Marketing

Details – Running A Weight Loss Challenge

Posted by on April 25, 2017 at 4:54 pm

Weight-Loss-Letters

 

Planning and executing a weight loss challenge can be daunting, but the payout can be HUGE if you do it right. So, how do we execute our yearly 6 week weight loss challenge that typically brings in $15k – $20k in extra revenue?

Our Spring Makeover Challenge details…how it works!:

  • Participants register in advance for a variety of different program options based on their needs. For example, some people just want the friendly competition and that is enough to motivate them to do what they need to do so they pay only $47 to enroll. Others want more private instruction and will enroll in the program that includes personal training two times per week for $997.

Read more on Details – Running A Weight Loss Challenge…

Weight Loss Challenge Encouragement

Posted by on April 20, 2017 at 4:40 pm

Wweight loss challenge launch_2017e have officially kicked off our
Spring Makeover/Weight Loss Challenge!

Recent tips I have given you for running a weight loss challenge:

Now that we have our teams set and are well on our way to weight loss…it is time for our trainers to motivate their teams! Keep your weight loss challenge participants engaged and excited with regular email, face to face and team communication. 

Read more on Weight Loss Challenge Encouragement…

Host a Weight Loss Challenge

Posted by on March 21, 2017 at 7:17 pm

muscle-class-sherriOur annual 6 Week Spring Makeover Challenge allows our clients to participate in a fun, friendly team competition to help them shed that extra layer that many of us put on during the cold, dark rainy days of winter.  Each of our trainers recruit team members and they all compete against each other to see who can ramp it up the most and achieve the best results.  There’s nothing like a little peer pressure to get your staff and cleints to do what they need to do to reach their goals.

We are in the marketing phase of our Spring Makeover Challenge. It is up to our trainers to recruit current, past and new clients to join their teams. They each have their own spin on how they will get clients to lean down and look great over the 6 weeks challenge. Read more on Host a Weight Loss Challenge…

Appreciate Women Clients!

Posted by on May 4, 2016 at 5:29 pm

mothers day specials
Mother’s Day is just around the corner. Plan special activities, events, classes etc to celebrate women! Here are some ideas for you:

  • Host a Mother/Daughter class ie Dance, Yoga, Kickboxing…
  • Organize a Mother’s Day Bootcamp
  • Organize a fundraiser with the beneficiary being an important woman’s cause
  • Hold a Woman’s Health seminar
  • Bring in a massage therapist for the day to give your female clients free mini-massage sessions
  • Give each gal at your studio a flower or inspirational poem
  • Offer Gift Certificates, specials, promotional offers etc.

Read more on Appreciate Women Clients!…

Client Motivation

Posted by on April 27, 2016 at 8:38 pm

DSC02765 - CopyI am sure your clients are like ours and are wanting to get in great shape fast with summer approaching quickly! This is a great time of year to launch a Weight Loss Challenge. If you don’t have time to launch a Weight Loss Challenge right now….save this info for a different time of year or for next year!

Read more on Client Motivation…

Share The LOVE. Get Clients!

Posted by on February 3, 2016 at 7:55 pm

Hey fit pros! Do you have a Valentines special running right now? What better time to to share the love and give current and potential new clients the opportunity to work with you more or start working with you?

We are currently running this special. If you are going to run a Valentines special you better start it soon!

Share the LOVE Special!

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Accountability – It Is Your Job!

Posted by on July 29, 2015 at 8:19 pm

download (10)It is common for group exercise numbers to be low during the summer months.  This leaves more weight on the shoulders of group exercise instructors/personal trainers to hold our clients accountable to their fitness regimen. Remember….keeping your clients accountable for their exercise is YOUR JOB! Make sure you nudge clients if they are missing their workouts this summer!

One of our personal trainers (Trevor Thomas) sent out the following email to his clients that didn’t show up for his early morning group exercise class this week!  Feel free to take ideas from this email and remind your “missing” group clients that you are watching out for them!

Read more on Accountability – It Is Your Job!…

Marketing Your Events!

Posted by on July 15, 2015 at 1:00 pm
Hiking Dog Mountain with clients

Hiking Dog Mountain with clients

We always have lots of fun events and adventures for our clients to sign up for. Some of them are free seminars and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients and potential new clients and extra revenue! Hosting fun events and adventures really is a win/win for everyone!

We encourage and remind our trainers to share these events and adventures with their clients and we want to make it easy for them to do that so all of our events are listed both on our website and on our facebook page. Having the events listed on our facebook page makes it easy for the our trainers to share the events with friends and share in their status updates.  Read more on Marketing Your Events!…

Free Advertising Strategies for Fitness Pros

Posted by on March 31, 2015 at 8:30 pm

marketing stratI just wrote an article for PTontheNet and I really wanted to share all of this great info with you!

It is all about the 3 main ways Fit Pros can get free advertising!

Read more on Free Advertising Strategies for Fitness Pros…

Spring Makeover Challenge – Week 2

Posted by on June 4, 2014 at 1:00 pm

Last week, I shared our trainer Derrick DeLay’s “Interval Diet” approach to maximizing fat loss during our Spring Makeover challenge.  Derrick basically asks his weight loss challenge team members to consume a super healthy, low calorie diet JillSMonday through Friday and then eat whatever they want on the weekends in combination with some cardio and weight training. That approach won’t work for for all of your clients so I am also going to share Jill Schiller’s approach, “Body Overhaul” to shedding that winter fat layer quickly.  Jill is a mother of two, our NWPT running clinic leader, certified VIPR and Schwinn cycling instructor and American Council of Exercise Nationally Certified Personal Trainer.

Read more on Spring Makeover Challenge – Week 2…