Client Assessment Time

personal_trainer_with_clientWith kids going back to school, vacations ending, and clients getting back on track with their fitness routines, September is the prime month to cover fitness assessments, body comp testing, and to update training plans.  Make sure both your group trainers/instructors and your personal trainers have the appropriate forms available to perform these assessments with their clients. Your staff should also be aware of the process they should follow in asking for, receiving, processing and using these assessments.

Example Group Training Assessments
(from our Group Training Director – Trevor Thomas):

  • Core Training: Hover for Time
  • Indo-Row: 500m Row for Time
  • Muscle Tone and Sculpt: Max Push-ups
  • Muscle Strength and Power: 1 min Jump Rope for Revolutions
  • Adrenaline/Interval Cycling: 5 min stage for distance

Read the rest of Client Assessment Time

Posted in Adherence, results by Sherri | No Comments

Get Fit To Get It Up

erectile-dysfunction-300x199Yep that’s right….we are going to talk about Erectile Dysfunction today. It may seem a little strange, but this is a serious issue that I have been wanting to write about for awhile now! This is something you should consider informing your clients of…. really you should!

Have you heard Erectile Dysfunction referred to as  “E.D.” in the fitness industry? aka Early Death? Read the rest of Get Fit To Get It Up

Posted in fitness industry, men's health by Sherri | No Comments

Remain Diligent – Get More Clients

referral2We all know that we must remain diligent in our efforts to continually get more clients. But knowing and doing are two different things. It is easy to push things like handing out free passes and asking for referrals to the back of your “to do” list. Why do we do that and why do we think it is OK? Tasks that aren’t “due” immediately and that might be a little more difficult to complete many times end up on the back burner. It is imperative that you don’t put off your efforts to get more clients!

You should have something (or multiple things) involving actively seeking out new clients (or bringing back old clients) scheduled in your marketing plan for each month of the year.

Then you need to have someone to implement these actions…like a personal training director. Read the rest of Remain Diligent – Get More Clients

Posted in referrals, Sales by Sherri | No Comments

Why Should I Pay For That?

One of the programs we recently tried to run had to be canceled due to low registration. It was an event you have to pay for, but it would have been well worth it! I sent out an email to our personal training team asking them why they thought the event didn’t get very many registrations and one answer ways “our clients don’t want to pay for that program when I could do it for free?”….

So the question is “Why Should I Pay For That when I can do it by myself for free?

team photo 2014Well, that question does come up….why would I pay for a program when I can do it for free. That question can hold validity for anything that we offer to our clients in the fitness industry right? Everything that we do can be done for free. Read the rest of Why Should I Pay For That?

Posted in Business, client retention by Sherri | No Comments

Get Clients During Down Times!

100_0336It can be hard to fill certain hours in your personal training schedule and those hours are going to differ depending on the demographic of your clients. The good news is that….

… can get creative and find ways to fill those slower times that will both help you and your clients.

The most successful way we do this is by offering “Team Training” options. (make sure to read “Generate Extra Revenue With Team Training” to learn exactly how our Team Training works).


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These are small groups that are focused on specific goals. Our Team Training groups have a maximum of 4 clients. The small group setting gives clients the attention they need and want but they get to split the cost with other clients. Read the rest of Get Clients During Down Times!

Posted in revenue, Sales, time management by Sherri | No Comments

Happy Birthday to YOU

free-birthday-mealsWe are always trying to find ways to show our clients how much we love and appreciate them and we are also always trying to find ways to get clients back in to train with us if we haven’t seen them in awhile. You can accomplish both of these things by doing one very simple thing! Send your clients (active & inactive) a Happy Birthday wish via email!

We use Mindbody Online and are able to set up the following email to automatically go out to our clients about 3 weeks before their birthday. Here is the email that is automatically sent: Read the rest of Happy Birthday to YOU

Accountability – It Is Your Job!

download (10)It is common for group exercise numbers to be low during the summer months.  This leaves more weight on the shoulders of group exercise instructors/personal trainers to hold our clients accountable to their fitness regimen. Remember….keeping your clients accountable for their exercise is YOUR JOB! Make sure you nudge clients if they are missing their workouts this summer!

One of our personal trainers (Trevor Thomas) sent out the following email to his clients that didn’t show up for his early morning group exercise class this week!  Feel free to take ideas from this email and remind your “missing” group clients that you are watching out for them!

Read the rest of Accountability – It Is Your Job!

Bring in New Clients Over the Summer!

download (10)Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!

1. Inspire a Summer to Remember Referral Incentive:

It’s a great way to earn some extra cash just by inspiring someone to take action on their health and fitness goals. For Our Personal Trainers – Whoever books a comp, gets $25 (not just schedule the comp but you actually have to ask for the appointment through a networking phone call, referral, tour etc).  Whoever does comp and client purchases, gets $25. You might as well earn an extra $$ while inspiring someone to take action! And remember, our current clients win too so be sure to ask for those referrals and let them know we reward them too!  Current Client receives a FREE Private Training session to thank them for the referral!! Read the rest of Bring in New Clients Over the Summer!

Posted in full schedule, revenue, Sales by Sherri | No Comments

Marketing Your Events!

Hiking Dog Mountain with clients

Hiking Dog Mountain with clients

We always have lots of fun events and adventures for our clients to sign up for. Some of them are free seminars and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients and potential new clients and extra revenue! Hosting fun events and adventures really is a win/win for everyone!

We encourage and remind our trainers to share these events and adventures with their clients and we want to make it easy for them to do that so all of our events are listed both on our website and on our facebook page. Having the events listed on our facebook page makes it easy for the our trainers to share the events with friends and share in their status updates.  Read the rest of Marketing Your Events!

Posted in Marketing by Sherri | No Comments

Client Survey – Happy Client!

clientsurveyIt is that time of year again where we conduct our client survey. We conduct this survey 3 times per year and use it to create our updated group training schedule, make changes to the studio and use it to check in with our clients to make sure they are happy! You can learn more about the details on how we set up the survey, how we distribute the survey and what we do with the information in the blog post Happy Clients Mean More Clients

Our Assistant Fitness & Training Director is in charge of creating, distributing and collecting the data of the survey 3 times per year. It is extremely important that all of our clients are aware of the survey and have ample time to complete the survey. Read the rest of Client Survey – Happy Client!