Holiday Cards For Clients

Do you send out holiday cards to your clients around this time every year?  It is a great idea, but it can cost quite a bit.  I am going to tell you what we do get the biggest bang for our buck when it comes to sending holiday cards to our clients.

Team Photos 2012 004 300x225 Holiday Cards For ClientsGiftCert2 Van 300x233 Holiday Cards For Clients

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Marketing Tip: Free, Fun & Simple

This is a marketing tip that is free, fun, simple and it is something we do every year.

Here is how it works…

  • We make it a priority to take LOTS of pictures at all of the events we participate in and host throughout the year (Everything from rock climbing to racing events to hiking to charity events to specialty programs and more). Tip: make sure to get random pictures of trainers and clients together during normal training sessions too.  These are often times the best pictures!
  • All of the pictures are saved in organized folders on a shared computer.
  • Starting at the end of October we start pulling together a slideshow/video with these images. We try to use mostly pictures of our clients.  We add some music and inspirational quotes.
  • We run the slideshow at our holiday party so that our clients can relive all the fun they had with us over the past year (what a great client retention tool!)
  • Finally, we post the video on YouTube and on the front page of our website and leave it there until we create the video for next year.

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Time To Develop Your Marketing Plan For 2013

Sherrisblackandwhite1 215x300 Time To Develop Your Marketing Plan For 2013

Right now I am hard at work creating our 2013 Marketing Plan for our business.  This is the monthly plan that our entire team will follow next year.

The marketing plan includes:

  • Promotion dates and details
  • Our internal and external marketing initiatives
  • The events that we will host
  • Monthly staff accountability check-ups
  • Topics for monthly specialty programs
  • Team meeting dates
  • Team birthdays and anniversaries
  • ….and so much more.

It always feels good when the marketing plan is complete because Read the rest of Time To Develop Your Marketing Plan For 2013

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Thanks To You

I wanted to take a moment to send out a thanks to all of the fitness professionals who read my blog.

Thanks to you for doing the work you do everyday.

Thanks to you for helping one person at a time.

Thanks to you for caring enough about your clients to better yourself with knowledge that will help their health and fitness goals.

Thanks to you for caring enough about your business to better your practices so you can be successful.

Thanks to you for taking our industry to the next level with the efforts you make everyday.

Thanks to you!

Here is a message that I just sent out to our clients that you might want to share with yours:
thanksgiving calories 232x300 Thanks To You

“ You don’t have to lock yourself in your room tomorrow during Thanksgiving dinner. Read the rest of Thanks To You

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Healthy Thanksgiving Tips To Share

Healthy Thanksgiving 300x249 Healthy Thanksgiving Tips To ShareThanksgiving is a wonderful time of year where we reflect on the things we are thankful for.  It can also be one of the most frustrating times of year for all of us in the fitness industry.  We want our clients to reach their fitness & weight loss goals, but how can they do that when they will most likely consume around 5,000 calories on Thanksgiving Day?  Yep, that is right! It’s estimated that the average American can consume 5,000-plus calories on Thanksgiving Day!

This year you can help your clients maintain their fitness goals by giving them these helpful tips for a healthy Thanksgiving (share this list with your clients!): Read the rest of Healthy Thanksgiving Tips To Share

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First Session Success – Top Tips

One of the most common sales questions we receive from fitness professionals is how (with all of the different trainers and their different styles) do all of  your trainers use the same sales system to sign up 80% or more of the prospective clients they have first sessions with?

The answer is pretty simple!  You MUST have a systematic approach that you know works.  I created a system that we use every time we bring a prospective new client through a first session with us.  It is tried and true.  Even though all of our trainers have different personalities and styles, 80% or more of our prospective clients sign up with is!  Having a system like this in place also helps trainers feel confident in a situation that many of them don’t like…SALES!

Take a peak at this quick 4 min video that I created where I give you some of my favorite tips to conducting a successful first session with a prospective client.

0 First Session Success   Top Tips

Remember, having good systems in place can help you take your business to the next level! Click HERE to learn more about the full “Make or Break Your 1st Session with a Prospective Client eViedo.”

Yours in health, fitness & business,
Sherri McMillan

Did you LOVE the ideas I gave in this video?  Then you will LOVE the offer I am throwing out to all fitness professionals for the next 2 months!

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We know that many of you have always wanted to purchase our Business of Personal Training System to help take your PT business to the Million dollar level.  From now until the end of the year we are going to make it easy for you.  Purchase by the end of the year and we will give you one year of our Personal Training Master Mind Program, free comp session eVideo and you get to write off your entire purchase for the 2012 tax return!

