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Team Training Done Right

Posted by on May 8, 2018 at 1:55 pm

It can be hard to fill certain hours in your personal training schedule and those hours are going to differ depending on the demographic of your clients. The good news is that….

…..you can get creative and find ways to fill those slower times that will both help you and your clients.

The most successful way we do this is by offering “Team Training” options. (make sure to read “Generate Extra Revenue With Team Training” to learn exactly how our Team Training works).

Read more on Team Training Done Right…

Flash Sale Success

Posted by on April 19, 2018 at 11:59 am

Hey Fit Pros! We just ran a 1 day “Spring Break” flash sale for our 10 class punch cards for our group training classes.

We were looking for a way to boost sales and increase interest in our group training classes.

So here is what I did:

  • Created the flier below
  • Scheduled a couple social media posts
  • Scheduled a couple eNewsletters to promote the flash sale
  • Emailed our team announcing the flash sale, gave them the flier, asked them to promote to their clients and to share our social media posts
  • Posted the flier around our studio

 

Read more on Flash Sale Success…

4 Secrets To Successful Weight Loss Challenges

Posted by on April 12, 2018 at 11:00 am

Our annual Spring Makeover Challenge (weight loss challenge) is approaching quickly. Each of our personal trainers recruits members for their team. The trainer’s teams compete against each other to see who can lose the most weight during the challenge.

Read more on 4 Secrets To Successful Weight Loss Challenges…

8 Ways To Invest In YOU!

Posted by on March 8, 2018 at 4:38 pm

“Empty the pennies from your purse into your mind and your mind will fill your purse with dollars and keep it full forever.” – Ben Franklin

It is no surprise that those that seem to spend the most on continuing education are also those that tend to earn the highest incomes in the fitness industry. So invest in yourself and reap the rewards.

Education comes in many forms…

Read more on 8 Ways To Invest In YOU!…

4 Minutes To Successful Comp Sessions

Posted by on January 9, 2018 at 7:19 pm

It is that time of year where….if you have done the appropriate marketing work….you have lots of potential new clients walking through your doors. Are you ready for them? Do you and your staff  have a specific plan on how to show these potential new clients how you and your staff can be the ticket to their fitness success?

We have a system that all of our trainers use when conducting a first session with a potential new client. This system allows each trainer to use his/her own style, but gives them a guideline on the specific pieces of the puzzle that will lead the potential new client to make a commitment to their fitness and to your business. Read more on 4 Minutes To Successful Comp Sessions…

Generate Revenue With Team Training

Posted by on October 10, 2017 at 8:10 pm

Have you tried Team Training? Of course we offer private training and partner training and that is our bread and butter, but I am a big believer in diversifying revenue streams. One way to do this is to offer team training. We do and it really works! I asked each of our trainers to come up with a couple Team Training Options that they can each host based on their passions and interests. Read more on Generate Revenue With Team Training…

Boost Slow Business This Summer

Posted by on May 9, 2017 at 11:27 pm

2017_trx_group_As we all know, the summer months can mean slow business for personal trainers and personal training studios. However, there are creative ways to boost slow business this summer!

We are currently working on scheduling customized team training programs for the summer months. Have you heard how our team training program is a win/win/win for our business, our trainers and our clients? My past blog post Generate Extra Revenue With Team Training gives you the details on how it works.

We will run our team training programs the weeks of June 5th – August 12th. We have asked each of our trainers to look at their schedules and pick a non-peak time to schedule a team training. Each trainer decides the theme of the team training and is responsible for marketing the team training to clients and non clients. Our Personal Trainers will make the most money during that hour if they fill the team training time slot….so it is in their best interest to fill their own team training session. Read more on Boost Slow Business This Summer…

Details – Running A Weight Loss Challenge

Posted by on April 25, 2017 at 4:54 pm

Weight-Loss-Letters

 

Planning and executing a weight loss challenge can be daunting, but the payout can be HUGE if you do it right. So, how do we execute our yearly 6 week weight loss challenge that typically brings in $15k – $20k in extra revenue?

Our Spring Makeover Challenge details…how it works!:

  • Participants register in advance for a variety of different program options based on their needs. For example, some people just want the friendly competition and that is enough to motivate them to do what they need to do so they pay only $47 to enroll. Others want more private instruction and will enroll in the program that includes personal training two times per week for $997.

Read more on Details – Running A Weight Loss Challenge…

Generate Revenue With A Weight Loss Challenge

Posted by on March 30, 2017 at 4:17 pm

Our most successful “extra” revenue generating program is our Spring Makeover/Weight Loss Challenge. We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and give you the info on how we run this program in a way that helps our clients, our trainers and our bottom line!

Spring MOCYou can read through what we tell our clients about the Spring Makeover Challenge HERE, but here are the basic details:

Program Launch: Wednesday April 19th from 6:45pm – 7:45pm

How does the challenge work?
Everyone will be assigned to a trainer’s group and the groups will compete against each other throughout the challenge. Clients can either be randomly assigned to a trainer’s group or request a certain trainer(s). (See the different groups for this year’s challenge). Clients can do this challenge on their own, by working with a trainer privately or by participating in our Group Training classes. They can make this challenge as self-motivated as they like or they can utilize our services to help them through the process and maximize their results. We encourage clients to come to the studio at least once per week to weigh-in, check their progress, and adjust their behaviors accordingly. Many benefit from daily or every-other-day weigh-ins during this type of weight-loss challenge. We encourage clients to book these weigh-ins into their calendar so they always remember and so we can record and monitor their progress. If clients have any questions or concerns or just need a motivational boost, they can contact their team trainer.  Read more on Generate Revenue With A Weight Loss Challenge…

Host a Weight Loss Challenge

Posted by on March 21, 2017 at 7:17 pm

muscle-class-sherriOur annual 6 Week Spring Makeover Challenge allows our clients to participate in a fun, friendly team competition to help them shed that extra layer that many of us put on during the cold, dark rainy days of winter.  Each of our trainers recruit team members and they all compete against each other to see who can ramp it up the most and achieve the best results.  There’s nothing like a little peer pressure to get your staff and cleints to do what they need to do to reach their goals.

We are in the marketing phase of our Spring Makeover Challenge. It is up to our trainers to recruit current, past and new clients to join their teams. They each have their own spin on how they will get clients to lean down and look great over the 6 weeks challenge. Read more on Host a Weight Loss Challenge…