Get More Clients – Build Simple Health Professional Alliances!

Get more clients by building strategic health professional alliances!

Having health professionals support you and your services will not only…..

…….help you to generate more business, it also will give a more professional and credible image to your existing and potential clients.

doctor prescribes exercise 300x204 Get More Clients   Build Simple Health Professional Alliances!

 

Here are some ideas to help you initiate a relationship with Health Professionals in your community:

 

  • Have all new clients fill out a medical questionnaire listing their health professionals and obtaining their approval for you to contact them.
  • Then send each client’s physician or health professional a letter:
    • Inform them that their patient has initiated an exercise program with you.
    • Introduce your services and credentials and include your brochure, personal dossier.
    • Send five complimentary personal training sessions that they can offer to other patients who could benefit from a fitness/wellness program.

 

  • Establish a Health Advisory Board:
    • Try including a…..Massage therapist, Physiotherapist, Nutritionist, Sports Physician, Chiropractor and any other appropriate health professionals
    • List their names on your letterhead, brochures and post their pictures and bios within your club, studio or office.
    • Eight to twelve members on an Advisory Board is appropriate.
    • Compliment your advisory board with other professionals including a marketing and advertising specialist, banker, accountant, lawyer, successful business owner
    • Keep in mind these people are busy so do not request a huge time and energy commitment.
    • An advisory board meeting once or twice a year is all you should expect. 
    • Take the board out for breakfast, lunch or dinner and ask them questions about your business.
    • At this level, your board should function as a sounding board and provide brainstorming opportunities. 
    • A meeting once or twice a year and the ability for you to call a member of your board to ask a question is the extent of their commitment.
    • In return for their time and energy, offer VIP rates on Personal Training to all members of your board and provide them with exposure by listing their names on your materials and within your places of business.
You are never too small a business to have a Health Advisory Board.  

So at the very least incorporate my idea of sending physicians a letter informing them that you are working with their patient and the free passes.  Why not!? And if you get really motivated create an advisory group that many professionals in your community would benefit from….including you!

Yours in health, fitness & business,

Sherri McMillan

TODAY IS THE LAST DAY TO SAVE $100 on the Fitness Results Manual!!!

 

FITNESS RESULTS MANUAL!

product results manual Get More Clients   Build Simple Health Professional Alliances!The Fitness Results Manual is the same resource tool we use for our weight loss challenges to generate around $20,000 in extra revenue each year, the resource tool we use for corporate wellness programs, when conducting a comp session and to sell to clients!.  Take a look at this video where I walk you through exactly what you get with the Fitness Results Manual. The best news is that I have authorized an automatic $100 automatic discount if you purchase the Fitness Results Manual before August 1st!

Email info@nwfitnesseducation.com or call with questions or to schedule a personalized demo of the Fitness Results Manual.

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 Get More Clients   Build Simple Health Professional Alliances!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Get More Clients   Build Simple Health Professional Alliances!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

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Why Should I Hire YOU?

trainer client sitting 300x199 Why Should I Hire YOU?As personal trainers and fitness business owners/managers it is important to be able to answer the question most potential clients will ask:

Why should I hire YOU?

The first step is being able to easily explain how hiring a personal trainer can help your potential new client reach his/her goals:

  • You will provide efficiency and effectiveness so they are not wasting any time in the gym and achieving the results they desire.
  • You will design a safe program to minimize injury.
  • You will provide inspiration and accountability.
  • You will regularly introduce variety and constant progression.
  • Your programs will be fun and interesting.
  • You will help to develop self-worth and confidence in your clients.
  • You will regularly teach them new and interesting exercises using various exercise tools.
  • You will educate them
  • You will foster a social environment.

These are all important benefits that you will want to be able to eloquently discuss with clients however, even more importantly is being able to speak the language of the client.  Read the rest of Why Should I Hire YOU?

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Internal Marketing – Keep It Up!

As fitness business managers and owners we know that having solid internal marketing strategies in place (including a solid referral program) are some of the best ways to keep our current clients engaged, coming back for more and sending their friends and family our way.

Kristin Internal Marketing   Keep It Up!I have shown you lots of different options to include internal marketing in your fitness businesses and today I wanted to share another quick tip with you.  Our trainer Kristin Healey sent out this email to just the participants of her Monday Morning group training class and I wanted to share it with you and then explain why simple communications like these can make a HUGE difference to your clients and your bottom line.

