Careful and Consistent Marketing For Fitness Professionals

brand1 Careful and Consistent Marketing For Fitness ProfessionalsSo many Fitness Professionals don’t take the time to create a logo, message and image that can stand the test of time….and they pay for it later.  The last thing you want is to realize that the logo and messaging you chose for your business no longer represents who you are.  Thus, forcing you to create new artwork and rebuild your brand.  Get this essential aspect of your business correct from the start! Read how in this important blog post I wrote for PTontheNet.

 

Yours in health, fitness and business,
Sherri McMillan

PS.  We LOVE PTontheNet!  Our trainers use this online resource daily.  If you want to give it a try make sure to enter promo code NWPT at checkout to get 10% off your registration.  Go HERE to learn more.

PRODUCT SPECIAL:bofpt dvds Careful and Consistent Marketing For Fitness Professionals We are also announcing our April product special.  Get  20% off our Client Programming Systems & Forms Package by entering promo code CSF20 at checkout.  This package comes with all of the client programming systems we use to create the best and most consistent training sessions for our clients….and it comes with all of the client forms we use everyday….and it comes with our Fitness Results Manual!  This is almost a $200 savings that you don’t want to miss.  We will even put $600 toward the full Business of Personal Training System if you decide you need the full deal after purchasing the Client Programming Systems & Forms Package!

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Group Fat Loss Program

Spring is here and people start thinking about shedding body fat in time for summer.  So it’s a perfect opportunity to offer a Fat Loss program or Weight Loss challenge.

At Northwest Personal Training, our Spring Weight Loss and Makeover program has been a huge winner both from a financial and a client success perspective. Here are some of the details of our program:

Read the rest of Group Fat Loss Program

What is your B.A.M.?

Last night I was helping Brianna with a project and checking her homework that was due today.  As I was going through her work, it became very obvious that she put in the bare minimum and didn’t check her work because there were so many errors. So I was trying to explain to her at the young age of 10, the importance of always doing your best.  I was explaining to her that you have to always do more than what is expected to impress your teacher, your coach, your boss etc. Doing the bare minimum will never lead to great accomplishments or success in any area of life.  Do more than what is necessary and great opportunities will come your way.

Not sure if she really absorbed a word I said but it reminded me of my first job in the fitness industry at GoodLife Clubs in Canada. It was grilled into our minds the concept of BAM. BAM is an acronym and it stands for the BARE A$$ MINIMUM. We were taught that we have to know the exact minimum we needed to achieve to reach success – which is always more than the ‘other guys’. GoodLife Clubs are the most successful chain of clubs in Canada and it’s obvious why. They set the parameters for work ethics and productive action steps.

In order to achieve great things, you have to understand your personal BAM. So, what is your BAM? Here are some thoughts I shared with our team at NWPT today:

  • I will always greet each client I see with a warm and personal greeting using their name as often as possible
  • I will give out 2 Gift cards each shift
  • I will make 2 motivational/sales calls each shift
  • I will try to learn and memorize at least one clients’ name each da
  • I will send out a motivational email each week
  • I will always hold clients accountable and ask about their exercise adherence from our last session
  • I will promote one event to each client each day
  • I will always finish off each training session with a nurturing stretch
  • I will contact inactive clients at least once per month
  • I will always look at the my schedule every day for the upcoming days/week and make contacts to try to fill any open time slots

Come up with your BAMs and watch your career shine. Developing these types of habits now will benefit you immensely no matter what you do later in life!

The type of person who holds this belief system “This isn’t really my ultimate job or career so I’m not going to go above and beyond. I will wait until I’m doing what I really want to be doing and then I’ll give it my all!”…those are the same types of people who will never find themselves doing exactly what they want to do because incredible opportunities will never find them. Go the extra mile and people notice! Put in below the bare a$$ minimum and you will probably struggle your whole life.

Here’s a great quote that sums it all up.

“If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, here lived a great street sweeper who did his job well.” Martin Luther King Jr.

Yours in health, fitness and business,

Sherri McMillan

P.S. We are currently promoting our Spring Makeover Challenge we use to help our clients lose a significant amount of weight and help to increase our spring training revenues.  You can find more details on this topic, all of the forms we use to bring clients through this process and so much more in our Fitness Results Manual.  You can own the licensing rights to the Fitness Results Manual and make it your own.  Learn more about it in this video where I walk you through all of the different sections of the manual.

FRM Video1 What is your B.A.M.?

Enter promo code FRM20 to get 20% off through the end of March.  That is almost $100 in savings.  This resource tool will pay for itself over and over again!

 

Change Something

Hey Fit Pros,

If your clients want to change something (their weight, their nutrition habits), they have got to change something!

Makes sense, doesn’t it?  But change is difficult.  Most people attempt major changes in their life without setting up a framework for success.  How can you get anywhere without a map or a game plan?  This is where you (the Personal Trainer) comes in!

