Sales

Be Prepared – Hone Your Skills…Now!

Posted by on January 28, 2020 at 5:00 pm

Last week I reviewed some of the best ways to set 2020 up for success.
This week, I will give you a few more tips on how being prepared and honing your skills will make the difference for your fitness business this year.

Be mentally & physically prepared to work hard

You might need to stay late, come in early, work on a weekend. You might be juggling multiple tasks. You might be doing things that aren’t part of your normal job responsibilities. You should be prepared to take phone calls, do tours and be really good at this. Be ready to find out what a clients’ needs are and to show them how you can help them. Be genuine and honest and highlight how much we will take care of them.

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Personal Trainers: Don’t Make This Mistake

Posted by on January 2, 2020 at 1:32 pm

The biggest mistake that I see trainers make in a first session with a new client is trying to fit way too much stuff into a one hour time period.

Inevitably they run over time and if they have another client waiting, they rush through or eliminate the most critical aspect of a first session, ‘Finalizing the Sale’.

 

 

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Try A Holiday Student Special

Posted by on December 2, 2019 at 11:20 am

Do you have clients who have college age kids or grand kids? Those students will be coming home for their holiday break soon. What better way for your clients to spend quality time with their students then to work out together while they are home on break? Try offering a student discount during December and/or January.

It is a win/win/win for everyone! Your clients and their students get quality time together for a discounted rate, both your clients and the students will stay fit and healthy over the winter break and your business could pick up during the typically slower months of the year!

Read more on Try A Holiday Student Special…

What Is Your Fall Promotion?

Posted by on September 3, 2019 at 8:57 am

Clients are getting back from summer holidays, their kids are back in school and guess what? Many are ready to get back into their fitness routine!  So that means it’s time for you to get busy!

What are you doing to entice people back or into your program?

Are you offering some type of promotion or “Fall back into Fitness” special?  If you’re not, you’re missing the boat!  Everyone and I mean everyone appreciates a deal, even your most wealthy clients. In fact, from my experience, the people who are the most wealthy are always asking for a deal.

 

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Simple Self Promotion: It Works!

Posted by on May 15, 2019 at 7:44 pm

If you are in the fitness industry you know that a major part of your time and effort goes into self promotion. Whether that be asking for referrals, sending press releases, hosting free seminars and more. So what are some of the simple, but essential ways to fill a class, fill a team training of fill your schedule?

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Flash Sale Success

Posted by on April 19, 2018 at 11:59 am

Hey Fit Pros! We just ran a 1 day “Spring Break” flash sale for our 10 class punch cards for our group training classes.

We were looking for a way to boost sales and increase interest in our group training classes.

So here is what I did:

  • Created the flier below
  • Scheduled a couple social media posts
  • Scheduled a couple eNewsletters to promote the flash sale
  • Emailed our team announcing the flash sale, gave them the flier, asked them to promote to their clients and to share our social media posts
  • Posted the flier around our studio

 

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4 Secrets To Successful Weight Loss Challenges

Posted by on April 12, 2018 at 11:00 am

Our annual Spring Makeover Challenge (weight loss challenge) is approaching quickly. Each of our personal trainers recruits members for their team. The trainer’s teams compete against each other to see who can lose the most weight during the challenge.

Read more on 4 Secrets To Successful Weight Loss Challenges…

4 Minutes To Successful Comp Sessions

Posted by on January 9, 2018 at 7:19 pm

It is that time of year where….if you have done the appropriate marketing work….you have lots of potential new clients walking through your doors. Are you ready for them? Do you and your staff  have a specific plan on how to show these potential new clients how you and your staff can be the ticket to their fitness success?

We have a system that all of our trainers use when conducting a first session with a potential new client. This system allows each trainer to use his/her own style, but gives them a guideline on the specific pieces of the puzzle that will lead the potential new client to make a commitment to their fitness and to your business. Read more on 4 Minutes To Successful Comp Sessions…

Work Wonders With Your First Impression

Posted by on July 19, 2017 at 3:52 pm

A good first impression can work wonders.” – J. K. Rowling

A good first impression is critical in the personal training industry. You work hard to get a potential new client into your studio and now is your one chance to turn help them and turn them into a paying client.

We have discussed how we conduct our complimentary first session with a potential new client, but today lets take a close look at some simple ways to make that perfect first impression:

  • People are coming to us because they want more energy and a positive, new prospective on life. They will be attracted to someone who exudes these qualities. You must demonstrate an energetic, positive, upbeat and caring personality! 
  • Demonstrate exceptional follow-up skills right from the beginning. For example, call to confirm first appointments, return all inquiries promptly or call clients back when you said you would.  Do a 24 hour thank you call or send out a thank-you card.  These will all demonstrate exceptional organization and business skills.
  • Arrive early and prepared for first sessions (and all sessions :)).
  • The first time you meet your client, be sure to smile, introduce yourself, give a firm handshake. Be sure to focus on them, maintain good eye contact, lean towards them
  • Take notes and acknowledge and repeat their concerns so they know you are listening and trying to understand their personal situation.
  • Mirror your client – which means adapt your style to your client.
  • Gently compliment their energy and their personality.
  • Look for a ‘common ground and then build on that.

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Boost Slow Business This Summer

Posted by on May 9, 2017 at 11:27 pm

2017_trx_group_As we all know, the summer months can mean slow business for personal trainers and personal training studios. However, there are creative ways to boost slow business this summer!

We are currently working on scheduling customized team training programs for the summer months. Have you heard how our team training program is a win/win/win for our business, our trainers and our clients? My past blog post Generate Extra Revenue With Team Training gives you the details on how it works.

We will run our team training programs the weeks of June 5th – August 12th. We have asked each of our trainers to look at their schedules and pick a non-peak time to schedule a team training. Each trainer decides the theme of the team training and is responsible for marketing the team training to clients and non clients. Our Personal Trainers will make the most money during that hour if they fill the team training time slot….so it is in their best interest to fill their own team training session. Read more on Boost Slow Business This Summer…