Internal Marketing – Keep It Up!

As fitness business managers and owners we know that having solid internal marketing strategies in place (including a solid referral program) are some of the best ways to keep our current clients engaged, coming back for more and sending their friends and family our way.

KristinI have shown you lots of different options to include internal marketing in your fitness businesses and today I wanted to share another quick tip with you.  Our trainer Kristin Healey sent out this email to just the participants of her Monday Morning group training class and I wanted to share it with you and then explain why simple communications like these can make a HUGE difference to your clients and your bottom line.

Here is the email:

“Hey Gang,

I know that I will me feeling MY muscles tomorrow!!  That was a tough workout today. Go ahead… pat yourselves on the back. For those of you that couldn’t make it in WE MIIISSSSSED YOU!! We did a Tabata workout and it was hard but we made it and are better for it;)

Just a heads up on our upcoming events:

Girlfriends & Dudes Triathlon:

This is a sprint distance triathlon that we host.  It is a great beginner course or if you have been doing triathlons for a while this is a fast course with lots of great scenery!

Cycle Adventure:

Enjoy this incredibly scenic 40 mile bike ride from Edgefield in Troutdale to Multnomah Falls and back. You will pass 5 waterfalls, incredible views of the gorge and exhilarating climbs. Put your cycling strength to the test with your NWPT trainers.

Hiking Trek – Mt. Defiance 

Do you want to take advantage of the beautiful Northwest mountain trails so close to us?

Ok, you are in the know! Challenge yourself to try something new and fun!!

Kristin”

We ask your trainers to send out emails like this to their personal training clients and group training clients.  These type of emails do a few things….

1) They show our clients that we care about their adherence to their fitness goals and recognize when they have worked hard.  What better way to call out successes and also call out who didn’t attend class then a quick email like this?

2) It gives Kristin a chance to personally invite (and remind) our clients of our upcoming events.

3) It proves that our customer service is top of the line, which keeps clients coming back for more and they are more likely to refer friends and family to our studio!

We use our software system to keep track of who should be attending our group training classes and can pull email addresses to give to trainers so they can send out group emails like this.  What to know more about the software system we use (Mindbody Online)? Click here and make sure to learn more and get your 1st month free on us

So encourage your trainers to use their admin time to send out simple emails just like this.  You will be amazed the impact little things like this can make!

Automatically SAVE $100 on one of my BEST resources only throughout the month of July!

 

$100 OFF

FITNESS RESULTS MANUAL!

product results manual Make Corporate Wellness Work!The Fitness Results Manual is the same resource tool we use for our weight loss challenges to generate around $20,000 in extra revenue each year, the resource tool we use for corporate wellness programs, when conducting a comp session and to sell to clients!.  Take a look at this video where I walk you through exactly what you get with the Fitness Results Manual. The best news is that I have authorized an automatic $100 automatic discount if you purchase the Fitness Results Manual before August 1st!

Email info@nwfitnesseducation.com or call with questions or to schedule a personalized demo of the Fitness Results Manual.

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 Make Corporate Wellness Work!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Make Corporate Wellness Work!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

Posted in Marketing by Sherri | No Comments

Make Corporate Wellness Work!

I recently received a question from one of our PT Profits Mastermind Members about how to make corporate wellness programs work and I wanted to share the answer and some info with you! (want to try out our mastermind group? You can for FREE for 1 month! No commitment necessary…just email Shantina@nwpersonaltraining.com with your phone number and your request to join the August free trial group!)

Here is the question:

“Do you have more information on how you approach corporations in offering a wellness/fitness program?”

Here is what I told the Fitness Business Owner:

“We have  revamped our Corporate Wellness Program and developed the following materials that will help our trainers approach businesses and business owners with organized and enticing materials.  Many businesses like the idea of implementing a corporate wellness program, but corporate wellness programs can seem too complicated and not affordable.  Make your program simple and flexible and you will have more success.  Finally, have a physical/tangible resource tool to show the business owner and explain that each participant will receive that resource!  We use our Fitness Results Manual and it is the KEY SELLING POINT for us!
(Don’t have a resource like the Fitness Results Manual to use? You can have ours and make it your own! Go HERE for more details.)

