Free Advertising Strategies for Fitness Pros

marketing stratI just wrote an article for PTontheNet and I really wanted to share all of this great info with you!

It is all about the 3 main ways Fit Pros can get free advertising!

“As you know, here in the fitness industry, we have LOTS of extra revenue to spend on advertising and we are probably paying big bucks for ads on TV and radio right? Ha! Just kidding. We wish that were the case, but the truth is most fitness businesses have an extremely low marketing and advertising budget. That doesn’t mean fitness businesses can’t still get really great advertising. It’s true! There are great marketing initiatives that work and can even be free! The catch? You will have to work for it!

Learning Objectives:

  1. Learn how to gather leads for press releases, what to say in press releases and how often to send them.
  2. Understand why hosting free educational seminars is a win/win/win for you, your clients and your bottom line and learn which educational seminars bring in the biggest crowds.
  3. Grasp why hosting racing events can be worth it when it comes to free advertising and introducing tons of people to your facility.

My 3 favorite and most successful ways to get free advertising are: 

  • Press Releases
  • Hosting Free Seminars
  • Hosting Events

Let’s start with Press Releases

So many fitness professionals ask me “how do I write and send out press releases that will catch someone’s eye?” Here’s how….

Create a list of key local media contacts in your area including print, radio and TV. You can do this by going to the website of these local media forums and finding the “contact us” section. Use an excel document to record the name, title and email address of the contacts you find. You want to look for….”

READ THE REST OF Free Advertising Strategies for Fitness Pros!

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Get Busy Clients to Commit To Fitness!

pushupplanka(1)I am sure that you hear “I am just too busy to exercise” from your clients just like we do. It seems that most people in our society report they are busier than ever and are having a difficult time managing work, family, social, fitness and more. In fact, a self-reported lack of time is the number one reason someone won’t start or will stop an exercise program. There just doesn’t seem to be enough time in a day to get everything done!  Fortunately, there are ways to help really busy people commit to their health and fitness so they can look and feel their best. It is part of YOUR job to get busy clients to commit to fitness and to your  services!

Here is what you can tell them!…..

Regardless of how busy you are, anyone can make that commitment to their health and fitness.  If you need convincing remember this…make the time for exercise now, or you will be forced to make the time for illness later!  And your health is your number one asset so no excuses! Here are some quick and easy tips for fitting exercise into your life when you are super busy: Read the rest of Get Busy Clients to Commit To Fitness!

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Tell Them – One Gallon Per Day!

I know I am always telling my clients to drink more water, but did you know you should tell them to get one gallon of water per day? Here is one of the many questions I received from clients about the amount of water to drink….and my answer to why getting a gallon of water every day is a good idea! Go ahead and save this info to share with your clients when you get this question!

water“I just read that we should drink a gallon of water per day to maximize fat loss.  Was this a misprint? I picture myself on the restroom all day from drinking all that water. Please clarify. Thank you for your great articles!”  M.H.

Did you know that 50-70% of our total body weight is water? The brain is composed of 70 percent water, lungs are nearly 90 percent water and our blood is about 83 percent water, which helps digest our food, transport and eliminate waste and toxins, mobilize fat, and control body temperature. Think of it this way, every tissue cell, organ and system is comprised of water and functions optimally only in the presence of adequate hydrationSo even fat loss will not occur at an optimal rate if you are in a dehydrated state. Plus water helps tosuppress our appetite.  Read the rest of Tell Them – One Gallon Per Day!

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Ideas For Eating on The Go

peanut-butter-banana-sandwich-480We can all appreciate that life can get busy and it can be difficult to stick to a healthy eating plan. My clients often ask me for easy and healthy ideas for eating on the go.

Here is what I tell them…please share with your clients!

Break for breakfast no matter how busy you are. Try these balanced, quick breakfast options:

  • Organic plain yogurt and some mixed raisins, granola and dried fruit
  • A couple pieces of fruit and you’re off
  • Oatmeal and fruit
  • Peanut butter and banana sandwich
  • High energy smoothie


Read the rest of Ideas For Eating on The Go

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Clients Can Lose The Weight For Good!

WEIGHT-LOSS-PROGRAMI am sure your clients are like ours and their most common gripe is they struggle to lose weight and keep it off. Here is some simple info you can share with your clients. They really can lose the weight for good!


It’s interesting to note that the general public is more health-conscious and the availability of healthy products has increased dramatically and yet, our population continues to get fatter. So why do we continue to gain weight? Consider the amount of calories we no longer expend everyday because of labor-saving devices like escalators, elevators, remote controls, computers, and urban transportation. We also live in a society where food is in abundance. Portion sizes tend to be huge and processed foods fill our cupboards and fridges. Expending less energy, consuming more food and a society where exercisers are a minority results in a society that is getting fatter!


TD-HanddrawnArrows4Sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.



