Should You Be Writing a Blog?

I have been writing blogs for our clients and for Fitness Professionals for quite some time now and I find it to be well worth the work.  Many Fitness Professionals ask us if they should start writing a blog and the quick answer is YES, but….you have to be committed to it and you have to know what your goals are when writing the blog!

We used to have a pretty simple blog, but in January of of 2011 I decided to upgrade the look, feel and functionality of our blog (which is what you see today).

We did hire an outside company to design both of our blogs, but that isn’t necessary.  You can get great templates with blogging services like WordPress and Blogger and with most of these services there is a free blogging option.

I want tell you a bit about why we upgraded our blog, why we think it is important to write blogs and some tips we have picked up along the way!

Here is why we upgraded the blogs:

• We wanted them to have a customized feel
• We wanted to have an “optin” option (learn more about optin/email captures in this blog post) - This is where folks can sign up to receive something for free and in-turn they are signed up to receive my weekly eNewsletters and Blogs posts.
• We wanted to be able to feature specific products during a blog post and have the products available to purchase right there on the blog.
• We wanted to make it easier for our readers to find past blog posts
• We wanted to make it easier for readers to post messages about blog posts

Here is why blogs are so important:

• If you follow some simple optimization principles and post a blog weekly…your search position on sites like google etc. will grow!
• All leads that come from a search like google are organic and natural
• It keeps you top of mind with potential clients & current clients!
• It gives you something to share on social networking sites and on emails with your clients and/or potential clients
• Keeps clients informed about what is going on in your business etc.

Here is a great blog post/article that walks you through even more reasons why blogging is a good idea for small businesses.

Here are some simple search optimization tips that we have picked up along the way:

• The title is most important part of blog post
• Use as many keywords as you can with keeping the integrity of the title
• Edit permalink to have simple keywords – meaning the link to your blog post should be simple but also have keywords
• Make sure to use the keywords from title at least once in the body of the blog,  but not too many times
• Blog post should be at least 500 words or more otherwise google may not cache that page
• If using WordPress: Scroll to bottom of “Add Post” page to the “All in One SEO Pack” section – copy and paste title into title section, but shorten if really long
  • Description – couple sentences with keywords again and make sure each word is capitalized = easier to read in google search!
  • Keywords – from title only or that was discussed in the blog post

Before you start your blog make sure you know what the goal is. Is it to gain more clients? Is it to help provide exercise and nutrition information to your current clients? Is it to help sell products or training?  Maybe it is all of these things, but if you have a goal in mind it will help you direct the type of content you will post on your blog.  Make your content interesting and easy to read.  Highlight key sentences in the blog post and have fun with it!

Writing a blog is a big commitment. You should write at least 1 blog post per week if you want to keep your readers coming back for more. Will you give it a try?

THE BUSINESS OF PERSONAL TRAINING SYSTEM

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

As fitness professionals we know that word of mouth referrals are going to be the source of most of our new clients.  I am sure many of you have even read about different ways to verbally ask for referrals, but verbally asking for a referral is only 1 way to get referrals.  There are lots of ways to ask for referrals and you should be doing them all!  It is a numbers game.  The more ways you ask for referrals the more likely you are to see those primed potential new clients walking through your doors!

Here are a couple creative ways we ask for and encourage referrals:

High Profile Referral Funnels: 

If there are people in your community who know a lot of people, have charismatic personalities and would be great ambassadors for your business, consider offering them free and/or seriously discounted training rates. Perfect candidates for this type of program may be local politicians, TV and/or radio personalities, high-level athletes, high-profile business owners who have a lot of customers (salon or spa owners/managers, massage therapists, chiropractors, sporting good store managers/owners, restaurant owners etc).  At our business, we offer these people complimentary group training classes offered six days per week ($130 monthly value) as well as VIP rates on all additional services (15-30% off). In return, we ask that these people display all of our marketing materials and promotional brochures and hand out our Gift Cards regularly.  We also ask that they do not tell anyone that we are offering them Free services so that it does not upset any of our paying clients.  In addition, a referral comes off much more genuinely if others aren’t aware of any type of arrangement.

