4 Secrets To Successful Weight Loss Challenges

Our annual Spring Makeover Challenge (weight loss challenge) is approaching quickly. Each of our personal trainers recruits members for their team. The trainer’s teams compete against each other to see who can lose the most weight during the challenge.

Get the details on how we run our annual weight loss challenge

Many fit pro managers/owners have probably conducted weight loss challenges. Some successful and some not. Our weight loss challenge normally brings in $20k in additional revenue each year! We know the secrets and I am going to share them with you! Read the rest of 4 Secrets To Successful Weight Loss Challenges

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Press Releases Work!

This year was the 18th anniversary of Northwest Personal Training (our studio in Vancouver, WA) and I wanted everyone in our community to know about it! We did lots of social media posts, mass emails, out reach to our community partners and posted fliers around the studio. However, the most successful action I took was sending out a press release to all of the local news stations, radio stations and newspapers (learn my secrets to sending press releases that get picked up!).

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Get More Clients – Get Them Ready For Summer

Fit pros! This is the time of year your clients start thinking about getting in shape for summer and often get a boost of energy with the longer days so…that means NOW is an amazing time to reach out to your clients who haven’t been in for a while and to all of your other potential leads and comp clients who never took action etc…

Help them get started on this journey. Help them take action today! It’s a perfect opportunity to inspire so get on the phone and/or email and reach out. Show them you care and want to help them!

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8 Ways To Invest In YOU!

“Empty the pennies from your purse into your mind and your mind will fill your purse with dollars and keep it full forever.” – Ben Franklin

It is no surprise that those that seem to spend the most on continuing education are also those that tend to earn the highest incomes in the fitness industry. So invest in yourself and reap the rewards.

Education comes in many forms…

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Strong Retention From Simple Actions

As fitness business managers and owners we know that having a solid internal marketing strategy in place (including a solid referral program) is one of the best ways to keep our current clients engaged, coming back for more and sending their friends and family our way. Last week we talked about how hosting events and adventures can keep your current clients engaged and excited about your business. Simple actions like accountability emails can also remind your clients that you care….and keep them coming back!

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Host Events: Get & Keep More Clients

We always have lots of fun events, adventures and clinics for our clients to sign up for. Some of them are free clinics and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients and potential new clients and extra revenue! Hosting fun events and adventures is a win/win for everyone!

We encourage and remind our trainers to share these events and adventures with their clients and we want to make it easy for them to do so. All of our events are listed both on our website and on our Facebook page. Having the events listed on our Facebook page makes it easy for our trainers to share the events with friends and share in their status updates. 

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Fit Pro Marketing Must Haves

Fit Pros. What are your “must haves” when you are marketing your business? I have given you lots of marketing ideas in my blog posts over the years and today I wanted to give you the short and sweet version of some of our “must haves” when it comes to marketing at Northwest Personal Training.

Start Here! Create a detailed yearly marketing plan and execute on it diligently

Make sure to include:

  • Promotion dates and details
  • Internal and external marketing initiatives
  • The events that you will host
  • Monthly staff accountability check-ups
  • Topics for monthly specialty programs
  • Team meeting dates
  • Team birthdays and anniversaries

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The Power of Words: Fit Pro Marketing

It is no secret that online marketing is a MUST for all businesses. As fitness business owners and managers we know that we need to have accurate and enticing information on services like Mindbody Online, IDEA Find a Personal Trainer, Google and Yelp. We need to have mobile friendly websites and be posting, sharing and re-posting on social media regularly. Now, here are the questions you should be asking yourself: what are the best words to use when marketing? What words are best at attracting potential clients and that encourage them buy? Read the rest of The Power of Words: Fit Pro Marketing

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Are You Seeing This?

Are you seeing this? It is about this time in January when a lot of fit pros start to see clients (despite our best efforts) lose their resolve and start slipping back into old routines. Try sending them this info or at least talking them through these points. These simple actions can mean the difference between sticking with a health & fitness goal or letting that goal fade away (many times like your clients have done before).

“Every year, if you set a goal, follow a process and then quit, why do you think it would be different next time? First, don’t beat yourself up about it. Sometimes it takes many attempts before something clicks and you figure out how to live a healthy and fit lifestyle for the long-term. Just remind yourself that your health is very important and you can do this, no matter how many tries it takes!

The bottom line is that whatever forced you off track last time, will more than likely surface again. To overcome that roadblock, you need to develop a strategy for overcoming obstacles posed by work, kids, fatigue or lack of time.

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Leadership 101 in 2 Minutes

You can give all of your time and effort to your business and to leading your team, but if you haven’t gained your teams’ trust…they will not follow. Here is the good news!

Take the appropriate steps, lead by example and be open and honest with your team and it will go far. It is all about YOUR character….

There are ways to set yourself up for success as a leader and I share them with you in this 2 min video.

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