Clients Want To Know – Aerobic vs. Anaerobic

I am sure many of you have come up against clients who question why they need to do cardio exercise. Of course you know the importance of combining aerobic and anaerobic cardio, strength training, stretching and other forms of exercise…but your clients may not. I always like to give my clients the facts about their fitness and do it in a way that is easy to understand and suggest doable ways to accomplish what I am suggesting.

Here is a great way to help your clients understand the difference between aerobic and anaerobic exercise and to show then why both are important in reaching goals.

I start by telling clients that every good cardio program should include aerobic and anaerobic exercise with some variable impact and agility training.

Aerobic Exercise:

Aerobic exercise is easy to explain. It involves going out for a walk, jog, cycle, swim, hike, x-country ski, indoor cardio equipment or taking a fitness class. It includes exercise that is within your comfort zone and at an intensity that you could hold for 20 minutes plus. This type of exercise will condition your heart and achieve numerous health benefits.

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Simple Tips For Program Design

Do you ever get these questions from your clients?

  • Is High Intensity Training the way to go?


  • Or is Long, Slow Distance Training better?


  • What cardio exercise brings the best results – is it cycling, rowing, running or something else?


  • What muscle conditioning workouts enhance overall fitness best – is it Bootcamp classes, Barre, Yoga, Pilates or traditional weight training?


If someone decides to get fit and commit to an exercise program, there are a ton of options. It can feel like a kid in a candy store so to speak. That is where you (as a fitness professional come in!). As you know….there’s only so much time in a week so how do you choose what to prescribe to your clients? And how do you explain your reasoning behind doing so?

Here are a couple reminders the best ways to design programming for your clients. Use these tips on your own and share them curious clients.

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Posted in Adherence, Practical Skills by Sherri | No Comments

Yes. They Need To Lift Heavy

I am sure you preach the importance of strength training with your clients, but sometimes clients need concrete information on WHY they need to lift weights. So, after talking with them about strength training….follow up with the information below:

“Many physiologists and researchers considering Strength Conditioning to be the true Fountain of Youth – the magic “pill” to reverse or prevent a significant portion of the aging process.

Many of the changes people experience as they age are due to a loss in muscle mass. So if we can maintain a significant amount of muscle tissue as we age, we can expect to age much more slowly.

Let’s look at some of the research and benefits of strength training:    

Strength training will increase muscle endurance and strength, improve bone density and posture, boost your metabolism, increase functional capacity, improve your blood pressure and blood lipid levels, decrease joint pain and reduce your risk of falling. In addition, muscle looks good and can improve your overall self esteem and confidence. You’ll move with better strength, balance, coordination and agility and your performance in your recreational pursuits will be enhanced significantly. Read the rest of Yes. They Need To Lift Heavy

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Be Prepared – Bad Weather Is Coming!

For many of us fitness business owners and managers……we are not only entering one of our busiest times of year, we are also entering a time of year where bad weather is inevitable. Whether it be ice, snow or fog. Make sure you and your staff are aware of your bad weather protocol. Don’t have a bad weather protocol? Take a look at ours and modify it for your needs! Read the rest of Be Prepared – Bad Weather Is Coming!

Posted in leadership, Operations by Sherri | No Comments

Generate Revenue With Team Training

Have you tried Team Training? Of course we offer private training and partner training and that is our bread and butter, but I am a big believer in diversifying revenue streams. One way to do this is to offer team training. We do and it really works! I asked each of our trainers to come up with a couple Team Training Options that they can each host based on their passions and interests. Read the rest of Generate Revenue With Team Training

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A Clear Vision: Does Your Fit Business Have One?

visionIn previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clientsknow your competitionknow your businessand know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto. Whether you are just starting up or you have been in business for a long time…make sure to read this blog post to insure you REALLY have a mission, vision and moto that you (and your staff) can lean on.


Once established you can include your mission statement and list of specialty services on the back of your business cards, the top of programming cards and the back of client b-day cards. You can frame your code of ethics and values and hang them in your office or studio. These statements will help you make all further decisions and ensure you are taking the right direction in any venture.

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How to Create or Revamp YOUR Mission Statement:

Definition of Mission Statement: a formal summary of the aims and values of a company, organization, or individual.

Be clear and concise.  State your mission in less than a paragraph.

