Marketing

Spring Makeover Challenge – Week 2

Posted by on June 4, 2014 at 1:00 pm

Last week, I shared our trainer Derrick DeLay’s “Interval Diet” approach to maximizing fat loss during our Spring Makeover challenge.  Derrick basically asks his weight loss challenge team members to consume a super healthy, low calorie diet JillS Spring Makeover Challenge   Week 2Monday through Friday and then eat whatever they want on the weekends in combination with some cardio and weight training. That approach won’t work for for all of your clients so I am also going to share Jill Schiller’s approach, “Body Overhaul” to shedding that winter fat layer quickly.  Jill is a mother of two, our NWPT running clinic leader, certified VIPR and Schwinn cycling instructor and American Council of Exercise Nationally Certified Personal Trainer.

Read more on Spring Makeover Challenge – Week 2…

Spring Makeover Challenge – Week 1

Posted by on May 29, 2014 at 1:00 pm

In the colder climates, it is common over the winter months to gain a little weight. The days are shorter, it’s cold outside and we just don’t get as much activity and access to local healthy fruits and vegetables.  It’s one of the reasons that every spring we launch our annual Spring Makeover Challenge to help our clients shed that extra winter layer. Each of our trainers have teams and we all compete against each other to see who can ramp it up the most and achieve the best results.  There’s nothing like a friendly competition and peer pressure to get your trainers motivated and help your clients reach their goals!

Over the next few weeks I am going to share our trainers’ team “rules” with all of you and maybe you can start up your own weight loss challenge. Our annual Spring Makeover Challenge brings in about $20k in extra revenue for us each year and our clients see amazing results! Want to use the same resource tool we use to help clients see results during this challenge? You can change our name to your name and run with it! Check out the details HERE.

Derrick Spring Makeover Challenge   Week 1Today, we start with Derrick DeLay.  Read more on Spring Makeover Challenge – Week 1…

Mix It Up For Clients & Get Serious Attention!

Posted by on April 3, 2014 at 1:00 pm

In today’s world of fast paced life, social media and 100 ways to distract your clients and potential clients….it is essential that you are always thinking about how to mix up what you do for your clients and to find ways to get serious attention.

Read more on Mix It Up For Clients & Get Serious Attention!…

Do you REALLY Have a Mission, Vision and Moto?

Posted by on October 3, 2013 at 3:00 pm

vision 300x199 Do you REALLY Have a Mission, Vision and Moto?In previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clients, know your competition, know your business and know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto. Whether you are just starting up or you have been in business for a long time…make sure to read this blog post to insure you REALLY have a mission, vision and moto that you (and your staff) can lean on.

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YOUR Logo All Over Town!

Posted by on August 9, 2013 at 4:03 pm

Team2012 300x168 YOUR Logo All Over Town!

We are constantly doing different things to ensure that our brand, our business, our studio, our trainers etc….are top of mind when people in our community are thinking about improving or maintaining their health and fitness.

Read more on YOUR Logo All Over Town!…

Get More Clients – Build Simple Health Professional Alliances!

Posted by on July 31, 2013 at 5:36 pm

Get more clients by building strategic health professional alliances!

Having health professionals support you and your services will not only…..

…….help you to generate more business, it also will give a more professional and credible image to your existing and potential clients.

Read more on Get More Clients – Build Simple Health Professional Alliances!…

Internal Marketing – Keep It Up!

Posted by on July 19, 2013 at 8:04 pm

As fitness business managers and owners we know that having solid internal marketing strategies in place (including a solid referral program) are some of the best ways to keep our current clients engaged, coming back for more and sending their friends and family our way.

Read more on Internal Marketing – Keep It Up!…

Make Corporate Wellness Work!

Posted by on July 11, 2013 at 6:08 pm

I recently received a question from one of our PT Profits Mastermind Members about how to make corporate wellness programs work and I wanted to share the answer and some info with you! (want to try out our mastermind group? You can for FREE for 1 month! No commitment necessary…just email Shantina@nwpersonaltraining.com with your phone number and your request to join the August free trial group!)

Read more on Make Corporate Wellness Work!…

Get Trainers To Help With Marketing

Posted by on June 21, 2013 at 5:37 pm

Most fitness businesses take on a good portion of the marketing responsibilities and the personal trainers spend the majority of their time focusing on their clients, but if you set your trainers up for success they can help with quite a bit of your marketing efforts as well as spend most of their time with clients….

Read more on Get Trainers To Help With Marketing…

Generate Extra Revenue This Summer!

Posted by on June 6, 2013 at 3:25 pm

As fitness business owners and managers we are all looking for ways to generate extra revenue this summer and I wanted to share just one of the creative ways we encourage clients to work with us over the summer!

Everyone wins with this summer revenue generating idea:

NorthwestPT SummerTeenGroupTrainingFL 2013 231x300 Generate Extra Revenue This Summer!

 

It is simple.  Students are out of school. Parents are trying to find ways to keep them active and entertained during the summer.  Parents also often times find themselves with less time to get their workouts in during the summer because they are running around trying to keep up with their kids.

Why not help everyone out? Read more on Generate Extra Revenue This Summer!…