Written ‘Ask’:

Include “request for referral” statements on your client feedback forms, client information packages, website and social media initiatives. Prepare stand alone “Give the Gift of Fitness” post cards. Learn a lesson from the real?estate or financial advisory industries and ask each new client for three referrals. Here’s an example of wording that may work for you.

 “Since you are such a valued client of XYZ Personal Training, we would like to give you the opportunity to offer one complimentary session and 2 week trial pass to your loved ones. You may be the inspiration for them to start moving and experiencing many of the results that you’ve achieved! Since it’s a busy time for us, we’d like you to please limit the gift to three of your closest friends or family members.”

Thank You Gift:

If you want to keep Word of Mouth referrals coming in strong, you will want to heavily celebrate the client who refers to you and ideally offer them a gift to thank them for bragging about you and helping to build your business.  At our business, our clients receive a Free Personal Training or Massage for any new client they refer to us. The small investment in the gift is worth it to show our clients our gratitude and ensure they continue to regularly refer new clients to us.  Remember to follow up and send a personal thank?you note and inform your client of the results that the new client has achieved since starting working with you and acknowledge that he/she was the catalyst for helping the new client take action towards their fitness goals. They will feel really good about the fact that they were the one that got the client started and will be more likely to want to inspire others too!

Promote Your Referral Campaigns:

Post fliers and posters throughout your facility highlighting your campaign, what a new client gets and what a referring client receives as a Thank you.  We definitely want our clients to be aware at all times and keep NWPT at the forefront of their mind when someone expresses an interest in fitness and training.

“A great product is of no use if no one knows about it!”  Mark Twain

Give these ideas a try and let us know what you think!

THE BUSINESS OF PERSONAL TRAINING SYSTEM

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

 3 different ways we gather email leads online:

Website:

• Check out our website and you will see that we have an “opt-in” box at the top of the page.  We offer to give away Free Personal Training and Free access to a portion of Sherri’s book.
• Go ahead and click the “sign me up” button and enter your info to see how it works.

 Blog

• We have done the same thing on my blog
• You can test that one out too if you would like….

Facebook

• We have a tab on our client facebook page where folks can sign up to be added to our eNewsletter.
• We also do a sort of “squeeze” page on our Fit Pro facebook page that encourages people to give us their contact info.

The key to these email opt-in boxes is to give something away for free that the “captured” client will have instant access to. They understand that in exchange for their email address…you will give them something.  Sounds fair right?

You may have even started receiving my blog notifications and our eNewsletters because you filled out your information in one of our “Opt-in” boxes??

Use a Mass Email Service like Constant Contact:

All of these opt-ins tell people that they will be signed up for our eNewsletter and get automatic notifications when I post a new blog.  We do this through the mass email service we use called Constant Contact.  Constant Contact has apps that allow you to link up your opt-ins from your website and facebook directly to the preferred email lists in Constant Contact.  That way….when you receive an opt-in email it goes directly to your email list and will be added to the next mass email you send out.  Most mass email services will have options like this.

Our website developers added the opt-in boxes on our website and blog and we added the tab on our facebook page and we created the squeeze page on our fit pro facebook page.

As you can tell….we have lots of different places where we are “capturing” leads online and it really works.

Auto Responder Emails

Once you have all this down, it is a good idea to set up auto responder emails to go to the folks that sign up.  We send out 6 auto responder emails within 12 days after receiving a new fit pro email address.  HERE is a good article on autoresponders.  This is also something you set up through services like Constant Contact.  You write them once and set the time frame you want them to go out and that is it!

There is a good amount of work that goes into building email opt-in options for your online places, but it will be well worth it in the end!

THE BUSINESS OF PERSONAL TRAINING SYSTEM

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

How do I get and keep good personal trainers?

Keeping your trainers – you’ve got to have all pieces to the puzzle in place and include a fair compensation structure with some good perks, lots of genuine praise and recognition, responsibility and authority, gifts, team meetings, outings/get-togethers and a buy-in to your vision and what you’re trying to create….sometimes it’s easier to create this with new blood so even if you’ve lost some people, don’t stress out about it.  They’ve left for a reason and your business will be better because of it.