For example, at Northwest Personal Training & Fitness Education, our mission statement is:

“To help our clients adopt a more healthy and fit lifestyle so they look and feel better”

Other examples:

  • To provide a one-stop Mind/Body/Spirit Personal Training experience for everyone.
  • To offer affordable and high quality personal training services to the general public
  • To help menopausal women achieve a healthy, balanced lifestyle.
  • To help children adopt a healthy lifestyle and learn to love physical activity
  • To assist other health professionals rehabilitate those suffering from various physical injuries

Note – it is also helpful to write your own personal mission statement and check back with both your business and personal mission statement to ensure you are staying on track!

Have a Concrete Vision Statement:

Definition of Vision: An aspirationional description of what an organization would like to achieve or accomplish in the mid-term or long-term future. It is intended to serve as a clear guide for choosing current and future courses of action. 

For example, at Northwest Personal Training & Fitness Education, our Vision is:

“A personalized fitness program for everyone.”

Have a Motto that sticks!

Definition of Motto: a short sentence or phrase that expresses a rule guiding the behavior of a particular person or group.

For example, at Northwest Personal Training & Fitness Education, our Motto is:

“Looking Good and Feeling Great”

Our business is focused on the Feeling Great aspect and all our materials represent this with “Feeling Great” being larger in font and more emphasized in its placement.

Other motto examples:

  • 100% Customer Satisfaction
  • Most affordable Personal Training services

Note:  it is also helpful to write your own personal motto and check back with both your business and personal motto to ensure you are staying on track!

Besides having a strong mission, vision and motto it is also a good idea to have your company values and code of ethics in place.

What are Your Top Company Values?

Do you value high quality equipment and amenities, education, high-end training services, cleanliness, ethical business practices and procedures, customer service, cutting-edge programming, profitability, community involvement, happy and satisfied staff, client retention, or alliances with local business that share common a common vision and values.  Which values are most important to you?

Do You Have Company Codes of Ethics Established?

Definition of Code of Ethics: A guide of principles designed to help professionals conduct business honestly and with integrity. A code of ethics document may outline the mission and values of the business or organization, how professionals are supposed to approach problems, the ethical principles based on the organization’s core values and the standards to which the professional will be held.

We recommend that you look at the code of ethics IDEA has established for the Personal Training industry that you can use or model after. Click HERE to see IDEA’s code of ethics for personal trainers.

Yours in health, fitness & business,
Sherri McMillan



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Clients Have Poor Posture?

Do your clients have poor posture? I am sure some of them do and their poor posture can cause back, neck and shoulder pain. Talk to your clients about improving their posture. Send them this information or show them these exercises next time you see them.

Since many of us spend so much more time hunched over our laptops, Ipads and cell phones, it’s easy to see why many younger adults are depicting the typical hunch back posture that you normally wouldn’t get until you are in your 80s or 90s. We are even starting to see this kyphotic, hunch posture in our kids!

Bad posture places excessive stress on your muscles and joints which can result in a tight, sore and stressed body. This can lead to back pain, neck pain, shoulder issues, headaches and other health issues and/or injuries.

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Mixing Bikes and Cars Safely

Hey Fit Pros….I published this blog on our client blog and I want to share it with you as well.

I recently had 3 friends get hit by a car while riding their bikes so I wanted to remind drivers and cyclists how to navigate the roads safely. I’m not blaming either group – I think we can all do better!

Please share with your staff and your clients!

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Bathroom Ads? Why Not?

It is getting progressively more difficult to capture the attention of our clients and potential new clients when trying to advertise our services. The amount of social media and email notices we each get in a day can be overwhelming and that often means we miss things or don’t have the time to read each message carefully. Good news? You have a captive audience right there in your studio and at other local businesses. Yep, in the bathrooms.

Do you place ads on the doors of your bathrooms or on the wall behind the urinals at your studio or fitness facility? If you don’t, you should! Talk about a captive audience.

We create fliers for all of our current events, seminars, specials, holiday closures etc. and place them around the studio, and that includes the doors of the bathrooms. Make sure that you have someone assigned to creating and posting these fliers throughout your facility. Read the rest of Bathroom Ads? Why Not?

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Getting MY Workout In….

Fit Pros….you are just as busy as the average American and if you are like me…I sometimes find it tough to make time and muster the energy to get my workout in. You’ve been at the gym all day working and training clients. Often, at the end of your shift, you just want to go home and the last thing you want to do is stay longer at the gym to get your own workout in. So how do you stick with your own workout regiment? Read the rest of Getting MY Workout In….