviews…They Work!

10448648_10152902429888607_5822712832980060118_oAs part of our yearly marketing plan we schedule monthly staff accountability tasks. Some examples might be sending client shoppers in to see how our trainers do with an initial assessment, or a manager picks random client files to audit to make sure client files are being taken care of correctly or having trainers conduct peer reviews. Our staff is given the full marketing plan at the begining of the year so they know which of these accountability tasks will happen each month, but they don’t know when in that month it could happen. You gotta keep them on their toes, but be fair about it too. Having an accountability task each month keeps us on our toes as a business as well. It forces us to review important processes at least once a year….if not more often than that.



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In June we will be conducting Peer Reviews as our accountability task.  Here is the peer review process. Go ahead…give it a try at your facility!

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Productivity Sweet Spot!

Team2012I have blogged about the importance of using productivity goals with trainers. Making sure all of your trainers are in that productivity “sweet spot” can mean success for both the trainer’s bottom line and YOURS! Read my blog post on productivity goals to learn more.

Here is a recent email that our Personal Training Manager sent out to our trainer team….it is a good reminder for all trainers out there and I wanted to share it with you!


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“Anyone consistently under 80% productivity….remember that you can’t just hang out and expect that your schedule will just fill up.  Just like anything else in life… you get what you put into it. Here are some things that you can do to increase productivity:

  • Look at your schedule the first day of the week and notice if there are any open time slots. If there are send emails to clients that might be going on vacation or are needing a little kick in the bootie and let them know you have some open spots. 
  • Let you current clients know that you have some open time slots in your schedule and ask Read the rest of Productivity Sweet Spot!

Free Advertising Strategies for Fitness Pros

marketing stratI just wrote an article for PTontheNet and I really wanted to share all of this great info with you!

It is all about the 3 main ways Fit Pros can get free advertising!

“As you know, here in the fitness industry, we have LOTS of extra revenue to spend on advertising and we are probably paying big bucks for ads on TV and radio right? Ha! Just kidding. We wish that were the case, but the truth is most fitness businesses have an extremely low marketing and advertising budget. That doesn’t mean fitness businesses can’t still get really great advertising. It’s true! There are great marketing initiatives that work and can even be free! The catch? You will have to work for it!

Learning Objectives:

  1. Learn how to gather leads for press releases, what to say in press releases and how often to send them.
  2. Understand why hosting free educational seminars is a win/win/win for you, your clients and your bottom line and learn which educational seminars bring in the biggest crowds.
  3. Grasp why hosting racing events can be worth it when it comes to free advertising and introducing tons of people to your facility.

My 3 favorite and most successful ways to get free advertising are: 

  • Press Releases
  • Hosting Free Seminars
  • Hosting Events

Let’s start with Press Releases

So many fitness professionals ask me “how do I write and send out press releases that will catch someone’s eye?” Here’s how….

Create a list of key local media contacts in your area including print, radio and TV. You can do this by going to the website of these local media forums and finding the “contact us” section. Use an excel document to record the name, title and email address of the contacts you find. You want to look for….”

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