How you prevent trainers from resenting the amount of money the gym makes on their services?

One of the best ways to help a team of trainers understand the business side of things including the expenses associated with running a business is to create a circle graph (pie chart)…show them the % and where all the money goes….ie  They’d see probably 50% going to payroll, 15% going to lease/mortgage, 5% going to marketing etc….Then they fully understand that even though the client is paying $60 and they’re only getting $20, it’s not like you’re just pocketing the other $40.  This type of transparency gives your trainers are full understanding of the business side, creates less resentment and decreases the chances they will leave and try to do it on their own because they will see the money involved in doing so and often realize they’ve got it pretty good!

Check out this quick video clip from my Business of Personal Training DVD Series where I talk about this:

Click here to view the embedded video.

How do you decide how much to pay each trainer?

Regarding my trainers pay, I look at it over the whole year vs. just an hourly basis and I consider our whole pay structure.  So for example, if one of my trainers brings in $100,000 per year for me, I know I can pay them a total of $40,000-$50,000 per year including perks such as Health Allowance, Paid Time off, Bonuses etc. (stay tuned next week for more details on this topic!)

These approaches really work.  We have virtually no turn over at our studio!  We have multiple trainers that have been with us 6, 8….10 years.  We are a family that nobody wants to leave!

Like this type of guidance and want more?  Good news!  I recorded 10 hours of DVD quality video where I walk you through tons of internal & external marketing plans and ideas and show you what you really need to know about opening or running a personal training business. 

Topics in the Business of Personal Training DVD Series Include:

• How to and when to open a Personal Training Studio
• Important information about financing a Personal Training Studio
• Developing Leadership Skills
• Creating and maintaining Marketing Plans
• Ready to use Sales Systems
• How we Retain Clients
• Building an exceptional Customer Service team
• The value of multiple Profit Centers
• All the handouts to go along with the video!

AND…throughout the month of April you can get an automatic 25% off his DVD Series!  That is almost $100 off!
AND…if you love the DVD Series so much that you want to purchase the full Business of Personal Training System….we will put the full price of the DVD Series toward your purchase of the Business of Personal Training System.

Go HERE for more info and to purchase.  Have questions before purchasing?  Email kari@nwpersonaltraining.com

THE BUSINESS OF PERSONAL TRAINING SYSTEM

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

Are you willing to do that?

The truth is that most fitness businesses don’t have money to take out ads in magazines or newspapers or create a commercial for the radio or television. But, there are ways to get free advertising if you are willing to work for it!

We are willing to put in the work and here are a few ways we make free advertising happen:

• Develop a list of key local media contacts in your area including print, radio and TV

• Complete regular mail-outs, emails and fax-outs to develop relationships. Tease them with some health and fitness information. For example, state “I was just at IDEA, The International Health and Fitness Conference in Las Vegas and I learned some of the most incredible exercises for the abdominals. It’s stuff you’ve never seen before. Call me if you’d like to hear more about it” or “I was just at the IHRSA show in San Francisco and I’ve got to tell you about some of the hottest and craziest equipment new on the market” or offer a human interest story about one of your clients and their success- with their approval of course. Just wet their taste buds and you can expect at least one or two call backs from each of your efforts. Of course each time they run your idea, you are mentioned as the Health and Fitness expert and you can also ask for your business and your number/website to be listed so people can contact you if they have further questions.

• Offer to write a free weekly/monthly fitness column. The time spent writing the article will be well worth the advertising value.

• Offer key media contacts a couple complimentary sessions so they can try out your services and see what it’s all about. Perhaps propose a “Media Fitness Challenge” or “Getting into shape” challenge and rival reporters and producers of various networks against each other. The press you get will be huge.

Here are a few of recent media exposure for our studio.

All FREE ADVERTISING!

Persistence really does pay off!

Vancouver Business Journal Video:

Click here to view the embedded video.

Business Spotlight in the Vancouver Business Journal – click HERE to read the article.

We were just Voted BEST Fitness Facility in our county! 