Buy now, saves tons of money, catapult your PT business to a new level and get a tax write off for your 2012 tax return! No promotion code needed. Just order and you will get all of this FREE stuff.
Tons of interest free payment plans available too!

 

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

 

 

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Click Here to like us on Facebook and get FREE Instant Access to Sherri’s “Making Money with Small Group Training” Webinar

 

The Pumpkin Workout – This is Legit!

I have been working long days and nights putting together, not only one of my best workouts, but possibly THE best workout out there.
This workout is LEGIT!
Got your interest yet?  

It is perfect timing too because we just finished up Halloween and we are moving on the Thanksgiving (at least here in the states :)) and so many of us have pumpkins on the brain.  I know what you are thinking.  What do pumpkins have to do with THE best workout ever? ANSWER:EVERYTHING!

I am so excited to be launching the revolutionary new PUMPKIN WORKOUT!  Be the first Fitness Pro in your area to offer the Pumpkin Workout. Your clients will love you and you’ll be the most sought after trainer in your community!  The Pumpkin Workout will launch your career to a whole new level!

Watch this entire video for the details.  Trust me.  This is something you need to take the time to do.  You will be kicking yourself if you don’t!

0 The Pumpkin Workout   This is Legit!

Share this info with your fellow fitness professionals! (unless… of course… you don’t want the competition stealing the best business opportunity you have ever seen!)

Yours in health, fitness & business,
Sherri McMillan

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

 

 

facebook like buton1 1024x952 The Pumpkin Workout   This is Legit!

Click Here to like us on Facebook and get FREE Instant Access to Sherri’s “Making Money with Small Group Training” Webinar

 

 

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Our Biggest Problem

Do you know what our biggest problem is?  It is probably your biggest problem too.
Here it is…ready?

THE MAJORITY OF PEOPLE DO NOT LIKE TO EXERCISE!

hate exercise1 300x229 Our Biggest Problem

That is right.  The biggest problem working in the fitness industry is that we are offering a product that most people hate.  So each and every one of us has to do whatever we can to make the experience as enjoyable as we possibly can.

We have to be in the business of getting our members and clients to really like each and every single one us, enjoy being around us, enjoy our environment and how they feel every time they come and see us.

The statistics show that Read the rest of Our Biggest Problem

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3,000 Potential New Clients

Raise a lot of money for local charities.  Help people experience a huge sense of accomplishment.  And let it enhance your business by getting to know 3000 potential new clients!

start line GF 2012 300x198 3,000 Potential New Clients

I am so proud and honored to say that the 6th annual Girlfriends Half Marathon was a huge success!  The weather held out for us and the girlfriends were in full force.  We raised tons of money for breast cancer research and other local charities and we had a blast.  Now it is time to reap some of the other benefits  of hosting an event where close to 3,000 women walked through the doors of our studio.

(If you want to learn more about the Girlfriends Half Marathon check out this THIS ARTICLE that was written after the race) 

So how do we manage the task of reaching out to these ladies to tell them about all of the great services we offer?

  • We start by narrowing down the field
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Double Dip: Customer Service And Sales

Sometimes it is OK to Double Dip….especially when it comes to correspondence with your clients.  Making phone calls and writing emails to clients on a regular bases is what sets us apart from other fitness facilities in our community.  We pride ourselves in showing our clients that we care about them and want them to use the facility.  This displays a high level of customer service, but these correspondences can also become sales opportunities.

Here’s the process for ensuring tremendous success to client phone calls and emails.email for phone 265x300 Double Dip: Customer Service And Sales

  1. Be prepared.  Know the clients attendance record, successes or struggles.
  2. Compliment.  For those clients who are coming in regularly or achieving excellent results, let them know how impressed you are.  For example “I just wanted to let you know that I’ve noticed you’ve been coming in so regularly and I want to congratulate you on keeping your health and fitness a priority!” or “ I’ve noticed you’ve been experiencing incredible results – Keep up the great work!”
  3. Encourage.  For those clients who are not coming in regularly, we need to encourage them to refocus on their health and fitness.  You may be the ‘kick-in-the-butt’ they need to start taking care of themselves again.  For example, “Hey I miss you.  I haven’t seen you in two weeks and I wanted to see what’s up.  I hope you’re not letting work take over your life and taking precedence over your health!” or “Hey, I want to help you come up with a plan for getting in here and taking care of your health and fitness.  Why don’t you tell me when you can come in for the next week, and I’ll hold you to it
  4. Invite and Promote.  This is a great opportunity to let them know about upcoming fun events, classes, programs and promotions.  Provide them some details.  Read the rest of Double Dip: Customer Service And Sales