Our Biggest Problem

Do you know what our biggest problem is?  It is probably your biggest problem too.
Here it is…ready?

THE MAJORITY OF PEOPLE DO NOT LIKE TO EXERCISE!

hate exercise1 300x229 Our Biggest Problem

That is right.  The biggest problem working in the fitness industry is that we are offering a product that most people hate.  So each and every one of us has to do whatever we can to make the experience as enjoyable as we possibly can.

We have to be in the business of getting our members and clients to really like each and every single one us, enjoy being around us, enjoy our environment and how they feel every time they come and see us.

The statistics show that Read the rest of Our Biggest Problem

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3,000 Potential New Clients

Raise a lot of money for local charities.  Help people experience a huge sense of accomplishment.  And let it enhance your business by getting to know 3000 potential new clients!

start line GF 2012 300x198 3,000 Potential New Clients

I am so proud and honored to say that the 6th annual Girlfriends Half Marathon was a huge success!  The weather held out for us and the girlfriends were in full force.  We raised tons of money for breast cancer research and other local charities and we had a blast.  Now it is time to reap some of the other benefits  of hosting an event where close to 3,000 women walked through the doors of our studio.

(If you want to learn more about the Girlfriends Half Marathon check out this THIS ARTICLE that was written after the race) 

So how do we manage the task of reaching out to these ladies to tell them about all of the great services we offer?

  • We start by narrowing down the field
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Double Dip: Customer Service And Sales

Sometimes it is OK to Double Dip….especially when it comes to correspondence with your clients.  Making phone calls and writing emails to clients on a regular bases is what sets us apart from other fitness facilities in our community.  We pride ourselves in showing our clients that we care about them and want them to use the facility.  This displays a high level of customer service, but these correspondences can also become sales opportunities.

Here’s the process for ensuring tremendous success to client phone calls and emails.email for phone 265x300 Double Dip: Customer Service And Sales

  1. Be prepared.  Know the clients attendance record, successes or struggles.
  2. Compliment.  For those clients who are coming in regularly or achieving excellent results, let them know how impressed you are.  For example “I just wanted to let you know that I’ve noticed you’ve been coming in so regularly and I want to congratulate you on keeping your health and fitness a priority!” or “ I’ve noticed you’ve been experiencing incredible results – Keep up the great work!”
  3. Encourage.  For those clients who are not coming in regularly, we need to encourage them to refocus on their health and fitness.  You may be the ‘kick-in-the-butt’ they need to start taking care of themselves again.  For example, “Hey I miss you.  I haven’t seen you in two weeks and I wanted to see what’s up.  I hope you’re not letting work take over your life and taking precedence over your health!” or “Hey, I want to help you come up with a plan for getting in here and taking care of your health and fitness.  Why don’t you tell me when you can come in for the next week, and I’ll hold you to it
  4. Invite and Promote.  This is a great opportunity to let them know about upcoming fun events, classes, programs and promotions.  Provide them some details.  Read the rest of Double Dip: Customer Service And Sales

Build Your Community. Build Your Client Base.

We are so proud to announce that we recently won the “Community Builder Award” from the Greater Vancouver Chamber of Commerce for our fundraising efforts within our community.

sherri winning 225x300 Build Your Community.  Build Your Client Base.We feel fortunate, grateful and blessed to do what we do and to work with clients who are amazing people doing what they need to do to be at their best.  We are pretty lucky because we get to put the ‘fun’ in fundraising by hosting triathlons, fun runs, hiking treks, rock-climbing adventures, dance parties and more!  It’s definitely not a chore to give back!  We chalk our success up to our amazing clients and staff.

I love putting on events that help build our community.  It is just an added bonus that by doing good….good comes back to us.  With all of the fun events we put on that benefit our community we get recognized.  When we get recognized people think of us when they think of getting in shape, being active and living healthier lives.  It all comes full circle and everyone wins.

So get out into your community!  Contact your local Chamber of Commerce.  Get involved in local events and fundraisers.

Build Your Community!
Build Your Client Base!

If you are looking for more ideas on how to promote your personal training business within your community you should definitely look into setting up some cross promotions and hosting educational workshops.  All of these community efforts work for us.  They will work for you too!

Yours in Health, Fitness & Business,
Sherri McMillan

 Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 3 revenue generating secrets.
This video WILL help you bring in more clients and more revenue.  Don’t miss it!

 

facebook like buton1 1024x952 Build Your Community.  Build Your Client Base.

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Foundation For Fitness Marketing Success: Know Your Competition!

If you have been following my blog the last three weeks you are now aware of the absolutely essential things you need to know before you can start building a successful marketing plan that will bring in tons of new fitness clients.  You need to know YOURSELF.  You need to know YOUR BUSINESS.  You need to know YOUR CLIENTS…and now it is time to review the fourth and final piece to this fitness foundation puzzle.  Know YOUR COMPETITION!

know your compeition 300x116 Foundation For Fitness Marketing Success: Know Your Competition!

I don’t just mean that you need to know who your competition is and where they are located.  You need to know their strengths, their weaknesses, what they do, what they don’t do, the “feel” of their facility and so much more.  If you take the time to learn all about your competition it will help you find your niche.  What isn’t your competition doing that you could do?

Check out this super quick FREE streaming video if you want the skinny on how I scope out the competition: Read the rest of Foundation For Fitness Marketing Success: Know Your Competition!

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Foundation For Fitness Marketing Success: Know Your Client!

BHill01 R2 051 24 300x195 Foundation For Fitness Marketing Success: Know Your Client!

It is absolutely essential to understand exactly who your clients are before you start marketing to them.

