Give Clients a Reasonable Holiday Workout Plan

As a fitness professional you know how frustrating the hustle and bustle of the holidays (therefor the lack of exercise) can be for both you and your clients. Many clients don’t feel like there is time to exercise with all of the other commitments they have during the holidays and then they are unhappy when they return to exercise and their fitness level has decreased.

The truth is that now that Halloween is over….stores have all the Christmas and holiday merchandising up! Yep, Holiday season is upon us so help your clients be proactive and give your clients a reasonable (and simple) holiday workout plan that will make everyone happy. Here is the question I hear the most from clients during the holiday season and I am sure you hear similar things from your clients:

“During the holidays I am so busy. So what’s the least amount of exercise I can do to maintain my fitness so I don’t have to start all over come January?”

It’s true that during the holidays clients can get so busy decorating the house, buying presents, attending parties, and entertaining guests that the last thing on their minds is exercing.  But, if remind them that they have worked hard all year to achieve their current fitness level, the last thing they want to do is take the “all or nothing” approach during the holidays and let it all go to pot.  Starting from scratch come January is never fun! 

Make sure to have a solid holiday workout plan in place that will work with your clients’ schedules and allows them to include enough exercise so they won’t have to start from scratch after the ball drops!

Along with that holiday workout plan….try giving your clients these tips for exercising over the holidays: Read the rest of Give Clients a Reasonable Holiday Workout Plan

Posted in Adherence by Sherri | No Comments

No More Excuses For Your Clients!

I am sure you have seen the recent news coverage about the image below that trainer Maria Kang, a mother of 3, published and has since been inundated with negative comments . Some people said it was “bullying” or “fat-shaming” and that her intent to motivate others actually back-fired. As a fitness professional….what do you think?

Maria Kang1 240x300 No More Excuses For Your Clients!Here are my thoughts…..I can understand why the negative comments surfaced.  People don’t like the prideful boasts that basically say “Look at me.  Look at how good I look even though I’ve got 3 kids under 3 years old. What’s your problem? Get your act together?”  And a photo like this doesn’t account for the fact that some people will never look like this no matter how hard they exercise and how disciplined they are so it may make people feel poorly about themselves even if they are doing all the right things.

But with all that said, there is some truth to what Maria is suggesting and this is what I shared with my clients concerning this recent media. Please share with your clients if you agree and you think this will help them!

There will always be excuses that you can become victim to!

There will always be someone with more kids than you that still finds the time to exercise and eat well.  There will always be someone who is busier than you…someone who travels more than you do…someone who has less money than you…someone who is older than you…someone who is in more pain than you…someone who is more out of shape than you…there will always be someone who is struggling with obstacles and excuses and yet, still figures it out.  They do what they need to do to be at their best!  So no matter what excuse you are using to convince yourself that you can’t commit to exercise and healthy eating, sorry, you need to get over it and start taking action.  No more excuses! You deserve better than that!

Here’s a list of some of the common excuse and how you can overcome them:

Not enough time:

If you have trouble finding time to exercise, you’re not alone.   Read the rest of No More Excuses For Your Clients!

Posted in Adherence by Sherri | 6 Comments

Helping Clients Release Muscle Aches and Pains

Helping Clients Release Muscle Aches and Pains

We just had a couple thousand gals participate in the Girlfriends Half Marathon to benefit the Susan G. Komen for a Cure and the Kearney Breast Center.  So we’ve had a number of ladies feeling a little stiff, myself included!   I am sure many of you have clients that are participating in races this fall and I thought this would be a perfect opportunity to share some of my favorite techniques I use with clients (and for myself) when muscle aches and pains set in.


The best way to treat extreme muscle soreness is to prevent it in the first place.  Your clients will experience the greatest amount of stiffness when they are doing something new and/or at a higher intensity than they are used to….many times from exercises they are doing with you!  So it is always a good idea to help your clients ease into any new activities and make sure they train with and without you and progress correctly. This should minimize the amount of soreness they experience.

Cold treatment, elevation and anti-inflammatories:

stretch wall hamstrings 300x236 Helping Clients Release Muscle Aches and PainsWe experience stiffness due to the body’s inflammation response.  Read the rest of Helping Clients Release Muscle Aches and Pains

Posted in Practical Skills by Sherri | No Comments

Keep Clients On Track This Time

What went wrong?  Why did your client fail last time?

Most people have great intentions and start an exercise program over and over and over again.  They decide to start working out and eat healthy and within a few months, for whatever reason, find themselves back where they started.  Something like a New Year’s resolution, summer, a wedding or a reunion sparks their interest and motivates them to try again.  They decide they will go on a diet or they will exercise every day.

Eventually, most people fail again because they are basically mimicking exactly what they did last time. 