Finding the motivation and inspiration to adhere to the changes in life day-in, day-out, is challenging.  Many people have very good intentions and start an exercise or healthy nutrition program, but within a few months 70 percent of them have dropped out.  When people quit, it’s because they can’t find a reason to keep going.  Motivation boils down to being sick and tired of the current situation and associating pleasure with the situation once the goal is achieved.  If your clients can associate enough displeasure with their present scenario and enough excitement towards achieving their goals, you’ll pinpoint their personal motivation for exercise and healthy eating and it will be much easier help them stick with their program.

Ask your clients to take these important steps to uncovering their true motivation:
Read the rest of Change Something

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Tell Them This!

How many studies need to be completed that prove diets do not work before our society gets it?  The diet industry is still a multi-billion dollar one and continues to thrive despite desperate pleading from leading scientists telling us that diets do not work.  We need to wake up and take a dose of reality – if it sounds too good to be true, it probably is!

As Fitness Professionals we know that if your clients want to lose body fat….diets don’t work, but how can you explain this to your clients in a way that will really sink in?

Try telling them this…..

Read the rest of Tell Them This!

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Fitness Pros – Do you want to get lucky?

Hey Fitness Pros,

“The harder I work, the luckier I get!”

I always related to this quote throughout my entire working career. No matter what position I held…whether I was a waitress making really good tips and all my fellow co-workers asking “How do you make such good tips?” I always thought it was so interesting that they didn’t relate to the fact that if you just bend over backwards, be extra special nice, really do whatever you could to take care of your customers’ needs, they would tip really well. Some people just didn’t get it. Once I entered the fitness industry, I would write articles for free, present complimentary seminars around the community, attend so many workshops and conferences, read as much as I could to advance my career….and as a result, my career advanced and so many incredible opportunities would be presented to me. In the beginning I had to work hard to find opportunities and recruit new clients, but then opportunities started to find me and clients started to track me down. Some might say, “Wow, you’re so lucky. You get all the good breaks.” But I couldn’t disagree more. I believe that the key to success in anything that you want in your life is “Knowing what you want and willing to do whatever it takes to get it.” Now life is a lot easier for me professionally. I don’t have to work as hard as I did when I first started my career 24 years ago. It’s the whole adage “Short term pain for long term gain”. I’m sure those of you who have been doing this for a long time can attest to what I’m saying. Those of you new to your career, put your time in and you will reap the benefits. Trust me, it works!

Yours in health, fitness and business,

Sherri McMillan

ps. On this note, here’s a resource that if you take the time to watch, I guarantee ‘luck’ will come your way! You’ve only got 3 days to take advantage of this special discount! I filmed a 10 hour Business of Personal Training DVD series that you can purchase and watch at your leisure.  You will learn everything you need to know in terms of marketing, sales, programming, customer service, operations and systems that need to be in place to operate a million dollar personal training business.  For all of my blog readers, we are offering the DVD series at 20% off the normal price all February.  Click on the link below and use promo code BPT20. If you decide to purchase our Business of PT corporate systems and the license to utilize all of our business systems, we will deduct the price of the DVDs from the license.  You can’t lose!

http://www.businessofpt.com/business-of-personal-training-dvd-series/

 

 

Host educational health and fitness workshops and lectures for clients

Health and fitness lectures offer a wonderful opportunity to educate your clients about important topics.  We believe that Education + Action = Results so we value offering education to our clients and then, inspire and guide them to take action, therefore, producing fabulous results! You can’t do better if you don’t KNOW better!

In addition to offering this value-added service to our clients, by encouraging them to bring their friends, family members and co-workers, it also offers a fabulous opportunity to gain exposure for our services.  Afterall, we’ve got a captive audience of people who want to know more about the topic we’re presenting and of course, we are in the position of being the expert but we don’t have the ability or time to address each person’s individual needs during the workshop.  Naturally, these people get excited about our services and what we can do to help them.

So offering workshops and lectures is a wonderful customer service initiative, as well as, a very effective marketing tool.

There are many opportunities to present health lectures or workshops at your gym/studio, corporate facilities, or local businesses or churches.  If you have or want to develop good speaking skills, these types of lectures can definitely help you grow your business.

The most popular types of lectures tend to be anything about fat loss or nutrition.  Workshops that address the best ways to condition abdominals or develop a healthy back also do very well.  You can advertise lectures to specific populations for example baby boomers, osteoporotic women, menopausal women, triathletes, vegetarians, gardeners, or teenage athletes.  You could offer cooking classes or recipe lectures to teach people quick n’ easy healthy meals. The options are endless!

The big question is should you charge for these or not?  It depends on the goal. When we do our in-house, monthly workshops in our studio, we offer them for free to our clients and their guests.  Our focus in on customer service and providing this added value to our clients.  However, often when we go out into the community, we charge a fee to offset the cost of travel and time.  Our average fee is $250.  We have done these workshops for free in the past if we feel the marketing outreach and potential exposure for our business and our services is very high. For example, if we know we are going to be presenting to a large group of people who are all very good, solid potential clientele, we will use the opportunity as a marketing outreach and waive the fee.  If you are going to host a workshop and charge the individual attendees, I’ve generally found a fee of $10-20 per lecture is manageable for most people and if you get an average of 25 registrants, the revenue will help offset the time involved with preparing for the talk.

