Sales

Work Wonders With Your First Impression

Posted by on July 19, 2017 at 3:52 pm

A good first impression can work wonders.” – J. K. Rowling

A good first impression is critical in the personal training industry. You work hard to get a potential new client into your studio and now is your one chance to turn help them and turn them into a paying client.

We have discussed how we conduct our complimentary first session with a potential new client, but today lets take a close look at some simple ways to make that perfect first impression:

  • People are coming to us because they want more energy and a positive, new prospective on life. They will be attracted to someone who exudes these qualities. You must demonstrate an energetic, positive, upbeat and caring personality! 
  • Demonstrate exceptional follow-up skills right from the beginning. For example, call to confirm first appointments, return all inquiries promptly or call clients back when you said you would.  Do a 24 hour thank you call or send out a thank-you card.  These will all demonstrate exceptional organization and business skills.
  • Arrive early and prepared for first sessions (and all sessions :)).
  • The first time you meet your client, be sure to smile, introduce yourself, give a firm handshake. Be sure to focus on them, maintain good eye contact, lean towards them
  • Take notes and acknowledge and repeat their concerns so they know you are listening and trying to understand their personal situation.
  • Mirror your client – which means adapt your style to your client.
  • Gently compliment their energy and their personality.
  • Look for a ‘common ground and then build on that.

Read more on Work Wonders With Your First Impression…

Boost Slow Business This Summer

Posted by on May 9, 2017 at 11:27 pm

2017_trx_group_As we all know, the summer months can mean slow business for personal trainers and personal training studios. However, there are creative ways to boost slow business this summer!

We are currently working on scheduling customized team training programs for the summer months. Have you heard how our team training program is a win/win/win for our business, our trainers and our clients? My past blog post Generate Extra Revenue With Team Training gives you the details on how it works.

We will run our team training programs the weeks of June 5th – August 12th. We have asked each of our trainers to look at their schedules and pick a non-peak time to schedule a team training. Each trainer decides the theme of the team training and is responsible for marketing the team training to clients and non clients. Our Personal Trainers will make the most money during that hour if they fill the team training time slot….so it is in their best interest to fill their own team training session. Read more on Boost Slow Business This Summer…

Successfully Handle New Client Objections

Posted by on February 21, 2017 at 10:02 pm

15871629_10154872323663607_6151663043895396901_nYou have probably heard all the objections that I have when it comes to getting new clients to commit to their health & fitness…and  to working with you!

Be ready to deal with typical objections such as “I’ll never stick to it”, “I can’t afford it”, “I don’t have the time”, “I want to think about it”, “I want to talk it over with my spouse” or “I’d like to purchase just one session.” Almost any objection can be dealt with in a soft, non-aggressive, but assertive manner. Success with objections starts with showing more value than risk to personal training with you.

Read more on Successfully Handle New Client Objections…

“Closing The Sale” – First Steps – Club Setting

Posted by on February 15, 2017 at 6:09 pm

download (10)Many Fitness Business owners, managers and staff ask the BIG question “how do you close the sale?”

Well, let’s start off by correcting a misconception. Closing the Sale is not at all about “Closing the Sale”.  If you enter communications with a potential client with this as your primary goal, you will not “close the sale” or will shortly lose the client.

Selling any product or service is all about opening or developing a relationship! 

A good salesperson does not focus on selling a person but rather on servicing the person. At Northwest Personal Training, we sell by focusing on servicing. When you focus on helping people and figuring out their needs and goals, the sales take care of themselves.  Before any interaction with a potential client, ask yourself ‘how can I help this individual?’

Read more on “Closing The Sale” – First Steps – Club Setting…

Comp Session – Are You Ready?

Posted by on February 10, 2016 at 8:11 pm

trainer client sittingWe have 8 complimentary sessions scheduled for this week. How many do you have? Are you always working on getting potential new clients into your facility? Today we are going to discuss what you and your team need to do to be ready for comp sessions. This is your time to shine!

Looking for ideas on how to get more complementary sessions scheduled? Try these past blog posts:

Here are a few things that I reminded our team to do that will really WOW the potential NEW clients that are coming in this week: Read more on Comp Session – Are You Ready?…

Team Training Works If Done Correctly!

Posted by on November 5, 2015 at 1:38 am

download (10)Do you remember me telling you about how great team training is? It is a way for trainers to fill those tricky time slots and a way for clients to get more training at a lower rate. Get all the details on how team training works in my previous blog Generate Extra Revenue with Team Training.

Team Training is a discounted service to help fill schedules during down time and because of that it is important to keep tight parameters. Programs as specific as team training can become difficult to manage. This is how we remain consistent with this important revenue generating program:

Read more on Team Training Works If Done Correctly!…

Remain Diligent – Get More Clients

Posted by on August 28, 2015 at 2:43 am

referral2We all know that we must remain diligent in our efforts to continually get more clients. But knowing and doing are two different things. It is easy to push things like handing out free passes and asking for referrals to the back of your “to do” list. Why do we do that and why do we think it is OK? Tasks that aren’t “due” immediately and that might be a little more difficult to complete many times end up on the back burner. It is imperative that you don’t put off your efforts to get more clients!

You should have something (or multiple things) involving actively seeking out new clients (or bringing back old clients) scheduled in your marketing plan for each month of the year.

Then you need to have someone to implement these actions…like a personal training director. Read more on Remain Diligent – Get More Clients…

Get Clients During Down Times!

Posted by on August 12, 2015 at 5:09 pm

100_0336It can be hard to fill certain hours in your personal training schedule and those hours are going to differ depending on the demographic of your clients. The good news is that….

…..you can get creative and find ways to fill those slower times that will both help you and your clients.

The most successful way we do this is by offering “Team Training” options. (make sure to read “Generate Extra Revenue With Team Training” to learn exactly how our Team Training works).

TD-HanddrawnArrows4

Don’t forget to sign up to automatically receive my latest blogs in your inbox……right up here!

 

 

These are small groups that are focused on specific goals. Our Team Training groups have a maximum of 4 clients. The small group setting gives clients the attention they need and want but they get to split the cost with other clients. Read more on Get Clients During Down Times!…

Bring in New Clients Over the Summer!

Posted by on July 22, 2015 at 5:24 pm

download (10)Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!

Read more on Bring in New Clients Over the Summer!…

Prepare to Sell: The Personal Trainer’s Checklist

Posted by on January 28, 2015 at 7:40 pm

10487204_10152079812461946_5027197056409213767_nThis is the time of year when we are all working hard to help clients and potential new clients make a commitment to their health and fitness and invest in our services. Do you have a way to ensure 80% of the potential new clients walking through your door will stay your clients? Taking a systemized approach toward selling can get you there! We have a tried and true method to running the first session with a prospective new client that works for all personality types and all trainers! It is true!

To learn more read the latest column I wrote for PTontheNet –

Prepare to Sell: The Personal Trainer’s Checklist

Enjoy! Read more on Prepare to Sell: The Personal Trainer’s Checklist…