Marketing

5 Ways To Get Their Attention This Summer

Posted by on July 6, 2018 at 11:56 am

Fit pros. If your clients are like ours….they like to be outside spending time with friends and family over the summer. The combination of all the summer fun and the fact that we just ran two specials for personal training packages means typically slower July & August for us. Revenue and clients tend to be down during this part of the year.

Not to worry! We have ways to combat this slower season. Read more on 5 Ways To Get Their Attention This Summer…

Generate Revenue With a Running Program

Posted by on June 14, 2018 at 11:00 am
Consider this. With each running stride, your body is forced to absorb impact forces as great as 3x your body weight. So if you weigh 150 pounds, imagine 450 pounds of force pounding through your muscles, bones, ligaments and tendons with each foot strike. You can imagine that over the course of a five-mile run, the amount of force the body absorbs is tremendous. Due to the nature of the sport, specific imbalances and areas of weakness can result. For these reasons, proper progression is critical if you expect to continue running on a long-term basis.

Read more on Generate Revenue With a Running Program…

Top 2 Ways To Get New Clients This Summer

Posted by on May 31, 2018 at 9:55 am

Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!

Read more on Top 2 Ways To Get New Clients This Summer…

We Are #1 – Are You?

Posted by on May 23, 2018 at 1:00 pm

We are so excited to announce that we were voted the #1 Personal Training Studio in our county….again!

Here is my social media victory message:

OMG! We won! Thank you SO MUCH for voting us #1 Personal Training studio in Clark County again! Changing lives for 18 years! We LOVE what we do so much and the fact that our community appreciates it, brings us so much joy! Transforming lives is the most rewarding thing ever and we couldn’t imagine a better fitness family! Our clients are the best ever…they are driven to reach for their best, they are leaders, they have overcome so much, they are inspirational, caring, hard-working, fun and beautiful people on the inside and out! We know that fitness positively impacts every part of someone’s life and we are so happy and honored to play a part in that journey. Thank you so much from the bottom of our hearts for being part of our Fitness Tribe! So…should we celebrate with Squats or Pushups?! Read more on We Are #1 – Are You?…

Weight Loss Challenge Client Options

Posted by on April 24, 2018 at 12:06 pm

A couple weeks ago I wrote a blog post giving you the 4 Secrets to Successful Weight Loss Challenges. I received a great question after that blog post and want to address it!

Read more on Weight Loss Challenge Client Options…

Flash Sale Success

Posted by on April 19, 2018 at 11:59 am

Hey Fit Pros! We just ran a 1 day “Spring Break” flash sale for our 10 class punch cards for our group training classes.

We were looking for a way to boost sales and increase interest in our group training classes.

So here is what I did:

  • Created the flier below
  • Scheduled a couple social media posts
  • Scheduled a couple eNewsletters to promote the flash sale
  • Emailed our team announcing the flash sale, gave them the flier, asked them to promote to their clients and to share our social media posts
  • Posted the flier around our studio

 

Read more on Flash Sale Success…

Press Releases Work!

Posted by on March 29, 2018 at 11:19 am

This year was the 18th anniversary of Northwest Personal Training (our studio in Vancouver, WA) and I wanted everyone in our community to know about it! We did lots of social media posts, mass emails, out reach to our community partners and posted fliers around the studio. However, the most successful action I took was sending out a press release to all of the local news stations, radio stations and newspapers (learn my secrets to sending press releases that get picked up!).

Read more on Press Releases Work!…

Get More Clients – Get Them Ready For Summer

Posted by on March 20, 2018 at 8:12 pm

Fit pros! This is the time of year your clients start thinking about getting in shape for summer and often get a boost of energy with the longer days so…that means NOW is an amazing time to reach out to your clients who haven’t been in for a while and to all of your other potential leads and comp clients who never took action etc…

Help them get started on this journey. Help them take action today! It’s a perfect opportunity to inspire so get on the phone and/or email and reach out. Show them you care and want to help them!

Read more on Get More Clients – Get Them Ready For Summer…

Host Events: Get & Keep More Clients

Posted by on February 21, 2018 at 4:17 am

We always have lots of fun events, adventures and clinics for our clients to sign up for. Some of them are free clinics and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients and potential new clients and extra revenue! Hosting fun events and adventures is a win/win for everyone!

We encourage and remind our trainers to share these events and adventures with their clients and we want to make it easy for them to do so. All of our events are listed both on our website and on our Facebook page. Having the events listed on our Facebook page makes it easy for our trainers to share the events with friends and share in their status updates. 

Read more on Host Events: Get & Keep More Clients…

Fit Pro Marketing Must Haves

Posted by on February 14, 2018 at 3:31 am

Fit Pros. What are your “must haves” when you are marketing your business? I have given you lots of marketing ideas in my blog posts over the years and today I wanted to give you the short and sweet version of some of our “must haves” when it comes to marketing at Northwest Personal Training.

Start Here! Create a detailed yearly marketing plan and execute on it diligently

Make sure to include:

  • Promotion dates and details
  • Internal and external marketing initiatives
  • The events that you will host
  • Monthly staff accountability check-ups
  • Topics for monthly specialty programs
  • Team meeting dates
  • Team birthdays and anniversaries

Read more on Fit Pro Marketing Must Haves…