Client Motivation

DSC02765 - CopyI am sure your clients are like ours and are wanting to get in great shape fast with summer approaching quickly! This is a great time of year to launch a Weight Loss Challenge. If you don’t have time to launch a Weight Loss Challenge right now….save this info for a different time of year or for next year!

What you can do is give your clients a little motivation to help them reach their goals over the next month or so! Here is an article I recently wrote for our clients. Go ahead and share it with yours…

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Employee of The Month

10487204_10152079812461946_5027197056409213767_nPersonal trainers, group exercises instructors, CSRs and pretty much all humans like to be recognized when they work hard and do great things! At Northwest Personal Training our Fitness & Training Director selects one of our employees to be the “Employee of The Month.” Here’s what we do:

  • Choosing the Employee of the Month is included in our yearly marketing plan and is something that our Fitness & Training Director puts in her calendar to do the last week of each month (for the next month’s Employee of the Month)
  • The Fitness & Training Director sends out an email to the entire team letting everyone know who the Employee of the Month is and why.
  • We give the Employee of The Month one of the most sought after and priceless things we have here at Northwest Personal Training….the BEST PARKING SPOT! 🙂 – it may seem like a small thing, but at our studio it is a big deal because our employee parking is pretty far away.

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Partner Stretches for Partner Training

Try these partner exercises during your partner training sessions. I just shared them with my clients too! They are fun and they really work!

It’s always a good idea to keep your connective tissue and your body limber and flexible so we will finish our series with a few stretches that you can do together at the end of your workouts.

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Partner Training – Tips For Clients

upper cut

Hopefully you have some partner/team training time slots/clients on your personal training calendar. If you do, send these tips on how to be a solid workout buddy to your clients! Show them that you are thinking of them!

Make The Commitment

Decide on the day(s) and time(s) both of you will commit to training together. You don’t want to have to decide when the next training workout will be at each workout – make it simple and easy so you both know the exact day(s) and time(s) each week. It’s not that you can’t be flexible and adjust if needed but you don’t want to have to spend a lot of time reviewing each other’s schedule each week to determine when you can find the time. Read the rest of Partner Training – Tips For Clients

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Building a Successful Group Training Schedule

12189907_10153647039978607_627955829296153599_nBuilding a successful group training schedule can be a daunting task. There are many factors to take into consideration and sometimes it is difficult to know where to start! We revamp our group training schedule 3 times per year. These changes coincide with the client surveys that we conduct 3 times per year (scheduled into our Yearly Marketing Plan).

Your fist step is going to be to create and send out a client survey that will provide you with the feedback you need to develop a group program that will serve the needs of your current clients. Read the rest of Building a Successful Group Training Schedule

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Partner Training Ideas

Here are a few of the partner training exercises that I recommend to my clients and trainers. If you are looking for some fun partner training ideas for your personal training sessions or group training sessions you have come to the right place.

Want more than the 3 exercises I provide here? Go to my client blog site and search “partner training” or look at the past 7 weeks of blog posts!

Remind your clients that working out with a partner is fun, challenging and because your buddy is counting on you, it’s great for helping you both stick to your workout routine.

Partner Shuffle Drill:

IMG_1192 2Stand facing your partner. Shuffle for about 10 feet going one way while simultaneously tossing the medicine ball back and forth to your partner. Repeat going the opposite direction. Continue for 60-120 seconds.

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On Floor Trainer Reviews


DSC02801One of the tasks that is included in our yearly marketing plan each year is for our Fitness & Training Director to schedule on floor trainer reviews with each of our personal trainers. If you haven’t included this in your yearly marketing plan it isn’t too late! Remember, your clients expect the very best from you and your team. Spending time with each of your personal trainers (rookies and experienced trainers) helps the trainer hone in on what is expected of himself/herself and allows you to give constructive feedback. Make sure your standards are being met. Take the time to conduct on floor trainer reviews with your staff!

Here are a couple of the things our Fitness & Training Director will be looking for:

  • Arrives early and prepared for session
  • Appropriate attire, hygiene and speech
  • Gives a warm greeting to client
  • Checks with client on the status of their workouts/fitness routine
  • Has client sign in for session
  • Finishes session on time
  • Teaches exercises using an appropriate style (explain, demonstrate, client practices, quizzing)
  • Session is dynamic and interactive
  • Offers regular and appropriate eye contact
  • Body language demonstrates focus and attention on client / Hands-on spotting

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How to Ask For a Referral

DSC02765 - CopyLast week I told you about our most recent referral incentive and this week I want to give you an example of how to comfortably ask for a referral. Some personal trainers feel uncomfortable asking for referrals so share this example script with your team and show them how simple asking for referrals can be!

  1. Inform your clients of your present situation. For example:

“Joe, I have really enjoyed our training relationship and you have achieved so many amazing results.  Anyways, I wanted to let you know that I’ve had a few time slots open up in my schedule and before I open them up to everyone, I would love to offer you the first right of refusal and the opportunity to offer a complimentary session to someone that you care about.  If it works out, I’d give them those time slots.  I enjoy training you so much so I know anyone you associate with will be just as fun!


John, I’ve just had a time-slot open up on Tuesdays and Thursdays.  Do you know anyone who might be interested in getting some help with their exercise program?”


Sue, I’ve just started accepting new clients.  Do you know anyone I could call and offer a complimentary initial session to?”

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Get More Clients with Referral Incentives

February Client referral incentive_2016To keep your fitness business humming you ALWAYS need to have new potential clients walking through your doors. There are lots of ways to get those potential new clients coming in, but referrals are always the BEST and most EFFECTIVE way to get new clients! We ran a Valentines referral incentive that I want to share with you. You can use the same idea to run a referral incentive anytime of the year. Make sure to include multiple referral incentives in your yearly marketing plan!

Referral Incentive:

It’s a great way to earn some extra cash just by inspiring someone to take action on their health and fitness goals.

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Here’s the process:

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Comp Session – Are You Ready?

trainer client sittingWe have 8 complimentary sessions scheduled for this week. How many do you have? Are you always working on getting potential new clients into your facility? Today we are going to discuss what you and your team need to do to be ready for comp sessions. This is your time to shine!

Looking for ideas on how to get more complementary sessions scheduled? Try these past blog posts:

Here are a few things that I reminded our team to do that will really WOW the potential NEW clients that are coming in this week: Read the rest of Comp Session – Are You Ready?

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