Why do people get in the bad habit of just repeating past attempts doing the same thing over and over again but expecting a different result – isn’t that the definition for insanity?  The bottom line is that whatever forced them off track last time, will more than likely surface again. 

track 300x199 Keep Clients On Track This TimeThis time, though, things are going to be different. You are going to help your clients be prepared and you are going to help your clients stay on track!  You need to develop a strategy for overcoming the roadblocks that your clients faces such as work, kids, fatigue or lack of time.  You will outline how you are going to assist your client in determining how he/she is going to balance it all.

Tip #1: Read the rest of Keep Clients On Track This Time

Posted in results by Sherri | 2 Comments

Do you REALLY Have a Mission, Vision and Moto?

vision 300x199 Do you REALLY Have a Mission, Vision and Moto?In previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clients, know your competition, know your business and know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto. Whether you are just starting up or you have been in business for a long time…make sure to read this blog post to insure you REALLY have a mission, vision and moto that you (and your staff) can lean on.

Once established you can include your mission statement and list of specialty services on the back of your business cards, the top of programming cards and the back of client b-day cards.  You can frame your code of ethics and values and hang them in your office or studio.  These statements will help you make all further decisions and ensure you are taking the right direction in any venture.

How to Create or Revamp YOUR Mission Statement: Read the rest of Do you REALLY Have a Mission, Vision and Moto?

Posted in Marketing by Sherri | No Comments

When Clients See Results So Does Your Bottom Line!

I recently sent out an email to our staff reminding them of the importance of making sure clients see and feel the results of all their hard work.

Here is the email:

“We have a business goal of 80% full schedule (read this past blog post to learn more about this Get Trainers To Help With Marketing)

Q: How do you achieve that?

A: You keep the clients you get and you get referrals from those clients who are happy with your services!

Q: So how do you keep clients and get referrals?

A: You’ve got to earn it!

That means you’ve got to get clients results! Clients won’t stay with you if they aren’t achieving goals and they definitely won’t tell their friends and family about you if they aren’t getting results. Read the rest of When Clients See Results So Does Your Bottom Line!

Posted in business success by Sherri | 2 Comments

Help Clients With Post Breast Cancer Rehab

breast cancer ribbon 216x300 Help Clients With Post Breast Cancer RehabAnyone who has ever been diagnosed with Breast Cancer realizes that the cancer experience does not end the day that treatment ends. People want to get back to their normal lives and put cancer behind them but at that same time, they’re dealing with all kinds of post-Cancer Treatment effects that affect them physically, emotionally and spiritually. Be the personal trainer that helps them get back to their normal lives!

The Effects of Breast Cancer Surgery & Treatment

Breast Cancer Surgery will typically result in:

  • Pain to the affected areas
  • Tightness in the chest, underarms, sides, and abdominals
  • Reduced range of motion in the shoulder
  • Postural deviations such as internal shoulder rotation and hunched shoulders and upper back
  • Weakness in the affected muscles such as pecs and lats
  • Muscle imbalances
  • Internal Shoulder rotation, postural deviations, weakness & muscle imbalance in pecs/lats/seratus
  • Decreased Bone Mineral Density and loss of muscle as a result of Chemotherapy and Radiation.  The loss in Bone and Muscle one year after chemo and radiation is the same as 10 year losses in women!

Goals of a Post-Breast Cancer Rehab Program  Read the rest of Help Clients With Post Breast Cancer Rehab

Posted in Practical Skills by Sherri | 1 Comment

Help Clients Prevent ACL Injuries

bridgee2 300x175 Help Clients Prevent ACL Injuries


We are heavy into football, soccer and basketball seasons and the ski season will be here in no time.  All athletes – young and old – are susceptible to suffering a debilitating Anterior Cruciate Ligament (ACL) injury.  I thought this would be a good time to discuss the exercises your client athletes can do to minimize their risk for this injury.


The American Physical Therapy Association urges athletes to adopt the following program (exercises listed below) that includes specialized stretching, strengthening, agility and jumping exercises to help lower the risk of ACL injuries.

One study conducted on 1,435 NCAA Division 1 female soccer athletes found the exercises listed below had an overall ACL injury rate 41 percent lower than the control group.  That is impressive results!  So if you have a client athlete, read this article out and have them perform these exercises before each practice or game.  You may save them weeks of pain, surgery and rehabilitation….and ensure they are well enough to continue to see you….their personal trainer! Read the rest of Help Clients Prevent ACL Injuries

Posted in Practical Skills by Sherri | No Comments

Tell Clients WHY Missing a Workout is Bad!

BHill01 R2 051 24 300x195 Tell Clients WHY Missing a Workout is Bad!As fitness professionals we know that when our clients miss even just one workout that it is much more than just missing one workout.

Here is how we explain to our clients why NOT missing workouts is so important!


