Leadership In The Fitness Industry: From Trainer to Leader?

I have always said that exceptional leadership is the MOST important factor in creating a successful business. Leadership is a skill that you may have naturally or you may have to learn, but it is always a skill that you can hone.

I have put together a 4 part video series on the leadership skills that every fitness business owner/manager should hone.  Perfect these 4 skills and you will see business revenues jump!

I get asked this question from fit pro owners and managers all the time:

“How do I transition from training clients to managing/leading my business?”

In this week’s video I walk you through (in less than 4 min) how and why this is an incredibly important step to take in order to reach greater revenues.

0 Leadership In The Fitness Industry: From Trainer to Leader?

Stay tuned for next week’s video on leadership!

Yours in health, fitness & business,
Sherri McMillan

Do you have a team that you trust, that you can rely on and that will stick with you for the long haul?  I hope you do, but if you don’t and want to own the licensing rights to duplicate how we find, train and keep the best trainers in the world…you can!  Check out our Human Resource System (scroll all the way to the bottom under a la carte systems).  This is the same HR system that we use and that REALLY works.  AND!

Get 20% off this system through the month of August by entering promo code HR20 at checkout. AND!

If you decide you like the Human Resource System so much that you want the full Business of Personal Training System…we will put the full purchase price of the Human Resource System towards your purchase of the Business of Personal Training System

Email info@nwfitnesseducation.com for more info or to schedule a live personal demo of the Human Resource System.

Here are a couple past blog post with tips to maintain a steller personal training team:
Regular Program Updates
Video Reviews 

 

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Personal Trainer Video Reviews

As you know…referrals are VERY important for any fitness business and you will get the most referrals if you are truly exceptional….and that takes work!

When we say that we have the “World’s Best Personal Personal Trainers” we mean it.  There are a lot of things that we do to ensure that our trainers are at their best.  Conducting video reviews of each trainer, group exercise instructor and customer service rep is one of the ways our staff can see themselves as others see them and allows them to hone their skills.  The excellent service that our customers have come to expect from us is built with dilegent efforts like this.

Derrick Kara 1024x768 Personal Trainer Video Reviews

We conduct video reviews every July and here is the step by step process that I send to my managers:
Read the rest of Personal Trainer Video Reviews

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Do You QR?

FB Like This Get This QR Code NWFE Do You QR?

 

Have you seen QR codes like this all over the place?  You might know what they are and you might know what they do, but did you know that they are super easy to create and can help market you business in LOTS of ways?

I am going to give you the quick and dirty way to create a very cool QR code that you can use in lots of different ways and tell you how we decided to use it.

This is one of those blog posts you don’t want to miss!

 

What is a QR Code?:
It is a different type of “bar” code that many companies have started including in marketing materials.

How do QR Codes Work?:
A client will download (or will already have) a free app to their smart phone that allows them to use the camera on their smart phone to scan the QR code.  The best way to get this FREE app on your smart phone is to search in your app store for QR Code Reader.  Once your client scans the QR code with her smart phone she will automatically be sent to whatever website you have linked to this QR code.

How to create your own QR code:
We use this really cool website that is SUPER easy.  Just paste the website you would like your QR code to link to and click “download QR code.”

What link should I connect my QR code to?
There are lots of different thoughts on this, but the best ideas might be to connect it to something that your audience would like to have.  We have created a way for folks to get a free downloadable gift when they like us on facebook.  We went ahead and used that free gift link and connected it to our QR code.  Now anytime we create marketing materials or are at a conference we can have our QR code listed and next to it we say: “Scan here to like us on facebook and get FREE Instant Access to Sherri’s “Making Money with Small Group Training” Webinar

Where to place your QR code?: 
Fliers, posters, anything you post at lead generating events etc.

QR codes may not be used by everyone out there, but this is a free and easy way to add one more way for people to connect with you.  Why not give it a try?

BONUS INFO: Want to create a “like us on facebook and get a gift” link?  Go to THIS website and create a coupon deal.  It is FREE and it is a great piece of info to include in enewsletters, blog posts and you can link it to your QR code like we did.

PS. test out the QR code on this blog post to see how we have our Northwest Fitness Education QR Code set up.

Happy Marketing!

Yours in health, fitness and business,
Sherri McMillan

 

Check out this new video where I give you the scoop on the importance of having a resource manual to give to clients that can be used in LOTS of ways

0 Do You QR?

 

Fitness Results Manual

 

 

facebook like buton1 300x279 Do You QR?

Click Here to like us on Facebook and get FREE Instant Access to Sherri’s “Making Money with Small Group Training” Webinar

 

 

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How Much Should I Pay My Trainers?

Portland Pic 1024x505 How Much Should I Pay My Trainers?

I get asked this question quite often.  I have found that is best for business owners and managers to ask themselves a series of questions and weigh the different options, but it is difficult to know where to start right?

I am here to help!  Here are a couple points to consider:

  • Do you have independent contractors or employees? (you can read more on this specific topic in THIS past blog)
  • Do you need to make a change and make your independent contractors your employees?
  • Figure out how much overhead and involvement the business has compared to the trainer
  • Take into consideration the goal of your personal training program
  • Find out what the competition is paying
  • Weigh the different payment structures
  • How much risk are you able to take?