All of these initiatives take time, patience and a commitment to keep at it, but if you continue to reach out to the media in your community….you will start to see the results.  Give it a try and let me know how it works for you!

Like this type of guidance and want more?  Good news!  I recorded 10 hours of DVD quality video where I walk you through tons of internal & external marketing plans and ideas and show you what you really need to know about opening or running a personal training business. 

Topics in the Business of Personal Training DVD Series Include:

• How to and when to open a Personal Training Studio
• Important information about financing a Personal Training Studio
• Developing Leadership Skills
• Creating and maintaining Marketing Plans
• Ready to use Sales Systems
• How we Retain Clients
• Building an exceptional Customer Service team
• The value of multiple Profit Centers
• All the handouts to go along with the video!

AND…throughout the month of April you can get an automatic 25% off his DVD Series!  That is almost $100 off!
AND…if you love the DVD Series so much that you want to purchase the full Business of Personal Training System….we will put the full price of the DVD Series toward your purchase of the Business of Personal Training System.

Go HERE for more info and to purchase.  Have questions before purchasing?  Email kari@nwpersonaltraining.com

THE BUSINESS OF PERSONAL TRAINING SYSTEM

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

Building a solid foundation for your fitness business is one of the crucial steps to ensuring your success!

Last week I reviewed the big picture attributes and commitments you need in order to run a successful fitness business.

The next step is ensuring that you have a strong enough foundation to sustain all of the business you wish to create!

If you haven’t taken the time to sit down and hash out these 5 things for your business…now is the time.

I have written on numerous topics in this blog related to running a highly successful and profitable personal training business, and today I want to help you take a step back review the big picture and what needs to be in place to run a successful PT Business. Whether you are just starting out or if you have been at it for years, these are the….

……Simple yet important aspects you MUST have to be successful and profitable!

1. Have the belief that there is a potential to be extremely successful and profitable in the Personal Training industry and YOU can do it!
2. Vision and imagination – as a leader you are able see more than what others can see and see the potential that others may not see!
3. Have goals established for your business – be as detailed as possible so you can create and follow your map to success.
4. Have Mentors/Consultants that You can rely on – from within the industry, business people outside the industry etc.  Learn from others!
5. Create YOUR Brand – who are you as a business? what is your competitive advantage? What do you do that others can’t?
6. Have The Ability to Manage Change – you need to be OK with change and you need to teach your team to be OK with change.
7. Make The Commitment – opening and running a business is a HUGE time, energy and financial commitment.  This commitment must be part of your mindset so that you are ready to make it through the hard times and come out on the other side as a successful Fitness Business Owner!

Stay tuned…next week I will tell you what you need in place on the operations side of things.  VERY important stuff.

Watch this 3 min video where I expand on these ideas.

Click here to view the embedded video.

Remember, these are the 7 most important “Big Picture” things I believe every fitness business/personal training business owner/manager must have in place to be successful and profitable.  Take a look at your business and be truthful.  Do you have these 7 things?

Like what you saw in this video and want more?  Good news!  I recorded 10 hours of DVD quality video where I walk you through what you really need to know about opening or running a personal training business. 

Topics in the Business of Personal Training DVD Series Include:

• How to and when to open a Personal Training Studio
• Important information about financing a Personal Training Studio
• Developing Leadership Skills
• Creating and maintaining Marketing Plans
• Ready to use Sales Systems
• How we Retain Clients
• Building an exceptional Customer Service team
• The value of multiple Profit Centers
• All the handouts to go along with the video!

AND…throughout the month of April you can get an automatic 25% off his DVD Series!  That is almost $100 off!
AND…if you love the DVD Series so much that you want to purchase the full Business of Personal Training System….we will put the full price of the DVD Series toward your purchase of the Business of Personal Training System.

Go HERE for more info and to purchase.  Have questions before purchasing?  Email kari@nwpersonaltraining.com

THE BUSINESS OF PERSONAL TRAINING SYSTEM

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

Weight Loss Challenge – Get Commitment. Get Results.

I received tons of great questions about last week’s blog post on how we run our Spring Makeover Challenge.

