As part of our yearly marketing plan we schedule monthly staff accountability tasks. Some examples might be sending client shoppers in to see how our trainers do with an initial assessment, or a manager picks random client files to audit to make sure client files are being taken care of correctly or having trainers conduct peer reviews. Our staff is given the full marketing plan at the begining of the year so they know which of these accountability tasks will happen each month, but they don’t know when in that month it could happen. You gotta keep them on their toes, but be fair about it too. Having an accountability task each month keeps us on our toes as a business as well. It forces us to review important processes at least once a year….if not more often than that.
Read more on Peer Reviews…They Work!…
I have blogged about the importance of using productivity goals with trainers. Making sure all of your trainers are in that productivity “sweet spot” can mean success for both the trainer’s bottom line and YOURS! Read my blog post on productivity goals to learn more.
Read more on Productivity Sweet Spot!…
Happy Thanksgiving to all of the US fitness professionals!
Of course today I am thinking of all the things I am thankful for….my family, friends, co-workers and the fact that I get to work (everyday) in an industry that I love. It is because of all of you that our industry has become what it is and will continue to grow! It is because of fitness professionals like you that we are helping people all over the US and the world live healthier lives. I feel grateful to say that I work along side all of you in this endeavor.
So on this day of thanks I simply want to say THANKS for all of your hard work, energy and passion you put into your profession. We live in a better world because of it.
Enjoy this day with your friends, family and loved ones. Read more on Thanks For YOUR Hard Work!…
Last week, I shared our trainer Derrick DeLay’s “Interval Diet” approach to maximizing fat loss during our Spring Makeover challenge. Derrick basically asks his weight loss challenge team members to consume a super healthy, low calorie diet Monday through Friday and then eat whatever they want on the weekends in combination with some cardio and weight training. That approach won’t work for for all of your clients so I am also going to share Jill Schiller’s approach, “Body Overhaul” to shedding that winter fat layer quickly. Jill is a mother of two, our NWPT running clinic leader, certified VIPR and Schwinn cycling instructor and American Council of Exercise Nationally Certified Personal Trainer.
Read more on Spring Makeover Challenge – Week 2…
I am sure many of you have come up against clients who question why they need to do cardio exercise. Of course you know the importance of combining aerobic and anaerobic cardio, strength training, stretching and other forms of exercise…but your clients may not. I always like to give my clients the facts about their fitness and do it in a way that is easy to understand and suggest doable ways to accomplish what I am suggesting.
Here is a great way to help your clients understand the difference between aerobic and anaerobic exercise and to show then why both are important in reaching goals.
I start by telling clients that every good cardio program should include aerobic and anaerobic exercise with some variable impact and agility training.
Aerobic exercise is easy to explain. It involves going out for a walk, jog, cycle, swim, hike, x-country ski, indoor cardio equipment or taking a fitness class. It includes exercise that is within your comfort zone and at an intensity that you could hold for 20 minutes plus. This type of exercise will condition your heart and achieve numerous health benefits.
Anaerobic exercise is a more challenging form of exercise. Read more on Explaining Aerobic & Anaerobic To Your Clients…
The American Council of Exercise (ACE) asked 17,000 personal trainers what was the one exercise they couldn’t do without…the 7 exercises personal trainers can’t live without when designing programs for their clients and the winners were: Lunges, Squats, Push-Ups, Abdominal Exercises, Running, Walking, and Yoga.
Read more on Top 7 Exercises – Do You Agree?…
Achieving Goals and Dream Life – Step Nine
We have moved on to Step 9 of your mission of helping clients achieve their goals and dream lives, but first you may want to view the previous steps:
Read more on Give Clients Their Dream Life – Step Nine…
It is true! Stress and lack of sleep could be why your clients aren’t losing fat….
Let’s face it, most of our clients are running from appointment to appointment, deadline to deadline and continually feeling behind. Working out with you is just one of the many things on their list. But…..
Read more on Why Your Clients Might Not Be Losing Fat!…
We have made it through the majority of the excuses that your clients will try to use to get out of training with you. After reading these last two scenarios you will be armed with what you need to help your clients overcome these obstacles. Pretty soon your clients won’t even try to get out of workouts because they know you always have a comeback that is just too good!
Let’s Go Back Home
Imagine this scenario. Your clients have scheduled a two-week vacation and have decided to drive to their favorite holiday destination. They get half way there, get a flat tire and turn around and go back home. Sounds ridiculous, doesn’t it? But this is exactly what happens when most people start exercise or nutrition programs. They are on their way to their goals and they slip up. Instead of “fixing the flat” and continuing on toward their goal, they give up and return to old habits and patterns. We know that 70 percent of people who start an exercise program drop out within a matter of months. And most people who lose 10 pounds gain them back. So how do you help your clients avoid being one of the failures? It is important to help your clients realize and accept that there are going to be obstacles, challenges or perceived failures along the way to any goal. Those who succeed learn from the challenge and get right back on the exercise track.
The Here and Now
So many of our clients fall prey to the lure of immediate gratification. The chocolate cake staring them in the face is too great a temptation compared to future weight loss. They would rather experience the pleasure now and worry about the consequences later. A binge today simply means tomorrow they will eat better or they will work out twice as long or hard. There is always a way to justify a lack of discipline. Discipline and will power are perceived as deprivation – Read more on Overcoming Obstacles & Excuses – Week 5…
Here we are at week 4 of our 5 week series on Overcoming Obstacles & Excuses.
Remember, knowing how to get your clients or potential clients past these road blocks will keep them coming back for more. It is your job to ensure that they stick to the plan!
My knees hurt so I can’t exercise
The health benefits of exercise often outweigh the risks. Certain conditions may make exercise more difficult but a good trainer can work around most problems. Consult with a health professional who can help you design a program that addresses your client’s specific concerns. For example, if a client is suffering from a knee injury, there is no reason why you can’t work on their upper body and abdominals while they are rehabilitating their knees.
I can’t see any results
One of the biggest hurdles new exercisers face is that the effort often does not match the result. They have been exercising for five weeks and jump up on the scale. Ugh, no change! They feel the program must not be working and give up. Unrealistic expectations can be a real downer. Convince your clients to stay off the scale. Monitor how many more repetitions your clients can do of a particular exercise. Read more on Overcoming Obstacles & Excuses – Week 4…