Happy Birthday to YOU

free-birthday-mealsWe are always trying to find ways to show our clients how much we love and appreciate them and we are also always trying to find ways to get clients back in to train with us if we haven’t seen them in awhile. You can accomplish both of these things by doing one very simple thing! Send your clients (active & inactive) a Happy Birthday wish via email!

We use Mindbody Online and are able to set up the following email to automatically go out to our clients about 3 weeks before their birthday. Here is the email that is automatically sent: Read the rest of Happy Birthday to YOU

Accountability – It Is Your Job!

download (10)It is common for group exercise numbers to be low during the summer months.  This leaves more weight on the shoulders of group exercise instructors/personal trainers to hold our clients accountable to their fitness regimen. Remember….keeping your clients accountable for their exercise is YOUR JOB! Make sure you nudge clients if they are missing their workouts this summer!

One of our personal trainers (Trevor Thomas) sent out the following email to his clients that didn’t show up for his early morning group exercise class this week!  Feel free to take ideas from this email and remind your “missing” group clients that you are watching out for them!

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Bring in New Clients Over the Summer!

download (10)Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!

1. Inspire a Summer to Remember Referral Incentive:

It’s a great way to earn some extra cash just by inspiring someone to take action on their health and fitness goals. For Our Personal Trainers – Whoever books a comp, gets $25 (not just schedule the comp but you actually have to ask for the appointment through a networking phone call, referral, tour etc).  Whoever does comp and client purchases, gets $25. You might as well earn an extra $$ while inspiring someone to take action! And remember, our current clients win too so be sure to ask for those referrals and let them know we reward them too!  Current Client receives a FREE Private Training session to thank them for the referral!! Read the rest of Bring in New Clients Over the Summer!

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Marketing Your Events!

Hiking Dog Mountain with clients

Hiking Dog Mountain with clients

We always have lots of fun events and adventures for our clients to sign up for. Some of them are free seminars and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients and potential new clients and extra revenue! Hosting fun events and adventures really is a win/win for everyone!

We encourage and remind our trainers to share these events and adventures with their clients and we want to make it easy for them to do that so all of our events are listed both on our website and on our facebook page. Having the events listed on our facebook page makes it easy for the our trainers to share the events with friends and share in their status updates.  Read the rest of Marketing Your Events!

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Client Survey – Happy Client!

clientsurveyIt is that time of year again where we conduct our client survey. We conduct this survey 3 times per year and use it to create our updated group training schedule, make changes to the studio and use it to check in with our clients to make sure they are happy! You can learn more about the details on how we set up the survey, how we distribute the survey and what we do with the information in the blog post Happy Clients Mean More Clients

Our Assistant Fitness & Training Director is in charge of creating, distributing and collecting the data of the survey 3 times per year. It is extremely important that all of our clients are aware of the survey and have ample time to complete the survey. Read the rest of Client Survey – Happy Client!

Heart & Lungs – Teach Your Clients!

It is time to give your clients an Exercise Physiology lesson today…all about strengthening their hearts and lungs! I know you probably know this, but do your clients? Knowledge is power. Share this info with your clients!

sherri bike seattleThe cardio-respiratory system or the heart and lungs is responsible for the distribution of oxygen throughout the body. Oxygen, the gas that makes up 21% of the air we breathe, is critical to life. In fact, tissues will start to die without oxygen in about 6 minutes. So the efficiency of the heart and lungs and how they work together is very important both during rest and exercise.

This system functions by first causing us to breathe using our respiratory muscles. Air then enters our bodies and travels to our lungs. The oxygen is diffused through our lungs and into our blood stream and travels towards the heart. The heart is a strong enough muscle to be able to pump the blood to the entire body where tissues will extract the oxygen to use it to produce energy. Carbon Dioxide, a toxic waste product, is produced and the body must then dispose of it so it travels back up to the heart, then to the lungs and we exhale it. Read the rest of Heart & Lungs – Teach Your Clients!

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Give Clients Race Recovery Info!