So what can you do about it? You’ve got 4 choices: diet, exercise, both or liposuction. The first option will definitely result in failure. Ninety-eight percent of people who go on restrictive diets gain the weight back. Read the rest of Clients Can Lose The Weight For Good!

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Prepare to Sell: The Personal Trainer’s Checklist

10487204_10152079812461946_5027197056409213767_nThis is the time of year when we are all working hard to help clients and potential new clients make a commitment to their health and fitness and invest in our services. Do you have a way to ensure 80% of the potential new clients walking through your door will stay your clients? Taking a systemized approach toward selling can get you there! We have a tried and true method to running the first session with a prospective new client that works for all personality types and all trainers! It is true!

To learn more read the latest column I wrote for PTontheNet –

Prepare to Sell: The Personal Trainer’s Checklist

Enjoy! Read the rest of Prepare to Sell: The Personal Trainer’s Checklist

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Time Management For Fit Pros – 3 Min Video!

OK Fit Pros. I know this is one of the busiest times of year for most of us so I thought I would share a quick 3 minute video on how you can better manage your time! Time Management for fit pros is key to helping clients, generating revenues and keeping your sanity!

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Is Working Out Making Your Clients Hungrier?!


Do your clients tell you that they are “starving” after a workout? Mine tell me this all of the time, but I remind them that although a 30 minute workout will burn approximately 300 calories it can take just a few minutes to consume 300 calories.  As you know some clients make the mistake of thinking that since they exercise that gives them free reign to eat whatever they want. Unfortunately that’s not the case. If their goal is to lose weight, they need to practice healthy nutrition and portion control just like everyone else.

So, is working out making your clients hungrier?

Here are some tips to pass on to them that will help curb their appetites when workouts are making them ravenous.

  • Be sure to eat a lot of fruits and vegetables as this will ensure you’re getting enough nutrients and fiber to keep you full longer and still performing at your best.
  • An easy way to assure a balanced diet is to divide your plate into four parts.  A quarter of the plate will be reserved for a starch (whole grain rice/pasta, bread, wrap), another quarter of the plate will be reserved for protein like chicken, salmon, lean beef or tofu, and the last half of the plate should be reserved for fruits and/or vegetables.
  • Use a smaller plate. This will force you to start with fewer calories right away. A bigger plate Read the rest of Is Working Out Making Your Clients Hungrier?!
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Resources For Closing Sales NOW!

Hopefully you are all seeing an increase in the number of potential new clients that are walking through your doors this month!

We certainly are and we feel very prepared to meet with these potential new clients because we have a specific way that we bring clients through a first session that will help them make a commitment to their health and fitness….and to US!

Today, I want to share with you a couple different videos that will help you understand the importance of having a sales plan for both you and your staff. This sales plan should include a step by step process to bring folks through a first session and a resource tool to show that you are ready to help them achieve the results they desire!

The truth is you MUST have a systematic approach that you know works.  I created a system that we use every time we bring a prospective new client through a first session with us.  It is tried and true.  Even though all of our trainers have different personalities and styles, 80% or more of our prospective clients sign up with is!  Having a system like this in place also helps trainers feel confident in a situation that many of them don’t like…SALES! (Make or Break Your 1st Session with a Prospective Client eViedo.”)

Take a peak at this quick 4 min video that I created where I give you some of my favorite tips to conducting a successful first session with a prospective client:

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It is also extremely important to have a resource tool we to show potential new clients that you have a proven plan to how they will get results when they work with you! Watch this 5 min video where I walk you through how we use our Fitness Results Manual to do just that. The good news? You can HAVE the same tool. It is totally custimizable and ready to use. Change our name to your name and our logo to your logo and you are ready to use it NOW!

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The combination of having a systematic approach to your first session with a new client and having a resource tool that shows them how they will get results…allows us to close 80% of sales with new clients. Give this one/two punch a try during this busy season and let me know about your successes!

Automatically get $100 off the Fitness Results Manual through the month of January!

Yours in health, fitness & business,
Sherri McMillan 


BOPTbooklets 225x300 How to Gather Email Leads OnlineHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

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Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

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What Potential New Clients Are Looking For!

download (10)The biggest surge in Fitness Club memberships is always January! After resolving to become more fit and healthy, many people will rely on the assistance of a health club to help get in shape.  Unfortunately, according to IHRSA, the International Health, Racquet & Sports Association, 35% of people who join a fitness club quit each year with the most common reasons being the gym is overcrowded or they are not satisfied with the staff or the programs. So…being prepared and having what your potential new clients are looking for should help you increase your member base during this very important time in our industry!

Here are some things that your potential new clients should be looking for when choosing a new gym! Make sure you are ready!!

Equipment usage:

  • If your potential new client notices every piece of equipment is being used and there are lots of line-ups, they may consider shopping around.  If your potential new client takes a tour during a very busy time….make sure to let him/her know that and see if there are not so busy times that would fit his/her schedule. Also, make sure your equipment is in good working order…they will be looking! Read the rest of What Potential New Clients Are Looking For!
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