Generate Revenue With A Weight Loss Challenge

Our most successful “extra” revenue generating program is our Spring Makeover/Weight Loss Challenge. We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and give you the info on how we run this program in a way that helps our clients, our trainers and our bottom line!

Spring MOCYou can read through what we tell our clients about the Spring Makeover Challenge HERE, but here are the basic details:

Program Launch: Wednesday April 19th from 6:45pm – 7:45pm

How does the challenge work?
Everyone will be assigned to a trainer’s group and the groups will compete against each other throughout the challenge. Clients can either be randomly assigned to a trainer’s group or request a certain trainer(s). (See the different groups for this year’s challenge). Clients can do this challenge on their own, by working with a trainer privately or by participating in our Group Training classes. They can make this challenge as self-motivated as they like or they can utilize our services to help them through the process and maximize their results. We encourage clients to come to the studio at least once per week to weigh-in, check their progress, and adjust their behaviors accordingly. Many benefit from daily or every-other-day weigh-ins during this type of weight-loss challenge. We encourage clients to book these weigh-ins into their calendar so they always remember and so we can record and monitor their progress. If clients have any questions or concerns or just need a motivational boost, they can contact their team trainer.  Read the rest of Generate Revenue With A Weight Loss Challenge

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Host a Weight Loss Challenge

muscle-class-sherriOur annual 6 Week Spring Makeover Challenge allows our clients to participate in a fun, friendly team competition to help them shed that extra layer that many of us put on during the cold, dark rainy days of winter.  Each of our trainers recruit team members and they all compete against each other to see who can ramp it up the most and achieve the best results.  There’s nothing like a little peer pressure to get your staff and cleints to do what they need to do to reach their goals.

We are in the marketing phase of our Spring Makeover Challenge. It is up to our trainers to recruit current, past and new clients to join their teams. They each have their own spin on how they will get clients to lean down and look great over the 6 weeks challenge. Read the rest of Host a Weight Loss Challenge

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Help Clients Slow Down

yogabrighterverticalI am sure many of your clients are stretched for time, have too much on their plates and are stressed. Then they come to you looking for a hard workout and think that pushing themselves to the limits during every workout will help elevate their stress. Not necessarily so!

A growing body of scientific evidence has supported mindful exercise as a significant means of favorably altering various aspects of health. Scientific research on Yoga has been enormous (well over 2000 studies) since the first research began in the late 1920’s and since 1985, thousands of research abstracts have been published on Tai Chi. Ralph LaForge, MD, a physician specializing in the benefits of mind/body exercise reports…..

“….meditation and mindful exercise have been credited with reducing stress and helping to manage anger and depression, improving muscular strength, flexibility, balance and coordination, reducing falls in the elderly, improving glucose tolerance, enhancing cardiovascular health, increasing self-awareness, self-efficacy and personal empowerment, decreasing pain and pain sensitization, reducing blood pressure, improving lipid profile, improving bone mineral density, improving pulmonary function, decreasing mortality in hypertensive individuals, decreasing mortality and/or clinical events associated with cardiovascular disease and more…”

That’s a long list of benefits!

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Posted in injury prevention, rest, yoga by Sherri | No Comments

Successfully Handle New Client Objections

15871629_10154872323663607_6151663043895396901_nYou have probably heard all the objections that I have when it comes to getting new clients to commit to their health & fitness…and  to working with you!

Be ready to deal with typical objections such as “I’ll never stick to it”, “I can’t afford it”, “I don’t have the time”, “I want to think about it”, “I want to talk it over with my spouse” or “I’d like to purchase just one session.” Almost any objection can be dealt with in a soft, non-aggressive, but assertive manner. Success with objections starts with showing more value than risk to personal training with you.

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“Closing The Sale” – First Steps – Club Setting

download (10)Many Fitness Business owners, managers and staff ask the BIG question “how do you close the sale?”

Well, let’s start off by correcting a misconception. Closing the Sale is not at all about “Closing the Sale”.  If you enter communications with a potential client with this as your primary goal, you will not “close the sale” or will shortly lose the client.

Selling any product or service is all about opening or developing a relationship! 

A good salesperson does not focus on selling a person but rather on servicing the person. At Northwest Personal Training, we sell by focusing on servicing. When you focus on helping people and figuring out their needs and goals, the sales take care of themselves.  Before any interaction with a potential client, ask yourself ‘how can I help this individual?’