9e1cMzuEMTwNIOY9e4MLjXMYLZe5gditzRmHjkqbuUsThere are a LOT of running, biking and triathlon races happening around the country this time of year so I thought this would be a good time to discuss race recovery and what to suggest for quick recovery after a challenging physical endeavor!

Share these ideas with your racing clients….their stiff and sore muscles will thank you!


The best way to treat extreme muscle soreness is to prevent it in the first place. So if you are super stiff, you may not have put in enough training to manage the effort effectively. Next event, consult with a coach to assure your training protocol sufficiently prepares you for the race.

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Keep Kids & Clients Active This Summer!

sherri kids bikeOut of school does not need to mean out of shape! It’s typical at this time of year for our clients to struggle with trying to exercise with the kids home from school or trying to stick to a workout routine while at the summer cottage, the beach or out of town for summer holidays.

If your clients are like mine…some of them decide to take a two month sabbatical and get back on track in the fall because they can’t seem to find the time to get to a gym. Don’t let that happen to your clients! Get their kids involved and teach them to love an active and healthy lifestyle! The key is to make it fun for the kids! Bonus – it will keep your clients active and thinking about sticking to their sessions with you as well!

Share these tips with your clients!

Here’s some tips for an active summer for the whole family when the kids are home from school:


Invite Friends

I learned a long time ago that if I want my kids to enjoy and not whine and complain during an active outing, I needed to make sure they brought a friend. It was a night and day difference to how the day went. Read the rest of Keep Kids & Clients Active This Summer!

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Don’t Let Clients Get Old and Slow!

sprint drill bYou can help your clients stay fast as they age! As trainers we know that as we age we lose about 7 pounds of muscle each decade and this loss is predominantly a loss in the number and size of fast twitch muscle fibers. These muscle fibers are the ones responsible for allowing an individual to move quickly, and to maintain agility, reaction time, strength and power.  We also know that as these fibers atrophy, clients often times find themselves moving slowly.  However, the good news is that this loss can be slowed down and in some cases, prevented by helping your clients train their fast twitch muscles. The rule is “If you don’t use it, you lose it”.  So it’s important to help your clients do whatever they can to keep those muscle fibers working so they don’t perceive that they are no longer needed. Here are some ideas that you can use when training clients that are trying to maintain their agility and mobility as they age. As clients to try to perform at least one agility drill 2-3x each week.

Lateral Agility Drill

Position 2 cones, chairs or props a few feet apart.  Now quickly step laterally to the outside of one cone and back to the outside of the other touching down towards the floor or cone on each end.  Try to go as fast as you possibly can.  Continue for 30 seconds. Recover and complete 3-5x.

“Sprint Drills”

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Exercising In The Heat – Warn Your Clients!

20140720_0265-2The temperatures are going to be very high across the country over the next few days. As you know….many of our clients aren’t used to this kind of heat and it can cause some serious health concerns especially when we are talking about exercising in the heat. This blog post will give you some important tips and information that you can pass on to your clients this summer!

Heat illness can occur in exercisers whose body heat exceeds its ability to cool down.  

Heat exhaustion is a form of heat illness that is characterized by the inability to continue exercise, headache, fatigue, chills, nausea and confusion. It can be treated by stopping exercise, getting out of the heat and, if a person is coherent and not vomiting, by drinking rehydrating fluids. Intravenous administration of a dextrose or saline solution is often used in Ironman races and other ultra-distance events and can help facilitate recovery. Some athletes suffering from heat exhaustion have been known to require up to 4 liters of intravenous fluid!


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Heat stroke, a more serious form of heat illness requiring medical attention, is characterized by confusion, central nervous system dysfunction and a body temperature over 104 degrees. 

It is treated aggressively by immersing the victim in cold water or by applying ice packs over the neck, armpits and groin region. It’s important if you or a friend are experiencing any of these symptoms that emergency medical services are called.

Far better than treating heat illness is to avoid it altogether.  Here’s some tipsto keep you healthy and fit in the heat:

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