Hey Fitness Pros,
We launched our 1st Groupon promotion this weekend and from our perspective, it was wildly successful. We signed up 179 new clients! That’s 179 people and all their friends who they will rave about us to!!! A huge marketing boost!
Here is how it worked:
- Offer: $99 for 6 Weeks of Unlimited Group Training Classes, 1 hour Personal Training session, 2-30 minute assessment sessions (before and after 6 weeks) + our Fitness Results manual ($365 Value).
- Groupon takes 50% of revenues and then pay us the other 50% over the 60 days following the coupon (1/3 the day after, 1/3 30 days after and 1/3 60 days after). So do the math. If we sold 179 at $99, that’s $17,721 or $8,860 to us plus 179 clients who we hope (if we do a great job) will become regular, long-term clients with us.
Easy, easy, easy…
But of course, nothing is that easy. Now the real work begins. We will have to make sure we do such a great job with them that they continue with us at the end of 6 weeks. So we’ve got trainers assigned to call them and help them mold into our family, hold them accountable to their goals and make sure they stay on track so they experience incredible results. Plus, we’ll offer them an incentive of $100 off their initial package to enroll at the end of the six week program.
The most important thing is that you have to have the systems in place to ensure they have a fabulous experience with you. It’s the attention to details…for example, our Fitness Results manual to give them the info and the tools to succeed, all the new client forms we use, the tracking system we use for new clients etc.
The good news is you don’t have to invent your own systems, forms and manuals. I’ve authorized that you can purchase our a la carte Client Programs Systems and Forms for 20% off right now! That is almost $200 off. Just use the link below and the code CSF20 at checkout to get your discount. Plus, if you decide to go with our full Business of Personal Training Corporate Manual and Systems later (everything we use to run our million dollar PT business), we will take $600 off the full price since you already purchased this component. You’ve got nothing to lose and millions to gain!
Yours in health, fitness & business,
Posted in Business, business of personal training, business success, client retention, customer service, fitness career, fitness industry, fitness instructor, fitness professional, leadership, management, Marketing, Operations, personal trainer, personal training, Sales, Sherri McMillan, Uncategorized