Leadership 101 in 2 Minutes

You can give all of your time and effort to your business and to leading your team, but if you haven’t gained your teams’ trust…they will not follow. Here is the good news!

Take the appropriate steps, lead by example and be open and honest with your team and it will go far. It is all about YOUR character….

There are ways to set yourself up for success as a leader and I share them with you in this 2 min video.

Read the rest of Leadership 101 in 2 Minutes

Posted in leadership by Sherri | No Comments

4 Minutes To Successful Comp Sessions

It is that time of year where….if you have done the appropriate marketing work….you have lots of potential new clients walking through your doors. Are you ready for them? Do you and your staff  have a specific plan on how to show these potential new clients how you and your staff can be the ticket to their fitness success?

We have a system that all of our trainers use when conducting a first session with a potential new client. This system allows each trainer to use his/her own style, but gives them a guideline on the specific pieces of the puzzle that will lead the potential new client to make a commitment to their fitness and to your business. Read the rest of 4 Minutes To Successful Comp Sessions

Posted in revenue, Sales by Sherri | No Comments

Clients Ask. What is The Best Exercise?

I am sure you have clients that have asked….”what is the best exercise?” Or they may ask…….

….Is High Intensity Training the way to go? Or is Long, Slow Distance Training better? What cardio exercise brings the best results – is it cycling, rowing, running or something else? What muscle conditioning workouts enhance overall fitness best – is it Bootcamp classes, Barre, Yoga, Pilates or traditional weight training?

If someone decides to get fit and commit to an exercise program, there are a ton of options. It can feel like a kid in a candy store so to speak. But there’s only so much time in a week so how do they choose? First, you are there to help. If you want to give them some info to back up your recommendations then send this along to your clients.
Read the rest of Clients Ask. What is The Best Exercise?

Posted in client retention, results by Sherri | No Comments

Your Client’s Wish List

Fit Pro friends! Send this list of gift ideas to your clients. They can pass it on to their loved ones. People who exercise regularly are the easiest to buy for because there is always some type of new gadget or the latest and greatest workout gear that they need. Plus even if they already have it, sometimes they get used so much and/or get so stinky, that they will need to upgrade.

Here’s a list of the Top 15 ideas that any fitness fanatic would appreciate:

Wearable Activity Tracking Device

If there’s one thing an athlete is obsessed with, it’s tracking their workouts. Depending on your budget, you might go for an entry level FitBit, an Apple Watch, a Polar Monitor or a Garmin. Be sure to fully understand what your fitness enthusiast currently uses or values. If they are already using an Apple Watch, they probably wouldn’t use a FitBit. One thing an athlete understands is that if you don’t track the workout and post it to Facebook, it’s almost like it didn’t happen!

Read the rest of Your Client’s Wish List

Posted in customer service by Sherri | No Comments

Rally Your Team – Find Business Success!

It is the unfortunate truth that many small businesses fail and so many times before they have even had a chance to start!

The fitness industry is no exception. Throughout my years of consulting….I have found that a lack of leadership can be one of the main reasons that fitness businesses struggle.

Whether or not you take the time to be a strong, organized and encouraging leader can really make or break your business. Many fitness business owners tell me “but I can’t find the time to lead. There is so much to do!” This is where great systems come into play. If you have great systems in place then you will have more time to lead! So get your systems in order and then start leading YouTube Preview Imageyour team and start taking your business to the next level. When we talk about having great systems…there are two systems we are mostly referring to:

  1. Our business manual that guides all of our procedures for sales, marketing, operations HR etc. (Go HERE to learn how you can make our systems your systems!)
  2. Our software system that helps us manage schedules, payroll, product sales, time clocks, client information and more. (Go HERE to learn more about Mindbody Online…..the software we use and love. You can also get 50% off your first 3 months!)

Take 3 minutes to watch this video on leadership and how taking time to “rally” your team can spell SUCCESS for your fitness business.

Yours in health, fitness & business,
Sherri McMillan

Do you have a team that you trust, that you can rely on and that will stick with you for the long haul? I hope you do, but if you don’t and want to own the licensing rights to duplicate how we find, train and keep the best trainers in the world…you can! Check out our Human Resource System (scroll all the way to the bottom under a la carte systems). This is the same HR system that we use and that REALLY works.  AND!