2 of the most asked questions where:

• How do you get commitment from clients and ensure that they will see results during the 6 week Challenge

• What are the different ways that participants can sign up?

The best way to ensure that your weight loss change participants see the results they expect is to clearly state what you expect them to do during the 6 weeks of the challenge and then have them commit to these expectations by signing at the bottom of the list of expectations.

Here is a list of what we ask our weight loss challenge participants to commit to:

An Optimal Health and Fitness Program includes:

• Exercising aerobically 3-6 days each week for 20-60 minutes each session at various levels of intensity.  Using a Heart rate monitor will keep you honest.  Activities like walking, jogging, cycling, swimming, rowing, hiking, stair-climbing, or Group classes will do the trick.
• Conditioning your muscles with resistance training workouts for a minimum of two times per week. One set of 8-12 reps of a variety of exercises for 20-60 minutes is perfect!  Or just workout with your trainer and they’ll make sure you meet this requirement.  Our Group Muscle Conditioning programs will help you achieve this goal also.
• Eating a balanced diet that is high in fiber content.
• Eating 5 vegetable servings and 3 fruit servings each day.
• Drinking 10—8ounce glasses of water each day.  Drink water before and with each meal and snack.  Purchasing a Jumbo size water bottle will help you adhere to this tip.
• Planning your meals so that you eat 3 small meals and 2 small snacks each day.  Try to eat every 3 hours.
• Avoiding eating anything high in fat or calories 3 hours before bedtime.
• Controlling portion sizes.  If you need more assistance regarding exact caloric requirements, visit our website at www.nwpersonaltraining.com.  Click on the “Client Zone”.  Then click on “Cool Tools”.  There is a calculator that you can use to more accurately estimate your calorie and protein needs.  You will also find various articles that will help you on your journey.
• Eliminating any unhealthy temptations from your environment (work, home, car) and replacing with healthy alternatives.
• Grocery shopping at least once per week to stock up on healthy choices and fresh fruits and veggies.
• Maintaining a more active daily lifestyle.  Move your body as much as you can in addition to your exercise program.  The International Journal of Obesity released a statistic that reported we expend an average of 500-800 fewer calories than we did a few decades ago because of our more sedentary lifestyle.  At Northwest Personal Training, we believe that all you have to do is start moving more in your life and then you won’t have to spend hours in the gym every week!
• Getting enough sleep (7-8 hours per night).  Sleep is when your body recovers and repairs.  If you do not sleep enough, you will not be prepared for each workout session and you will not function optimally.
• Controlling and managing your stress levels.  Identify your stresses.  Outline methods that help you to reduce your stress and practice them regularly.
• Completing Activity and Nutrition logs every day and submitting to your trainer every week.
• Weekly weigh-ins and monthly measurements help to manage your progress if fat loss is your goal

Many fitness pros also want to know what we charge clients to enroll in our Weight Loss Program. We offer various options for entry into the program depending on someone’s needs and budget.

Here is a list that you can use as a template.

Flying Solo:

I know what I need to do. Just give me my finisher’s gift, weigh me in and I’m good to go. The competition is all I need to keep me going.
Cost: $47

Jump-Start:

In addition to the finisher’s gift, can you please provide me with a NWPT Results Manual and take my pre/post girth and body fat measurements (2-30 minute appointments).
Cost: $97

Rookie:

I’m new around here and this will be a great opportunity to get me started on a trial membership. Please provide me the finisher’s gift, NWPT Results Manual, pre and post measurements (2-30 minute appointments) and a membership during the challenge.
Cost: $197

Coach Me: 

Help me through this process. Includes finisher’s gift, NWPT Results Manual, Pre/Post Measurements (2-30 minute appointments), and 12-30 minute private training sessions.
Cost: Members: $527
Non-members: $597 (includes membership to club and classes during challenge)

Tandem:

Guide me closely on this journey from start to finish and guarantee I experience incredible results. Includes finisher’s gift, NWPT Results Manual, Pre/Post Measurements (2-30 minute appointments, and 12-60 minute private training sessions.
Cost: Members: $927
Non–members: $997 (includes membership to club and classes during challenge)

I hope this helps you as you launch your next Weight Loss challenge.