  • When you miss a workout, you don’t just stay at the same level you were at – you actually take a few steps back.
  • Every time you miss a workout, you have done something to strengthen the habit of not working out.  
  • When you’ve made the promise to yourself to exercise so many times per week and then you break that promise, you start to lose trust in yourself.  
  • With each missed workout, Read the rest of Tell Clients WHY Missing a Workout is Bad!
Posted in client retention by Sherri | No Comments

Client Laws of Success That Will Net YOU Success

Did you know that 70% of people who start an exercise program drop out within the first two to three months? These are not good odds!

It’s now widely accepted that the problem has nothing to do with the person but rather with the process. 

success2 300x254 Client Laws of Success That Will Net YOU SuccessYou see, most people who want to start exercising just start.  Imagine if you wanted to build a house.  You’d start out with an architectural plan first to know exactly what you wanted your house to look like.  Or what if you wanted to start a business?  The banks would require a business plan first, right?  They’d want to ensure that you’ve really thought it through carefully and you’ve got a good plan to enhance success.  Well, these same guidelines apply to exercise.  You’ve got to have a plan for success that your clients can follow!  

This is why the first few months of their fitness experience are so important.  This is when most people drop out.  So at Northwest Personal Training we focus on getting clients past that stage to the point where they’re experiencing great results – and that alone and your help, will motivate them to keep going. The problem is most people stop exercising before they even had the chance to see the changes to their body.  For both our client’s sake and for the sake of your successful business….we can’t let that happen!

After working with various clients for a number of years, we’ve noticed a  number of characteristics that separate those who succeed with their fitness program from those who do not.  Last week we discussed how your clients will see more results if the are committed to and fully understand the importance of eating right, drinking enough water, exercising enough and getting the right amount of sleep. The more results clients see the more likely they will stick with you right? Well, here are the “Four Laws of Success” that we expect our clients to accept. By buying into these Four Laws and the detailed commitments we reviewed last week….your clients and your business should be set to see great results!

First Law – The law of possession. 

Clients need to understand that if they are going to achieve results, it is going to be up to them.  The phrases “If it’s going to be, it’s up to me” or “If I think I can or think I can’t, I’m right,” ring very true.  They have to take ultimate responsibility for success or failure.  Sometimes clients believe their trainer is going to be the one who makes it happen for them.  At Northwest Personal Training, we set them straight right away. All we can do is educate and guide.  Our clients must be willing to make and stick to the changes.  You cannot completely rely on someone else (like a personal trainer or workout partner) to make it happen for you.

Second Law – The law of effort. 

Anything worth achieving is worth working for.  Exercise and healthy eating takes discipline, will power, character, persistence, and a commitment to delayed gratification.

Third Law – The law of consistency. 

A month-long effort is not going to get clients where they want to be.  In order to achieve any goal, clients must stick to their game plan for the long-term.  Getting off track for a week is no big deal if they are consistent in their efforts, but if they are regularly tempted away from their program, they will not succeed.

Consistency and persistence are the keys to manifesting any goal. 

Remember that if a client wants to be 10 pounds thinner 10 years from now, it is not what they do over the next eight weeks that matters. It is what they do over the next 10 years! All the changes we suggest must be followed for the rest of their lives – so of course, we are going to make room for indulgences.  The program has got to be realistic if they’re going to stick to it.  There are no short-term, quick fix solutions.  Researchers have found only one characteristic common to those who succeed with exercise.  All such people move toward their goal one step at a time.  They are committed to constant, never-ending improvement.  In practical terms, it means that regardless of anything else – busy work schedules, lack of energy, lack of time, feeling old, feeling lazy, hating exercise – they make no excuses!  They keep exercising, taking their long-term goals and splitting them up into smaller goals.  They take it one day at a time.

Fourth Law – The law of self-efficacy. 

If you find clients are already questioning whether or not they can actually make the required changes, they are going to have a difficult time with their program.  They must believe you can do it and you must help them get there!  Think of self-esteem as a bank.  Each time they keep a promise to themselves, the store of self-esteem gets bigger, making it easier to keep the next promise to themselves.

It’s all about “Results Momentum” – achieving one result gives you the confidence to achieve the next goal. 

Each time a promise is broken, however, their self-esteem goes down, making it easier to break the next promise.  Reinforce this belief by encouraging them to surround themselves with others (like you!) who are doing or have accomplished what they’re attempting.  After all, if others can do it, so can they!  We’ve got plenty of success stories at Northwest Personal Training to inspire our clients to Reach for their Best! Share your success stories with your clients!

So get your clients to buy into these important laws of success and you will see success for your clients and your business!

Yours in health, fitness & business,

Sherri McMillan

introoffer2 Client Laws of Success That Will Net YOU SuccessWant to learn more about how we use proven systems to generate $1 Million in Personal Training yearly sales at our small 5,000 sq ft facility? We have a new online Business of Personal Training Course through PTontheNet. Learn how to run/manage your personal training business and earn CECs. For less than $200 you could have what you need to take your business to the next level! 

(PTontheNet members and non members can purchase the course!)



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A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

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Posted in client retention, Uncategorized by Sherri | No Comments