Is Your Fitness Business Making This Mistake?

MBO computerIn all of our conversations and consultations with fitness business owners…one of the most common mistakes we notice is that business systems are not automated and centralized.

Too many Personal Trainers and Personal Training departments and businesses continue to use a manual scheduling process.

This leads to various scheduling errors, frustrations, ineffective communication processes and ultimately lost revenues.

One of the very first recommendations we make to a Personal Training department or Training studio is to invest in a Business system that will allow them to track the pulse of their business and incorporate administrative systems that allow for high levels of customer service. Read the rest of Is Your Fitness Business Making This Mistake?

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Too Much High Intensity?

Sherri_Gorge_Yoga_42017With the popularity of CrossFit, Bootcamps, Tabata and other high intensity formats, clients may believe that the only way to train is at a high intensity. However, that’s just not the case!

I’ve been in the fitness industry for almost 30 years and I’ve seen it all and can pretty much guarantee that if your clients only train at a high intensity, it will lead to illness, injury and/or burnout.

Of course, that is not what you want for your clients or your schedule.

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Boost Slow Business This Summer

2017_trx_group_As we all know, the summer months can mean slow business for personal trainers and personal training studios. However, there are creative ways to boost slow business this summer!

We are currently working on scheduling customized team training programs for the summer months. Have you heard how our team training program is a win/win/win for our business, our trainers and our clients? My past blog post Generate Extra Revenue With Team Training gives you the details on how it works.

We will run our team training programs the weeks of June 5th – August 12th. We have asked each of our trainers to look at their schedules and pick a non-peak time to schedule a team training. Each trainer decides the theme of the team training and is responsible for marketing the team training to clients and non clients. Our Personal Trainers will make the most money during that hour if they fill the team training time slot….so it is in their best interest to fill their own team training session. Read the rest of Boost Slow Business This Summer

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Personal Training Contest – Get Testimonials

Stan_CodyWe all know that positive testimonials from our clients are extremely useful when marketing our fitness businesses. But, how do you get clients to tell the world about their successes? Try running this super easy and fun contest to get clients to tell you all about their inspiring stories! This contest also works to get NEW clients. They can tell their inspiring story to win 1 year of group training.

How It Works:

Northwest Personal Training will choose the most inspirational story (at the beginning of Nov) and that individual will be awarded complimentary Group Training classes for themselves for one year (Group Training membership is not transferable). Everyone who completes this process is a WINNER and will be provided a FREE Trial Pass for 1 Initial PT session & 2 weeks of Group classes for submitting their story that they can use if they are not currently a client or gift to someone else!

….see the contest page.

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Details – Running A Weight Loss Challenge

Weight-Loss-Letters

 

Planning and executing a weight loss challenge can be daunting, but the payout can be HUGE if you do it right. So, how do we execute our yearly 6 week weight loss challenge that typically brings in $15k – $20k in extra revenue?

Our Spring Makeover Challenge details…how it works!:

  • Participants register in advance for a variety of different program options based on their needs. For example, some people just want the friendly competition and that is enough to motivate them to do what they need to do so they pay only $47 to enroll. Others want more private instruction and will enroll in the program that includes personal training two times per week for $997.

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Weight Loss Challenge Encouragement

Wweight loss challenge launch_2017e have officially kicked off our
Spring Makeover/Weight Loss Challenge!

Recent tips I have given you for running a weight loss challenge:

Now that we have our teams set and are well on our way to weight loss…it is time for our trainers to motivate their teams! Keep your weight loss challenge participants engaged and excited with regular email, face to face and team communication. 

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Client Motivation Client Commitment

Lasts week we discussed how to get the commitment for your weight loss challenge from both existing and new clients. After writing that blog post I thought that this excerpt from our Fitness Results Manual (which you can have and make your own…go HERE for more details) could be a message you send to your clients to help keep motivation and commitment on track.

14495276_10154537968438607_8541844687616630481_nThe number one reason clients consult with us is to help them manage their weightAmericans are getting unhealthier each year. Health-related disease such as diabetes, hypertension, cardiovascular disorders, and various forms of cancer are at an all-time high. We must consider the effect of excess weight on our joints and backs, not to mention the psychological effects on our self-esteem and confidence!

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Weight Loss Challenge: Get The Commitment

Fruits-and-Vegetables-1024x819The best way to ensure that your weight loss challenge participants see the results they expect is to clearly state what you expect them to do during the 6 weeks of the challenge and then have them commit to these expectations by signing at the bottom of the list of expectations.

Here is a list of what we ask our weight loss challenge participants to commit to:

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Generate Revenue With A Weight Loss Challenge

Our most successful “extra” revenue generating program is our Spring Makeover/Weight Loss Challenge. We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and give you the info on how we run this program in a way that helps our clients, our trainers and our bottom line!

Spring MOCYou can read through what we tell our clients about the Spring Makeover Challenge HERE, but here are the basic details:

Program Launch: Wednesday April 19th from 6:45pm – 7:45pm

How does the challenge work?
Everyone will be assigned to a trainer’s group and the groups will compete against each other throughout the challenge. Clients can either be randomly assigned to a trainer’s group or request a certain trainer(s). (See the different groups for this year’s challenge). Clients can do this challenge on their own, by working with a trainer privately or by participating in our Group Training classes. They can make this challenge as self-motivated as they like or they can utilize our services to help them through the process and maximize their results. We encourage clients to come to the studio at least once per week to weigh-in, check their progress, and adjust their behaviors accordingly. Many benefit from daily or every-other-day weigh-ins during this type of weight-loss challenge. We encourage clients to book these weigh-ins into their calendar so they always remember and so we can record and monitor their progress. If clients have any questions or concerns or just need a motivational boost, they can contact their team trainer.  Read the rest of Generate Revenue With A Weight Loss Challenge

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Host a Weight Loss Challenge

muscle-class-sherriOur annual 6 Week Spring Makeover Challenge allows our clients to participate in a fun, friendly team competition to help them shed that extra layer that many of us put on during the cold, dark rainy days of winter.  Each of our trainers recruit team members and they all compete against each other to see who can ramp it up the most and achieve the best results.  There’s nothing like a little peer pressure to get your staff and cleints to do what they need to do to reach their goals.

We are in the marketing phase of our Spring Makeover Challenge. It is up to our trainers to recruit current, past and new clients to join their teams. They each have their own spin on how they will get clients to lean down and look great over the 6 weeks challenge. Read the rest of Host a Weight Loss Challenge

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