Automatically get 20% off this system, any of our other a la carte systems or 50% off the full Business of Personal Training System through the month of December. AND….

….if you decide you like the any of the a la carte systems so much that you want the full Business of Personal Training System…we will put the full purchase price of the a la carte system towards your purchase of the Business of Personal Training System

Email kari@nwpersonaltraining.com for more info or to schedule a live personal demo of our Human Resource System or any other system.

Here are a couple past blog post with tips to maintain a steller personal training team:
From Trainer to Leader
Regular Program Updates

Posted in business success, leadership by Sherri | No Comments

Clients Want To Know – Aerobic vs. Anaerobic

I am sure many of you have come up against clients who question why they need to do cardio exercise. Of course you know the importance of combining aerobic and anaerobic cardio, strength training, stretching and other forms of exercise…but your clients may not. I always like to give my clients the facts about their fitness and do it in a way that is easy to understand and suggest doable ways to accomplish what I am suggesting.

Here is a great way to help your clients understand the difference between aerobic and anaerobic exercise and to show then why both are important in reaching goals.

I start by telling clients that every good cardio program should include aerobic and anaerobic exercise with some variable impact and agility training.

Aerobic Exercise:

Aerobic exercise is easy to explain. It involves going out for a walk, jog, cycle, swim, hike, x-country ski, indoor cardio equipment or taking a fitness class. It includes exercise that is within your comfort zone and at an intensity that you could hold for 20 minutes plus. This type of exercise will condition your heart and achieve numerous health benefits.

Read the rest of Clients Want To Know – Aerobic vs. Anaerobic

Simple Tips For Program Design

Do you ever get these questions from your clients?

  • Is High Intensity Training the way to go?

 

  • Or is Long, Slow Distance Training better?

 

  • What cardio exercise brings the best results – is it cycling, rowing, running or something else?

 

  • What muscle conditioning workouts enhance overall fitness best – is it Bootcamp classes, Barre, Yoga, Pilates or traditional weight training?

 

If someone decides to get fit and commit to an exercise program, there are a ton of options. It can feel like a kid in a candy store so to speak. That is where you (as a fitness professional come in!). As you know….there’s only so much time in a week so how do you choose what to prescribe to your clients? And how do you explain your reasoning behind doing so?

Here are a couple reminders the best ways to design programming for your clients. Use these tips on your own and share them curious clients.

Read the rest of Simple Tips For Program Design

Posted in Adherence, Practical Skills by Sherri | No Comments

Yes. They Need To Lift Heavy

I am sure you preach the importance of strength training with your clients, but sometimes clients need concrete information on WHY they need to lift weights. So, after talking with them about strength training….follow up with the information below:

“Many physiologists and researchers considering Strength Conditioning to be the true Fountain of Youth – the magic “pill” to reverse or prevent a significant portion of the aging process.

Many of the changes people experience as they age are due to a loss in muscle mass. So if we can maintain a significant amount of muscle tissue as we age, we can expect to age much more slowly.

Let’s look at some of the research and benefits of strength training:    

Strength training will increase muscle endurance and strength, improve bone density and posture, boost your metabolism, increase functional capacity, improve your blood pressure and blood lipid levels, decrease joint pain and reduce your risk of falling. In addition, muscle looks good and can improve your overall self esteem and confidence. You’ll move with better strength, balance, coordination and agility and your performance in your recreational pursuits will be enhanced significantly. Read the rest of Yes. They Need To Lift Heavy

Posted in Practical Skills by Sherri | No Comments

Be Prepared – Bad Weather Is Coming!

For many of us fitness business owners and managers……we are not only entering one of our busiest times of year, we are also entering a time of year where bad weather is inevitable. Whether it be ice, snow or fog. Make sure you and your staff are aware of your bad weather protocol. Don’t have a bad weather protocol? Take a look at ours and modify it for your needs! Read the rest of Be Prepared – Bad Weather Is Coming!

Posted in leadership, Operations by Sherri | No Comments

Generate Revenue With Team Training

Have you tried Team Training? Of course we offer private training and partner training and that is our bread and butter, but I am a big believer in diversifying revenue streams. One way to do this is to offer team training. We do and it really works! I asked each of our trainers to come up with a couple Team Training Options that they can each host based on their passions and interests. Read the rest of Generate Revenue With Team Training

Posted in revenue by Sherri | No Comments