Here is the email:

“Hey Gang,

I know that I will me feeling MY muscles tomorrow!!  That was a tough workout today. Go ahead… pat yourselves on the back. For those of you that couldn’t make it in WE MIIISSSSSED YOU!! We did a Tabata workout and it was hard but we made it and are better for it;)

Just a heads up on our upcoming events:

Girlfriends & Dudes Triathlon:

This is a sprint distance triathlon that we host.  It is a great beginner course or if you have been doing triathlons for a while this is a fast course with lots of great scenery!

Cycle Adventure:

Enjoy this incredibly scenic 40 mile bike ride from Edgefield in Troutdale to Multnomah Falls and back. You will pass 5 waterfalls, incredible views of the gorge and exhilarating climbs. Put your cycling strength to the test with your NWPT trainers.

Hiking Trek – Mt. Defiance 

Do you want to take advantage of the beautiful Northwest mountain trails so close to us?

Ok, you are in the know! Challenge yourself to try something new and fun!!

Kristin”

We ask your trainers to send out emails like this to their personal training clients and group training clients.  These type of emails do a few things….

1) They show our clients that we care about their adherence to their fitness goals and recognize when they have worked hard.  What better way to call out successes and also call out who didn’t attend class then a quick email like this?

2) It gives Kristin a chance to personally invite (and remind) our clients of our upcoming events.

3) It proves that our customer service is top of the line, which keeps clients coming back for more and they are more likely to refer friends and family to our studio!

We use our software system to keep track of who should be attending our group training classes and can pull email addresses to give to trainers so they can send out group emails like this.  What to know more about the software system we use (Mindbody Online)? Click here and make sure to learn more and get your 1st month free on us

So encourage your trainers to use their admin time to send out simple emails just like this.  You will be amazed the impact little things like this can make!

Automatically SAVE $100 on one of my BEST resources only throughout the month of July!

 

$100 OFF

FITNESS RESULTS MANUAL!

product results manual Internal Marketing   Keep It Up!The Fitness Results Manual is the same resource tool we use for our weight loss challenges to generate around $20,000 in extra revenue each year, the resource tool we use for corporate wellness programs, when conducting a comp session and to sell to clients!.  Take a look at this video where I walk you through exactly what you get with the Fitness Results Manual. The best news is that I have authorized an automatic $100 automatic discount if you purchase the Fitness Results Manual before August 1st!

Email info@nwfitnesseducation.com or call with questions or to schedule a personalized demo of the Fitness Results Manual.

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 Internal Marketing   Keep It Up!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Internal Marketing   Keep It Up!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

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Make Corporate Wellness Work!

I recently received a question from one of our PT Profits Mastermind Members about how to make corporate wellness programs work and I wanted to share the answer and some info with you! (want to try out our mastermind group? You can for FREE for 1 month! No commitment necessary…just email Shantina@nwpersonaltraining.com with your phone number and your request to join the August free trial group!)

Here is the question:

“Do you have more information on how you approach corporations in offering a wellness/fitness program?”

Here is what I told the Fitness Business Owner:

“We have  revamped our Corporate Wellness Program and developed the following materials that will help our trainers approach businesses and business owners with organized and enticing materials.  Many businesses like the idea of implementing a corporate wellness program, but corporate wellness programs can seem too complicated and not affordable.  Make your program simple and flexible and you will have more success.  Finally, have a physical/tangible resource tool to show the business owner and explain that each participant will receive that resource!  We use our Fitness Results Manual and it is the KEY SELLING POINT for us!
(Don’t have a resource like the Fitness Results Manual to use? You can have ours and make it your own! Go HERE for more details.)

Take a look at a couple of the materials we use when “pitching” our corporate wellness program!

Price Sheets for Corporate Wellness Page 1 232x300 Make Corporate Wellness Work! Price Sheets for Corporate Wellness Page 2 232x300 Make Corporate Wellness Work! studio flier 231x300 Make Corporate Wellness Work!

 

 

 

 

 

 

 

 

 

 

Finally, it is very important to assign this to a trainer that has expressed interest in approaching businesses about this program.  A trainer with passion about a project is going to be much more successful than a trainer “assigned” to a project.  We also market our corporate wellness programs to our internal clients….most of them are movers and shakers here in our  community and they are a perfect place to start when launching a corporate wellness campaign.

Corporate wellness programs tend to have a bad rap in our industry, but if you are organized, have the right resources and the right person managing your program corporate wellness can be an excellent source of extra revenue.

Yours in health, fitness & business,

Sherri McMillan

 

Automatically SAVE $100 on one of my BEST resources only throughout the month of July!

