How to Ask For a Referral

DSC02765 - CopyLast week I told you about our most recent referral incentive and this week I want to give you an example of how to comfortably ask for a referral. Some personal trainers feel uncomfortable asking for referrals so share this example script with your team and show them how simple asking for referrals can be!

  1. Inform your clients of your present situation. For example:

“Joe, I have really enjoyed our training relationship and you have achieved so many amazing results.  Anyways, I wanted to let you know that I’ve had a few time slots open up in my schedule and before I open them up to everyone, I would love to offer you the first right of refusal and the opportunity to offer a complimentary session to someone that you care about.  If it works out, I’d give them those time slots.  I enjoy training you so much so I know anyone you associate with will be just as fun!

Or

John, I’ve just had a time-slot open up on Tuesdays and Thursdays.  Do you know anyone who might be interested in getting some help with their exercise program?”

Or

Sue, I’ve just started accepting new clients.  Do you know anyone I could call and offer a complimentary initial session to?”

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Get More Clients with Referral Incentives

February Client referral incentive_2016To keep your fitness business humming you ALWAYS need to have new potential clients walking through your doors. There are lots of ways to get those potential new clients coming in, but referrals are always the BEST and most EFFECTIVE way to get new clients! We ran a Valentines referral incentive that I want to share with you. You can use the same idea to run a referral incentive anytime of the year. Make sure to include multiple referral incentives in your yearly marketing plan!

Referral Incentive:

It’s a great way to earn some extra cash just by inspiring someone to take action on their health and fitness goals.

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Here’s the process:

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Comp Session – Are You Ready?

trainer client sittingWe have 8 complimentary sessions scheduled for this week. How many do you have? Are you always working on getting potential new clients into your facility? Today we are going to discuss what you and your team need to do to be ready for comp sessions. This is your time to shine!

Looking for ideas on how to get more complementary sessions scheduled? Try these past blog posts:

Here are a few things that I reminded our team to do that will really WOW the potential NEW clients that are coming in this week: Read the rest of Comp Session – Are You Ready?

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Share The LOVE. Get Clients!

Hey fit pros! Do you have a Valentines special running right now? What better time to to share the love and give current and potential new clients the opportunity to work with you more or start working with you?

We are currently running this special. If you are going to run a Valentines special you better start it soon!

Share the LOVE Special!

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2016 Fitness Business Pep Rally

11219519_10153477987408607_7624280954943377430_n2Here’s some tips to ensure you set the stage for an incredible 2016.  Think of this as a 2016 Fitness Business Pep Rally! Share with your team….

Be at Your Best:

Well, as a fitness professional, we expect that year-round, right?! But it’s even more important in the beginning of the year. You can’t afford to be away or sick – your clients and classes need you! So get lots of good sleep, eat well (lots of fruits and veggies) drink lots of water and take your Vit C or Echinacea if you’re feeling run-down. Put your game-face on no matter what is going on – you need to be positive, energetic and customer-service oriented. It’s show time! Read the rest of 2016 Fitness Business Pep Rally

Personal Trainer Vacations & Paid Time Off

943898_10153114719986946_3910950229851754553_nWe recently requested that our trainers send in their vacation requests for the year. This is to ensure that we don’t have too many trainers gone at the same time and so that we can prepare for the absence of trainers. Our general rule is to not allow more than 2 trainers to be absent at the same time. This will differ depending on how many clients you have and how many trainers you have.

We like to remind our team that ideal times to take off are:

  • June
  • July
  • August
  • Holidays when clients will likely be out…
  • Spring Break
  • End of November
  • End of December

And…..not ideal times to take time off are:

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Client Fitness Assessment Month

DSC02801Can you believe 2016 is here!  As you know, January is a great time of year to recharge your clients programs to set a game plan for the new year.  No matter what our client’s goals may be, it is necessary to have a solid way of how to best track their progress.  January at Northwest Personal Training is our client fitness assessment month. We will be conducting these fitness assessments in both group training classes and personal training sessions. We have specific assessment forms for both group training clients and personal training clients. (Want more forms? Want to get your business organized? You can have the system I created and use everyday at our studio….and use it to run your fitness business. Check out the Business of Personal Training System.)

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Lean Clients in 2016

Help your clients stay lean in 2016 with this simple and effective workout. This is a great suggested workout for when clients find themselves too busy to exercise. Pass this on to clients this week and wish them a happy new year!

You can complete this workout 2-3x this week on alternating days. It is quick, challenging and will make it very possible to get an amazing workout in your own neighborhood and home! No equipment is needed to complete this routine. It is best to start this routine with the Cardio portion and then go indoors for the Exercise portion.

Cardio

Hill repeats are challenging and will burn a ton of calories very quickly. Take a moment to scope out your neighborhood and find a steep hill. Start with a warm-up with some straight leg kicks, side shuffles and butt kickers. When you feel like your heart rate is up, you can start your first climb. Go slowly for the first round to ease into the hills. Then either walk or jog back to the bottom of the hill. For each consecutive hill, the goal is to feel breathless by the time you reach the top. You can walk, jog or sprint. The number of repeats will depend on how long and steep your hill is but do them for 20 minutes.

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Help Clients Set and Keep Goals in 2016

personal_trainer_with_clientIt is that time of year when clients are going to start wanting to set goals for 2016. How will you help them set goals that they will really keep?  Here is what I do and what I suggest that my clients do. These steps really seem to work when setting goals and when trying to keep them! Share with your clients and Happy Holidays!

Close out the year as you plan for the next. 2016 will be the year where you create your dream year!

As we wind down the year, it’s a great opportunity to reflect on the last 12 months.

Recap

It’s a great drill to grab a piece of paper and answer the following questions:

  1. What are the highlights of the last year?
  2. What were the struggles of the last year?
  3. What do you wish you would have done that you did not? What opportunities did you not act on that you wish you would have?

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Bad Weather Protocol

snow_cars_detail_parking_01The best way to deal with bad weather is to take a proactive approach.  So, we recently touched base with our staff members to make sure that IF something were to happen we would have the information we need:

Do you have this information from your team?

  • Who could actually get to work?
  • Whose vehicle is capable of driving in the snow and whose is not? Who feels comfortable driving in the snow and who does not?
  • Who has chains – and knows how to use them?
  • Who lives close to the studio with no major hills or obstacles en route?  Who lives close to a bus route and could easily take a bus into work?

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