Take a look at a couple of the materials we use when “pitching” our corporate wellness program!

Price Sheets for Corporate Wellness_Page_1 Price Sheets for Corporate Wellness_Page_2 studio flier

 

 

 

 

 

 

 

 

 

 

Finally, it is very important to assign this to a trainer that has expressed interest in approaching businesses about this program.  A trainer with passion about a project is going to be much more successful than a trainer “assigned” to a project.  We also market our corporate wellness programs to our internal clients….most of them are movers and shakers here in our  community and they are a perfect place to start when launching a corporate wellness campaign.

Corporate wellness programs tend to have a bad rap in our industry, but if you are organized, have the right resources and the right person managing your program corporate wellness can be an excellent source of extra revenue.

Yours in health, fitness & business,

Sherri McMillan

 

Automatically SAVE $100 on one of my BEST resources only throughout the month of July!

$100 OFF

FITNESS RESULTS MANUAL!

product results manual Ways to Avoid The Summer Client DroughtThe Fitness Results Manual is the same resource tool we use for our weight loss challenges to generate around $20,000 in extra revenue each year, the resource tool we use for corporate wellness programs, when conducting a comp session and to sell to clients!.  Take a look at this video where I walk you through exactly what you get with the Fitness Results Manual. The best news is that I have authorized an automatic $100 automatic discount if you purchase the Fitness Results Manual before August 1st!

Email info@nwfitnesseducation.com or call with questions or to schedule a personalized demo of the Fitness Results Manual.

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 Ways to Avoid The Summer Client DroughtHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Ways to Avoid The Summer Client Drought

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

Posted in Marketing by Sherri | No Comments

Ways to Avoid The Summer Client Drought

As fitness professionals we all need ways to avoid the summer client drought.

Here is a recent email that I sent out to me team reminding them of some of the things they can do to keep clients coming in during the summer!

  • Hike with ClientsIf you are regularly below 80% productivity, focus on just getting in one comp each week.  Just one.  That’s all you need to do.  And if you follow our systems for closing the sale, you’ll have an 80% plus chance of convincing that client to invest in your services to help them reach their goals. And you will be reaching all your goals too!
  • If you are usually above 80% but find yourself below the goal during the summer months try these things:
    • focus on your clients who are still in town and suggest they ramp it up over the next 2 months when you have the time in your schedule to really intensify their program. 
    • Another good option is to reach out to those clients you haven’t seen in a while and suggest they get back in to revamp their program and for you to design something they can do at home during the summer.
    • If you train parents, suggest they do some partner or team training with their kids so they don’t have to miss their workouts just because the kids are home from school.
    • Get creative and you can keep a really full schedule.
  • Next Team Training series starts soon so fill your time slots!
  • Regularly promote our upcoming events and clinics which include our Triathlon (Solo division, Relay Division, Bike/Run or Kids Tri), Dog Mountain Hike and Biking Adventure.  Also, our next early bird deadline for Girlfriends Half Marathon is September so get your clients enrolled now so they can start training (walking or running or run/walk) and they can save some money on the registration fee.
    • Hiking Club conquers next hike Dog Mountain on Sunday July 7th!
    • Runners To Racers – Kristin’s Speed Training clinic is going to help our clients get FAST!  Get all your running clients signed up!
    • Biking Adventure on July 27th will be a blast starting and finishing at Edgefield and conquering a 40 mile bike ride to Multnomah Falls passing numerous waterfalls and incredible views of the gorge.  We will have a half way stop where if someone wants to turn around at Crown Point Viewpoint and make it a 20 mile route that option will be available.
    • Girlfriends & Dudes Triathlon & Duathlon (Bike/Run only) and Kids Tri:  We’ve got one month to rock this event.  We’ve already got about 200 people signed up so this is always a great event for us.  It’s a short distance tri with a  ½ mile swim downstream (so you can float to the finish if you like!), a 12.5 mile bike and a 3 mile run/walk or a 2 mile Run/12.5 mile Bike/3 mile Run.  If you’re not up to the full challenge, recruit a few friends and do the relay division or just do the Duathlon (Bike/Run only) division.  And get your kids involved in the kids tri – total fun for the whole family!

