Healthy Thanksgiving Tips To Share

Healthy Thanksgiving 300x249 Healthy Thanksgiving Tips To ShareThanksgiving is a wonderful time of year where we reflect on the things we are thankful for.  It can also be one of the most frustrating times of year for all of us in the fitness industry.  We want our clients to reach their fitness & weight loss goals, but how can they do that when they will most likely consume around 5,000 calories on Thanksgiving Day?  Yep, that is right! It’s estimated that the average American can consume 5,000-plus calories on Thanksgiving Day!

This year you can help your clients maintain their fitness goals by giving them these helpful tips for a healthy Thanksgiving (share this list with your clients!): Read the rest of Healthy Thanksgiving Tips To Share

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First Session Success – Top Tips

One of the most common sales questions we receive from fitness professionals is how (with all of the different trainers and their different styles) do all of  your trainers use the same sales system to sign up 80% or more of the prospective clients they have first sessions with?

The answer is pretty simple!  You MUST have a systematic approach that you know works.  I created a system that we use every time we bring a prospective new client through a first session with us.  It is tried and true.  Even though all of our trainers have different personalities and styles, 80% or more of our prospective clients sign up with is!  Having a system like this in place also helps trainers feel confident in a situation that many of them don’t like…SALES!

Take a peak at this quick 4 min video that I created where I give you some of my favorite tips to conducting a successful first session with a prospective client.

0 First Session Success   Top Tips

Remember, having good systems in place can help you take your business to the next level! Click HERE to learn more about the full “Make or Break Your 1st Session with a Prospective Client eViedo.”

Yours in health, fitness & business,
Sherri McMillan

Did you LOVE the ideas I gave in this video?  Then you will LOVE the offer I am throwing out to all fitness professionals for the next 2 months!

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We know that many of you have always wanted to purchase our Business of Personal Training System to help take your PT business to the Million dollar level.  From now until the end of the year we are going to make it easy for you.  Purchase by the end of the year and we will give you one year of our Personal Training Master Mind Program, free comp session eVideo and you get to write off your entire purchase for the 2012 tax return!

Buy now, saves tons of money, catapult your PT business to a new level and get a tax write off for your 2012 tax return! No promotion code needed. Just order and you will get all of this FREE stuff.
Tons of interest free payment plans available too!

 

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

 

 

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Click Here to like us on Facebook and get FREE Instant Access to Sherri’s “Making Money with Small Group Training” Webinar

 

The Pumpkin Workout – This is Legit!

I have been working long days and nights putting together, not only one of my best workouts, but possibly THE best workout out there.
This workout is LEGIT!
Got your interest yet?  

It is perfect timing too because we just finished up Halloween and we are moving on the Thanksgiving (at least here in the states :)) and so many of us have pumpkins on the brain.  I know what you are thinking.  What do pumpkins have to do with THE best workout ever? ANSWER:EVERYTHING!

I am so excited to be launching the revolutionary new PUMPKIN WORKOUT!  Be the first Fitness Pro in your area to offer the Pumpkin Workout. Your clients will love you and you’ll be the most sought after trainer in your community!  The Pumpkin Workout will launch your career to a whole new level!

Watch this entire video for the details.  Trust me.  This is something you need to take the time to do.  You will be kicking yourself if you don’t!

0 The Pumpkin Workout   This is Legit!

Share this info with your fellow fitness professionals! (unless… of course… you don’t want the competition stealing the best business opportunity you have ever seen!)

Yours in health, fitness & business,
Sherri McMillan

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

 

 

facebook like buton1 1024x952 The Pumpkin Workout   This is Legit!

Click Here to like us on Facebook and get FREE Instant Access to Sherri’s “Making Money with Small Group Training” Webinar

 

 

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Our Biggest Problem

Do you know what our biggest problem is?  It is probably your biggest problem too.
Here it is…ready?

THE MAJORITY OF PEOPLE DO NOT LIKE TO EXERCISE!

hate exercise1 300x229 Our Biggest Problem

That is right.  The biggest problem working in the fitness industry is that we are offering a product that most people hate.  So each and every one of us has to do whatever we can to make the experience as enjoyable as we possibly can.

We have to be in the business of getting our members and clients to really like each and every single one us, enjoy being around us, enjoy our environment and how they feel every time they come and see us.

The statistics show that Read the rest of Our Biggest Problem

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3,000 Potential New Clients

Raise a lot of money for local charities.  Help people experience a huge sense of accomplishment.  And let it enhance your business by getting to know 3000 potential new clients!

start line GF 2012 300x198 3,000 Potential New Clients

I am so proud and honored to say that the 6th annual Girlfriends Half Marathon was a huge success!  The weather held out for us and the girlfriends were in full force.  We raised tons of money for breast cancer research and other local charities and we had a blast.  Now it is time to reap some of the other benefits  of hosting an event where close to 3,000 women walked through the doors of our studio.

(If you want to learn more about the Girlfriends Half Marathon check out this THIS ARTICLE that was written after the race) 

So how do we manage the task of reaching out to these ladies to tell them about all of the great services we offer?

