Marketing

A Clear Vision: Does Your Fit Business Have One?

Posted by on October 5, 2017 at 8:18 pm

visionIn previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clientsknow your competitionknow your businessand know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto. Whether you are just starting up or you have been in business for a long time…make sure to read this blog post to insure you REALLY have a mission, vision and moto that you (and your staff) can lean on.

Read more on A Clear Vision: Does Your Fit Business Have One?…

Bathroom Ads? Why Not?

Posted by on September 12, 2017 at 5:44 pm

It is getting progressively more difficult to capture the attention of our clients and potential new clients when trying to advertise our services. The amount of social media and email notices we each get in a day can be overwhelming and that often means we miss things or don’t have the time to read each message carefully. Good news? You have a captive audience right there in your studio and at other local businesses. Yep, in the bathrooms.

Do you place ads on the doors of your bathrooms or on the wall behind the urinals at your studio or fitness facility? If you don’t, you should! Talk about a captive audience.

We create fliers for all of our current events, seminars, specials, holiday closures etc. and place them around the studio, and that includes the doors of the bathrooms. Make sure that you have someone assigned to creating and posting these fliers throughout your facility. Read more on Bathroom Ads? Why Not?…

Convert Group Clients to Personal Training Clients

Posted by on July 1, 2017 at 2:30 pm

At Northwest Personal Training all of our group fitness instructors are also personal trainers at our studio and this set up is a win/win for everyone. Our group fitness clients get high quality instructors who are also personal trainers and can bring their extra expertise to the group setting. Having our personal trainers teach our group fitness classes is a win for our business and here is why….

Personal trainers who are also skilled group fitness instructors have a very easy time of growing their personal training business. It makes sense. If you’re teaching a class to 20, 30, 50 or more participants…..you are in the spotlight. If group fitness clients regularly attend your classes, and they’re thinking about consulting with a trainer, they will most likely come to you because they already know and trust you. Read more on Convert Group Clients to Personal Training Clients…

Personal Training Contest – Get Testimonials

Posted by on May 2, 2017 at 7:28 pm

Stan_CodyWe all know that positive testimonials from our clients are extremely useful when marketing our fitness businesses. But, how do you get clients to tell the world about their successes? Try running this super easy and fun contest to get clients to tell you all about their inspiring stories! This contest also works to get NEW clients. They can tell their inspiring story to win 1 year of group training.

How It Works:

Northwest Personal Training will choose the most inspirational story (at the beginning of Nov) and that individual will be awarded complimentary Group Training classes for themselves for one year (Group Training membership is not transferable). Everyone who completes this process is a WINNER and will be provided a FREE Trial Pass for 1 Initial PT session & 2 weeks of Group classes for submitting their story that they can use if they are not currently a client or gift to someone else!

….see the contest page.

Read more on Personal Training Contest – Get Testimonials…

Details – Running A Weight Loss Challenge

Posted by on April 25, 2017 at 4:54 pm

Weight-Loss-Letters

 

Planning and executing a weight loss challenge can be daunting, but the payout can be HUGE if you do it right. So, how do we execute our yearly 6 week weight loss challenge that typically brings in $15k – $20k in extra revenue?

Our Spring Makeover Challenge details…how it works!:

  • Participants register in advance for a variety of different program options based on their needs. For example, some people just want the friendly competition and that is enough to motivate them to do what they need to do so they pay only $47 to enroll. Others want more private instruction and will enroll in the program that includes personal training two times per week for $997.

Read more on Details – Running A Weight Loss Challenge…

Weight Loss Challenge Encouragement

Posted by on April 20, 2017 at 4:40 pm

Wweight loss challenge launch_2017e have officially kicked off our
Spring Makeover/Weight Loss Challenge!

Recent tips I have given you for running a weight loss challenge:

Now that we have our teams set and are well on our way to weight loss…it is time for our trainers to motivate their teams! Keep your weight loss challenge participants engaged and excited with regular email, face to face and team communication. 

Read more on Weight Loss Challenge Encouragement…

Host a Weight Loss Challenge

Posted by on March 21, 2017 at 7:17 pm

muscle-class-sherriOur annual 6 Week Spring Makeover Challenge allows our clients to participate in a fun, friendly team competition to help them shed that extra layer that many of us put on during the cold, dark rainy days of winter.  Each of our trainers recruit team members and they all compete against each other to see who can ramp it up the most and achieve the best results.  There’s nothing like a little peer pressure to get your staff and cleints to do what they need to do to reach their goals.

We are in the marketing phase of our Spring Makeover Challenge. It is up to our trainers to recruit current, past and new clients to join their teams. They each have their own spin on how they will get clients to lean down and look great over the 6 weeks challenge. Read more on Host a Weight Loss Challenge…

Appreciate Women Clients!

Posted by on May 4, 2016 at 5:29 pm

mothers day specials
Mother’s Day is just around the corner. Plan special activities, events, classes etc to celebrate women! Here are some ideas for you:

  • Host a Mother/Daughter class ie Dance, Yoga, Kickboxing…
  • Organize a Mother’s Day Bootcamp
  • Organize a fundraiser with the beneficiary being an important woman’s cause
  • Hold a Woman’s Health seminar
  • Bring in a massage therapist for the day to give your female clients free mini-massage sessions
  • Give each gal at your studio a flower or inspirational poem
  • Offer Gift Certificates, specials, promotional offers etc.

Read more on Appreciate Women Clients!…

Client Motivation

Posted by on April 27, 2016 at 8:38 pm

DSC02765 - CopyI am sure your clients are like ours and are wanting to get in great shape fast with summer approaching quickly! This is a great time of year to launch a Weight Loss Challenge. If you don’t have time to launch a Weight Loss Challenge right now….save this info for a different time of year or for next year!

Read more on Client Motivation…

Share The LOVE. Get Clients!

Posted by on February 3, 2016 at 7:55 pm

Hey fit pros! Do you have a Valentines special running right now? What better time to to share the love and give current and potential new clients the opportunity to work with you more or start working with you?

We are currently running this special. If you are going to run a Valentines special you better start it soon!

Share the LOVE Special!

Read more on Share The LOVE. Get Clients!…