Yours in health, fitness & business,

Sherri McMillan

 

Automatically SAVE $100 on one of my BEST resources only throughout the month of July!

$100 OFF

FITNESS RESULTS MANUAL!

product results manual Weight Loss Challenge   Get Commitment. Get Results.The Fitness Results Manual is the same resource tool we use for our weight loss challenges to generate around $20,000 in extra revenue each year, the resource tool we use for corporate wellness programs, when conducting a comp session and to sell to clients!.  Take a look at this video where I walk you through exactly what you get with the Fitness Results Manual. The best news is that I have authorized an automatic $100 automatic discount if you purchase the Fitness Results Manual before August 1st!

Email info@nwfitnesseducation.com or call with questions or to schedule a personalized demo of the Fitness Results Manual.

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 Weight Loss Challenge   Get Commitment. Get Results.Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Weight Loss Challenge   Get Commitment. Get Results.

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

Posted in client retention by Sherri | No Comments

Reschedule Them – Don’t Cancel Them This 4th of July!

July4

We are quickly approaching the 4th of July, which falls on a Thursday this year.

So…what will you do?  Will you be closed all day? Will you offer a specialty class?

No matter what you do make sure your clients know their options and help them reschedule their appointments….don’t let them cancel!

Here is how we will make sure that everyone stays happy this 4th of July (trainers, clients and the business’ bottom line!):

  • Find out which trainers would like the day off and which would like to work and what hours they would like work.
  • Once we have determined the trainers that will be working and which hours they will be working our Customers Service team will call the clients that are normally scheduled during those times to ensure that they still plan on attending their sessions.
  • If they aren’t able to attend their sessions we will try to reschedule them for that same week so that no one skips a beat
  • Then we will know the time slots that are still open and we can try to reschedule clients that have regularly scheduled appointments on Thursdays, but that their trainer won’t be available for.
  • We are offering one group training class rather than Read the rest of Reschedule Them – Don’t Cancel Them This 4th of July!
Posted in business success by Sherri | No Comments

Get Trainers To Help With Marketing

Most fitness businesses take on a good portion of the marketing responsibilities and the personal trainers spend the majority of their time focusing on their clients, but if you set your trainers up for success they can help with quite a bit of your marketing efforts as well as spend most of their time with clients….

woman e-mailingAt Northwest Personal Training & Fitness Education we expect our trainers to have about an 80% productivity rate.  That means that 80%  of the time a trainers is scheduled to work should be spent with paying clients.  For example: working with personal training clients, partner training clients, team training or teaching a group training class.

The other 20% of time the trainer is scheduled to be at the studio should be used for things like:

Read the rest of Get Trainers To Help With Marketing

Posted in Marketing by Sherri | No Comments

Start Improving Body Image

As we get closer and closer to the summer months, more and more of our clients want to start improving their body image.  Shorts, skirts and tank tops leave little option for covering any ‘flaws’ and many begin setting goals for how they’d like to change their body. Please read this blog if you want to start helping yourself and your clients achieve a healthy body image.

It about so much more than dieting and losing weight!

This article was posted a week ago and I was interested to see the response.  Many supported the article and others were very offended.

Dove

I read it and although I agree with some aspects, it does not account for genetic factors and individual differences. It is definitely true that some people have it a lot easier than others. They were born with better genetics, stronger metabolism, less fat cells etc.

Before setting any type of weight loss goal, it’s very important for you to examine your genetics and to understand that fat loss is dependent on your genetic breakdown.  Read the rest of Start Improving Body Image

Posted in Practical Skills by Sherri | No Comments

Generate Extra Revenue This Summer!