Narrowing down the type of client your business will cater to will effect your marketing strategies in every way.  Once you know who your clients are you can decided on the right types of images to use in your marketing materials, the wording you use in ads and the types of programs you will promote.

 

But, how do you know who your clients are and/or how do you decide who the “right” clients are for you?

You are in luck!   Read the rest of Foundation For Fitness Marketing Success: Know Your Client!

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Foundation For Fitness Marketing Success: Know Your Business!

In last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business.  Now it is time to give you a quick look at the second step to setting up a foundation for fitness marketing success!

You MUST KNOW YOUR BUSINESS!  It can be tough to dig deep to really understand the ins and outs of your business, but it is the only way you will be able to create a marketing plan that will take your business to the next level.  Be true to yourself and your business and great things will happen!

Here are the questions you need to be able to answer about your business before creating your marketing plan: Read the rest of Foundation For Fitness Marketing Success: Know Your Business!

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Foundation For Fitness Marketing Success: Know Yourself!

I hope that you enjoyed last month’s video series on leadership!
Many of you told me how much you liked the video clips last month so I decided to do the same for you this month and focus on helping you create a foundation for marketing success.

It is around this time of year that I start thinking about our marketing strategies for the following year.  Every year I build a solid marketing plan for our business.  It is like a blueprint for what we are going to market, the initiatives we will implement, the events we will host, the seminars we will put on and so much more.  This marketing plan allows everyone on our team to know what is coming up and what the expectations are.  Without our yearly marketing plan we would never be able to reach so many new potential clients and…in the long run…wouldn’t be able to make $1 Million (or more) like we do every year!  I always say “failing to plan means planning to fail.”

But…before you can even start to build your marketing plan you must set up a solid foundation for marketing success!  Build the foundation of your business before you start building your marketing plan and you will set yourself up for greatness.

Before you create a marketing strategy you must completely understand 4 things:
Yourself
Your Business
Your Clients
Your Competition

Here is a 3 min video where I explain the importance of understanding yourself before you starting to build your marketing plan: Read the rest of Foundation For Fitness Marketing Success: Know Yourself!

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Leadership In The Fitness Industry: Keeping Trainers Happy

Over the past month you have probably read my blog posts on leadership like “Leadership In The Fitness Industry: Be Trusted Be Followed” or “Leadership In The Fitness Industry: Spend Your Time HERE.”  Now that you know how to become a leader and where you should be spending your time…it is time for you to learn how a leader keeps their team happy and how leaders keep their teams intact.

I created a FREE streaming 4 min video where I walk you through 2 very important aspects of keeping a good team as a fitness business owner or manager.  Here is the 4th and final video in my 4 part leadership series.  Learn how to create an environment that a trainer will never want to leave.  Enjoy!

0 Leadership In The Fitness Industry: Keeping Trainers Happy

Yours in health, fitness & business,
Sherri McMillan

Do you have a team that YOU trust, that you can rely on and that will stick with you for the long haul? I hope you do, but if you don’t and want to own the licensing rights to duplicate how we find, train and keep the best trainers in the world…you can!  Check out our Human Resource System (scroll all the way to the bottom under a la carte systems).  This is the same HR system that we use and that REALLY works.  AND!

Get 20% off this system through the month of August by entering promo code HR20 at checkout (TODAY IS THE LAST DAY!!).

AND!

If you decide you like the Human Resource System so much that you want the full Business of Personal Training System…we will put the full purchase price of the Human Resource System towards your purchase of the Business of Personal Training System

Email info@nwfitnesseducation.com for more info or to schedule a live personal demo of the Human Resource System.

facebook like buton1 1024x952 Leadership In The Fitness Industry: Keeping Trainers Happy

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Leadership In The Fitness Industry: Be Trusted Be Followed

Here we are at week three of my 4 week series on Leadership in the Fitness Industry.
I have explained the reason why it is important to make the transition from being a trainer to being a leader so that you can take charge of your business and grow!  You also now know why successful businesses require leaders that devote a majority of their time to leading their team to greatness.

So we know that we need to make the commitment to leading and we need to make the commitment to spend the time to lead, but how do we become leaders that people will follow?  You can give all of your time and effort to your business and to leading your team, but if you haven’t gained your teams’ trust…they will not follow.  Here is the good news!

There are ways to set yourself up for success as a leader and I share them with you in this 2 min video.

0 Leadership In The Fitness Industry: Be Trusted Be Followed

Be open, be honest, be respectful…be a leader that others want to follow!

Look for next week’s blog post for part 4 of my 4 part series on Leadership.

Yours in health, fitness & business,
Sherri McMillan

Do you have a team that YOU trust, that you can rely on and that will stick with you for the long haul? I hope you do, but if you don’t and want to own the licensing rights to duplicate how we find, train and keep the best trainers in the world…you can!  Check out our Human Resource System (scroll all the way to the bottom under a la carte systems).  This is the same HR system that we use and that REALLY works.  AND!

Get 20% off this system through the month of August by entering promo code HR20 at checkout. AND!

If you decide you like the Human Resource System so much that you want the full Business of Personal Training System…we will put the full purchase price of the Human Resource System towards your purchase of the Business of Personal Training System

Email info@nwfitnesseducation.com for more info or to schedule a live personal demo of the Human Resource System.

facebook like buton1 1024x952 Leadership In The Fitness Industry: Be Trusted Be Followed

Click Here to like us on Facebook and get FREE Instant Access to Sherri’s “Making Money with Small Group Training” Webinar

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Don’t forget to sign up to receive my blog posts in your inbox
Just enter your name and email in the form up here

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