Yours in health, fitness and business,

Sherri McMillan

Also,

Each participant receives our ‘Fitness Results Manual’:

This is the resource that we use to guide each participant throughout the program.  It has all the information they need to ensure success and document their progress including logs.  We actually sell the license to utilize this manual for all your programs.  It will be the most valuable resource you use in your business and will save you tons of time and money trying to create your own.  You can email kari@nwpersonaltraining.com and she can provide you with more details, set up a time for a personalized demo or you can go HERE for more info and to order.

$125 OFF FITNESS RESULTS MANUAL!

The Fitness Results Manual is the perfect tool for your weight loss challenges this Spring!  It is the same resource tool we use for our spring weight loss challenge to generate around $20,000 in extra revenue each year.  Take a look at this video where I walk you through exactly what you get with the Fitness Results Manual. The best news is that I have authorized an automatic $125 automatic discount if you purchase the Fitness Results Manual before April 1st!

Email info@nwfitnesseducation.com or call with questions or to schedule a personalized demo of the Fitness Results Manual.

THE BUSINESS OF PERSONAL TRAINING SYSTEM

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

Our Spring Makeover Challenge is our most successful program of the year!

Are you going to try a weight loss challenge this Spring?

We are getting ready to launch our Spring Makeover Challenge and it generates $15,000 to $20,000 in extra revenue for us each year. If you are thinking about doing some type of weight loss challenge this Spring…now is the time to get everything in order and I am going to help!

Here’s some details from our program:

People register in advance for a variety of different program options based on their needs. 

For example, some people just want the friendly competition and that is enough to motivate them to do what they need to do so they pay only $47 to enroll.  Others want more private instruction and will enroll in the program that includes personal training two times per week for $997. You can learn more about the packages we offer for the Spring Makeover Challenge HERE.

People sign up to various trainer’s teams:

Each trainer is responsible for recruiting team members up to a maximum of 15 people per team. Teams compete against each other and trainers get bragging rights if their team wins.

We schedule a launch date:

This year our program launches on Wednesday April 17th. At this meeting, we do a review of the program expectations including workouts and nutrition and then each team meets with their trainer. Our programs are typically 6 weeks long.

We do baseline measurements:

The first week, weekly weigh-ins are completed and then final measurements are done.  Team progress is reported weekly so teams can see how they are doing.

We host a big party:

At the end of the program we host a big party where winning teams are announced.  Results are calculated based on team with greatest % weight loss.  (Total Team Weight Loss / Total Team Starting Weight)

Each participant receives a gift:

Past years we have given t-shirts or gym-bags.

Each participant also receives our ‘Fitness Results Manual’:

This is the resource that we use to guide each participant throughout the program.  It has all the information they need to ensure success and document their progress including logs.  We actually sell the license to utilize this manual for all your programs.  It will be the most valuable resource you use in your business and will save you tons of time and money trying to create your own.  You can email kari@nwpersonaltraining.com and she can provide you with more details, set up a time for a personalized demo or you can go HERE for more info and to order.

I have even authorized a $125 discount on the Fitness Results Manual only through the end of March!

We promote our Spring Makeover Challenge:

On our website, in our enewsletters and on Facebook.  We also post fliers at our studio and throughout our community.  Each program attracts approximately 200 participants so it’s well worth your time. In addition, many non-clients participate in the program, get introduced to our studio and how cool our trainers are and then become regular clients so it’s a fabulous marketing initiative also!

$125 OFF FITNESS RESULTS MANUAL!

The Fitness Results Manual is the perfect tool for your weight loss challenges this Spring!  It is the same resource tool we use for our spring weight loss challenge to generate around $20,000 in extra revenue each year.  Take a look at this video where I walk you through exactly what you get with the Fitness Results Manual. The best news is that I have authorized an automatic $125 automatic discount if you purchase the Fitness Results Manual before April 1st!

Email info@nwfitnesseducation.com or call with questions or to schedule a personalized demo of the Fitness Results Manual.