As fitness business owners and managers we are all looking for ways to generate extra revenue this summer and I wanted to share just one of the creative ways we encourage clients to work with us over the summer!

Everyone wins with this summer revenue generating idea:

NorthwestPT_SummerTeenGroupTrainingFL_2013

 

It is simple.  Students are out of school. Parents are trying to find ways to keep them active and entertained during the summer.  Parents also often times find themselves with less time to get their workouts in during the summer because they are running around trying to keep up with their kids.

Why not help everyone out? Read the rest of Generate Extra Revenue This Summer!

Posted in Marketing by Sherri | No Comments

Don’t Let This Happen at Your Studio!

FRM Video2Make sure to read this blog because I don’t want this to happen at your studio!

Here is what I saw at our studio the other day and the email I sent to our team to ensure that it doesn’t happen again!

“Hey Team,

I was at the front desk the other day and witnessed a trainer to Customer Service Representative (CSR) tag-off of a new client after an initial complimentary session (this is the critical point when the new client has made a verbal commitment and the trainer should guide the CSR on how exactly they have discussed the new client will be working with us!).

It was painful to watch! The conversation went something like this….

Trainer to CSR:  “Hey can you get client scheduled for their next appointment?  Thanks.” 

Trainer to new client:  “It was really great meeting you!  I have to run to my next client who is waiting for me but I look forward to seeing you again.”

CSR to new client:  “Ok, let me see what I’ve got available…” Then the CSR proceeds to ask questions such as “When do you want to train?”, “How often?” “How long do you want your appointments to be?”  “How many sessions do you want to buy?” etc…

And the clients responses“I’m not sure??” “Maybe this…or maybe that…I was thinking this…What do you suggest??”

Ugh!  Not good!

Remember the transition to CSR is absolutely critical!  You could ruin an amazing first session by not finishing correctly…Remember that as the trainer, you just spent an hour with them…you are the best person to direct exactly what should be purchased/scheduled.

Here is protocol for finishing an initial session with a new client… Read the rest of Don’t Let This Happen at Your Studio!

Posted in Sales by Sherri | No Comments

Keeping Your Personal Training Schedule Full

referral2

Keeping your personal training schedule full requires an entrepreneurial mentality. It requires leadership from the personal training director and a reason for a personal trainer to take full ownership of their schedule. Personal training directors and personal training studio owners often struggle with how to educate and encourage their staff to continually ask for referrals and prospect for business, but don’t worry!  

I have some tips for you and your staff that will help keep schedules full and business thriving!

Here are the keys to keeping your personal training schedule full and rounding up referrals: Read the rest of Keeping Your Personal Training Schedule Full

Posted in Marketing by Sherri | No Comments

Should You Be Writing a Blog?

Should You Be Writing a Blog?

I have been writing blogs for our clients and for Fitness Professionals for quite some time now and I find it to be well worth the work.  Many Fitness Professionals ask us if they should start writing a blog and the quick answer is YES, but….you have to be committed to it and you have to know what your goals are when writing the blog!

We used to have a pretty simple blog, but in January of of 2011 I decided to upgrade the look, feel and functionality of our blog (which is what you see today).

We did hire an outside company to design both of our blogs, but that isn’t necessary.  You can get great templates with blogging services like WordPress and Blogger and with most of these services there is a free blogging option.

I want tell you a bit about why we upgraded our blog, why we think it is important to write blogs and some tips we have picked up along the way!

arrow products blog

Here is why we upgraded the blogs:

  • We wanted them to have a customized feel
  • We wanted to have an “optin” option (learn more about optin/email captures in this blog post) – This is where folks can sign up to receive something for free and in-turn they are signed up to receive my weekly eNewsletters and Blogs posts.
  • We wanted to be able to feature specific products during a blog post and have the products available to purchase right there on the blog.
  • We wanted to make it easier for our readers to find past blog posts
  • We wanted to make it easier Read the rest of Should You Be Writing a Blog?
Posted in Marketing by Sherri | 2 Comments