$100 OFF

FITNESS RESULTS MANUAL!

product results manual Make Corporate Wellness Work!The Fitness Results Manual is the same resource tool we use for our weight loss challenges to generate around $20,000 in extra revenue each year, the resource tool we use for corporate wellness programs, when conducting a comp session and to sell to clients!.  Take a look at this video where I walk you through exactly what you get with the Fitness Results Manual. The best news is that I have authorized an automatic $100 automatic discount if you purchase the Fitness Results Manual before August 1st!

Email info@nwfitnesseducation.com or call with questions or to schedule a personalized demo of the Fitness Results Manual.

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 Make Corporate Wellness Work!Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

 

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Make Corporate Wellness Work!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

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Ways to Avoid The Summer Client Drought

As fitness professionals we all need ways to avoid the summer client drought.

Here is a recent email that I sent out to me team reminding them of some of the things they can do to keep clients coming in during the summer!

  • 016 300x225 Ways to Avoid The Summer Client DroughtIf you are regularly below 80% productivity, focus on just getting in one comp each week.  Just one.  That’s all you need to do.  And if you follow our systems for closing the sale, you’ll have an 80% plus chance of convincing that client to invest in your services to help them reach their goals. And you will be reaching all your goals too!
  • If you are usually above 80% but find yourself below the goal during the summer months try these things:
    • focus on your clients who are still in town and suggest they ramp it up over the next 2 months when you have the time in your schedule to really intensify their program. 
    • Another good option is to reach out to those clients you haven’t seen in a while and suggest they get back in to revamp their program and for you to design something they can do at home during the summer.
    • If you train parents, suggest they do some partner or team training with their kids so they don’t have to miss their workouts just because the kids are home from school.
    • Get creative and you can keep a really full schedule.
  • Next Team Training series starts soon so fill your time slots!
  • Regularly promote our upcoming events and clinics which include our Triathlon (Solo division, Relay Division, Bike/Run or Kids Tri), Dog Mountain Hike and Biking Adventure.  Also, our next early bird deadline for Girlfriends Half Marathon is September so get your clients enrolled now so they can start training (walking or running or run/walk) and they can save some money on the registration fee.
    • Hiking Club conquers next hike Dog Mountain on Sunday July 7th!
    • Runners To Racers – Kristin’s Speed Training clinic is going to help our clients get FAST!  Get all your running clients signed up!
    • Biking Adventure on July 27th will be a blast starting and finishing at Edgefield and conquering a 40 mile bike ride to Multnomah Falls passing numerous waterfalls and incredible views of the gorge.  We will have a half way stop where if someone wants to turn around at Crown Point Viewpoint and make it a 20 mile route that option will be available.
    • Girlfriends & Dudes Triathlon & Duathlon (Bike/Run only) and Kids Tri:  We’ve got one month to rock this event.  We’ve already got about 200 people signed up so this is always a great event for us.  It’s a short distance tri with a  ½ mile swim downstream (so you can float to the finish if you like!), a 12.5 mile bike and a 3 mile run/walk or a 2 mile Run/12.5 mile Bike/3 mile Run.  If you’re not up to the full challenge, recruit a few friends and do the relay division or just do the Duathlon (Bike/Run only) division.  And get your kids involved in the kids tri – total fun for the whole family!

Yours in health, fitness & business,

Sherri McMillan

 

Automatically SAVE $100 on one of my BEST resources only throughout the month of July!

$100 OFF

FITNESS RESULTS MANUAL!

product results manual Ways to Avoid The Summer Client DroughtThe Fitness Results Manual is the same resource tool we use for our weight loss challenges to generate around $20,000 in extra revenue each year, the resource tool we use for corporate wellness programs, when conducting a comp session and to sell to clients!.  Take a look at this video where I walk you through exactly what you get with the Fitness Results Manual. The best news is that I have authorized an automatic $100 automatic discount if you purchase the Fitness Results Manual before August 1st!

Email info@nwfitnesseducation.com or call with questions or to schedule a personalized demo of the Fitness Results Manual.

 

THE BUSINESS OF PERSONAL TRAINING SYSTEM

BOPTbooklets2 225x300 Ways to Avoid The Summer Client DroughtHey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

facebook like buton1 1024x952 Ways to Avoid The Summer Client Drought

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

Posted in client retention by Sherri | No Comments

Reschedule Them – Don’t Cancel Them This 4th of July!

July4 Reschedule Them   Dont Cancel Them This 4th of July!

We are quickly approaching the 4th of July, which falls on a Thursday this year.

So…what will you do?  Will you be closed all day? Will you offer a specialty class?

No matter what you do make sure your clients know their options and help them reschedule their appointments….don’t let them cancel!