The power of being in the spotlight as the health and fitness expert in your community is phenomenal.

Yours in health, fitness and business,

Sherri McMillan

ps. I filmed a 10 hour Business of Personal Training DVD series that you can purchase and watch at your leisure.  You will learn everything you need to know in terms of marketing, sales, programming, customer service, operations and systems that need to be in place to operate a million dollar personal training business.  For all of my blog readers, we are offering the DVD series at 20% off the normal price all February.  Click on the link below and use promo code BPT20. If you decide to purchase our Business of PT corporate systems and the license to utilize all of our business systems, we will deduct the price of the DVDs from the license.  You can’t lose!

http://www.businessofpt.com/business-of-personal-training-dvd-series/

 

Fit Pro Marketing Rule: Don’t Sell The Braces

I had braces all through high-school.  Imagine going through those awkward years wearing braces when the opinion of your peers was so important to your feelings of self-worth!  Well as I neared the end of high-school and was approaching Senior Prom and Graduation, I scheduled an appointment with my orthodontist and asked him to remove my braces.  And he said “No, your teeth are not ready yet!”  And I said, “I don’t care.  I want them off.  I’ve been enduring these braces for years.  My teeth are straight enough.  I’m not going to my Prom and Graduation with braces.”  So I forced him to remove the braces prematurely.  You see, most people hate wearing their braces.  They can’t wait till the day they are removed.  So why do people wear braces then?  Not because they want braces, but because they want straight teeth.  So they are willing to go through the pain of wearing braces so they can get the straight teeth.  Well, it’s the same way with Personal Trainers.  Read the rest of Fit Pro Marketing Rule: Don’t Sell The Braces

Valentine’s ideas for Personal Trainers

Hey Fitness Pros,

1 week until Valentine’s day.  A couple action steps to inspire people to think ‘give the gift of fitness’ to their special loved ones.

1.  Get in the habit, and train your staff, to ask each client over the next week “Do you need to pick up a Valentine’s Day gift certificate?”  Just ask!

2.  Have hearts with healthy gift ideas posted throughout the studio/gym.  For example messages such as “Chocolate is gone in a few minutes.  Give vitality, energy and fitness instead!” or “Flowers die in a few days. Give the gift that keeps giving forever!”  Post sample gift certificates and gift cards throughout the studio with cute Valentine’s Day messages on them.

3.  Host a Couples Bootcamp, Boxing or Yoga class.

4.  Offer Valentine’s Day partner training specials.

It is the season of love!  If someone loves themselves and their partners, they will give a gift that really changes their life!

Yours in health, fitness and business,

Sherri McMillan

ps. I filmed a 10 hour Business of Personal Training DVD series that you can purchase and watch at your leisure.  If you had, you would fully understand the importance of being ahead of the game and initiating holiday programs and specials like this.  You will learn everything you need to know in terms of marketing, sales, programming, customer service, operations and systems that need to be in place to operate a million dollar personal training business.  For all of my blog readers, we are offering the DVD series at 20% off the normal price all February.  Think of it as our Valentine’s Day gift to you!  Click on the link below and use promo code BPT20. If you decide to purchase our Business of PT corporate systems and the license to utilize all of our business systems, we will deduct the price of the DVDs from the license.  You can’t lose!

http://www.businessofpt.com/business-of-personal-training-dvd-series/

Striving for excellence in the Personal Training business

Hey Fitness Pros,

“Anyone need advice on making the transition from 5.12 to 5.11?”

I saw this quote today.  Climbers will understand the significance of this. 5.12 is a much harder climb than 5.11 and the message is, it’s easy to go backwards, to do what you’ve done before, to choose the easy road….but true excellence is reaching for something just a little more challenging that what you’re used to. Strive to be and do better! Set the bar high and don’t settle for anything else.

That’s the way I’ve always approached our business. We are the model for successful Personal Training businesses. We can’t settle for mediocrity and will always ask ourselves “What can we do better?”, “What now?” and “What’s the next mountain the climb?”

So I ask you the same…

Yours in health, fitness and business,

Sherri McMillan

ps.  Speaking of striving for excellence in your Personal Training business.  I filmed a 10 hour Business of Personal Training DVD series that you can purchase and watch at your leisure.  You will learn everything you need to know in terms of marketing, sales, programming, customer service, operations and systems that need to be in place to operate a million dollar personal training business.  For all of my blog readers, we are offering the DVD series at 20% off the normal price.  Click on the link below and use promo code BPT20. If you decide to purchase our Business of PT corporate systems and the license to utilize all of our business systems, we will deduct the price of the DVDs from the license.  You can’t lose!

http://www.businessofpt.com/business-of-personal-training-dvd-series/