  • We start by narrowing down the field
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Double Dip: Customer Service And Sales

Sometimes it is OK to Double Dip….especially when it comes to correspondence with your clients.  Making phone calls and writing emails to clients on a regular bases is what sets us apart from other fitness facilities in our community.  We pride ourselves in showing our clients that we care about them and want them to use the facility.  This displays a high level of customer service, but these correspondences can also become sales opportunities.

Here’s the process for ensuring tremendous success to client phone calls and emails.email for phone 265x300 Double Dip: Customer Service And Sales

  1. Be prepared.  Know the clients attendance record, successes or struggles.
  2. Compliment.  For those clients who are coming in regularly or achieving excellent results, let them know how impressed you are.  For example “I just wanted to let you know that I’ve noticed you’ve been coming in so regularly and I want to congratulate you on keeping your health and fitness a priority!” or “ I’ve noticed you’ve been experiencing incredible results – Keep up the great work!”
  3. Encourage.  For those clients who are not coming in regularly, we need to encourage them to refocus on their health and fitness.  You may be the ‘kick-in-the-butt’ they need to start taking care of themselves again.  For example, “Hey I miss you.  I haven’t seen you in two weeks and I wanted to see what’s up.  I hope you’re not letting work take over your life and taking precedence over your health!” or “Hey, I want to help you come up with a plan for getting in here and taking care of your health and fitness.  Why don’t you tell me when you can come in for the next week, and I’ll hold you to it
  4. Invite and Promote.  This is a great opportunity to let them know about upcoming fun events, classes, programs and promotions.  Provide them some details.  Read the rest of Double Dip: Customer Service And Sales

Build Your Community. Build Your Client Base.

We are so proud to announce that we recently won the “Community Builder Award” from the Greater Vancouver Chamber of Commerce for our fundraising efforts within our community.

sherri winning 225x300 Build Your Community.  Build Your Client Base.We feel fortunate, grateful and blessed to do what we do and to work with clients who are amazing people doing what they need to do to be at their best.  We are pretty lucky because we get to put the ‘fun’ in fundraising by hosting triathlons, fun runs, hiking treks, rock-climbing adventures, dance parties and more!  It’s definitely not a chore to give back!  We chalk our success up to our amazing clients and staff.

I love putting on events that help build our community.  It is just an added bonus that by doing good….good comes back to us.  With all of the fun events we put on that benefit our community we get recognized.  When we get recognized people think of us when they think of getting in shape, being active and living healthier lives.  It all comes full circle and everyone wins.

So get out into your community!  Contact your local Chamber of Commerce.  Get involved in local events and fundraisers.

Build Your Community!
Build Your Client Base!

If you are looking for more ideas on how to promote your personal training business within your community you should definitely look into setting up some cross promotions and hosting educational workshops.  All of these community efforts work for us.  They will work for you too!

Yours in Health, Fitness & Business,
Sherri McMillan

 Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 3 revenue generating secrets.
This video WILL help you bring in more clients and more revenue.  Don’t miss it!

 

facebook like buton1 1024x952 Build Your Community.  Build Your Client Base.

Click Here to like us on Facebook and get FREE Instant Access to Sherri’s “Making Money with Small Group Training” Webinar

 

 


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Foundation For Fitness Marketing Success: Know Your Competition!

If you have been following my blog the last three weeks you are now aware of the absolutely essential things you need to know before you can start building a successful marketing plan that will bring in tons of new fitness clients.  You need to know YOURSELF.  You need to know YOUR BUSINESS.  You need to know YOUR CLIENTS…and now it is time to review the fourth and final piece to this fitness foundation puzzle.  Know YOUR COMPETITION!

know your compeition 300x116 Foundation For Fitness Marketing Success: Know Your Competition!

I don’t just mean that you need to know who your competition is and where they are located.  You need to know their strengths, their weaknesses, what they do, what they don’t do, the “feel” of their facility and so much more.  If you take the time to learn all about your competition it will help you find your niche.  What isn’t your competition doing that you could do?

Check out this super quick FREE streaming video if you want the skinny on how I scope out the competition: Read the rest of Foundation For Fitness Marketing Success: Know Your Competition!

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Foundation For Fitness Marketing Success: Know Your Client!

BHill01 R2 051 24 300x195 Foundation For Fitness Marketing Success: Know Your Client!

It is absolutely essential to understand exactly who your clients are before you start marketing to them.

Narrowing down the type of client your business will cater to will effect your marketing strategies in every way.  Once you know who your clients are you can decided on the right types of images to use in your marketing materials, the wording you use in ads and the types of programs you will promote.

 

But, how do you know who your clients are and/or how do you decide who the “right” clients are for you?

You are in luck!   Read the rest of Foundation For Fitness Marketing Success: Know Your Client!

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Foundation For Fitness Marketing Success: Know Your Business!

In last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business.  Now it is time to give you a quick look at the second step to setting up a foundation for fitness marketing success!

You MUST KNOW YOUR BUSINESS!  It can be tough to dig deep to really understand the ins and outs of your business, but it is the only way you will be able to create a marketing plan that will take your business to the next level.  Be true to yourself and your business and great things will happen!

Here are the questions you need to be able to answer about your business before creating your marketing plan: Read the rest of Foundation For Fitness Marketing Success: Know Your Business!

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