Here is how we will make sure that everyone stays happy this 4th of July (trainers, clients and the business’ bottom line!):

  • Find out which trainers would like the day off and which would like to work and what hours they would like work.
  • Once we have determined the trainers that will be working and which hours they will be working our Customers Service team will call the clients that are normally scheduled during those times to ensure that they still plan on attending their sessions.
  • If they aren’t able to attend their sessions we will try to reschedule them for that same week so that no one skips a beat
  • Then we will know the time slots that are still open and we can try to reschedule clients that have regularly scheduled appointments on Thursdays, but that their trainer won’t be available for.
  • We are offering one group training class rather than Read the rest of Reschedule Them – Don’t Cancel Them This 4th of July!
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Get Trainers To Help With Marketing

Most fitness businesses take on a good portion of the marketing responsibilities and the personal trainers spend the majority of their time focusing on their clients, but if you set your trainers up for success they can help with quite a bit of your marketing efforts as well as spend most of their time with clients….

writing email 230x300 Get Trainers To Help With MarketingAt Northwest Personal Training & Fitness Education we expect our trainers to have about an 80% productivity rate.  That means that 80%  of the time a trainers is scheduled to work should be spent with paying clients.  For example: working with personal training clients, partner training clients, team training or teaching a group training class.

The other 20% of time the trainer is scheduled to be at the studio should be used for things like:

Read the rest of Get Trainers To Help With Marketing

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Start Improving Body Image

As we get closer and closer to the summer months, more and more of our clients want to start improving their body image.  Shorts, skirts and tank tops leave little option for covering any ‘flaws’ and many begin setting goals for how they’d like to change their body. Please read this blog if you want to start helping yourself and your clients achieve a healthy body image.

It about so much more than dieting and losing weight!

This article was posted a week ago and I was interested to see the response.  Many supported the article and others were very offended.

Dove 300x159 Start Improving Body Image

I read it and although I agree with some aspects, it does not account for genetic factors and individual differences. It is definitely true that some people have it a lot easier than others. They were born with better genetics, stronger metabolism, less fat cells etc.

Before setting any type of weight loss goal, it’s very important for you to examine your genetics and to understand that fat loss is dependent on your genetic breakdown.  Read the rest of Start Improving Body Image

Posted in Practical Skills by Sherri | No Comments

Generate Extra Revenue This Summer!

As fitness business owners and managers we are all looking for ways to generate extra revenue this summer and I wanted to share just one of the creative ways we encourage clients to work with us over the summer!

Everyone wins with this summer revenue generating idea:

NorthwestPT SummerTeenGroupTrainingFL 2013 231x300 Generate Extra Revenue This Summer!

 

It is simple.  Students are out of school. Parents are trying to find ways to keep them active and entertained during the summer.  Parents also often times find themselves with less time to get their workouts in during the summer because they are running around trying to keep up with their kids.

Why not help everyone out? Read the rest of Generate Extra Revenue This Summer!

Posted in Marketing by Sherri | No Comments

Don’t Let This Happen at Your Studio!

FRM Video2 Dont Let This Happen at Your Studio!Make sure to read this blog because I don’t want this to happen at your studio!

Here is what I saw at our studio the other day and the email I sent to our team to ensure that it doesn’t happen again!

“Hey Team,

I was at the front desk the other day and witnessed a trainer to Customer Service Representative (CSR) tag-off of a new client after an initial complimentary session (this is the critical point when the new client has made a verbal commitment and the trainer should guide the CSR on how exactly they have discussed the new client will be working with us!).

It was painful to watch! The conversation went something like this….

Trainer to CSR:  “Hey can you get client scheduled for their next appointment?  Thanks.” 

Trainer to new client:  “It was really great meeting you!  I have to run to my next client who is waiting for me but I look forward to seeing you again.”

CSR to new client:  “Ok, let me see what I’ve got available…” Then the CSR proceeds to ask questions such as “When do you want to train?”, “How often?” “How long do you want your appointments to be?”  “How many sessions do you want to buy?” etc…

And the clients responses“I’m not sure??” “Maybe this…or maybe that…I was thinking this…What do you suggest??”

Ugh!  Not good!

Remember the transition to CSR is absolutely critical!  You could ruin an amazing first session by not finishing correctly…Remember that as the trainer, you just spent an hour with them…you are the best person to direct exactly what should be purchased/scheduled.

Here is protocol for finishing an initial session with a new client… Read the rest of Don’t Let This Happen at Your Studio!

Posted in Sales by Sherri | No Comments