Team Training Works If Done Correctly!

Posted by on November 5, 2015 at 1:38 am

download (10)Do you remember me telling you about how great team training is? It is a way for trainers to fill those tricky time slots and a way for clients to get more training at a lower rate. Get all the details on how team training works in my previous blog Generate Extra Revenue with Team Training.

Team Training is a discounted service to help fill schedules during down time and because of that it is important to keep tight parameters. Programs as specific as team training can become difficult to manage. This is how we remain consistent with this important revenue generating program:

Read more on Team Training Works If Done Correctly!…

Remain Diligent – Get More Clients

Posted by on August 28, 2015 at 2:43 am

referral2We all know that we must remain diligent in our efforts to continually get more clients. But knowing and doing are two different things. It is easy to push things like handing out free passes and asking for referrals to the back of your “to do” list. Why do we do that and why do we think it is OK? Tasks that aren’t “due” immediately and that might be a little more difficult to complete many times end up on the back burner. It is imperative that you don’t put off your efforts to get more clients!

You should have something (or multiple things) involving actively seeking out new clients (or bringing back old clients) scheduled in your marketing plan for each month of the year.

Then you need to have someone to implement these actions…like a personal training director. Read more on Remain Diligent – Get More Clients…

Get Clients During Down Times!

Posted by on August 12, 2015 at 5:09 pm

100_0336It can be hard to fill certain hours in your personal training schedule and those hours are going to differ depending on the demographic of your clients. The good news is that….

… can get creative and find ways to fill those slower times that will both help you and your clients.

The most successful way we do this is by offering “Team Training” options. (make sure to read “Generate Extra Revenue With Team Training” to learn exactly how our Team Training works).


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These are small groups that are focused on specific goals. Our Team Training groups have a maximum of 4 clients. The small group setting gives clients the attention they need and want but they get to split the cost with other clients. Read more on Get Clients During Down Times!…

Bring in New Clients Over the Summer!

Posted by on July 22, 2015 at 5:24 pm

download (10)Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!

Read more on Bring in New Clients Over the Summer!…

Prepare to Sell: The Personal Trainer’s Checklist

Posted by on January 28, 2015 at 7:40 pm

10487204_10152079812461946_5027197056409213767_nThis is the time of year when we are all working hard to help clients and potential new clients make a commitment to their health and fitness and invest in our services. Do you have a way to ensure 80% of the potential new clients walking through your door will stay your clients? Taking a systemized approach toward selling can get you there! We have a tried and true method to running the first session with a prospective new client that works for all personality types and all trainers! It is true!

To learn more read the latest column I wrote for PTontheNet –

Prepare to Sell: The Personal Trainer’s Checklist

Enjoy! Read more on Prepare to Sell: The Personal Trainer’s Checklist…

Resources For Closing Sales NOW!

Posted by on January 8, 2015 at 11:00 am

Hopefully you are all seeing an increase in the number of potential new clients that are walking through your doors this month!

We certainly are and we feel very prepared to meet with these potential new clients because we have a specific way that we bring clients through a first session that will help them make a commitment to their health and fitness….and to US!

Read more on Resources For Closing Sales NOW!…

What Potential New Clients Are Looking For!

Posted by on December 31, 2014 at 11:34 am

download (10)The biggest surge in Fitness Club memberships is always January! After resolving to become more fit and healthy, many people will rely on the assistance of a health club to help get in shape.  Unfortunately, according to IHRSA, the International Health, Racquet & Sports Association, 35% of people who join a fitness club quit each year with the most common reasons being the gym is overcrowded or they are not satisfied with the staff or the programs. So…being prepared and having what your potential new clients are looking for should help you increase your member base during this very important time in our industry!

Read more on What Potential New Clients Are Looking For!…

Spring Makeover Challenge – Week 1

Posted by on May 29, 2014 at 1:00 pm

In the colder climates, it is common over the winter months to gain a little weight. The days are shorter, it’s cold outside and we just don’t get as much activity and access to local healthy fruits and vegetables.  It’s one of the reasons that every spring we launch our annual Spring Makeover Challenge to help our clients shed that extra winter layer. Each of our trainers have teams and we all compete against each other to see who can ramp it up the most and achieve the best results.  There’s nothing like a friendly competition and peer pressure to get your trainers motivated and help your clients reach their goals!

Over the next few weeks I am going to share our trainers’ team “rules” with all of you and maybe you can start up your own weight loss challenge. Our annual Spring Makeover Challenge brings in about $20k in extra revenue for us each year and our clients see amazing results! Want to use the same resource tool we use to help clients see results during this challenge? You can change our name to your name and run with it! Check out the details HERE.

DerrickToday, we start with Derrick DeLay.  Read more on Spring Makeover Challenge – Week 1…

Preparing To Launch Your Weight Loss Challenge

Posted by on April 25, 2014 at 1:00 pm

Spring Makeover ChallengeHey Fit Pros. We are getting ready to launch our yearly Spring Makeover Challenge and we are putting together the final details of how the launch will go and some other details as well. I thought I would share these details with you so that if you have decided to run your own weight loss challenge (like we discussed last week)….you will have even more info at your disposal and can be even more successful!

Read more on Preparing To Launch Your Weight Loss Challenge…

How We Generate $20k In Revenue Every Spring

Posted by on April 19, 2014 at 11:56 pm

If you have been following my blog for awhile you may be familiar with our most successful “extra” revenue generating program of the year. It is our Spring Makeover Challenge! We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and let you all know how we run this program in a way that helps our clients, our trainers and our bottom line!

Read more on How We Generate $20k In Revenue Every Spring…