I recently wrote an article for Club Industry titled “How to Determine a Fair Compensation Package for Your Personal Trainers” where you can find TONS of details on each of the points I list above.  Read through this article and work your way through each point….in the end you will feel comfortable and confident with the compensation choices you make.  Your bottom line and your trainers will thank you!

Good luck and please post comments below to let me know if this information has been helpful!

Yours in health, fitness and business,
Sherri McMillan

PS…
Check out this new video where I give you the scoop on the importance of having a resource manual to give to clients that can be used in LOTS of ways 0 How Much Should I Pay My Trainers?

Fitness Results Manual

 

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Happy Clients Mean More Clients

Customer service is the corner stone of our business here at Northwest Personal Training & Fitness Education.  Our customers are our bosses and as Fitness Pros, our #1 responsibility is to exceed customer expectations.  We go out of our way to help clients.  We do what you can to service them.  We take initiative to take care of them and we pay attention to the small stuff that really matters to them.  Because of this we have built a STRONG reputation as being the BEST in our community and our refferal business is stellar!

When you have happy clients they refer their friends and family and that means more clients for you!

So how do you ensure that you are doing the things that keep your clients happy?  Well, you need to ask for their feedback and then ACT on it.

onlinesurvey 150x150 Happy Clients Mean More Clients

I have mentioned client surveys in this blog post and also this blog post, but now I want to provide you with the process that our managers follow when creating the survey, distributing the survey, collecting the survey and taking action on the items that our customers point out in the survey.  We use this survey to help us create our new Group Training Schedule and to get general feedback from clients.

Here is our Client Survey Management Protocol: Read the rest of Happy Clients Mean More Clients

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The Olympics Can Help Your Revenues!

Everyone is getting really excited about the 2012 Summer Olympics starting at the end of July and we thought it would be fun to run a special program to celebrate the Olympics and to bring in a little extra revenue during these slower summer months.  Can you believe I am going to share the details with you?  Well, I am!

Here is our flier for this event:

Olympic Challenge Page 1 789x1024 The Olympics Can Help Your Revenues!

Olympic Challenge Page 2 791x1024 The Olympics Can Help Your Revenues!

Our goal will be 200 registrants at each studio!
Give it a try and let us know if you have success with this program…

Want more details on this program, marketing initatives, sales, HR and more?  Try out our PT Profits Mastermind Group for free for a month! It is like having us as your consultants…it is worth a try!

Yours in health, fitness and business,
Sherri McMillan

If you are interested in having a success fitness business…then you will love these two blog post:
Critical Steps To Business Success As a Personal Trainer
What Women Want

sherribofptvideo The Olympics Can Help Your Revenues!Curious how we do everything we do, stay organized and bring in over $1 Million in PT Sales every year at our small 5,000 sq ft training studio?  We use SYSTEMS!!  Having well established sales, marketing, HR, operations etc. systems in place allow all of the pieces of the puzzle to fit together.  These systems can be YOUR systems.  We share all of them with you in the Business of Personal Training System (which is the same system we use everyday).  Change our name to your name and away you go.  Don’t reinvent the wheel.  Email info@nwfitnesseducation.com for a free personalized demo or watch this video where I explain exactly what is in the Business of Personal Training System.

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Keep Revenues Up While Clients Are Away

As Fitness Professionals we all know that summer can be tough on revenues.  Clients are on vacation, spending time with family and enjoying the great outdoors.  Inevitably, the missed personal training sessions start stacking up.

Well, here is a bit of advice that I recently sent out to the team here at Northwest Personal Training on ways to keep revenues up while clients are away.

“I wanted to remind you that periods like (summer/spring break/holidays) these present the perfect opportunity to work on clients’ files.  So for example, if clients are going to be away on vacation, let them know you’re going to use one of their hours to reprogram their workouts and periodize their next phase of training.

This will help the clients by keeping you organized and ensuring you’re monitoring their progress and changing things up…it will help you by keeping your productivity and revenues high which means training rate and revenue and productivity bonuses and it will help the business by ensuring we’re not losing revenues that can never be recouped.”

Win Win 300x90 Keep Revenues Up While Clients Are Away

……and it works!

Yours in health, fitness and business,
Sherri McMillan

Here are 2 past blog post you should also check out:
Cancellations Don’t Mean Revenue Lost!
Cross Promotions For Fitness Professionals

 

Reminder: get $100 of the licensing rights to the Fitness Results Manual only though the end of June!  Enter promo code FRM20 at checkout.  Email kari@nwpersonaltraining.com for a copy of a free demo where you can see exactly what is inside the manual!

Click Here to like us on Facebook and get FREE Instant Access to Sherri’s “Making Money with Small Group Training” Webinar

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Now You Have Something To Talk About!

So you have your facebook page up and running, you have established your local business partners for cross promotion and you have your press release list ready to go.

I have mentioned this tactic previously, but thought it was worth repeating as the slower summer months approach and we are all looking for ways to increase revenues and keep new faces coming into our fitness businesses.  Well, one way to generate something to talk about is by hosting FREE monthly seminars!