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Don’t Let Clients Be Quitters

muscle-class-sherriOK Fit Pros. We are entering into Feb and as many of us know we tend to see some “new years resolution” clients start slipping away. Don’t let them be quitters! So why do some of our clients quit long before they’ve achieved their goals? Let’s dig deep and find out…starting with the reasons clients don’t renew memberships.

The most frequently reported reasons for not renewing a membership are as follows:

  • Couldn’t afford the expense 30%
  • Overcrowded facility 27%
  • New demands made on my time 26%
  • Inconvenient club location 18%
  • Lost interest/motivation 17%
  • Moved/relocated 16%
  • Switched to outdoor exercise 15%

Not surprisingly, concerns about price and time were among the three most commonly cited reasons for quitting a club. While lack of adequate disposable income or time are certainly legitimate explanations for leaving a club, it’s likely that a significant percentage of the ex-members surveyed hadn’t been successful in making fitness or exercise a priority in their life. If your client’s fitness level and health are very high priorities, they find the money or the time to commit…and you can lead them in that direction. But, if they never use their gym membership, it becomes harder and harder to rationalize paying for it.  Conversely, regular usage yields greater satisfaction and more benefits, making it easier to identify the value received, and understand the cost and time requirements. So, if you want your clients to actually use their membership, you’ll have to figure out what you need to do to actually commit to their exercise program.  A consistent, committed effort will make a club membership worth the investment.

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Motivation and the Process of Change: Step 4 Cont…

no-more-excusesWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.
We know how to help our Clients Make SMART Goals
We have addressed the “no time” excuse

I wanted to address a few more of the top excuses/obstacles our clients give us and the strategies to help them overcome each of these common obstacles.

#1: I have No Energy

Those who exercise regularly know from experience that exercise actually leaves you with more energy!

Some Helpful Strategies for Overcoming This Obstacle Are:

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Motivation and the Process of Change: Step 4

workout_timeWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.
We know how to help our Clients Make SMART Goals

Now we will start discussing the obstacles/excuses our clients have for not starting our for quitting and exercise program….and how you can help them overcome these obstacles.

#1 Excuse for not exercising: I don’t have enough time.

This is the most common excuse/obstacle that our clients have for not starting or for quitting an exercise program.  But the “no time” excuse really does not wash. We have clients who manage large businesses, clients with 6-8 children and clients who seem to do it all. How do they do it? They make health and fitness a priority in their life.  When life gets rough, exercise is usually the first thing to go when, in fact, it should be the last. Exercise is the glue to mental sanity when life becomes chaotic.

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Motivation and the Process of Change: Step 3

14570368_10154537968423607_8530988642847079589_nWe have asked the question: Are Your Clients Ready?
We have taken essential steps to get our Clients Internally Motivated.

Now it is time to discuss goals. We know that helping client set goals and keep those goals is a big part of our jobs, but how do you really make those goals stick….and work?

Step 3. Help Your Clients Set SMART Goals

Try having your clients write down anything they have ever thought of achieving with regards to their own individual health and fitness. Ask them which goal, if they achieved it, would make this year unbelievable? The only rule with this wish list is that none of their goals can be related to their body. Have them stay away from listing a goal such as losing 10 pounds or 4 inches off their hips. Keep this list positive and focused away from body image. Read the rest of Motivation and the Process of Change: Step 3

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Motivation and the Process of Change: Step 2

judith_client_2016I am sure many of you are busy working with potential new clients, current clients working on new goals and past clients that have decided to start working with you again. It IS a busy time of year and a great time to learn to help your clients dig deep to find true and lasting motivation and understand how to help them navigate successful change in their lives.

Last week I covered Step 1 in this process: Are Your Clients Ready?

Now we move on to…..

Step 2.  Getting Your Clients Internally Motivated

If your clients want to change something, they have got to change something! 

Makes sense, doesn’t it? But change is difficult. Most people attempt major changes in their life without setting up a framework for success. How can your clients get anywhere without a map or a game plan?

Helping your clients find the motivation and inspiration to adhere to the changes in their lives day-in, day-out, is challenging. Many people have very good intentions and start an exercise or healthy nutrition program, but within a few months 70 percent of them have dropped out. They could not find a reason to keep going.

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