revenue

Bad Weather Protocol

Posted by on December 16, 2015 at 8:57 pm

snow_cars_detail_parking_01The best way to deal with bad weather is to take a proactive approach.  So, we recently touched base with our staff members to make sure that IF something were to happen we would have the information we need:

Do you have this information from your team?

  • Who could actually get to work?
  • Whose vehicle is capable of driving in the snow and whose is not? Who feels comfortable driving in the snow and who does not?
  • Who has chains – and knows how to use them?
  • Who lives close to the studio with no major hills or obstacles en route?  Who lives close to a bus route and could easily take a bus into work?

Read more on Bad Weather Protocol…

Do Holiday Specials Right!

Posted by on December 9, 2015 at 6:30 pm

eating-holiday-artHopefully you have already started running the holiday specials that were part of your 2015 Marketing Plan. If you haven’t and want to start some up quickly…here is what we are doing. You can also save this blog post and use it when you are creating your 2016 Marketing Plan!

HOLIDAY SPECIALS

Be the Inspiration to the people you love!

Give the gift of health & vitality!

Private Training • $34/session (regular $40/session)

Partner Training • $22/person (regular $24.50/person)
Purchase as many as you like and stock up for 2016 at these incredible rates. Offer expires December 31, 2015. *Note: Sessions are 30 minutes unsupervised cardio and 30 minutes with a Trainer.

Read more on Do Holiday Specials Right!…

Team Training Works If Done Correctly!

Posted by on November 5, 2015 at 1:38 am

download (10)Do you remember me telling you about how great team training is? It is a way for trainers to fill those tricky time slots and a way for clients to get more training at a lower rate. Get all the details on how team training works in my previous blog Generate Extra Revenue with Team Training.

Team Training is a discounted service to help fill schedules during down time and because of that it is important to keep tight parameters. Programs as specific as team training can become difficult to manage. This is how we remain consistent with this important revenue generating program:

Read more on Team Training Works If Done Correctly!…

Successfully Handling Cancellations

Posted by on September 23, 2015 at 6:31 pm

cancelAs we all know….when a personal training client cancels it can be very frustrating for both you and the client. And for many fitness professionals it also means lots of lost revenue! Up to 40% of total weekly revenues! That doesn’t have to be the case.

We approach late cancellations in a very specific way at our studio. Our approach really works to elevate the uncomfortable feeling when you need to tell a client that they still need to pay for a session after they late cancel. It also helps you save what would have been lost revenue!

Read the latest article I wrote for PTontheNet to get ALL of the details.
Cancellations Don’t Have to Mean Lost Revenue

This is one you can’t afford to miss!

Yours in health, fitness & business,
Sherri McMillan

Read more on Successfully Handling Cancellations…

Get Clients During Down Times!

Posted by on August 12, 2015 at 5:09 pm

100_0336It can be hard to fill certain hours in your personal training schedule and those hours are going to differ depending on the demographic of your clients. The good news is that….

…..you can get creative and find ways to fill those slower times that will both help you and your clients.

The most successful way we do this is by offering “Team Training” options. (make sure to read “Generate Extra Revenue With Team Training” to learn exactly how our Team Training works).

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Don’t forget to sign up to automatically receive my latest blogs in your inbox……right up here!

 

 

These are small groups that are focused on specific goals. Our Team Training groups have a maximum of 4 clients. The small group setting gives clients the attention they need and want but they get to split the cost with other clients. Read more on Get Clients During Down Times!…

Bring in New Clients Over the Summer!

Posted by on July 22, 2015 at 5:24 pm

download (10)Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!

Read more on Bring in New Clients Over the Summer!…

Productivity Sweet Spot!

Posted by on May 7, 2015 at 1:00 pm

Team2012I have blogged about the importance of using productivity goals with trainers. Making sure all of your trainers are in that productivity “sweet spot” can mean success for both the trainer’s bottom line and YOURS! Read my blog post on productivity goals to learn more.

Read more on Productivity Sweet Spot!…

Revenue with Running Programs Part 11 – Race Day

Posted by on November 10, 2014 at 2:15 am

start line GF 2012If your clients are like mine….more and more of them are signing up for running events. This trend is not only wonderful for your clients’ and their health….it can also be an easy way for you to earn extra revenue with a running program! Check out how we operate our running program, set up your own and then use the info in this series to send to your clients to inspire them to join your running program!

Today we will focus the important steps your clients should take as race day approaches.

Now send your clients this info and then ask them to join you for YOUR running program!

Nutrition:

Proper nutrition is critical throughout your entire training program, but even more important to pay very close attention to your nutrition as you approach race day. The week before the event, make sure you’re consuming a diet rich in healthy, complex carbohydrates (sweet potatoes, brown rice, whole grain pastas, oatmeal, quinoa etc), fruits and vegetables.  Also, critical to ultimate performance is to drink plenty of water heading into the event.  Drink water every chance you get and minimize your alcohol intake the week before!  Finally, avoid Read more on Revenue with Running Programs Part 11 – Race Day…

Revenue with Running Programs Part 10 – Foam Rolling

Posted by on October 30, 2014 at 1:00 pm

If your clients are like mine….more and more of them are signing up for running events. This trend is not only wonderful for your clients’ and their health….it can also be an easy way for you to earn extra revenue with a running program! Check out how we operate our running program, set up your own and then use the info in this series to send to your clients to inspire them to join your running program!

Read more on Revenue with Running Programs Part 10 – Foam Rolling…

Revenue with Running Programs Part 9 – Stretching

Posted by on October 26, 2014 at 1:07 am

If your clients are like mine….more and more of them are signing up for running events. This trend is not only wonderful for your clients’ and their health….it can also be an easy way for you to earn extra revenue with a running program! Check out how we operate our running program, set up your own and then use the info in this series to send to your clients to inspire them to join your running program!

Today we will focus on the importance of stretching for runners!

Now send your clients this info and then ask them to join you for YOUR running program!

Last week, we reviewed the importance of running technique and discussed how muscle tightness can affect your running mechanics.  So this week and next, we will focus on various mobility and release techniques to keep you running strong and injury free. Today, I’m going to start with wall stretching which is a very relaxing way to release and since most runners are super tight to begin with, they are more likely to do it since it’s not so painful!

Complete the following stretching program after each run or workout.  Hold each stretch for at least 30 seconds – ideally longer.  And remember, hold each stretch to the point of tension – not pain!

stretch wall hamstringsHamstring on the wall:

Lie on your back with your hips close to the wall and your legs positioned straight up against the wall. To make the stretch less intense, move your hips a few inches away from the wall.  To make the stretch more intense, keep your hips positioned right up against the wall and wrap a towel around your feet and lightly pull your legs a few inches away from the wall.  Feel your stretch in the muscles at the back of your upper leg.  Hold this stretch for as long as you feel comfortable – minimum 30 seconds each leg and ideally longer.  Try to relax and breathe in to the stretch.  Feel free to read a magazine or watch T.V. while holding this stretch.  This is a great stretch to do after a run because it assists in the recovery process as blood is flushed from the legs back to the heart.

 

Read more on Revenue with Running Programs Part 9 – Stretching…