Then…you can rave about your seminar(s) all over town.

  • Post the details all over facebook
  • Post the info on your website
  • Ask your clients to attend and to invite their friends and family
  • Send out a press release asking the media to notify the public of this important seminar
  • Handout fliers to your local business partners (resturants, hair saloons, coffee shops, running stores etc.)

Some of the most popular topics are:

  • Injury Prevention
  • Fat/Weight Loss
  • Nutrition
  • Heart Rate Training

 

Make sure to come up with intriguing titles to your seminars like: Outsmart Your Fat Cells or Healthy Summer Cooking & Recipes

Try to build your seminar schedule, Read the rest of Now You Have Something To Talk About!

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Fit Pros Can Get Free Advertising

So you have tons of money for ads in magazines, newspapers, radio and television right?  Ha…just kidding!  If you’re like most fitness businesses, you don’t!  But there is a way to get free advertising.  You will have to work for it, but it will be worth it. Here is what we do and it really does work:

  • Develop a list of key local media contacts in your area including print, radio and TV – this will take some time.  Go to radio show, TV, newspaper and magazine websites and clicking on the “contact us” section.  Record all of the publishers, producers etc. email addresses, addresses and fax numbers.  Then use this list for the the next step.
  • Complete regular mail-outs, emails and fax-outs to develop relationships.  Tease them with some health and fitness information.  For example, state “I was just at IDEA, The International Health and Fitness Conference inLas Vegas and I learned some of the most incredible exercises for the abdominals.  It’s stuff you’ve never seen before.  Call me if you’d like to hear more about it” or “I was just at the IHRSA show in San Francisco and I’ve got to tell you about some of the hottest and craziest equipment new on the market” or offer a human interest story about one of your clients and their success- with their approval of course.  Just wet their taste buds and you can expect at least one or two call backs from each of your efforts.  Of course each time they run your idea, you are mentioned as the Health and Fitness expert and you can also ask for your business and your number to be listed so people can contact you if they have further questions.
  • Offer to write a free weekly/monthly fitness column.  The time spent writing the article will be well worth the advertising value.
  • Offer key media contacts a couple complimentary sessions so they can try out your services and see what it’s all about.  Perhaps propose a “Media Fitness Challenge” or “Getting into shape” challenge and rival reporters and producers of various networks against each other.  The press you get will be huge.

In the beginning, be ready to commit some time doing free articles, free appearances etc.  Sometimes new trainers expect things to just happen.  If you want to succeed, you will have to work at it.  Remember this, what goes around, comes around.  And your efforts will not go unnoticed!

indorow1 Fit Pros Can Get Free Advertising

Click on the video to see an example of a free TV spot we got after sending out a press release about our Indo-Rowers

It really does work!  

Yours in health, fitness and business,
Sherri McMillan

Want more tried and true marketing tips for fit pros?  Check out these past blog posts:
Build Your Brand
Get Lots of People to Your Gym/Training Studio

FRM Video2 Fit Pros Can Get Free Advertising

Did you try a Spring Makeover Challenge and realize that you would have been way more successful if you had a resource guide for you and your participants to follow along with?  Don’t want to put the time and effort into writing this resource yourself?  Get the licensing rights to use The Fitness Results Manual that I created.  It helps us bring in about $20k in extra revenues for us each year.  Get 20% off through the end of June. Enter code FRM20 at checkout.  Don’t hesitate.  This is the last time this manual will be on sale this year

 

Click Here to like us on Facebook and get FREE Instant Access to Sherri’s “Making Money with Small Group Training” Webinar

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Cross Promotions For Fitness Professionals

crosspromotion Cross Promotions For Fitness Professionals

Another question that I get from our PT Profits Mastermind Members and from fit pros that have purchased our Business of Personal Training System is…how do I approach a local business about setting up a cross promotion?  This is such a great question and cross promotions with local businesses can bring in lots of new clients for you and the other business…if you do it right!

Here’s how you might approach a local business owner:

Trainer:  Hey Phil, I’ve got a great idea that I think you’ll really like!
Phil:  Oh yeah.
Trainer:  Here’s how it works.  I’ll put together this Gift Certificate that you can hand out to all your customers.  We can set it up so that, for example, for every purchase of $100 or more, your customers will receive a Complimentary Personal Training session from me courtesy of you.  I’ll put your name and logo right up here.  This program will offer more value and savings to your customers.  It’ll be a special way that you can say “Thanks” to your customers for shopping at your store.  What do you think?
Phil:  I think it’s a great idea but what’s it going to cost me?
Trainer:  Would you do it if it were free?
Phil:  Yeah, of course!
Trainer:  Then, it’s settled.  I’ll take care of all the details and all you have to do is distribute this Gift Certificate to your customers after they’ve purchased something from you.

Can you imagine any business not wanting to offer an extra, special something to their loyal customers?  They have got nothing to lose.  And instantly you have an entire business promoting your services and helping you develop your client base.

Here are some other guidelines to help you when initiating this type of cross promotion.  Read the rest of Cross Promotions For Fitness Professionals

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