Personal Trainers: Don’t Make This Mistake

The biggest mistake that I see trainers make in a first session with a new client is trying to fit way too much stuff into a one hour time period.

Inevitably they run over time and if they have another client waiting, they rush through or eliminate the most critical aspect of a first session, ‘Finalizing the Sale’.

 

 

Read the rest of Personal Trainers: Don’t Make This Mistake

Posted in business success, Sales by Sherri | No Comments

Team Meetings: Schedule Them Now!

Team meetings are an important part of keeping your team informed about your business, they help you team get to know each other and they are a time to share ideas. If your fitness business is anything like ours….your staff is always coming and going and never on the same schedule. That means that many of our staff will not see each other throughout the month and we are certainly never all together at one time. That is why monthly team meetings are critical for our success.

I know that many fitness businesses struggle to get their staff to attend meetings.

Read the rest of Team Meetings: Schedule Them Now!

Recognition Goes a Long Way

When I was awarded an industry award like IDEA Personal Trainer of the Year or CanFitPro presenter of the year, it was a highlight to my career. It was like the Oscars of the fitness industry.

To be recognized for your contributions provides such a strong sense of accomplishment.

Unfortunately, only one person wins these types of awards every year amongst the hundreds of thousands of trainers out there.

So in our business, at our annual Holiday party, we recognize our team with our own in-house award system that the whole team votes on. In addition, I consider client feedback too. So the votes are now in for our business…

Read the rest of Recognition Goes a Long Way

Try A Holiday Student Special

Do you have clients who have college age kids or grand kids? Those students will be coming home for their holiday break soon. What better way for your clients to spend quality time with their students then to work out together while they are home on break? Try offering a student discount during December and/or January.

It is a win/win/win for everyone! Your clients and their students get quality time together for a discounted rate, both your clients and the students will stay fit and healthy over the winter break and your business could pick up during the typically slower months of the year!

Read the rest of Try A Holiday Student Special

Posted in Marketing, Sales by Sherri | No Comments

Happy Trainers. Successful Fitness Business.

Over the past month you have probably read my blog posts on leadership: “How To Go From Trainer to Leader,” “Lack of Revenue? Lack of Leadership,” “A Leader They Will Follow.”  Now that you know how to become a leader and where you should be spending your time…it is time for you to learn how a leader keeps their team happy and intact.

A Leader They Will Follow

Here we are at week three of my 4 week series on Leadership in the Fitness Industry.
I have explained the reason why it is important to make the transition from being a trainer to being a leader so that you can take charge of your business and grow!  You also now know why successful businesses require leaders who devote a majority of their time to leading their team to greatness.

 

 

Read the rest of A Leader They Will Follow

Lack of Revenue? Lack of Leadership

It is the unfortunate truth that many small businesses fail and many times before they have even had a chance to start!

Our industry is no exception. Throughout my years of consulting, I have found….

…..that a lack of leadership can be one of the main reasons that fitness businesses struggle.

Whether or not you take the time to be a strong, organized and encouraging leader can really make or break your business. Many fitness business owners tell me “I can’t find the time to lead. There is so much to do!”  This is where great systems come into play. If you have great systems in place then you will have more time to lead! So get your systems in order and then start leading your team and start taking your business to the next level (check out the side bar on my blog or click HERE to learn how you can make our systems your systems!)

Read the rest of Lack of Revenue? Lack of Leadership

Posted in leadership by Sherri | No Comments

How To Go From Trainer to Leader

I have always said that exceptional leadership is the MOST important factor in creating a successful business. Leadership is a skill that you may have naturally or you may have to learn, but it is always a skill that you can hone.

I have put together a 4 part video series on the leadership skills that every fitness business owner/manager should work on. Perfect these 4 skills and you will see business revenues jump!

Read the rest of How To Go From Trainer to Leader

Posted in leadership, management by Sherri | No Comments

Racing Events: Get Involved. Get Clients

Hosting a racing event is an excellent way to get new clients walking through your doors and keep current clients motivated and engaged with your business.

Start out by hosting a fun run that starts outside of your business. The initial set up will take some work, but a racing event hosted by your facility could be a the start of a tradition that is beneficial to your community and to your bottom line.

 

It isn’t just the racers who will associate the fun they have at the race….with you and your facility. The volunteers and the spectators will do the same! The idea is that you will have a large group of people right in front of your facility knowing exactly where you are and what a fabulous, community-minded company you are. That’s got to be good for business!

 

Read the rest of Racing Events: Get Involved. Get Clients

Clients Will Love You and Exercise – Try This!

Do you know what our biggest problem is? It is probably your biggest problem too.

THE MAJORITY OF PEOPLE DO NOT LIKE TO EXERCISE!

The biggest problem working in the fitness industry is that we are offering a product that most people hate. So each and every one of us has to do whatever we can to make the experience as enjoyable as we possibly can.

We have to be in the business of getting our members and clients to really us, enjoy being around us, enjoy our environment and how they feel every time they come to our facilities.

Read the rest of Clients Will Love You and Exercise – Try This!