Yours in health, fitness & business,

Sherri McMillan

THE BUSINESS OF PERSONAL TRAINING SYSTEM

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar

Save Money: Keep Clients

Did you know that business experts say that it’s 6x more expensive to get  new clients than to keep the clients you have?  It is true and outside of our consistently exceptional customer service and world class trainers I am always trying to think of ways to remind clients of how great they are and how much we love them!  We want to keep them coming back for more and hopefully when it comes time for them to refer a friend to a health and fitness facility they won’t even hesitate to recommend Northwest Personal Training.

Creative Way To Show Clients You LOVE Them!

We just implemented a cool campaign that benefits our BEST clients and helps promote our local business partners.  It is a win for everyone!

Top 200 Clients

We pulled a list (from our Mindbody Online Software) of our top 200 clients so that we could send them thank-you cards and gifts to show our appreciation for their business.  We wanted them to know how much we value them as clients.

Get Free Gift Cards to Send To Top Clients

We asked other local businesses to donate gift cards that we could send to our clients as thank-you gifts.

Here is a simple email I sent out that got a GREAT response:

“Hey _____,

We are sending a Thank you card to our top NWPT clients and are going to include Gift Cards and/or Certificates from us as well as other great local businesses.  So I wanted to find out if you wanted to be included.  We have narrowed the list down to 200 clients so you could include 200 ‘gifts’ or limit to say the Top 100 or 50 or whatever you want to do.

These are great clients who invest a lot in their personal health and fitness and would be amazing customers for you too!

I hope all is well!

xo
Sherri

By asking other local businesses to help with the gifts, everyone wins…we can give more to our clients to thank them and the local businesses get their name/business in front of our best clients.  Hopefully they will become their customers also!

Hand Write Each Gift Card For Each Client

We have received all of the gift certificates from local businesses and have our list of the top 200 clients ready to go.  Now it is time to write the thank-you cards and mail them out.  That’s right!  We hand wrote each one.  How did we do that you ask?  We assigned each trainer a certain amount of cards to hand write and gave them this as a template:

Hi _______,

We had our team meeting last week and we made a list of our Best Clients and you made the list! You rock!  We just wanted to take a moment to thank you for being such an awesome client and supporting local business. 

With love and appreciation,

Your NWPT team

Note: we also included a $25 gift card to be used toward any service we offer at the studio.

As you can see….this is a creative way to show your clients how much you appreciate them, it helps foster and maintain relationships with local business partners and hopefully it helps your clients love you that much more so that they continue to do business with you for a long long time!

$125 OFF FITNESS RESULTS MANUAL!

Also – I know that many of you are gearing up for your Spring Weight Loss Challenges and are looking for a way to stand out from the next fitness business.  I have the perfect answer for you.  It is the same resource tool we use for our spring weight loss challenge to generate around $20,000 in extra revenue each year.  Take a look at this video where I walk you through exactly what you get with the Fitness Results Manual. The best news is that I have authorized a $125 automatic discount if you purchase the Fitness Results Manual before April 1st!

Email info@nwfitnesseducation.com or call with questions or to schedule a personalized demo of the Fitness Results Manual.

Yours in health, fitness & business,

Sherri McMillan

THE BUSINESS OF PERSONAL TRAINING SYSTEM

Hey did you know that I wrote the ONLY complete training business  system designed to help you run a million dollar personal training business?!  You can have this same business system that will help you work SMARTER and generate HUGE profits like we do here at Northwest Personal Training. 

The fee to purchase the Business of Personal Training System can be made up within 1 month of increased PT sales and there are NO recurring franchise or licensing fees.  

A comparable business system in other industries would require an initial investment of tens of thousands of dollars.  

DON’T REINVENT THE WHEEL!  Let us give YOU the systems that we know will work.

Also, sign up right here on my blog to receive my FREE 20 min streaming video where I reveal my top 5 revenue generating secrets. This video WILL help you bring in more clients and more revenue.  Don’t miss it!

Click Here to like us on Facebook and get FREE Instant Access to my “Making Money with Small Group Training” Webinar